School public relations for student success /:
From components of successful PR programmes to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands & ensure student success.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif. :
Corwin,
[2009]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | From components of successful PR programmes to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands & ensure student success. |
| Beschreibung: | 1 online resource (xiii, 165 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781452213569 1452213569 9781483350509 1483350509 9781452273013 1452273014 |
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| 100 | 1 | |a Moore, Edward H. |q (Edward Hampton), |d 1953- |1 https://id.oclc.org/worldcat/entity/E39PCjFqK9fvW4FwKjb9WJ6CpK |0 http://id.loc.gov/authorities/names/n2004108846 | |
| 245 | 1 | 0 | |a School public relations for student success / |c Edward H. Moore. |
| 264 | 1 | |a Thousand Oaks, Calif. : |b Corwin, |c [2009] | |
| 264 | 4 | |c ©2009 | |
| 300 | |a 1 online resource (xiii, 165 pages) | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a From components of successful PR programmes to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands & ensure student success. | |
| 505 | 0 | |a Preface; Acknowledgments; About the Author; 1. The High Stakes of School PR: Student Success; Strong Relationships Support Student Success; Perceptions and Reputations Matter; School PR Efforts Reflect Reality; School PR Basics: Do and Tell; Questions for Assessing School PR Support for Student Success; 2. Understanding How PR Serves Your Students and Schools; Connecting Teaching and School PR; School PR in Action; Serving All School PR Audiences; Questions for Assessing Commitments to School PR Excellence; 3. Defining Your School PR Needs; Defining School Public Relations; Organizing School PR Efforts; Different Needs, Different Roles in School PR; Use Available School PR Support; Questions for Assessing School PR Roles and Resources; 4. | |
| 505 | 0 | |a Organizing Your School PR Efforts; Defining School PR Success; Key Components for Success; Getting School PR Research; Examples: Putting School PR Research to Work; Setting School PR Objectives; Deciding Strategies; Picking Tactics; Examples: Defining Your School PR Tactics; Checklist: The 12-Step School PR Planner; Q & A: Frank Basso Discusses How Schools Should Plan and Measure PR Efforts; 5. Getting Useful School PR Research; Examples: School PR Research Myths to Address; Examples: School PR Research Sources; Early-Warning Roles of PR Research; Questions for Assessing School PR Research; Q & A: Cynthia E. Banach Talks About the Importance of Communication Research to School PR Efforts; 6. | |
| 505 | 0 | |a Creating Goodwill Ambassadors for Your School; Examples: The People Who Make or Break School PR; Communication Happens: Planned or Not; Listening: Making Communication Two-Way; Examples: Listening Opportunities in Schools; Checklist: Getting Started With Internal School PR; 7. Achieving School PR Success: Employees; The Real Power in School PR: When People Care; Creating a Team That Works; Know All of the Audiences; Ideas for School PR Activities With Employees; Checklist: Ideas for Helping Employees Deal With Upset Customers; 8. Achieving School PR Success: Parents; What Parents Want; Example: Targeting Messages to Parents; Analyze Your Messages; Ideas for School PR Activities With Parents; Checklist: Engagement Idea Starters for Parents; 9. | |
| 505 | 0 | |a Achieving School PR Success: Students; Students Talk, People Listen; Supporting School Communication by Students; Celebrate All Student Successes; Ideas for School PR Activities With Students; 10. Achieving School PR Success: Volunteers and Other School Visitors; Welcoming Outsiders to Your School; First Impressions Last; Ideas for School PR Activities With Visitors; 11. Achieving School PR Success: Diverse Audiences; Diversity's Impact on School PR; Use PR to Tap Diversity's Power; Ideas for School PR Activities With Diverse Populations; 12. Achieving School PR Success: Seniors; Boost Senior Involvement; Ideas for School PR Activities With Seniors; Q & A: Diane Holtzman Talks About Involving Seniors in School PR Efforts; 13. | |
| 505 | 0 | |a Achieving School PR Success: Businesses and Vendors; Tap Business Expertise and Influence; Build Working Partnerships; Ideas for School PR Activities With Businesses; Q & A: John Moscatelli Discusses How Schools and Businesses Can Work Together; Q & A: Dr. William J. Banach Discusses How Marketing Can Contribute to School PR Efforts; 14. Achieving School PR Success: Community Leaders; Encourage Active Involvement; Ideas for School PR Activities With Community Leaders; Q & A: Dr. Don Bagin Talks About Key Communicators and School PR; 15. | |
| 505 | 0 | |a Creating Your School PR Messages and Content; Creating Messages That Work; Linking Messages to Needs and Beliefs; Example: Creating Messages That Spark Action; Pay Attention to Message Meanings; Some Suggestions for Building Such Messages; Writing for Readership; Revising Copy to Strengthen Messages; Transitions: Shifting Gears Between Ideas; Assuring Message Transparency; 16. Delivering Your School PR Messages and Content: In Print and Online; Organizing Public Relations Tactics; Communicating Through Design; Accommodate How People Read; Ideas for Facilitating Communication; Headlines Need Special Attention; Don't Be Anonymous; Consistency Creates Credibility; Package Your Information; 17. | |
| 505 | 0 | |a Delivering Your School PR Messages and Content: In the News Media; Why Schools Use the News Media to Communicate; What Do the Media Offer Schools?; How Does Publicity Relate to Public Relations?; Who Speaks to the Media?; What Is News?; Tactics for Getting Stories to the Media; Building Solid Relationships With Reporters and Editors; Ways to Connect Schools and the Media Covering Them; Setting Interview Ground Rules; Choosing a Good Interview Location; Know What Makes for a Successful Interview; Preparing for Interview Questions You'll Face; Handling Tough Interview Questions; Learn to Leverage School News; Q & A: M. Larry Litwin Talks About Working With the News Media; 18. | |
| 505 | 0 | |a Delivering Your School PR Messages and Content: In Person; Dealing With Others One-on-One; Face-to-Face Tactics in Action; Ideas for Creating Successful School Gatherings; Planning and Writing Presentations and Speeches; Accommodating the Audience; Getting the Right Introduction; Creating Great Visuals; Handling Questions During and After Presentations; Presenting to Unfriendly Audiences; Personal Communication During Crises; Tapping the PR Power in Good Etiquette; 19. School PR: How You Can Make a Difference Now; School PR Resources; Index | |
| 650 | 0 | |a Schools |x Public relations. |0 http://id.loc.gov/authorities/subjects/sh85108789 | |
| 650 | 0 | |a Communication in education. |0 http://id.loc.gov/authorities/subjects/sh85029062 | |
| 650 | 6 | |a Communication en éducation. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn869282202 |
|---|---|
| _version_ | 1816796911944859648 |
| adam_text | |
| any_adam_object | |
| author | Moore, Edward H. (Edward Hampton), 1953- |
| author_GND | http://id.loc.gov/authorities/names/n2004108846 |
| author_facet | Moore, Edward H. (Edward Hampton), 1953- |
| author_role | |
| author_sort | Moore, Edward H. 1953- |
| author_variant | e h m eh ehm |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | L - Education |
| callnumber-label | LB2847 |
| callnumber-raw | LB2847 .M66 2009eb |
| callnumber-search | LB2847 .M66 2009eb |
| callnumber-sort | LB 42847 M66 42009EB |
| callnumber-subject | LB - Theory and Practice of Education |
| classification_rvk | DO 1550 |
| collection | ZDB-4-EBU |
| contents | Preface; Acknowledgments; About the Author; 1. The High Stakes of School PR: Student Success; Strong Relationships Support Student Success; Perceptions and Reputations Matter; School PR Efforts Reflect Reality; School PR Basics: Do and Tell; Questions for Assessing School PR Support for Student Success; 2. Understanding How PR Serves Your Students and Schools; Connecting Teaching and School PR; School PR in Action; Serving All School PR Audiences; Questions for Assessing Commitments to School PR Excellence; 3. Defining Your School PR Needs; Defining School Public Relations; Organizing School PR Efforts; Different Needs, Different Roles in School PR; Use Available School PR Support; Questions for Assessing School PR Roles and Resources; 4. Organizing Your School PR Efforts; Defining School PR Success; Key Components for Success; Getting School PR Research; Examples: Putting School PR Research to Work; Setting School PR Objectives; Deciding Strategies; Picking Tactics; Examples: Defining Your School PR Tactics; Checklist: The 12-Step School PR Planner; Q & A: Frank Basso Discusses How Schools Should Plan and Measure PR Efforts; 5. Getting Useful School PR Research; Examples: School PR Research Myths to Address; Examples: School PR Research Sources; Early-Warning Roles of PR Research; Questions for Assessing School PR Research; Q & A: Cynthia E. Banach Talks About the Importance of Communication Research to School PR Efforts; 6. Creating Goodwill Ambassadors for Your School; Examples: The People Who Make or Break School PR; Communication Happens: Planned or Not; Listening: Making Communication Two-Way; Examples: Listening Opportunities in Schools; Checklist: Getting Started With Internal School PR; 7. Achieving School PR Success: Employees; The Real Power in School PR: When People Care; Creating a Team That Works; Know All of the Audiences; Ideas for School PR Activities With Employees; Checklist: Ideas for Helping Employees Deal With Upset Customers; 8. Achieving School PR Success: Parents; What Parents Want; Example: Targeting Messages to Parents; Analyze Your Messages; Ideas for School PR Activities With Parents; Checklist: Engagement Idea Starters for Parents; 9. Achieving School PR Success: Students; Students Talk, People Listen; Supporting School Communication by Students; Celebrate All Student Successes; Ideas for School PR Activities With Students; 10. Achieving School PR Success: Volunteers and Other School Visitors; Welcoming Outsiders to Your School; First Impressions Last; Ideas for School PR Activities With Visitors; 11. Achieving School PR Success: Diverse Audiences; Diversity's Impact on School PR; Use PR to Tap Diversity's Power; Ideas for School PR Activities With Diverse Populations; 12. Achieving School PR Success: Seniors; Boost Senior Involvement; Ideas for School PR Activities With Seniors; Q & A: Diane Holtzman Talks About Involving Seniors in School PR Efforts; 13. Achieving School PR Success: Businesses and Vendors; Tap Business Expertise and Influence; Build Working Partnerships; Ideas for School PR Activities With Businesses; Q & A: John Moscatelli Discusses How Schools and Businesses Can Work Together; Q & A: Dr. William J. Banach Discusses How Marketing Can Contribute to School PR Efforts; 14. Achieving School PR Success: Community Leaders; Encourage Active Involvement; Ideas for School PR Activities With Community Leaders; Q & A: Dr. Don Bagin Talks About Key Communicators and School PR; 15. Creating Your School PR Messages and Content; Creating Messages That Work; Linking Messages to Needs and Beliefs; Example: Creating Messages That Spark Action; Pay Attention to Message Meanings; Some Suggestions for Building Such Messages; Writing for Readership; Revising Copy to Strengthen Messages; Transitions: Shifting Gears Between Ideas; Assuring Message Transparency; 16. Delivering Your School PR Messages and Content: In Print and Online; Organizing Public Relations Tactics; Communicating Through Design; Accommodate How People Read; Ideas for Facilitating Communication; Headlines Need Special Attention; Don't Be Anonymous; Consistency Creates Credibility; Package Your Information; 17. Delivering Your School PR Messages and Content: In the News Media; Why Schools Use the News Media to Communicate; What Do the Media Offer Schools?; How Does Publicity Relate to Public Relations?; Who Speaks to the Media?; What Is News?; Tactics for Getting Stories to the Media; Building Solid Relationships With Reporters and Editors; Ways to Connect Schools and the Media Covering Them; Setting Interview Ground Rules; Choosing a Good Interview Location; Know What Makes for a Successful Interview; Preparing for Interview Questions You'll Face; Handling Tough Interview Questions; Learn to Leverage School News; Q & A: M. Larry Litwin Talks About Working With the News Media; 18. Delivering Your School PR Messages and Content: In Person; Dealing With Others One-on-One; Face-to-Face Tactics in Action; Ideas for Creating Successful School Gatherings; Planning and Writing Presentations and Speeches; Accommodating the Audience; Getting the Right Introduction; Creating Great Visuals; Handling Questions During and After Presentations; Presenting to Unfriendly Audiences; Personal Communication During Crises; Tapping the PR Power in Good Etiquette; 19. School PR: How You Can Make a Difference Now; School PR Resources; Index |
| ctrlnum | (OCoLC)869282202 |
| dewey-full | 659.2/9371 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/9371 |
| dewey-search | 659.2/9371 |
| dewey-sort | 3659.2 49371 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Pädagogik Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn869282202 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:12Z |
| institution | BVB |
| isbn | 9781452213569 1452213569 9781483350509 1483350509 9781452273013 1452273014 |
| language | English |
| oclc_num | 869282202 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xiii, 165 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Corwin, |
| record_format | marc |
| spelling | Moore, Edward H. (Edward Hampton), 1953- https://id.oclc.org/worldcat/entity/E39PCjFqK9fvW4FwKjb9WJ6CpK http://id.loc.gov/authorities/names/n2004108846 School public relations for student success / Edward H. Moore. Thousand Oaks, Calif. : Corwin, [2009] ©2009 1 online resource (xiii, 165 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Print version record. From components of successful PR programmes to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands & ensure student success. Preface; Acknowledgments; About the Author; 1. The High Stakes of School PR: Student Success; Strong Relationships Support Student Success; Perceptions and Reputations Matter; School PR Efforts Reflect Reality; School PR Basics: Do and Tell; Questions for Assessing School PR Support for Student Success; 2. Understanding How PR Serves Your Students and Schools; Connecting Teaching and School PR; School PR in Action; Serving All School PR Audiences; Questions for Assessing Commitments to School PR Excellence; 3. Defining Your School PR Needs; Defining School Public Relations; Organizing School PR Efforts; Different Needs, Different Roles in School PR; Use Available School PR Support; Questions for Assessing School PR Roles and Resources; 4. Organizing Your School PR Efforts; Defining School PR Success; Key Components for Success; Getting School PR Research; Examples: Putting School PR Research to Work; Setting School PR Objectives; Deciding Strategies; Picking Tactics; Examples: Defining Your School PR Tactics; Checklist: The 12-Step School PR Planner; Q & A: Frank Basso Discusses How Schools Should Plan and Measure PR Efforts; 5. Getting Useful School PR Research; Examples: School PR Research Myths to Address; Examples: School PR Research Sources; Early-Warning Roles of PR Research; Questions for Assessing School PR Research; Q & A: Cynthia E. Banach Talks About the Importance of Communication Research to School PR Efforts; 6. Creating Goodwill Ambassadors for Your School; Examples: The People Who Make or Break School PR; Communication Happens: Planned or Not; Listening: Making Communication Two-Way; Examples: Listening Opportunities in Schools; Checklist: Getting Started With Internal School PR; 7. Achieving School PR Success: Employees; The Real Power in School PR: When People Care; Creating a Team That Works; Know All of the Audiences; Ideas for School PR Activities With Employees; Checklist: Ideas for Helping Employees Deal With Upset Customers; 8. Achieving School PR Success: Parents; What Parents Want; Example: Targeting Messages to Parents; Analyze Your Messages; Ideas for School PR Activities With Parents; Checklist: Engagement Idea Starters for Parents; 9. Achieving School PR Success: Students; Students Talk, People Listen; Supporting School Communication by Students; Celebrate All Student Successes; Ideas for School PR Activities With Students; 10. Achieving School PR Success: Volunteers and Other School Visitors; Welcoming Outsiders to Your School; First Impressions Last; Ideas for School PR Activities With Visitors; 11. Achieving School PR Success: Diverse Audiences; Diversity's Impact on School PR; Use PR to Tap Diversity's Power; Ideas for School PR Activities With Diverse Populations; 12. Achieving School PR Success: Seniors; Boost Senior Involvement; Ideas for School PR Activities With Seniors; Q & A: Diane Holtzman Talks About Involving Seniors in School PR Efforts; 13. Achieving School PR Success: Businesses and Vendors; Tap Business Expertise and Influence; Build Working Partnerships; Ideas for School PR Activities With Businesses; Q & A: John Moscatelli Discusses How Schools and Businesses Can Work Together; Q & A: Dr. William J. Banach Discusses How Marketing Can Contribute to School PR Efforts; 14. Achieving School PR Success: Community Leaders; Encourage Active Involvement; Ideas for School PR Activities With Community Leaders; Q & A: Dr. Don Bagin Talks About Key Communicators and School PR; 15. Creating Your School PR Messages and Content; Creating Messages That Work; Linking Messages to Needs and Beliefs; Example: Creating Messages That Spark Action; Pay Attention to Message Meanings; Some Suggestions for Building Such Messages; Writing for Readership; Revising Copy to Strengthen Messages; Transitions: Shifting Gears Between Ideas; Assuring Message Transparency; 16. Delivering Your School PR Messages and Content: In Print and Online; Organizing Public Relations Tactics; Communicating Through Design; Accommodate How People Read; Ideas for Facilitating Communication; Headlines Need Special Attention; Don't Be Anonymous; Consistency Creates Credibility; Package Your Information; 17. Delivering Your School PR Messages and Content: In the News Media; Why Schools Use the News Media to Communicate; What Do the Media Offer Schools?; How Does Publicity Relate to Public Relations?; Who Speaks to the Media?; What Is News?; Tactics for Getting Stories to the Media; Building Solid Relationships With Reporters and Editors; Ways to Connect Schools and the Media Covering Them; Setting Interview Ground Rules; Choosing a Good Interview Location; Know What Makes for a Successful Interview; Preparing for Interview Questions You'll Face; Handling Tough Interview Questions; Learn to Leverage School News; Q & A: M. Larry Litwin Talks About Working With the News Media; 18. Delivering Your School PR Messages and Content: In Person; Dealing With Others One-on-One; Face-to-Face Tactics in Action; Ideas for Creating Successful School Gatherings; Planning and Writing Presentations and Speeches; Accommodating the Audience; Getting the Right Introduction; Creating Great Visuals; Handling Questions During and After Presentations; Presenting to Unfriendly Audiences; Personal Communication During Crises; Tapping the PR Power in Good Etiquette; 19. School PR: How You Can Make a Difference Now; School PR Resources; Index Schools Public relations. http://id.loc.gov/authorities/subjects/sh85108789 Communication in education. http://id.loc.gov/authorities/subjects/sh85029062 Communication en éducation. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Communication in education fast Schools Public relations fast Gesellschaft gnd http://d-nb.info/gnd/4020588-5 Kommunikation gnd http://d-nb.info/gnd/4031883-7 Schule gnd http://d-nb.info/gnd/4053474-1 has work: School public relations for student success (Text) https://id.oclc.org/worldcat/entity/E39PCGMqwyPBWHRVmW7m88Q3w3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Moore, Edward H. (Edward Hampton), 1953- School public relations for student success 9781412965675 (DLC) 2009010940 (OCoLC)313654745 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=690921 Volltext |
| spellingShingle | Moore, Edward H. (Edward Hampton), 1953- School public relations for student success / Preface; Acknowledgments; About the Author; 1. The High Stakes of School PR: Student Success; Strong Relationships Support Student Success; Perceptions and Reputations Matter; School PR Efforts Reflect Reality; School PR Basics: Do and Tell; Questions for Assessing School PR Support for Student Success; 2. Understanding How PR Serves Your Students and Schools; Connecting Teaching and School PR; School PR in Action; Serving All School PR Audiences; Questions for Assessing Commitments to School PR Excellence; 3. Defining Your School PR Needs; Defining School Public Relations; Organizing School PR Efforts; Different Needs, Different Roles in School PR; Use Available School PR Support; Questions for Assessing School PR Roles and Resources; 4. Organizing Your School PR Efforts; Defining School PR Success; Key Components for Success; Getting School PR Research; Examples: Putting School PR Research to Work; Setting School PR Objectives; Deciding Strategies; Picking Tactics; Examples: Defining Your School PR Tactics; Checklist: The 12-Step School PR Planner; Q & A: Frank Basso Discusses How Schools Should Plan and Measure PR Efforts; 5. Getting Useful School PR Research; Examples: School PR Research Myths to Address; Examples: School PR Research Sources; Early-Warning Roles of PR Research; Questions for Assessing School PR Research; Q & A: Cynthia E. Banach Talks About the Importance of Communication Research to School PR Efforts; 6. Creating Goodwill Ambassadors for Your School; Examples: The People Who Make or Break School PR; Communication Happens: Planned or Not; Listening: Making Communication Two-Way; Examples: Listening Opportunities in Schools; Checklist: Getting Started With Internal School PR; 7. Achieving School PR Success: Employees; The Real Power in School PR: When People Care; Creating a Team That Works; Know All of the Audiences; Ideas for School PR Activities With Employees; Checklist: Ideas for Helping Employees Deal With Upset Customers; 8. Achieving School PR Success: Parents; What Parents Want; Example: Targeting Messages to Parents; Analyze Your Messages; Ideas for School PR Activities With Parents; Checklist: Engagement Idea Starters for Parents; 9. Achieving School PR Success: Students; Students Talk, People Listen; Supporting School Communication by Students; Celebrate All Student Successes; Ideas for School PR Activities With Students; 10. Achieving School PR Success: Volunteers and Other School Visitors; Welcoming Outsiders to Your School; First Impressions Last; Ideas for School PR Activities With Visitors; 11. Achieving School PR Success: Diverse Audiences; Diversity's Impact on School PR; Use PR to Tap Diversity's Power; Ideas for School PR Activities With Diverse Populations; 12. Achieving School PR Success: Seniors; Boost Senior Involvement; Ideas for School PR Activities With Seniors; Q & A: Diane Holtzman Talks About Involving Seniors in School PR Efforts; 13. Achieving School PR Success: Businesses and Vendors; Tap Business Expertise and Influence; Build Working Partnerships; Ideas for School PR Activities With Businesses; Q & A: John Moscatelli Discusses How Schools and Businesses Can Work Together; Q & A: Dr. William J. Banach Discusses How Marketing Can Contribute to School PR Efforts; 14. Achieving School PR Success: Community Leaders; Encourage Active Involvement; Ideas for School PR Activities With Community Leaders; Q & A: Dr. Don Bagin Talks About Key Communicators and School PR; 15. Creating Your School PR Messages and Content; Creating Messages That Work; Linking Messages to Needs and Beliefs; Example: Creating Messages That Spark Action; Pay Attention to Message Meanings; Some Suggestions for Building Such Messages; Writing for Readership; Revising Copy to Strengthen Messages; Transitions: Shifting Gears Between Ideas; Assuring Message Transparency; 16. Delivering Your School PR Messages and Content: In Print and Online; Organizing Public Relations Tactics; Communicating Through Design; Accommodate How People Read; Ideas for Facilitating Communication; Headlines Need Special Attention; Don't Be Anonymous; Consistency Creates Credibility; Package Your Information; 17. Delivering Your School PR Messages and Content: In the News Media; Why Schools Use the News Media to Communicate; What Do the Media Offer Schools?; How Does Publicity Relate to Public Relations?; Who Speaks to the Media?; What Is News?; Tactics for Getting Stories to the Media; Building Solid Relationships With Reporters and Editors; Ways to Connect Schools and the Media Covering Them; Setting Interview Ground Rules; Choosing a Good Interview Location; Know What Makes for a Successful Interview; Preparing for Interview Questions You'll Face; Handling Tough Interview Questions; Learn to Leverage School News; Q & A: M. Larry Litwin Talks About Working With the News Media; 18. Delivering Your School PR Messages and Content: In Person; Dealing With Others One-on-One; Face-to-Face Tactics in Action; Ideas for Creating Successful School Gatherings; Planning and Writing Presentations and Speeches; Accommodating the Audience; Getting the Right Introduction; Creating Great Visuals; Handling Questions During and After Presentations; Presenting to Unfriendly Audiences; Personal Communication During Crises; Tapping the PR Power in Good Etiquette; 19. School PR: How You Can Make a Difference Now; School PR Resources; Index Schools Public relations. http://id.loc.gov/authorities/subjects/sh85108789 Communication in education. http://id.loc.gov/authorities/subjects/sh85029062 Communication en éducation. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Communication in education fast Schools Public relations fast Gesellschaft gnd http://d-nb.info/gnd/4020588-5 Kommunikation gnd http://d-nb.info/gnd/4031883-7 Schule gnd http://d-nb.info/gnd/4053474-1 |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85108789 http://id.loc.gov/authorities/subjects/sh85029062 http://d-nb.info/gnd/4020588-5 http://d-nb.info/gnd/4031883-7 http://d-nb.info/gnd/4053474-1 |
| title | School public relations for student success / |
| title_auth | School public relations for student success / |
| title_exact_search | School public relations for student success / |
| title_full | School public relations for student success / Edward H. Moore. |
| title_fullStr | School public relations for student success / Edward H. Moore. |
| title_full_unstemmed | School public relations for student success / Edward H. Moore. |
| title_short | School public relations for student success / |
| title_sort | school public relations for student success |
| topic | Schools Public relations. http://id.loc.gov/authorities/subjects/sh85108789 Communication in education. http://id.loc.gov/authorities/subjects/sh85029062 Communication en éducation. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Communication in education fast Schools Public relations fast Gesellschaft gnd http://d-nb.info/gnd/4020588-5 Kommunikation gnd http://d-nb.info/gnd/4031883-7 Schule gnd http://d-nb.info/gnd/4053474-1 |
| topic_facet | Schools Public relations. Communication in education. Communication en éducation. BUSINESS & ECONOMICS Advertising & Promotion. Communication in education Schools Public relations Gesellschaft Kommunikation Schule |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=690921 |
| work_keys_str_mv | AT mooreedwardh schoolpublicrelationsforstudentsuccess |