Consumer Culture Theory /:

In the latest volume of Research in consumer behavior : Consumer culture theory, the series contains a selection of edited best papers from the Eighth Consumer Culture Theory Conference held in Tucson, Arizona in June, 2013. These papers represent the latest ethnographic and qualitative research on...

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Weitere Verfasser: Belk, Russell W., Price, Linda, Peñaloza, Lisa
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: United Kingdom : Emerald Group Publishing Limited, 2013.
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Zusammenfassung:In the latest volume of Research in consumer behavior : Consumer culture theory, the series contains a selection of edited best papers from the Eighth Consumer Culture Theory Conference held in Tucson, Arizona in June, 2013. These papers represent the latest ethnographic and qualitative research on consumption and consumer culture from scholars around the world. These studies in this volume draw on an array of largely qualitative methodologies including ethnography, netnography, autoethnography, discourse analysis, phenomenology, and semiotics. These diverse approaches to consumer research complement each other and provide a cutting edge view of consumer research.
Beschreibung:1 online resource
ISBN:9781781908839
1781908834
9781306291217
1306291216
9781781908112
1781908117

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