Obstructive marketing :: restricting distribution of products and services in the age of asymmetric warfare /
In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Farnham, Surrey, England :
Gower,
[2014]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and Obstructive Marketing can now be seen as the business equivalent of asymmetric warfare. This book explains what Obstructive Marketing is and why it is not called anti-marketing. It explains who practices Obstructive Marketing, where, when and how; and why businesses are particularly vulnerable to Obstructive Marketing attack when entering new markets and engaging in change and innovation. |
| Beschreibung: | 1 online resource (xiv, 345 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781472416056 1472416058 9781472416063 1472416066 |
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| 588 | 0 | |a Print version record. | |
| 520 | |a In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and Obstructive Marketing can now be seen as the business equivalent of asymmetric warfare. This book explains what Obstructive Marketing is and why it is not called anti-marketing. It explains who practices Obstructive Marketing, where, when and how; and why businesses are particularly vulnerable to Obstructive Marketing attack when entering new markets and engaging in change and innovation. | ||
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| contents | "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future. |
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| indexdate | 2024-11-26T14:49:12Z |
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| isbn | 9781472416056 1472416058 9781472416063 1472416066 |
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| spelling | Hyslop, Maitland, author. http://id.loc.gov/authorities/names/no2007144425 Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare / Maitland Hyslop. Farnham, Surrey, England : Gower, [2014] ©2014 1 online resource (xiv, 345 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future. Print version record. In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and Obstructive Marketing can now be seen as the business equivalent of asymmetric warfare. This book explains what Obstructive Marketing is and why it is not called anti-marketing. It explains who practices Obstructive Marketing, where, when and how; and why businesses are particularly vulnerable to Obstructive Marketing attack when entering new markets and engaging in change and innovation. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Equality. http://id.loc.gov/authorities/subjects/sh85044503 Marketing Gestion. Planification stratégique. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Equality fast Marketing Management fast Strategic planning fast has work: Obstructive marketing (Text) https://id.oclc.org/worldcat/entity/E39PCGbXM3mRFX7XFgbvqtjJMq https://id.oclc.org/worldcat/ontology/hasWork Print version: Hyslop, Maitland. Obstructive marketing. Farnham, Surrey ; Burlington : Gower, [2014] 9781472416049 (DLC) 2013026260 (OCoLC)854848076 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=645293 Volltext |
| spellingShingle | Hyslop, Maitland Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare / "Obstructive marketing" : origins -- "Obstructive marketing" challenges -- Context -- Risk and dependency -- Asymmetric warfare -- The effect of the capital markets and sovereign wealth funds -- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing -- Protecting against "obstructive marketing" -- Summary -- The future. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Equality. http://id.loc.gov/authorities/subjects/sh85044503 Marketing Gestion. Planification stratégique. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Equality fast Marketing Management fast Strategic planning fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081339 http://id.loc.gov/authorities/subjects/sh85128511 http://id.loc.gov/authorities/subjects/sh85044503 |
| title | Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare / |
| title_auth | Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare / |
| title_exact_search | Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare / |
| title_full | Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare / Maitland Hyslop. |
| title_fullStr | Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare / Maitland Hyslop. |
| title_full_unstemmed | Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare / Maitland Hyslop. |
| title_short | Obstructive marketing : |
| title_sort | obstructive marketing restricting distribution of products and services in the age of asymmetric warfare |
| title_sub | restricting distribution of products and services in the age of asymmetric warfare / |
| topic | Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Equality. http://id.loc.gov/authorities/subjects/sh85044503 Marketing Gestion. Planification stratégique. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Equality fast Marketing Management fast Strategic planning fast |
| topic_facet | Marketing Management. Strategic planning. Equality. Marketing Gestion. Planification stratégique. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Equality Marketing Management Strategic planning |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=645293 |
| work_keys_str_mv | AT hyslopmaitland obstructivemarketingrestrictingdistributionofproductsandservicesintheageofasymmetricwarfare |