Verfügbarkeit: How 30 great ads were made :

How 30 great ads were made :: from idea to campaign /

"This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, wit...

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Bibliographische Detailangaben
1. Verfasser:	Williams, Eliza, 1973- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London : Laurence King Pub., 2012.
Schlagworte:	2000-2099 Advertising. Advertising > History > 21st century. Advertising > Case studies. Advertising campaigns > Case studies. Campagnes publicitaires > Études de cas. BUSINESS & ECONOMICS > Advertising & Promotion. Business and Management. Advertising Advertising campaigns Case studies History
Online-Zugang:	Volltext Volltext
Zusammenfassung:	"This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way ... As well as offering an insight into the working practices within advertising, this book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising."--Inside cover
Beschreibung:	1 online resource (224 pages) : color illustrations
ISBN:	9781780672083 178067208X

Internformat

MARC


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245	1	0	\|a How 30 great ads were made : \|b from idea to campaign / \|c Eliza Williams.
246	3		\|a How thirty great ads were made
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520			\|a "This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way ... As well as offering an insight into the working practices within advertising, this book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising."--Inside cover
588	0		\|a Print version record.
505	0		\|a How 30 Great Ads Were Made; Contents; Introduction: 30 Great Ads; 01/ adidas Originals, House Party; 02/ Axe Dark Temptation, Chocolate Man; 03/ Budweiser, Wassup; 04/ Burger King, Subservient Chicken; 05/ Cadbury's Dairy Milk, Eyebrows; 06/ California Milk Processor Board, Get The Glass; 07/ Canal+, The March of the Emperor; 08/ Carlton Draught, Big Ad; 09/ Coca-Cola, Happiness Factory; 10/ Coca-Cola, Yeah Yeah Yeah La La La; 11/ Guinness, noitulovE; 12/ HBO, True Blood; 13/ HBO, Voyeur; 14/ Honda, Cog; 15/ Honda, Grrr; 16/ Johnnie Walker, The Man Who Walked Around The World.
505	8		\|a 17/ Microsoft Xbox, Halo 318/ Microsoft Xbox, Mosquito; Champagne; 19/ Nike, Barrio Bonito; 20/ Oasis/City of New York, Dig Out Your Soul -- In The Streets; 21/ Onitsuka Tiger, Made of Japan; 22/ Philips, Carousel; 23/ Skoda, The Baking Of; 24/ Sony Bravia, Balls; 25/ Sony Bravia, Paint; 26/ Sony PlayStation, The History of Gaming; The Future of Gaming; 27/ Stella Artois, La Nouvelle 4%; 28/ Uniqlo, Uniqlock; 29/ Wrangler, We Are Animals; 30/ The Zimbabwean, The Trillion Dollar Campaign; Picture credits; Acknowledgements.
650		0	\|a Advertising. \|0 http://id.loc.gov/authorities/subjects/sh85001086
650		0	\|a Advertising \|x History \|y 21st century.
650		0	\|a Advertising \|v Case studies.
650		0	\|a Advertising campaigns \|v Case studies.
650		6	\|a Campagnes publicitaires \|v Études de cas.
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650		7	\|a Advertising campaigns \|v Case studies. \|2 cct
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655		7	\|a Case studies \|2 fast
655		7	\|a History \|2 fast
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Datensatz im Suchindex

DE-BY-FWS_katkey	ZDB-4-EBU-ocn866622274
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adam_text
any_adam_object
author	Williams, Eliza, 1973-
author_GND	http://id.loc.gov/authorities/names/no2010096834
author_facet	Williams, Eliza, 1973-
author_role	aut
author_sort	Williams, Eliza, 1973-
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callnumber-raw	HF5827 .W55 2012
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callnumber-sort	HF 45827 W55 42012
callnumber-subject	HF - Commerce
collection	ZDB-4-EBU
contents	How 30 Great Ads Were Made; Contents; Introduction: 30 Great Ads; 01/ adidas Originals, House Party; 02/ Axe Dark Temptation, Chocolate Man; 03/ Budweiser, Wassup; 04/ Burger King, Subservient Chicken; 05/ Cadbury's Dairy Milk, Eyebrows; 06/ California Milk Processor Board, Get The Glass; 07/ Canal+, The March of the Emperor; 08/ Carlton Draught, Big Ad; 09/ Coca-Cola, Happiness Factory; 10/ Coca-Cola, Yeah Yeah Yeah La La La; 11/ Guinness, noitulovE; 12/ HBO, True Blood; 13/ HBO, Voyeur; 14/ Honda, Cog; 15/ Honda, Grrr; 16/ Johnnie Walker, The Man Who Walked Around The World. 17/ Microsoft Xbox, Halo 318/ Microsoft Xbox, Mosquito; Champagne; 19/ Nike, Barrio Bonito; 20/ Oasis/City of New York, Dig Out Your Soul -- In The Streets; 21/ Onitsuka Tiger, Made of Japan; 22/ Philips, Carousel; 23/ Skoda, The Baking Of; 24/ Sony Bravia, Balls; 25/ Sony Bravia, Paint; 26/ Sony PlayStation, The History of Gaming; The Future of Gaming; 27/ Stella Artois, La Nouvelle 4%; 28/ Uniqlo, Uniqlock; 29/ Wrangler, We Are Animals; 30/ The Zimbabwean, The Trillion Dollar Campaign; Picture credits; Acknowledgements.
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
era	2000-2099 fast
era_facet	2000-2099
format	Electronic eBook
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publisher	Laurence King Pub.,
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spelling	Williams, Eliza, 1973- author. https://id.oclc.org/worldcat/entity/E39PCjKbKccp8YBkQ439yPRhH3 http://id.loc.gov/authorities/names/no2010096834 How 30 great ads were made : from idea to campaign / Eliza Williams. How thirty great ads were made London : Laurence King Pub., 2012. 1 online resource (224 pages) : color illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier "This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way ... As well as offering an insight into the working practices within advertising, this book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising."--Inside cover Print version record. How 30 Great Ads Were Made; Contents; Introduction: 30 Great Ads; 01/ adidas Originals, House Party; 02/ Axe Dark Temptation, Chocolate Man; 03/ Budweiser, Wassup; 04/ Burger King, Subservient Chicken; 05/ Cadbury's Dairy Milk, Eyebrows; 06/ California Milk Processor Board, Get The Glass; 07/ Canal+, The March of the Emperor; 08/ Carlton Draught, Big Ad; 09/ Coca-Cola, Happiness Factory; 10/ Coca-Cola, Yeah Yeah Yeah La La La; 11/ Guinness, noitulovE; 12/ HBO, True Blood; 13/ HBO, Voyeur; 14/ Honda, Cog; 15/ Honda, Grrr; 16/ Johnnie Walker, The Man Who Walked Around The World. 17/ Microsoft Xbox, Halo 318/ Microsoft Xbox, Mosquito; Champagne; 19/ Nike, Barrio Bonito; 20/ Oasis/City of New York, Dig Out Your Soul -- In The Streets; 21/ Onitsuka Tiger, Made of Japan; 22/ Philips, Carousel; 23/ Skoda, The Baking Of; 24/ Sony Bravia, Balls; 25/ Sony Bravia, Paint; 26/ Sony PlayStation, The History of Gaming; The Future of Gaming; 27/ Stella Artois, La Nouvelle 4%; 28/ Uniqlo, Uniqlock; 29/ Wrangler, We Are Animals; 30/ The Zimbabwean, The Trillion Dollar Campaign; Picture credits; Acknowledgements. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising History 21st century. Advertising Case studies. Advertising campaigns Case studies. Campagnes publicitaires Études de cas. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising. cct Advertising History 21st century. cct Advertising Case studies. cct Advertising campaigns Case studies. cct Business and Management. eflch Advertising fast Advertising campaigns fast 2000-2099 fast Case studies fast History fast has work: How 30 great ads were made (Text) https://id.oclc.org/worldcat/entity/E39PCFGrf6Xwqv44JbXct4PgBq https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781856698214 1856698211 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3559422 Volltext FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=926135 Volltext
spellingShingle	Williams, Eliza, 1973- How 30 great ads were made : from idea to campaign / How 30 Great Ads Were Made; Contents; Introduction: 30 Great Ads; 01/ adidas Originals, House Party; 02/ Axe Dark Temptation, Chocolate Man; 03/ Budweiser, Wassup; 04/ Burger King, Subservient Chicken; 05/ Cadbury's Dairy Milk, Eyebrows; 06/ California Milk Processor Board, Get The Glass; 07/ Canal+, The March of the Emperor; 08/ Carlton Draught, Big Ad; 09/ Coca-Cola, Happiness Factory; 10/ Coca-Cola, Yeah Yeah Yeah La La La; 11/ Guinness, noitulovE; 12/ HBO, True Blood; 13/ HBO, Voyeur; 14/ Honda, Cog; 15/ Honda, Grrr; 16/ Johnnie Walker, The Man Who Walked Around The World. 17/ Microsoft Xbox, Halo 318/ Microsoft Xbox, Mosquito; Champagne; 19/ Nike, Barrio Bonito; 20/ Oasis/City of New York, Dig Out Your Soul -- In The Streets; 21/ Onitsuka Tiger, Made of Japan; 22/ Philips, Carousel; 23/ Skoda, The Baking Of; 24/ Sony Bravia, Balls; 25/ Sony Bravia, Paint; 26/ Sony PlayStation, The History of Gaming; The Future of Gaming; 27/ Stella Artois, La Nouvelle 4%; 28/ Uniqlo, Uniqlock; 29/ Wrangler, We Are Animals; 30/ The Zimbabwean, The Trillion Dollar Campaign; Picture credits; Acknowledgements. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising History 21st century. Advertising Case studies. Advertising campaigns Case studies. Campagnes publicitaires Études de cas. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising. cct Advertising History 21st century. cct Advertising Case studies. cct Advertising campaigns Case studies. cct Business and Management. eflch Advertising fast Advertising campaigns fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85001086
title	How 30 great ads were made : from idea to campaign /
title_alt	How thirty great ads were made
title_auth	How 30 great ads were made : from idea to campaign /
title_exact_search	How 30 great ads were made : from idea to campaign /
title_full	How 30 great ads were made : from idea to campaign / Eliza Williams.
title_fullStr	How 30 great ads were made : from idea to campaign / Eliza Williams.
title_full_unstemmed	How 30 great ads were made : from idea to campaign / Eliza Williams.
title_short	How 30 great ads were made :
title_sort	how 30 great ads were made from idea to campaign
title_sub	from idea to campaign /
topic	Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising History 21st century. Advertising Case studies. Advertising campaigns Case studies. Campagnes publicitaires Études de cas. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising. cct Advertising History 21st century. cct Advertising Case studies. cct Advertising campaigns Case studies. cct Business and Management. eflch Advertising fast Advertising campaigns fast
topic_facet	Advertising. Advertising History 21st century. Advertising Case studies. Advertising campaigns Case studies. Campagnes publicitaires Études de cas. BUSINESS & ECONOMICS Advertising & Promotion. Business and Management. Advertising Advertising campaigns Case studies History
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3559422 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=926135
work_keys_str_mv	AT williamseliza how30greatadsweremadefromideatocampaign AT williamseliza howthirtygreatadsweremade

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