The personal experience effect :: big brand theory applied to personal life /
Annotation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cupertino, Calif. :
Happy About,
©2013.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Annotation |
| Beschreibung: | Title from title screen. |
| Beschreibung: | 1 online resource |
| ISBN: | 9781600052422 1600052428 |
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| 520 | 8 | |a Annotation |b If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands -- you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect?Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend towards their projection ... all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why and the how. The Personal Experience Effect is not only about big picture strategy. Practical details are discussed too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they¿ve been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands. With inspiring examples and attention to detail, The Personal Experience Effect shows you how to win support to define, build, and nurture your personal brand. Jim Joseph¿s eminently readable book helps you Be Who You Want To Be. | |
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| spelling | Joseph, Jim, 1963- http://id.loc.gov/authorities/names/n2010003099 The personal experience effect : big brand theory applied to personal life / Jim Joseph. Cupertino, Calif. : Happy About, ©2013. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Title from title screen. Annotation If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands -- you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect?Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend towards their projection ... all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why and the how. The Personal Experience Effect is not only about big picture strategy. Practical details are discussed too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they¿ve been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands. With inspiring examples and attention to detail, The Personal Experience Effect shows you how to win support to define, build, and nurture your personal brand. Jim Joseph¿s eminently readable book helps you Be Who You Want To Be. English. Career development. http://id.loc.gov/authorities/subjects/sh86001816 Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Career Mobility https://id.nlm.nih.gov/mesh/D002322 Plan de carrière. Succès dans les affaires. Stratégie de marque. branding. aat BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Reference. bisacsh BUSINESS & ECONOMICS Skills. bisacsh Branding (Marketing) fast Career development fast Success in business fast has work: The personal experience effect (Text) https://id.oclc.org/worldcat/entity/E39PCH6JmGJjR8jctRcdvqmQYP https://id.oclc.org/worldcat/ontology/hasWork FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=635141 Volltext |
| spellingShingle | Joseph, Jim, 1963- The personal experience effect : big brand theory applied to personal life / Career development. http://id.loc.gov/authorities/subjects/sh86001816 Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Career Mobility https://id.nlm.nih.gov/mesh/D002322 Plan de carrière. Succès dans les affaires. Stratégie de marque. branding. aat BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Reference. bisacsh BUSINESS & ECONOMICS Skills. bisacsh Branding (Marketing) fast Career development fast Success in business fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh86001816 http://id.loc.gov/authorities/subjects/sh85129589 http://id.loc.gov/authorities/subjects/sh2007006470 https://id.nlm.nih.gov/mesh/D002322 |
| title | The personal experience effect : big brand theory applied to personal life / |
| title_auth | The personal experience effect : big brand theory applied to personal life / |
| title_exact_search | The personal experience effect : big brand theory applied to personal life / |
| title_full | The personal experience effect : big brand theory applied to personal life / Jim Joseph. |
| title_fullStr | The personal experience effect : big brand theory applied to personal life / Jim Joseph. |
| title_full_unstemmed | The personal experience effect : big brand theory applied to personal life / Jim Joseph. |
| title_short | The personal experience effect : |
| title_sort | personal experience effect big brand theory applied to personal life |
| title_sub | big brand theory applied to personal life / |
| topic | Career development. http://id.loc.gov/authorities/subjects/sh86001816 Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Career Mobility https://id.nlm.nih.gov/mesh/D002322 Plan de carrière. Succès dans les affaires. Stratégie de marque. branding. aat BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Reference. bisacsh BUSINESS & ECONOMICS Skills. bisacsh Branding (Marketing) fast Career development fast Success in business fast |
| topic_facet | Career development. Success in business. Branding (Marketing) Career Mobility Plan de carrière. Succès dans les affaires. Stratégie de marque. branding. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Reference. BUSINESS & ECONOMICS Skills. Career development Success in business |
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