Selling under the swastika :: advertising and commercial culture in Nazi Germany /
Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Stanford, California :
Stanford University Press,
[2014]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements he. |
| Beschreibung: | 1 online resource (361 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780804788830 0804788839 |
Internformat
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| 504 | |a Includes bibliographical references and index. | ||
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| 505 | 0 | |a Advertising in the Weimar Republic -- The coordination of German advertising after 1933 -- Advertising and the everyday before the war -- Buyers and sellers -- Selling the idea of empire -- Ads amid ashes. | |
| 520 | |a Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements he. | ||
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| author | Swett, Pamela |
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| contents | Advertising in the Weimar Republic -- The coordination of German advertising after 1933 -- Advertising and the everyday before the war -- Buyers and sellers -- Selling the idea of empire -- Ads amid ashes. |
| ctrlnum | (OCoLC)865853494 |
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| discipline | Geschichte Wirtschaftswissenschaften |
| era | 1800-1999 fast |
| era_facet | 1800-1999 |
| format | Electronic eBook |
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| geographic | Germany History 1933-1945. http://id.loc.gov/authorities/subjects/sh85054594 Allemagne Histoire 1933-1945. Germany fast https://id.oclc.org/worldcat/entity/E39PBJtCD3rcKcPDx6FHmjvrbd |
| geographic_facet | Germany History 1933-1945. Allemagne Histoire 1933-1945. Germany |
| id | ZDB-4-EBU-ocn865853494 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:12Z |
| institution | BVB |
| isbn | 9780804788830 0804788839 |
| language | English |
| lccn | 2013021445 |
| oclc_num | 865853494 |
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| physical | 1 online resource (361 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
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| publisher | Stanford University Press, |
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| spelling | Swett, Pamela. Selling under the swastika : advertising and commercial culture in Nazi Germany / Pamela Swett. Stanford, California : Stanford University Press, [2014] ©2014 1 online resource (361 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Online resource; title from PDF title page (ebrary, viewed November 26, 2013). Advertising in the Weimar Republic -- The coordination of German advertising after 1933 -- Advertising and the everyday before the war -- Buyers and sellers -- Selling the idea of empire -- Ads amid ashes. Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements he. English. Advertising Political aspects Germany History 20th century. Advertising Germany History 19th century. Advertising Germany History 20th century. Germany History 1933-1945. http://id.loc.gov/authorities/subjects/sh85054594 Allemagne Histoire 1933-1945. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh HISTORY / Europe / Germany bisacsh Advertising fast Advertising Political aspects fast Germany fast https://id.oclc.org/worldcat/entity/E39PBJtCD3rcKcPDx6FHmjvrbd 1800-1999 fast History fast Print version: Swett, Pamela. Selling under the Swastika : Advertising and Commercial Culture in Nazi Germany. Palo Alto : Stanford University Press, ©2013 9780804773553 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=713528 Volltext |
| spellingShingle | Swett, Pamela Selling under the swastika : advertising and commercial culture in Nazi Germany / Advertising in the Weimar Republic -- The coordination of German advertising after 1933 -- Advertising and the everyday before the war -- Buyers and sellers -- Selling the idea of empire -- Ads amid ashes. Advertising Political aspects Germany History 20th century. Advertising Germany History 19th century. Advertising Germany History 20th century. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh HISTORY / Europe / Germany bisacsh Advertising fast Advertising Political aspects fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85054594 |
| title | Selling under the swastika : advertising and commercial culture in Nazi Germany / |
| title_auth | Selling under the swastika : advertising and commercial culture in Nazi Germany / |
| title_exact_search | Selling under the swastika : advertising and commercial culture in Nazi Germany / |
| title_full | Selling under the swastika : advertising and commercial culture in Nazi Germany / Pamela Swett. |
| title_fullStr | Selling under the swastika : advertising and commercial culture in Nazi Germany / Pamela Swett. |
| title_full_unstemmed | Selling under the swastika : advertising and commercial culture in Nazi Germany / Pamela Swett. |
| title_short | Selling under the swastika : |
| title_sort | selling under the swastika advertising and commercial culture in nazi germany |
| title_sub | advertising and commercial culture in Nazi Germany / |
| topic | Advertising Political aspects Germany History 20th century. Advertising Germany History 19th century. Advertising Germany History 20th century. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh HISTORY / Europe / Germany bisacsh Advertising fast Advertising Political aspects fast |
| topic_facet | Advertising Political aspects Germany History 20th century. Advertising Germany History 19th century. Advertising Germany History 20th century. Germany History 1933-1945. Allemagne Histoire 1933-1945. BUSINESS & ECONOMICS Advertising & Promotion. HISTORY / Europe / Germany Advertising Advertising Political aspects Germany History |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=713528 |
| work_keys_str_mv | AT swettpamela sellingundertheswastikaadvertisingandcommercialcultureinnazigermany |