The Indian Media Business /:

<Strong>The Indian Media Business, Fourth Edition</strong> gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation...

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Bibliographische Detailangaben
1. Verfasser: Kohli, Vanita
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New Delhi ; Thousand Oaks : SAGE Publications, 2013.
Ausgabe:Fourth edition.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:<Strong>The Indian Media Business, Fourth Edition</strong> gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business.<br /><br />The outstanding feature of the four.
Beschreibung:1 online resource
Bibliographie:Includes bibliographical references and index.
ISBN:9788132117889
8132117883
8132118014
9788132118015

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