RFID :: improving the customer experience : one-to-one marketing in real time /
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Ithaca, NY :
Paramount Market Publishing,
[2009]
|
| Subjects: | |
| Online Access: | Volltext |
| Physical Description: | 1 online resource (vii, 264 pages) |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliography: | Includes bibliographical references (pages 250-255) and index. |
| ISBN: | 9781461948780 1461948789 |
Staff View
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| 505 | 0 | |a Introduction : a search engine for things -- RFID and relationship marketing -- Customer relationship management works with RFID -- CRM 2.0 is customer experience management -- Personal identification and privacy -- Asset tracking creates new business models -- RFID and the retail experience -- RFID and the greening of customer experience -- RFID authentication and product safety -- Admission, permissions, and tickets -- RFID in payment systems -- RFID and patient relationship management -- Appendix : how RFID works. | |
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| 650 | 0 | |a Relationship marketing |x Data processing. | |
| 650 | 0 | |a Product management |x Data processing. | |
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| 650 | 0 | |a Customer relations |x Technological innovations. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 650 | 6 | |a Marketing relationnel |x Informatique. | |
| 650 | 6 | |a Produits commerciaux |x Gestion |x Informatique. | |
| 650 | 6 | |a Systèmes d'identification par radiofréquence. | |
| 650 | 6 | |a Marketing |x Innovations. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
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| 650 | 7 | |a Relationship marketing |x Data processing. |2 nli | |
| 650 | 7 | |a Product management |x Data processing. |2 nli | |
| 650 | 7 | |a Radio frequency identification systems. |2 nli | |
| 650 | 7 | |a Customer relations |x Technological innovations. |2 nli | |
| 650 | 7 | |a Marketing |x Technological innovations. |2 nli | |
| 758 | |i has work: |a RFID (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGby9RjDfb8mCbrwx6wkCP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| contents | Introduction : a search engine for things -- RFID and relationship marketing -- Customer relationship management works with RFID -- CRM 2.0 is customer experience management -- Personal identification and privacy -- Asset tracking creates new business models -- RFID and the retail experience -- RFID and the greening of customer experience -- RFID authentication and product safety -- Admission, permissions, and tickets -- RFID in payment systems -- RFID and patient relationship management -- Appendix : how RFID works. |
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| format | Electronic eBook |
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| indexdate | 2024-11-26T14:49:11Z |
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| language | English |
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| spelling | Brazeal, Mickey. RFID : improving the customer experience : one-to-one marketing in real time / Mickey Brazeal. Radio frequency identification Ithaca, NY : Paramount Market Publishing, [2009] ©2009 1 online resource (vii, 264 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 250-255) and index. Introduction : a search engine for things -- RFID and relationship marketing -- Customer relationship management works with RFID -- CRM 2.0 is customer experience management -- Personal identification and privacy -- Asset tracking creates new business models -- RFID and the retail experience -- RFID and the greening of customer experience -- RFID authentication and product safety -- Admission, permissions, and tickets -- RFID in payment systems -- RFID and patient relationship management -- Appendix : how RFID works. Print version record. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL Relationship marketing Data processing. Product management Data processing. Radio frequency identification systems. http://id.loc.gov/authorities/subjects/sh93005118 Customer relations Technological innovations. Marketing Technological innovations. Marketing relationnel Informatique. Produits commerciaux Gestion Informatique. Systèmes d'identification par radiofréquence. Marketing Innovations. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Technological innovations fast Product management Data processing fast Radio frequency identification systems fast Relationship marketing Data processing. nli Product management Data processing. nli Radio frequency identification systems. nli Customer relations Technological innovations. nli Marketing Technological innovations. nli has work: RFID (Text) https://id.oclc.org/worldcat/entity/E39PCGby9RjDfb8mCbrwx6wkCP https://id.oclc.org/worldcat/ontology/hasWork Print version: Brazeal, Mickey. RFID 9780980174533 (DLC) 2010278079 (OCoLC)300051177 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=654711 Volltext |
| spellingShingle | Brazeal, Mickey RFID : improving the customer experience : one-to-one marketing in real time / Introduction : a search engine for things -- RFID and relationship marketing -- Customer relationship management works with RFID -- CRM 2.0 is customer experience management -- Personal identification and privacy -- Asset tracking creates new business models -- RFID and the retail experience -- RFID and the greening of customer experience -- RFID authentication and product safety -- Admission, permissions, and tickets -- RFID in payment systems -- RFID and patient relationship management -- Appendix : how RFID works. Relationship marketing Data processing. Product management Data processing. Radio frequency identification systems. http://id.loc.gov/authorities/subjects/sh93005118 Customer relations Technological innovations. Marketing Technological innovations. Marketing relationnel Informatique. Produits commerciaux Gestion Informatique. Systèmes d'identification par radiofréquence. Marketing Innovations. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Technological innovations fast Product management Data processing fast Radio frequency identification systems fast Relationship marketing Data processing. nli Product management Data processing. nli Radio frequency identification systems. nli Customer relations Technological innovations. nli Marketing Technological innovations. nli |
| subject_GND | http://id.loc.gov/authorities/subjects/sh93005118 |
| title | RFID : improving the customer experience : one-to-one marketing in real time / |
| title_alt | Radio frequency identification |
| title_auth | RFID : improving the customer experience : one-to-one marketing in real time / |
| title_exact_search | RFID : improving the customer experience : one-to-one marketing in real time / |
| title_full | RFID : improving the customer experience : one-to-one marketing in real time / Mickey Brazeal. |
| title_fullStr | RFID : improving the customer experience : one-to-one marketing in real time / Mickey Brazeal. |
| title_full_unstemmed | RFID : improving the customer experience : one-to-one marketing in real time / Mickey Brazeal. |
| title_short | RFID : |
| title_sort | rfid improving the customer experience one to one marketing in real time |
| title_sub | improving the customer experience : one-to-one marketing in real time / |
| topic | Relationship marketing Data processing. Product management Data processing. Radio frequency identification systems. http://id.loc.gov/authorities/subjects/sh93005118 Customer relations Technological innovations. Marketing Technological innovations. Marketing relationnel Informatique. Produits commerciaux Gestion Informatique. Systèmes d'identification par radiofréquence. Marketing Innovations. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Technological innovations fast Product management Data processing fast Radio frequency identification systems fast Relationship marketing Data processing. nli Product management Data processing. nli Radio frequency identification systems. nli Customer relations Technological innovations. nli Marketing Technological innovations. nli |
| topic_facet | Relationship marketing Data processing. Product management Data processing. Radio frequency identification systems. Customer relations Technological innovations. Marketing Technological innovations. Marketing relationnel Informatique. Produits commerciaux Gestion Informatique. Systèmes d'identification par radiofréquence. Marketing Innovations. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing Technological innovations Product management Data processing Radio frequency identification systems |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=654711 |
| work_keys_str_mv | AT brazealmickey rfidimprovingthecustomerexperienceonetoonemarketinginrealtime AT brazealmickey radiofrequencyidentification |