Win! the Hispanic market :: strategies for business growth /
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Ithaca, N.Y. :
Paramount Market Pub.,
©2012.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource (xxv, 182 pages) : illustrations, map |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 146194371X 9781461943716 |
Internformat
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
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| 003 | OCoLC | ||
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| 020 | |a 9781461943716 |q (electronic bk.) | ||
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| 245 | 0 | 0 | |a Win! the Hispanic market : |b strategies for business growth / |c [edited by] M. Isabel Valdeś ; contributors, Steve Moya [and others]. |
| 260 | |a Ithaca, N.Y. : |b Paramount Market Pub., |c ©2012. | ||
| 300 | |a 1 online resource (xxv, 182 pages) : |b illustrations, map | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t When the future meets today / |r Steve Moya -- |t Business growth and sustainability are Hispanic! / |r M. Isabel Valdés -- |t Why Wall Street will look at your Hispanic strategy / |r Michael Klein and David Wellisch -- |t Why Hispanics in the boardroom today? / |r Carlos Orta -- |t Diversity as an engine of innovation / |r Alison Kenney Paul -- |t S-M-A-R-T growth through opportunity right-sizing / |r Carlos Santiago -- |t Challenges for agencies, marketers, and CEOs / |r Jessica Pantanini -- |t Retailing for success- in-culture / |r Marie Quintana -- |t Building Latino customer relationships / |r Gabriela Alcántara-Diaz -- |t The best kept secret : |t authentic Hispanic supermarkets / |r Don Longo -- |t 21st century segmentation for a multi-dimensional consumer / |r César M. Melgoza -- |t Hispanic audience measurement today / |r Douglas Darfield -- |t Doing Hispanic media the right way / |r Roberto Orci -- |t The Hispanic digital marketing opportunity / |r Lee Vann -- |t Building deep connections with Latinas / |r Lucia Ballas-Traynor -- |t Leveraging Hispanic newspaper platforms to build your ROI / |r Martha Montoya -- |t The art that needs to change / |r Federico Subervi and M. Isabel Valdés -- |t Jumping over the digital divide / |r Carlos Garcia -- |t Social metrics that 'matter'- deepening brand connections through social impact / |r Derene Allen. |
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Hispanic American consumers |z United States. | |
| 650 | 0 | |a Latin Americans |z United States. |0 http://id.loc.gov/authorities/subjects/sh85074935 | |
| 650 | 0 | |a Target marketing |z United States. | |
| 650 | 0 | |a Marketing research |z United States. | |
| 650 | 6 | |a Consommateurs américains d'origine latino-américaine |z États-Unis. | |
| 650 | 6 | |a Latino-Américains |z États-Unis. | |
| 650 | 6 | |a Cibles (Marketing) |z États-Unis. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Hispanic American consumers |2 fast | |
| 650 | 7 | |a Latin Americans |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Target marketing |2 fast | |
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| 700 | 1 | |a Valdés, M. Isabel. | |
| 700 | 1 | |a Moya, Steve. | |
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Datensatz im Suchindex
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| _version_ | 1816796911135358977 |
| adam_text | |
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| author2 | Valdés, M. Isabel Moya, Steve |
| author2_role | |
| author2_variant | m i v mi miv s m sm |
| author_additional | Steve Moya -- M. Isabel Valdés -- Michael Klein and David Wellisch -- Carlos Orta -- Alison Kenney Paul -- Carlos Santiago -- Jessica Pantanini -- Marie Quintana -- Gabriela Alcántara-Diaz -- Don Longo -- César M. Melgoza -- Douglas Darfield -- Roberto Orci -- Lee Vann -- Lucia Ballas-Traynor -- Martha Montoya -- Federico Subervi and M. Isabel Valdés -- Carlos Garcia -- Derene Allen. |
| author_facet | Valdés, M. Isabel Moya, Steve |
| author_sort | Valdés, M. Isabel |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-raw | HC110.C6 W56 2012 |
| callnumber-search | HC110.C6 W56 2012 |
| callnumber-sort | HC 3110 C6 W56 42012 |
| callnumber-subject | HC - Economic History and Conditions |
| collection | ZDB-4-EBU |
| contents | When the future meets today / Business growth and sustainability are Hispanic! / Why Wall Street will look at your Hispanic strategy / Why Hispanics in the boardroom today? / Diversity as an engine of innovation / S-M-A-R-T growth through opportunity right-sizing / Challenges for agencies, marketers, and CEOs / Retailing for success- in-culture / Building Latino customer relationships / The best kept secret : authentic Hispanic supermarkets / 21st century segmentation for a multi-dimensional consumer / Hispanic audience measurement today / Doing Hispanic media the right way / The Hispanic digital marketing opportunity / Building deep connections with Latinas / Leveraging Hispanic newspaper platforms to build your ROI / The art that needs to change / Jumping over the digital divide / Social metrics that 'matter'- deepening brand connections through social impact / |
| ctrlnum | (OCoLC)859650680 |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.8348 |
| dewey-sort | 3658.8348 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-11-26T14:49:11Z |
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| spelling | Win! the Hispanic market : strategies for business growth / [edited by] M. Isabel Valdeś ; contributors, Steve Moya [and others]. Ithaca, N.Y. : Paramount Market Pub., ©2012. 1 online resource (xxv, 182 pages) : illustrations, map text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. When the future meets today / Steve Moya -- Business growth and sustainability are Hispanic! / M. Isabel Valdés -- Why Wall Street will look at your Hispanic strategy / Michael Klein and David Wellisch -- Why Hispanics in the boardroom today? / Carlos Orta -- Diversity as an engine of innovation / Alison Kenney Paul -- S-M-A-R-T growth through opportunity right-sizing / Carlos Santiago -- Challenges for agencies, marketers, and CEOs / Jessica Pantanini -- Retailing for success- in-culture / Marie Quintana -- Building Latino customer relationships / Gabriela Alcántara-Diaz -- The best kept secret : authentic Hispanic supermarkets / Don Longo -- 21st century segmentation for a multi-dimensional consumer / César M. Melgoza -- Hispanic audience measurement today / Douglas Darfield -- Doing Hispanic media the right way / Roberto Orci -- The Hispanic digital marketing opportunity / Lee Vann -- Building deep connections with Latinas / Lucia Ballas-Traynor -- Leveraging Hispanic newspaper platforms to build your ROI / Martha Montoya -- The art that needs to change / Federico Subervi and M. Isabel Valdés -- Jumping over the digital divide / Carlos Garcia -- Social metrics that 'matter'- deepening brand connections through social impact / Derene Allen. Print version record. Hispanic American consumers United States. Latin Americans United States. http://id.loc.gov/authorities/subjects/sh85074935 Target marketing United States. Marketing research United States. Consommateurs américains d'origine latino-américaine États-Unis. Latino-Américains États-Unis. Cibles (Marketing) États-Unis. Marketing Recherche États-Unis. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Hispanic American consumers fast Latin Americans fast Marketing research fast Target marketing fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Valdés, M. Isabel. Moya, Steve. Print version: 9780983043683 098304368X FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=642723 Volltext |
| spellingShingle | Win! the Hispanic market : strategies for business growth / When the future meets today / Business growth and sustainability are Hispanic! / Why Wall Street will look at your Hispanic strategy / Why Hispanics in the boardroom today? / Diversity as an engine of innovation / S-M-A-R-T growth through opportunity right-sizing / Challenges for agencies, marketers, and CEOs / Retailing for success- in-culture / Building Latino customer relationships / The best kept secret : authentic Hispanic supermarkets / 21st century segmentation for a multi-dimensional consumer / Hispanic audience measurement today / Doing Hispanic media the right way / The Hispanic digital marketing opportunity / Building deep connections with Latinas / Leveraging Hispanic newspaper platforms to build your ROI / The art that needs to change / Jumping over the digital divide / Social metrics that 'matter'- deepening brand connections through social impact / Hispanic American consumers United States. Latin Americans United States. http://id.loc.gov/authorities/subjects/sh85074935 Target marketing United States. Marketing research United States. Consommateurs américains d'origine latino-américaine États-Unis. Latino-Américains États-Unis. Cibles (Marketing) États-Unis. Marketing Recherche États-Unis. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Hispanic American consumers fast Latin Americans fast Marketing research fast Target marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85074935 |
| title | Win! the Hispanic market : strategies for business growth / |
| title_alt | When the future meets today / Business growth and sustainability are Hispanic! / Why Wall Street will look at your Hispanic strategy / Why Hispanics in the boardroom today? / Diversity as an engine of innovation / S-M-A-R-T growth through opportunity right-sizing / Challenges for agencies, marketers, and CEOs / Retailing for success- in-culture / Building Latino customer relationships / The best kept secret : authentic Hispanic supermarkets / 21st century segmentation for a multi-dimensional consumer / Hispanic audience measurement today / Doing Hispanic media the right way / The Hispanic digital marketing opportunity / Building deep connections with Latinas / Leveraging Hispanic newspaper platforms to build your ROI / The art that needs to change / Jumping over the digital divide / Social metrics that 'matter'- deepening brand connections through social impact / |
| title_auth | Win! the Hispanic market : strategies for business growth / |
| title_exact_search | Win! the Hispanic market : strategies for business growth / |
| title_full | Win! the Hispanic market : strategies for business growth / [edited by] M. Isabel Valdeś ; contributors, Steve Moya [and others]. |
| title_fullStr | Win! the Hispanic market : strategies for business growth / [edited by] M. Isabel Valdeś ; contributors, Steve Moya [and others]. |
| title_full_unstemmed | Win! the Hispanic market : strategies for business growth / [edited by] M. Isabel Valdeś ; contributors, Steve Moya [and others]. |
| title_short | Win! the Hispanic market : |
| title_sort | win the hispanic market strategies for business growth |
| title_sub | strategies for business growth / |
| topic | Hispanic American consumers United States. Latin Americans United States. http://id.loc.gov/authorities/subjects/sh85074935 Target marketing United States. Marketing research United States. Consommateurs américains d'origine latino-américaine États-Unis. Latino-Américains États-Unis. Cibles (Marketing) États-Unis. Marketing Recherche États-Unis. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Hispanic American consumers fast Latin Americans fast Marketing research fast Target marketing fast |
| topic_facet | Hispanic American consumers United States. Latin Americans United States. Target marketing United States. Marketing research United States. Consommateurs américains d'origine latino-américaine États-Unis. Latino-Américains États-Unis. Cibles (Marketing) États-Unis. Marketing Recherche États-Unis. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Hispanic American consumers Latin Americans Marketing research Target marketing United States |
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