The marketing plan :: how to prepare and implement it /
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
AMACOM,
c2011.
|
| Ausgabe: | 4th ed. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780814416945 0814416942 |
Internformat
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| 100 | 1 | |a Luther, William M. |0 http://id.loc.gov/authorities/names/n82042843 | |
| 245 | 1 | 4 | |a The marketing plan : |b how to prepare and implement it / |c William M. Luther. |
| 250 | |a 4th ed. | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan basics -- Appendix B: Everything You Need to Know About Working with an Advertising Agency -- Index | |
| 520 | |a Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher. | ||
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
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| adam_text | |
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| author | Luther, William M. |
| author_GND | http://id.loc.gov/authorities/names/n82042843 |
| author_facet | Luther, William M. |
| author_role | |
| author_sort | Luther, William M. |
| author_variant | w m l wm wml |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan basics -- Appendix B: Everything You Need to Know About Working with an Advertising Agency -- Index |
| ctrlnum | (OCoLC)858443483 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4th ed. |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:11Z |
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| spelling | Luther, William M. http://id.loc.gov/authorities/names/n82042843 The marketing plan : how to prepare and implement it / William M. Luther. 4th ed. New York : AMACOM, c2011. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes bibliographical references and index. The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan basics -- Appendix B: Everything You Need to Know About Working with an Advertising Agency -- Index Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan. Description based on print version record and CIP data provided by publisher. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. marketing. aat BUSINESS & ECONOMICS Green Business. bisacsh Marketing Planning fast has work: The marketing plan (Text) https://id.oclc.org/worldcat/entity/E39PCGYyFgHkDKbWBDgRtBpqXq https://id.oclc.org/worldcat/ontology/hasWork Print version: The marketing plan New York : AMACOM, c2011. 9780814416938 (DLC) 2010039115 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=359060 Volltext |
| spellingShingle | Luther, William M. The marketing plan : how to prepare and implement it / The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan basics -- Appendix B: Everything You Need to Know About Working with an Advertising Agency -- Index Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. marketing. aat BUSINESS & ECONOMICS Green Business. bisacsh Marketing Planning fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541 |
| title | The marketing plan : how to prepare and implement it / |
| title_auth | The marketing plan : how to prepare and implement it / |
| title_exact_search | The marketing plan : how to prepare and implement it / |
| title_full | The marketing plan : how to prepare and implement it / William M. Luther. |
| title_fullStr | The marketing plan : how to prepare and implement it / William M. Luther. |
| title_full_unstemmed | The marketing plan : how to prepare and implement it / William M. Luther. |
| title_short | The marketing plan : |
| title_sort | marketing plan how to prepare and implement it |
| title_sub | how to prepare and implement it / |
| topic | Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. marketing. aat BUSINESS & ECONOMICS Green Business. bisacsh Marketing Planning fast |
| topic_facet | Marketing. Marketing marketing. BUSINESS & ECONOMICS Green Business. Marketing Planning |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=359060 |
| work_keys_str_mv | AT lutherwilliamm themarketingplanhowtoprepareandimplementit AT lutherwilliamm marketingplanhowtoprepareandimplementit |