Marketing and semiotics :: new directions in the study of signs for sale /
Gespeichert in:
| Körperschaften: | , , |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch Tagungsbericht E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; New York :
Mouton de Gruyter,
1987.
|
| Schriftenreihe: | Approaches to semiotics ;
77. |
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Beschreibung: | Papers developed in connection with the First International Conference on Marketing and Semiotics, held July 10-12, 1986 at Northwestern University's J.L. Kellogg Graduate School of Management in Evanston, Ill. and co-sponsored by the Kellogg School and the Research Center for Language and Semiotic Studies of Indiana University. |
| Beschreibung: | 1 online resource (xii, 556 pages) : illustrations, facsimiles |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9783110853254 3110853256 |
Internformat
MARC
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| 245 | 0 | 0 | |a Marketing and semiotics : |b new directions in the study of signs for sale / |c edited by Jean Umiker-Sebeok. |
| 264 | 1 | |a Berlin ; |a New York : |b Mouton de Gruyter, |c 1987. | |
| 300 | |a 1 online resource (xii, 556 pages) : |b illustrations, facsimiles | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Approaches to semiotics ; |v 77 | |
| 500 | |a Papers developed in connection with the First International Conference on Marketing and Semiotics, held July 10-12, 1986 at Northwestern University's J.L. Kellogg Graduate School of Management in Evanston, Ill. and co-sponsored by the Kellogg School and the Research Center for Language and Semiotic Studies of Indiana University. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Contents -- Marketing and Semiotics: Defining the Scope of Their Partnership -- Semiotics of Person and Nation Marketing -- Semiotician Ordinaire -- Messages in the Marketplace -- From Money to Dream: A Return Ticket -- A Semiotic Approach to Product Conceptualization and Design -- Semiotic Marketing and Product Conceptualization -- A Semiotic Approach to the Design Process -- Consumer Esthetics -- The Study of Signs in Consumer Esthetics: An Egocentric Review -- SYMPRAXIS-Semiotics, Aesthetics, and Consumer Participation -- Signs of Consumer Identity | |
| 505 | 8 | |a Identity and the Relevance of Market, Personal, and Community ObjectsWriting with Flesh: A Semiotic Interpretation of Research. Findings on Body Image Attitudes and Behaviors in the U.S. -- Symbolic Consumption -- The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption -- Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions -- Modern Hex Signs and Symbols of Security -- Decoding Advertisements -- Toward a Semiotic of Advertising Story Grammars -- Advertising: The Frame Message -- Rhetorical Figures in the Advertising Image | |
| 505 | 8 | |a ""The Structure is the Message�The Case of Advertising""""Movies, Television, and Live Performance""; ""Movies as Myths: An Interpretation of Motion Picture Mythology""; ""The Semiotics of Possessions and Commercial Communication""; ""The Marketing of Performance""; ""Corporate Imagery and Communication""; ""Mythology in Organizations and Marketing""; ""Theater in Japanese- American Negotiations""; ""The Cultural Context of Advertising""; ""Advertising as a Cultural System""; ""The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man"" | |
| 505 | 8 | |a ""Homo Coca-Colens: From Marketing to Semiotics and Politics""""The Semiotic Diagnosis of Marketing Culture""; ""Advertising & Gender""; ""�Sex Seils�: Comment on Gender Images and Myth in Advertising""; ""Advertising Manipulates Women�s Lib""; ""Contributors""; ""Index"" | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Semiotics. |0 http://id.loc.gov/authorities/subjects/sh85119950 | |
| 650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Sémiotique. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Commerce. |2 bisacsh | |
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| 650 | 7 | |a Semiotics |2 fast | |
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| 650 | 7 | |a Werbung |0 (DE-601)091400260 |0 (DE-STW)12846-5 |2 stw | |
| 700 | 1 | |a Umiker-Sebeok, Donna Jean. | |
| 710 | 2 | |a J.L. Kellogg Graduate School of Management. |0 http://id.loc.gov/authorities/names/n80001591 | |
| 710 | 2 | |a Indiana University, Bloomington. |b Research Center for Language and Semiotic Studies. |0 http://id.loc.gov/authorities/names/n78010798 | |
| 711 | 2 | |a International Conference on Marketing and Semiotics |n (1st : |d 1986 : |c J.L. Kellogg Graduate School of Management) | |
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| 830 | 0 | |a Approaches to semiotics ; |v 77. |0 http://id.loc.gov/authorities/names/n42002600 | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn857467600 |
|---|---|
| _version_ | 1826942421566488576 |
| adam_text | |
| any_adam_object | |
| author2 | Umiker-Sebeok, Donna Jean |
| author2_role | |
| author2_variant | d j u s dju djus |
| author_corporate | J.L. Kellogg Graduate School of Management Indiana University, Bloomington. Research Center for Language and Semiotic Studies International Conference on Marketing and Semiotics |
| author_corporate_role | |
| author_facet | Umiker-Sebeok, Donna Jean J.L. Kellogg Graduate School of Management Indiana University, Bloomington. Research Center for Language and Semiotic Studies International Conference on Marketing and Semiotics |
| author_sort | Umiker-Sebeok, Donna Jean |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.122 .M39 1987eb |
| callnumber-search | HF5415.122 .M39 1987eb |
| callnumber-sort | HF 45415.122 M39 41987EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Contents -- Marketing and Semiotics: Defining the Scope of Their Partnership -- Semiotics of Person and Nation Marketing -- Semiotician Ordinaire -- Messages in the Marketplace -- From Money to Dream: A Return Ticket -- A Semiotic Approach to Product Conceptualization and Design -- Semiotic Marketing and Product Conceptualization -- A Semiotic Approach to the Design Process -- Consumer Esthetics -- The Study of Signs in Consumer Esthetics: An Egocentric Review -- SYMPRAXIS-Semiotics, Aesthetics, and Consumer Participation -- Signs of Consumer Identity Identity and the Relevance of Market, Personal, and Community ObjectsWriting with Flesh: A Semiotic Interpretation of Research. Findings on Body Image Attitudes and Behaviors in the U.S. -- Symbolic Consumption -- The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption -- Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions -- Modern Hex Signs and Symbols of Security -- Decoding Advertisements -- Toward a Semiotic of Advertising Story Grammars -- Advertising: The Frame Message -- Rhetorical Figures in the Advertising Image ""The Structure is the Message�The Case of Advertising""""Movies, Television, and Live Performance""; ""Movies as Myths: An Interpretation of Motion Picture Mythology""; ""The Semiotics of Possessions and Commercial Communication""; ""The Marketing of Performance""; ""Corporate Imagery and Communication""; ""Mythology in Organizations and Marketing""; ""Theater in Japanese- American Negotiations""; ""The Cultural Context of Advertising""; ""Advertising as a Cultural System""; ""The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man"" ""Homo Coca-Colens: From Marketing to Semiotics and Politics""""The Semiotic Diagnosis of Marketing Culture""; ""Advertising & Gender""; ""�Sex Seils�: Comment on Gender Images and Myth in Advertising""; ""Advertising Manipulates Women�s Lib""; ""Contributors""; ""Index"" |
| ctrlnum | (OCoLC)857467600 |
| dewey-full | 380.1/014 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 380 - Commerce, communications, transportation |
| dewey-raw | 380.1/014 |
| dewey-search | 380.1/014 |
| dewey-sort | 3380.1 214 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic Conference Proceeding eBook |
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| indexdate | 2025-03-18T14:27:44Z |
| institution | BVB |
| institution_GND | http://id.loc.gov/authorities/names/n80001591 http://id.loc.gov/authorities/names/n78010798 |
| isbn | 9783110853254 3110853256 |
| language | English |
| oclc_num | 857467600 |
| open_access_boolean | |
| owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 online resource (xii, 556 pages) : illustrations, facsimiles |
| psigel | ZDB-4-EBU FWS_PDA_EBU ZDB-4-EBU |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Mouton de Gruyter, |
| record_format | marc |
| series | Approaches to semiotics ; |
| series2 | Approaches to semiotics ; |
| spelling | Marketing and semiotics : new directions in the study of signs for sale / edited by Jean Umiker-Sebeok. Berlin ; New York : Mouton de Gruyter, 1987. 1 online resource (xii, 556 pages) : illustrations, facsimiles text txt rdacontent computer c rdamedia online resource cr rdacarrier Approaches to semiotics ; 77 Papers developed in connection with the First International Conference on Marketing and Semiotics, held July 10-12, 1986 at Northwestern University's J.L. Kellogg Graduate School of Management in Evanston, Ill. and co-sponsored by the Kellogg School and the Research Center for Language and Semiotic Studies of Indiana University. Includes bibliographical references and index. Print version record. Contents -- Marketing and Semiotics: Defining the Scope of Their Partnership -- Semiotics of Person and Nation Marketing -- Semiotician Ordinaire -- Messages in the Marketplace -- From Money to Dream: A Return Ticket -- A Semiotic Approach to Product Conceptualization and Design -- Semiotic Marketing and Product Conceptualization -- A Semiotic Approach to the Design Process -- Consumer Esthetics -- The Study of Signs in Consumer Esthetics: An Egocentric Review -- SYMPRAXIS-Semiotics, Aesthetics, and Consumer Participation -- Signs of Consumer Identity Identity and the Relevance of Market, Personal, and Community ObjectsWriting with Flesh: A Semiotic Interpretation of Research. Findings on Body Image Attitudes and Behaviors in the U.S. -- Symbolic Consumption -- The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption -- Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions -- Modern Hex Signs and Symbols of Security -- Decoding Advertisements -- Toward a Semiotic of Advertising Story Grammars -- Advertising: The Frame Message -- Rhetorical Figures in the Advertising Image ""The Structure is the Messageâ€?The Case of Advertising""""Movies, Television, and Live Performance""; ""Movies as Myths: An Interpretation of Motion Picture Mythology""; ""The Semiotics of Possessions and Commercial Communication""; ""The Marketing of Performance""; ""Corporate Imagery and Communication""; ""Mythology in Organizations and Marketing""; ""Theater in Japanese- American Negotiations""; ""The Cultural Context of Advertising""; ""Advertising as a Cultural System""; ""The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man"" ""Homo Coca-Colens: From Marketing to Semiotics and Politics""""The Semiotic Diagnosis of Marketing Culture""; ""Advertising & Gender""; ""â€?Sex Seilsâ€?: Comment on Gender Images and Myth in Advertising""; ""Advertising Manipulates Womenâ€?s Lib""; ""Contributors""; ""Index"" Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Semiotics. http://id.loc.gov/authorities/subjects/sh85119950 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Sémiotique. marketing. aat BUSINESS & ECONOMICS Commerce. bisacsh Marketing fast Semiotics fast Semiotik gnd http://d-nb.info/gnd/4054498-9 Marketing gnd Marketing. gtt Semiotiek. gtt Marketing. ram Sémiotique. ram Marketingtheorie (DE-601)091376327 (DE-STW)19121-0 stw Konsumentenverhalten (DE-601)091371848 (DE-STW)10300-3 stw Werbung (DE-601)091400260 (DE-STW)12846-5 stw Umiker-Sebeok, Donna Jean. J.L. Kellogg Graduate School of Management. http://id.loc.gov/authorities/names/n80001591 Indiana University, Bloomington. Research Center for Language and Semiotic Studies. http://id.loc.gov/authorities/names/n78010798 International Conference on Marketing and Semiotics (1st : 1986 : J.L. Kellogg Graduate School of Management) Print version: Marketing and semiotics 0899252761 (DLC) 87024838 (OCoLC)16755787 Approaches to semiotics ; 77. http://id.loc.gov/authorities/names/n42002600 |
| spellingShingle | Marketing and semiotics : new directions in the study of signs for sale / Approaches to semiotics ; Contents -- Marketing and Semiotics: Defining the Scope of Their Partnership -- Semiotics of Person and Nation Marketing -- Semiotician Ordinaire -- Messages in the Marketplace -- From Money to Dream: A Return Ticket -- A Semiotic Approach to Product Conceptualization and Design -- Semiotic Marketing and Product Conceptualization -- A Semiotic Approach to the Design Process -- Consumer Esthetics -- The Study of Signs in Consumer Esthetics: An Egocentric Review -- SYMPRAXIS-Semiotics, Aesthetics, and Consumer Participation -- Signs of Consumer Identity Identity and the Relevance of Market, Personal, and Community ObjectsWriting with Flesh: A Semiotic Interpretation of Research. Findings on Body Image Attitudes and Behaviors in the U.S. -- Symbolic Consumption -- The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption -- Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions -- Modern Hex Signs and Symbols of Security -- Decoding Advertisements -- Toward a Semiotic of Advertising Story Grammars -- Advertising: The Frame Message -- Rhetorical Figures in the Advertising Image ""The Structure is the Messageâ€?The Case of Advertising""""Movies, Television, and Live Performance""; ""Movies as Myths: An Interpretation of Motion Picture Mythology""; ""The Semiotics of Possessions and Commercial Communication""; ""The Marketing of Performance""; ""Corporate Imagery and Communication""; ""Mythology in Organizations and Marketing""; ""Theater in Japanese- American Negotiations""; ""The Cultural Context of Advertising""; ""Advertising as a Cultural System""; ""The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man"" ""Homo Coca-Colens: From Marketing to Semiotics and Politics""""The Semiotic Diagnosis of Marketing Culture""; ""Advertising & Gender""; ""â€?Sex Seilsâ€?: Comment on Gender Images and Myth in Advertising""; ""Advertising Manipulates Womenâ€?s Lib""; ""Contributors""; ""Index"" Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Semiotics. http://id.loc.gov/authorities/subjects/sh85119950 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Sémiotique. marketing. aat BUSINESS & ECONOMICS Commerce. bisacsh Marketing fast Semiotics fast Semiotik gnd http://d-nb.info/gnd/4054498-9 Marketing gnd Marketing. gtt Semiotiek. gtt Marketing. ram Sémiotique. ram Marketingtheorie (DE-601)091376327 (DE-STW)19121-0 stw Konsumentenverhalten (DE-601)091371848 (DE-STW)10300-3 stw Werbung (DE-601)091400260 (DE-STW)12846-5 stw |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85119950 https://id.nlm.nih.gov/mesh/D040541 http://d-nb.info/gnd/4054498-9 (DE-601)091376327 (DE-STW)19121-0 (DE-601)091371848 (DE-STW)10300-3 (DE-601)091400260 (DE-STW)12846-5 |
| title | Marketing and semiotics : new directions in the study of signs for sale / |
| title_auth | Marketing and semiotics : new directions in the study of signs for sale / |
| title_exact_search | Marketing and semiotics : new directions in the study of signs for sale / |
| title_full | Marketing and semiotics : new directions in the study of signs for sale / edited by Jean Umiker-Sebeok. |
| title_fullStr | Marketing and semiotics : new directions in the study of signs for sale / edited by Jean Umiker-Sebeok. |
| title_full_unstemmed | Marketing and semiotics : new directions in the study of signs for sale / edited by Jean Umiker-Sebeok. |
| title_short | Marketing and semiotics : |
| title_sort | marketing and semiotics new directions in the study of signs for sale |
| title_sub | new directions in the study of signs for sale / |
| topic | Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Semiotics. http://id.loc.gov/authorities/subjects/sh85119950 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. Sémiotique. marketing. aat BUSINESS & ECONOMICS Commerce. bisacsh Marketing fast Semiotics fast Semiotik gnd http://d-nb.info/gnd/4054498-9 Marketing gnd Marketing. gtt Semiotiek. gtt Marketing. ram Sémiotique. ram Marketingtheorie (DE-601)091376327 (DE-STW)19121-0 stw Konsumentenverhalten (DE-601)091371848 (DE-STW)10300-3 stw Werbung (DE-601)091400260 (DE-STW)12846-5 stw |
| topic_facet | Marketing. Semiotics. Marketing Sémiotique. marketing. BUSINESS & ECONOMICS Commerce. Semiotics Semiotik Semiotiek. Marketingtheorie Konsumentenverhalten Werbung |
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