Selling the Business Location.:
Hauptbeschreibung In the past decade, place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries and locations have been spending more money to encourage firms to locate their offices, and plant locations in the place marketer's area....
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg :
Diplomica Verlag,
2013.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Hauptbeschreibung In the past decade, place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries and locations have been spending more money to encourage firms to locate their offices, and plant locations in the place marketer's area. This is reflected in a growing number of associations, literature, media coverage and educational courses offered. The aim of the present study is to evaluate current literature in order to understand the importance of place marketing in general, and marketing of the Rhine Main Region, as. |
| Beschreibung: | 1 online resource (79 pages) |
| ISBN: | 9783954895502 3954895501 |
Internformat
MARC
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| 008 | 130803s2013 gw of 000 0 eng d | ||
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| 245 | 1 | 0 | |a Selling the Business Location. |
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| 505 | 0 | |a Selling the Business Location: Place Marketing in the context of the Rhine-Main Region; Abstract; Contents; List of Figures; List of Tables; List of Abbreviations; 1 Introduction; 1.1 Place Marketing Phenomenon; 1.2 Definitions and Terminology; 1.2.1 Region vs. Place; 1.2.2 Place Marketing; 1.3 From Marketing to Place Marketing; 1.4 Aims and Objectives; 2 Selling the Business Location; 2.1 Objectives; 2.2 Elements in a Place Marketing Process; 2.3 Levels of Place Marketing; 2.4 Who are the Main Targets of Place Marketers?; 2.5 Major Actors in Place Marketing; 2.6 The Place Marketing Process. | |
| 505 | 8 | |a 2.7 Designing the Place's Image2.7.1 Image Marketing; 2.7.2 Branding; 2.7.3 Distributing the Place's Image and Messages; 2.8 Services in Attracting, Retaining and Expanding Businesses; 2.9 Essentials to Successful Place Marketing; 2.10 Problems; 3 How Investors make their Choices; 3.1 General Framework; 3.2 Steps and Factors Influencing the Buying Process; 3.3 Soft vs. Hard Facts; 3.4 Influence of Place-Rating Information; 3.5 Importance of Cluster; 4 Place Marketing in the Rhine Main Region; 4.1 Facts and Figures; 4.2 Sectors of Industry; 4.3 SWOT Analysis on the Frankfurt Rhine Main Region. | |
| 505 | 8 | |a 4.4 Locational Advantages4.5 Attracting, Retaining and Expanding Businesses; 4.6 Designing the Image; 4.7 Distributing the Place's Image and Messages; 4.8 Opportunities and Problems; 5 The Rhine Main Region in an International Context; 5.1 Hong Kong; 5.2 Los Angeles; 5.3 Country Comparison; 6 Conclusion; List of References; Appendix. | |
| 520 | |a Hauptbeschreibung In the past decade, place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries and locations have been spending more money to encourage firms to locate their offices, and plant locations in the place marketer's area. This is reflected in a growing number of associations, literature, media coverage and educational courses offered. The aim of the present study is to evaluate current literature in order to understand the importance of place marketing in general, and marketing of the Rhine Main Region, as. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Marketing |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Public relations |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Small business |x Management. |0 http://id.loc.gov/authorities/subjects/sh85123576 | |
| 650 | 6 | |a Marketing |v Guides, manuels, etc. | |
| 650 | 6 | |a Relations publiques |v Guides, manuels, etc. | |
| 650 | 6 | |a Petites et moyennes entreprises |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
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| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Small business |x Management |2 fast | |
| 655 | 7 | |a Handbooks and manuals |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Mohr, Christiane. |t Selling the Business Location: Place Marketing in the context of the Rhine-Main Region. |d Hamburg : Diplomica Verlag, ©2013 |
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| contents | Selling the Business Location: Place Marketing in the context of the Rhine-Main Region; Abstract; Contents; List of Figures; List of Tables; List of Abbreviations; 1 Introduction; 1.1 Place Marketing Phenomenon; 1.2 Definitions and Terminology; 1.2.1 Region vs. Place; 1.2.2 Place Marketing; 1.3 From Marketing to Place Marketing; 1.4 Aims and Objectives; 2 Selling the Business Location; 2.1 Objectives; 2.2 Elements in a Place Marketing Process; 2.3 Levels of Place Marketing; 2.4 Who are the Main Targets of Place Marketers?; 2.5 Major Actors in Place Marketing; 2.6 The Place Marketing Process. 2.7 Designing the Place's Image2.7.1 Image Marketing; 2.7.2 Branding; 2.7.3 Distributing the Place's Image and Messages; 2.8 Services in Attracting, Retaining and Expanding Businesses; 2.9 Essentials to Successful Place Marketing; 2.10 Problems; 3 How Investors make their Choices; 3.1 General Framework; 3.2 Steps and Factors Influencing the Buying Process; 3.3 Soft vs. Hard Facts; 3.4 Influence of Place-Rating Information; 3.5 Importance of Cluster; 4 Place Marketing in the Rhine Main Region; 4.1 Facts and Figures; 4.2 Sectors of Industry; 4.3 SWOT Analysis on the Frankfurt Rhine Main Region. 4.4 Locational Advantages4.5 Attracting, Retaining and Expanding Businesses; 4.6 Designing the Image; 4.7 Distributing the Place's Image and Messages; 4.8 Opportunities and Problems; 5 The Rhine Main Region in an International Context; 5.1 Hong Kong; 5.2 Los Angeles; 5.3 Country Comparison; 6 Conclusion; List of References; Appendix. |
| ctrlnum | (OCoLC)854977211 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-11-26T14:49:10Z |
| institution | BVB |
| isbn | 9783954895502 3954895501 |
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| spelling | Mohr, Christiane. Selling the Business Location. Hamburg : Diplomica Verlag, 2013. 1 online resource (79 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Selling the Business Location: Place Marketing in the context of the Rhine-Main Region; Abstract; Contents; List of Figures; List of Tables; List of Abbreviations; 1 Introduction; 1.1 Place Marketing Phenomenon; 1.2 Definitions and Terminology; 1.2.1 Region vs. Place; 1.2.2 Place Marketing; 1.3 From Marketing to Place Marketing; 1.4 Aims and Objectives; 2 Selling the Business Location; 2.1 Objectives; 2.2 Elements in a Place Marketing Process; 2.3 Levels of Place Marketing; 2.4 Who are the Main Targets of Place Marketers?; 2.5 Major Actors in Place Marketing; 2.6 The Place Marketing Process. 2.7 Designing the Place's Image2.7.1 Image Marketing; 2.7.2 Branding; 2.7.3 Distributing the Place's Image and Messages; 2.8 Services in Attracting, Retaining and Expanding Businesses; 2.9 Essentials to Successful Place Marketing; 2.10 Problems; 3 How Investors make their Choices; 3.1 General Framework; 3.2 Steps and Factors Influencing the Buying Process; 3.3 Soft vs. Hard Facts; 3.4 Influence of Place-Rating Information; 3.5 Importance of Cluster; 4 Place Marketing in the Rhine Main Region; 4.1 Facts and Figures; 4.2 Sectors of Industry; 4.3 SWOT Analysis on the Frankfurt Rhine Main Region. 4.4 Locational Advantages4.5 Attracting, Retaining and Expanding Businesses; 4.6 Designing the Image; 4.7 Distributing the Place's Image and Messages; 4.8 Opportunities and Problems; 5 The Rhine Main Region in an International Context; 5.1 Hong Kong; 5.2 Los Angeles; 5.3 Country Comparison; 6 Conclusion; List of References; Appendix. Hauptbeschreibung In the past decade, place marketing, country marketing and city marketing have enjoyed an increase in recognition, especially as countries and locations have been spending more money to encourage firms to locate their offices, and plant locations in the place marketer's area. This is reflected in a growing number of associations, literature, media coverage and educational courses offered. The aim of the present study is to evaluate current literature in order to understand the importance of place marketing in general, and marketing of the Rhine Main Region, as. Print version record. Marketing Handbooks, manuals, etc. Public relations Handbooks, manuals, etc. Small business Management. http://id.loc.gov/authorities/subjects/sh85123576 Marketing Guides, manuels, etc. Relations publiques Guides, manuels, etc. Petites et moyennes entreprises Gestion. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Public relations fast Small business Management fast Handbooks and manuals fast has work: Selling the Business Location: Place Marketing in the context of the Rhine-Main Region (Text) https://id.oclc.org/worldcat/entity/E39PCYGbvYd3tRJDXQ4xfJpxCP https://id.oclc.org/worldcat/ontology/hasWork Print version: Mohr, Christiane. Selling the Business Location: Place Marketing in the context of the Rhine-Main Region. Hamburg : Diplomica Verlag, ©2013 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=773021 Volltext |
| spellingShingle | Mohr, Christiane Selling the Business Location. Selling the Business Location: Place Marketing in the context of the Rhine-Main Region; Abstract; Contents; List of Figures; List of Tables; List of Abbreviations; 1 Introduction; 1.1 Place Marketing Phenomenon; 1.2 Definitions and Terminology; 1.2.1 Region vs. Place; 1.2.2 Place Marketing; 1.3 From Marketing to Place Marketing; 1.4 Aims and Objectives; 2 Selling the Business Location; 2.1 Objectives; 2.2 Elements in a Place Marketing Process; 2.3 Levels of Place Marketing; 2.4 Who are the Main Targets of Place Marketers?; 2.5 Major Actors in Place Marketing; 2.6 The Place Marketing Process. 2.7 Designing the Place's Image2.7.1 Image Marketing; 2.7.2 Branding; 2.7.3 Distributing the Place's Image and Messages; 2.8 Services in Attracting, Retaining and Expanding Businesses; 2.9 Essentials to Successful Place Marketing; 2.10 Problems; 3 How Investors make their Choices; 3.1 General Framework; 3.2 Steps and Factors Influencing the Buying Process; 3.3 Soft vs. Hard Facts; 3.4 Influence of Place-Rating Information; 3.5 Importance of Cluster; 4 Place Marketing in the Rhine Main Region; 4.1 Facts and Figures; 4.2 Sectors of Industry; 4.3 SWOT Analysis on the Frankfurt Rhine Main Region. 4.4 Locational Advantages4.5 Attracting, Retaining and Expanding Businesses; 4.6 Designing the Image; 4.7 Distributing the Place's Image and Messages; 4.8 Opportunities and Problems; 5 The Rhine Main Region in an International Context; 5.1 Hong Kong; 5.2 Los Angeles; 5.3 Country Comparison; 6 Conclusion; List of References; Appendix. Marketing Handbooks, manuals, etc. Public relations Handbooks, manuals, etc. Small business Management. http://id.loc.gov/authorities/subjects/sh85123576 Marketing Guides, manuels, etc. Relations publiques Guides, manuels, etc. Petites et moyennes entreprises Gestion. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Public relations fast Small business Management fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85123576 |
| title | Selling the Business Location. |
| title_auth | Selling the Business Location. |
| title_exact_search | Selling the Business Location. |
| title_full | Selling the Business Location. |
| title_fullStr | Selling the Business Location. |
| title_full_unstemmed | Selling the Business Location. |
| title_short | Selling the Business Location. |
| title_sort | selling the business location |
| topic | Marketing Handbooks, manuals, etc. Public relations Handbooks, manuals, etc. Small business Management. http://id.loc.gov/authorities/subjects/sh85123576 Marketing Guides, manuels, etc. Relations publiques Guides, manuels, etc. Petites et moyennes entreprises Gestion. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Public relations fast Small business Management fast |
| topic_facet | Marketing Handbooks, manuals, etc. Public relations Handbooks, manuals, etc. Small business Management. Marketing Guides, manuels, etc. Relations publiques Guides, manuels, etc. Petites et moyennes entreprises Gestion. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing Public relations Small business Management Handbooks and manuals |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=773021 |
| work_keys_str_mv | AT mohrchristiane sellingthebusinesslocation |