From science 2.0 to pharma 3.0 :: semantic search and social media in the pharmaceutical industry and STM publishing /

Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between...

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Hauptverfasser: Basset, Hervé, Stuart, David (David Patrick) (VerfasserIn), Silber, Denise (VerfasserIn), Boutin, François (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Witney, Oxford : Chandos Publishing/Woodhead Publishing Limited, ©2012.
Schriftenreihe:Chandos social media series ; 7.
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Zusammenfassung:Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilize digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of '3.0' in Pharma and STM publishing.
Beschreibung:1 online resource (xvi, 276 pages) : illustrations
Bibliographie:Includes lists of figures and abbreviations, notes and bibliographical references at chapter ends, bibliographical references (pages 237-269), and index.
ISBN:9781780633756
1780633750
1306176735
9781306176736

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