Verfügbarkeit: Corporate discourse /

Corporate discourse /:

Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language w...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser:	Breeze, Ruth
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London : Bloomsbury Academic, An imprint of Bloomsbury Publishing Plc, 2013.
Schriftenreihe:	Bloomsbury discourse series.
Schlagworte:	Business communication. Communication dans l'entreprise. Semantics, discourse analysis, etc. BUSINESS & ECONOMICS > Public Relations. Business communication Electronic book.
Online-Zugang:	Volltext
Zusammenfassung:	Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments i.
Beschreibung:	1 online resource (vi, 209 pages)
Bibliographie:	Includes bibliographical references and index.
ISBN:	9781441177537 1441177531 9781441142672 1441142673

Internformat

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505	8		\|a 3.3 Induction seminars and guides for new employees3.4 Constructing employees; 4 Communicating with Investors; 4.1 Annual Reports; 4.2 The CEO letter; 5 Communicating with the World: Advertising Discourses; 5.1 Defining advertising; 5.2 Product advertising; 5.3 Advertising discourse across cultures; 5.4 Advocacy advertising; 5.5 Hybrid genres; 5.6 Discourses of branding; 5.7 Assessing advertising; 6 Communicating with the World: Websites, Reviews, Sponsorship; 6.1 Corporate websites; 6.2 'About us' sections; 6.3 Corporate mission statements; 6.4 Corporate social responsibility reports.
505	8		\|a 6.5 Annual reviews, interactive reviews and reports6.6 Sponsorship; 7 Interpreting Corporate Discourse; 7.1 Discourses and discourse; 7.2 Corporate discourse in a wider perspective; 7.3 The promotional turn; 7.4 Critical interpretations; 7.5 Concluding thoughts; Bibliography; Index.
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contents	Cover; HalfTitle; Series; Title; Copyright; Contents; Introduction; 1 The Corporation and its Stakeholders: Identity, Action, Interaction; 1.1 What are corporations?; 1.2 The discursive construction of the corporation; 1.3 What is corporate discourse?; 2 Approaches to Corporate Discourse; 2.1 Roles of discourse; 2.2 Corporate discourse studies; 2.3 Starting from the text; 2.4 Starting from the context; 2.5 Explaining and interpreting corporate discourse; 3 Communicating with Employees; 3.1 Job advertisements; 3.2 Recruitment processes: The job interview. 3.3 Induction seminars and guides for new employees3.4 Constructing employees; 4 Communicating with Investors; 4.1 Annual Reports; 4.2 The CEO letter; 5 Communicating with the World: Advertising Discourses; 5.1 Defining advertising; 5.2 Product advertising; 5.3 Advertising discourse across cultures; 5.4 Advocacy advertising; 5.5 Hybrid genres; 5.6 Discourses of branding; 5.7 Assessing advertising; 6 Communicating with the World: Websites, Reviews, Sponsorship; 6.1 Corporate websites; 6.2 'About us' sections; 6.3 Corporate mission statements; 6.4 Corporate social responsibility reports. 6.5 Annual reviews, interactive reviews and reports6.6 Sponsorship; 7 Interpreting Corporate Discourse; 7.1 Discourses and discourse; 7.2 Corporate discourse in a wider perspective; 7.3 The promotional turn; 7.4 Critical interpretations; 7.5 Concluding thoughts; Bibliography; Index.
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discipline	Wirtschaftswissenschaften
format	Electronic eBook
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spelling	Breeze, Ruth. http://id.loc.gov/authorities/names/nb2012015358 Corporate discourse / Ruth Breeze. London : Bloomsbury Academic, An imprint of Bloomsbury Publishing Plc, 2013. 1 online resource (vi, 209 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Bloomsbury Discourse Print version record. Includes bibliographical references and index. Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments i. Cover; HalfTitle; Series; Title; Copyright; Contents; Introduction; 1 The Corporation and its Stakeholders: Identity, Action, Interaction; 1.1 What are corporations?; 1.2 The discursive construction of the corporation; 1.3 What is corporate discourse?; 2 Approaches to Corporate Discourse; 2.1 Roles of discourse; 2.2 Corporate discourse studies; 2.3 Starting from the text; 2.4 Starting from the context; 2.5 Explaining and interpreting corporate discourse; 3 Communicating with Employees; 3.1 Job advertisements; 3.2 Recruitment processes: The job interview. 3.3 Induction seminars and guides for new employees3.4 Constructing employees; 4 Communicating with Investors; 4.1 Annual Reports; 4.2 The CEO letter; 5 Communicating with the World: Advertising Discourses; 5.1 Defining advertising; 5.2 Product advertising; 5.3 Advertising discourse across cultures; 5.4 Advocacy advertising; 5.5 Hybrid genres; 5.6 Discourses of branding; 5.7 Assessing advertising; 6 Communicating with the World: Websites, Reviews, Sponsorship; 6.1 Corporate websites; 6.2 'About us' sections; 6.3 Corporate mission statements; 6.4 Corporate social responsibility reports. 6.5 Annual reviews, interactive reviews and reports6.6 Sponsorship; 7 Interpreting Corporate Discourse; 7.1 Discourses and discourse; 7.2 Corporate discourse in a wider perspective; 7.3 The promotional turn; 7.4 Critical interpretations; 7.5 Concluding thoughts; Bibliography; Index. Business communication. http://id.loc.gov/authorities/subjects/sh87004551 Communication dans l'entreprise. Semantics, discourse analysis, etc. bicssc BUSINESS & ECONOMICS Public Relations. bisacsh Business communication fast Electronic book. has work: Corporate discourse (Text) https://id.oclc.org/worldcat/entity/E39PCFJgy9xj4hPjBb7p9y7Mpq https://id.oclc.org/worldcat/ontology/hasWork Print version: Breeze, Ruth. Corporate discourse 9781441127181 (DLC) 2013007760 (OCoLC)830837491 Bloomsbury discourse series. http://id.loc.gov/authorities/names/no2013026629 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=603986 Volltext
spellingShingle	Breeze, Ruth Corporate discourse / Bloomsbury discourse series. Cover; HalfTitle; Series; Title; Copyright; Contents; Introduction; 1 The Corporation and its Stakeholders: Identity, Action, Interaction; 1.1 What are corporations?; 1.2 The discursive construction of the corporation; 1.3 What is corporate discourse?; 2 Approaches to Corporate Discourse; 2.1 Roles of discourse; 2.2 Corporate discourse studies; 2.3 Starting from the text; 2.4 Starting from the context; 2.5 Explaining and interpreting corporate discourse; 3 Communicating with Employees; 3.1 Job advertisements; 3.2 Recruitment processes: The job interview. 3.3 Induction seminars and guides for new employees3.4 Constructing employees; 4 Communicating with Investors; 4.1 Annual Reports; 4.2 The CEO letter; 5 Communicating with the World: Advertising Discourses; 5.1 Defining advertising; 5.2 Product advertising; 5.3 Advertising discourse across cultures; 5.4 Advocacy advertising; 5.5 Hybrid genres; 5.6 Discourses of branding; 5.7 Assessing advertising; 6 Communicating with the World: Websites, Reviews, Sponsorship; 6.1 Corporate websites; 6.2 'About us' sections; 6.3 Corporate mission statements; 6.4 Corporate social responsibility reports. 6.5 Annual reviews, interactive reviews and reports6.6 Sponsorship; 7 Interpreting Corporate Discourse; 7.1 Discourses and discourse; 7.2 Corporate discourse in a wider perspective; 7.3 The promotional turn; 7.4 Critical interpretations; 7.5 Concluding thoughts; Bibliography; Index. Business communication. http://id.loc.gov/authorities/subjects/sh87004551 Communication dans l'entreprise. Semantics, discourse analysis, etc. bicssc BUSINESS & ECONOMICS Public Relations. bisacsh Business communication fast
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title	Corporate discourse /
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