Maximum influence :: the 12 universal laws of power persuasion /
Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new editio...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
AMACOM, American Management Association,
[2013]
|
| Ausgabe: | Second edition. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever. Author and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will learn about the law of dissonance, the law of contrast, the law of expectation-and nine other proven principles that consciously and unconsciously propel people to act. You willalso discover how to: - Read anyone instantly - Get people to trust you instinctively - Change minds easily - And convince anyone to give you almost anything. With new case studies and cutting-edge influencing techniques, this is the ultimate guide to the art and science of getting exactly what you want-when you want. |
| Beschreibung: | 1 online resource (vii, 247 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780814432105 0814432107 9781680159189 1680159186 9780814432143 081443214X 9781299620070 1299620078 |
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| 100 | 1 | |a Mortensen, Kurt W. |0 http://id.loc.gov/authorities/names/n2004091640 | |
| 245 | 1 | 0 | |a Maximum influence : |b the 12 universal laws of power persuasion / |c Kurt W. Mortensen. |
| 250 | |a Second edition. | ||
| 260 | |a New York : |b AMACOM, American Management Association, |c [2013] | ||
| 300 | |a 1 online resource (vii, 247 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever. Author and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will learn about the law of dissonance, the law of contrast, the law of expectation-and nine other proven principles that consciously and unconsciously propel people to act. You willalso discover how to: - Read anyone instantly - Get people to trust you instinctively - Change minds easily - And convince anyone to give you almost anything. With new case studies and cutting-edge influencing techniques, this is the ultimate guide to the art and science of getting exactly what you want-when you want. | ||
| 505 | 0 | |a Cover; Title; Copyright; Dedication; Contents; ACKNOWLEDGMENTS; INTRODUCTION: What Was I Thinking?; CHAPTER 1: I'm a Good Boss. So Why Do I Sometimes Act Like a Bad One?; CHAPTER 2: Why Don't People Heed My Sage Advice?; CHAPTER 3: Why Do I Lose My Cool in Hot Situations?; CHAPTER 4: Why Does a Good Fight Sometimes Go Bad?; CHAPTER 5: Why Can Ambition Sabotage Success?; CHAPTER 6: Why Do People Resist Change?; CHAPTER 7: Why Do Good Teams Go Bad?; CHAPTER 8: What Causes a Star to Fade?; CONCLUSION: The Aha Moment; References; Index; About the Author | |
| 650 | 0 | |a Persuasion (Psychology) |0 http://id.loc.gov/authorities/subjects/sh85100175 | |
| 650 | 0 | |a Influence (Psychology) |0 http://id.loc.gov/authorities/subjects/sh85066123 | |
| 650 | 0 | |a Success |x Psychological aspects. |0 http://id.loc.gov/authorities/subjects/sh85129588 | |
| 650 | 6 | |a Influence (Psychologie) | |
| 650 | 6 | |a Succès |x Aspect psychologique. | |
| 650 | 7 | |a SELF-HELP |x Motivational & Inspirational. |2 bisacsh | |
| 650 | 7 | |a Communication. |2 eclas | |
| 650 | 7 | |a Relations humaines. |2 eclas | |
| 650 | 7 | |a Marketing. |2 eclas | |
| 650 | 7 | |a Chefs d'entreprise. |2 eclas | |
| 650 | 7 | |a Aspects psychologiques. |2 eclas | |
| 650 | 7 | |a Influence (Psychology) |2 fast | |
| 650 | 7 | |a Persuasion (Psychology) |2 fast | |
| 650 | 7 | |a Success |x Psychological aspects |2 fast | |
| 655 | 7 | |a dissertations. |2 aat | |
| 655 | 7 | |a Academic theses |2 fast | |
| 655 | 7 | |a Academic theses. |2 lcgft |0 http://id.loc.gov/authorities/genreForms/gf2014026039 | |
| 655 | 7 | |a Thèses et écrits académiques. |2 rvmgf | |
| 758 | |i has work: |a Maximum influence (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH8QVWWYCcHxTgyfRPPvpP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Mortensen, Kurt W. |t Maximum influence. |b 2nd ed. |d New York : American Management Association, [2013] |z 9780814432099 |w (DLC) 2012047022 |w (OCoLC)820665650 |
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| author | Mortensen, Kurt W. |
| author_GND | http://id.loc.gov/authorities/names/n2004091640 |
| author_facet | Mortensen, Kurt W. |
| author_role | |
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| callnumber-first | B - Philosophy, Psychology, Religion |
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| contents | Cover; Title; Copyright; Dedication; Contents; ACKNOWLEDGMENTS; INTRODUCTION: What Was I Thinking?; CHAPTER 1: I'm a Good Boss. So Why Do I Sometimes Act Like a Bad One?; CHAPTER 2: Why Don't People Heed My Sage Advice?; CHAPTER 3: Why Do I Lose My Cool in Hot Situations?; CHAPTER 4: Why Does a Good Fight Sometimes Go Bad?; CHAPTER 5: Why Can Ambition Sabotage Success?; CHAPTER 6: Why Do People Resist Change?; CHAPTER 7: Why Do Good Teams Go Bad?; CHAPTER 8: What Causes a Star to Fade?; CONCLUSION: The Aha Moment; References; Index; About the Author |
| ctrlnum | (OCoLC)849739091 |
| dewey-full | 153.8/52 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 153 - Conscious mental processes & intelligence |
| dewey-raw | 153.8/52 |
| dewey-search | 153.8/52 |
| dewey-sort | 3153.8 252 |
| dewey-tens | 150 - Psychology |
| discipline | Psychologie |
| edition | Second edition. |
| format | Electronic eBook |
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Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever. Author and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will learn about the law of dissonance, the law of contrast, the law of expectation-and nine other proven principles that consciously and unconsciously propel people to act. You willalso discover how to: - Read anyone instantly - Get people to trust you instinctively - Change minds easily - And convince anyone to give you almost anything. 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| genre | dissertations. aat Academic theses fast Academic theses. lcgft http://id.loc.gov/authorities/genreForms/gf2014026039 Thèses et écrits académiques. rvmgf |
| genre_facet | dissertations. Academic theses Academic theses. Thèses et écrits académiques. |
| id | ZDB-4-EBU-ocn849739091 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:10Z |
| institution | BVB |
| isbn | 9780814432105 0814432107 9781680159189 1680159186 9780814432143 081443214X 9781299620070 1299620078 |
| language | English |
| lccn | 2012047022 |
| oclc_num | 849739091 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (vii, 247 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | AMACOM, American Management Association, |
| record_format | marc |
| spelling | Mortensen, Kurt W. http://id.loc.gov/authorities/names/n2004091640 Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen. Second edition. New York : AMACOM, American Management Association, [2013] 1 online resource (vii, 247 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Includes bibliographical references and index. Print version record. Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever. Author and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will learn about the law of dissonance, the law of contrast, the law of expectation-and nine other proven principles that consciously and unconsciously propel people to act. You willalso discover how to: - Read anyone instantly - Get people to trust you instinctively - Change minds easily - And convince anyone to give you almost anything. With new case studies and cutting-edge influencing techniques, this is the ultimate guide to the art and science of getting exactly what you want-when you want. Cover; Title; Copyright; Dedication; Contents; ACKNOWLEDGMENTS; INTRODUCTION: What Was I Thinking?; CHAPTER 1: I'm a Good Boss. So Why Do I Sometimes Act Like a Bad One?; CHAPTER 2: Why Don't People Heed My Sage Advice?; CHAPTER 3: Why Do I Lose My Cool in Hot Situations?; CHAPTER 4: Why Does a Good Fight Sometimes Go Bad?; CHAPTER 5: Why Can Ambition Sabotage Success?; CHAPTER 6: Why Do People Resist Change?; CHAPTER 7: Why Do Good Teams Go Bad?; CHAPTER 8: What Causes a Star to Fade?; CONCLUSION: The Aha Moment; References; Index; About the Author Persuasion (Psychology) http://id.loc.gov/authorities/subjects/sh85100175 Influence (Psychology) http://id.loc.gov/authorities/subjects/sh85066123 Success Psychological aspects. http://id.loc.gov/authorities/subjects/sh85129588 Influence (Psychologie) Succès Aspect psychologique. SELF-HELP Motivational & Inspirational. bisacsh Communication. eclas Relations humaines. eclas Marketing. eclas Chefs d'entreprise. eclas Aspects psychologiques. eclas Influence (Psychology) fast Persuasion (Psychology) fast Success Psychological aspects fast dissertations. aat Academic theses fast Academic theses. lcgft http://id.loc.gov/authorities/genreForms/gf2014026039 Thèses et écrits académiques. rvmgf has work: Maximum influence (Text) https://id.oclc.org/worldcat/entity/E39PCH8QVWWYCcHxTgyfRPPvpP https://id.oclc.org/worldcat/ontology/hasWork Print version: Mortensen, Kurt W. Maximum influence. 2nd ed. New York : American Management Association, [2013] 9780814432099 (DLC) 2012047022 (OCoLC)820665650 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=593800 Volltext |
| spellingShingle | Mortensen, Kurt W. Maximum influence : the 12 universal laws of power persuasion / Cover; Title; Copyright; Dedication; Contents; ACKNOWLEDGMENTS; INTRODUCTION: What Was I Thinking?; CHAPTER 1: I'm a Good Boss. So Why Do I Sometimes Act Like a Bad One?; CHAPTER 2: Why Don't People Heed My Sage Advice?; CHAPTER 3: Why Do I Lose My Cool in Hot Situations?; CHAPTER 4: Why Does a Good Fight Sometimes Go Bad?; CHAPTER 5: Why Can Ambition Sabotage Success?; CHAPTER 6: Why Do People Resist Change?; CHAPTER 7: Why Do Good Teams Go Bad?; CHAPTER 8: What Causes a Star to Fade?; CONCLUSION: The Aha Moment; References; Index; About the Author Persuasion (Psychology) http://id.loc.gov/authorities/subjects/sh85100175 Influence (Psychology) http://id.loc.gov/authorities/subjects/sh85066123 Success Psychological aspects. http://id.loc.gov/authorities/subjects/sh85129588 Influence (Psychologie) Succès Aspect psychologique. SELF-HELP Motivational & Inspirational. bisacsh Communication. eclas Relations humaines. eclas Marketing. eclas Chefs d'entreprise. eclas Aspects psychologiques. eclas Influence (Psychology) fast Persuasion (Psychology) fast Success Psychological aspects fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85100175 http://id.loc.gov/authorities/subjects/sh85066123 http://id.loc.gov/authorities/subjects/sh85129588 http://id.loc.gov/authorities/genreForms/gf2014026039 |
| title | Maximum influence : the 12 universal laws of power persuasion / |
| title_auth | Maximum influence : the 12 universal laws of power persuasion / |
| title_exact_search | Maximum influence : the 12 universal laws of power persuasion / |
| title_full | Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen. |
| title_fullStr | Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen. |
| title_full_unstemmed | Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen. |
| title_short | Maximum influence : |
| title_sort | maximum influence the 12 universal laws of power persuasion |
| title_sub | the 12 universal laws of power persuasion / |
| topic | Persuasion (Psychology) http://id.loc.gov/authorities/subjects/sh85100175 Influence (Psychology) http://id.loc.gov/authorities/subjects/sh85066123 Success Psychological aspects. http://id.loc.gov/authorities/subjects/sh85129588 Influence (Psychologie) Succès Aspect psychologique. SELF-HELP Motivational & Inspirational. bisacsh Communication. eclas Relations humaines. eclas Marketing. eclas Chefs d'entreprise. eclas Aspects psychologiques. eclas Influence (Psychology) fast Persuasion (Psychology) fast Success Psychological aspects fast |
| topic_facet | Persuasion (Psychology) Influence (Psychology) Success Psychological aspects. Influence (Psychologie) Succès Aspect psychologique. SELF-HELP Motivational & Inspirational. Communication. Relations humaines. Marketing. Chefs d'entreprise. Aspects psychologiques. Success Psychological aspects dissertations. Academic theses Academic theses. Thèses et écrits académiques. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=593800 |
| work_keys_str_mv | AT mortensenkurtw maximuminfluencethe12universallawsofpowerpersuasion |