#Creating thought leaders tweet.: helping experts inside of corporations amplify their thought leadership / Book 01 :
Annotation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cupertino, Calif. :
Thinkaha,
2013.
|
| Schriftenreihe: | Thinkaha series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Annotation |
| Beschreibung: | "An actionable business summary." |
| Beschreibung: | 1 online resource. |
| ISBN: | 9781616991197 1616991194 |
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| 520 | 8 | |a Annotation |b In today's world where an organization's prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms to make their purchasing decisions. How do you make sure that you are not only at the table, but have a strong seat at it? It's simple. Two words: "thought leadership."With the changing environment that the Internet and social media is bringing about, it's not as much about the global organization, but the individual experts turned thought leaders in the organizations whose names you associate with expertise in their respective niches. These thought leaders are being helped by their organizations to crowdsource books and eBooks, write articles, blog, tweet, speak at conferences and webinars, as well as to get quoted in traditional media on events and trends in the marketplace. Through them, the organizations' messages are being amplified in the marketplace."#CREATING THOUGHT LEADERS tweet Book01" helps the experts inside organizations think about and act on becoming thought leaders. Sections of the book include: why organizations should do it, what does it take, who else has made the transition, benefits they will receive, how they need to craft and define their message, and what H.E.L.P. they need to get to get to the next level. If you are tapped by your organization to be a thought leader or are considering just diving in and taking the lead yourself, this book is for you. This aha from the beginning of the book should appeal to the organization: "Prospects making purchasing decisions are looking for thought leaders in their space to learn from before taking action" (#54). The last aha of this book should appeal to the expert: "Being a thought leader is one of the most rewarding positions to be in life. Why not work to make it yours " (#140). You owe it to yourself to pick up and read this book ... more than once"#CREATING THOUGHT LEADERS tweet Book01" by "Mitchell Levy " is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas). | |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:10Z |
| institution | BVB |
| isbn | 9781616991197 1616991194 |
| language | English |
| oclc_num | 849671363 |
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| publishDate | 2013 |
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| series | Thinkaha series. |
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| spelling | Levy, Mitchell A. http://id.loc.gov/authorities/names/n93108566 #Creating thought leaders tweet. Book 01 : helping experts inside of corporations amplify their thought leadership / by Mitchell Levy ; foreword by Marshall Goldsmith ; afterword by Jeffrey Hayzlett. Creating thought leaders Cupertino, Calif. : Thinkaha, 2013. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Thinkaha series ; 8 "An actionable business summary." Print version record. Annotation In today's world where an organization's prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms to make their purchasing decisions. How do you make sure that you are not only at the table, but have a strong seat at it? It's simple. Two words: "thought leadership."With the changing environment that the Internet and social media is bringing about, it's not as much about the global organization, but the individual experts turned thought leaders in the organizations whose names you associate with expertise in their respective niches. These thought leaders are being helped by their organizations to crowdsource books and eBooks, write articles, blog, tweet, speak at conferences and webinars, as well as to get quoted in traditional media on events and trends in the marketplace. Through them, the organizations' messages are being amplified in the marketplace."#CREATING THOUGHT LEADERS tweet Book01" helps the experts inside organizations think about and act on becoming thought leaders. Sections of the book include: why organizations should do it, what does it take, who else has made the transition, benefits they will receive, how they need to craft and define their message, and what H.E.L.P. they need to get to get to the next level. If you are tapped by your organization to be a thought leader or are considering just diving in and taking the lead yourself, this book is for you. This aha from the beginning of the book should appeal to the organization: "Prospects making purchasing decisions are looking for thought leaders in their space to learn from before taking action" (#54). The last aha of this book should appeal to the expert: "Being a thought leader is one of the most rewarding positions to be in life. Why not work to make it yours " (#140). You owe it to yourself to pick up and read this book ... more than once"#CREATING THOUGHT LEADERS tweet Book01" by "Mitchell Levy " is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas). Business communication. http://id.loc.gov/authorities/subjects/sh87004551 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Communication dans l'entreprise. Marketing. marketing. aat BUSINESS & ECONOMICS Business Communication General. bisacsh Business communication fast Marketing fast has work: #Creating thought leaders tweet Book 01 (Text) https://id.oclc.org/worldcat/entity/E39PCFXJqHQhmFYmkkTCCkVX3P https://id.oclc.org/worldcat/ontology/hasWork Print version: Levy, Mitchell. # Creating thought leaders tweet book01. [S.l.] : Thinkaha, 2013 1616991186 (OCoLC)843181324 Thinkaha series. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=579899 Volltext |
| spellingShingle | Levy, Mitchell A. #Creating thought leaders tweet. helping experts inside of corporations amplify their thought leadership / Thinkaha series. Business communication. http://id.loc.gov/authorities/subjects/sh87004551 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Communication dans l'entreprise. Marketing. marketing. aat BUSINESS & ECONOMICS Business Communication General. bisacsh Business communication fast Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh87004551 http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541 |
| title | #Creating thought leaders tweet. helping experts inside of corporations amplify their thought leadership / |
| title_alt | Creating thought leaders |
| title_auth | #Creating thought leaders tweet. helping experts inside of corporations amplify their thought leadership / |
| title_exact_search | #Creating thought leaders tweet. helping experts inside of corporations amplify their thought leadership / |
| title_full | #Creating thought leaders tweet. Book 01 : helping experts inside of corporations amplify their thought leadership / by Mitchell Levy ; foreword by Marshall Goldsmith ; afterword by Jeffrey Hayzlett. |
| title_fullStr | #Creating thought leaders tweet. Book 01 : helping experts inside of corporations amplify their thought leadership / by Mitchell Levy ; foreword by Marshall Goldsmith ; afterword by Jeffrey Hayzlett. |
| title_full_unstemmed | #Creating thought leaders tweet. Book 01 : helping experts inside of corporations amplify their thought leadership / by Mitchell Levy ; foreword by Marshall Goldsmith ; afterword by Jeffrey Hayzlett. |
| title_short | #Creating thought leaders tweet. |
| title_sort | creating thought leaders tweet helping experts inside of corporations amplify their thought leadership |
| title_sub | helping experts inside of corporations amplify their thought leadership / |
| topic | Business communication. http://id.loc.gov/authorities/subjects/sh87004551 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Communication dans l'entreprise. Marketing. marketing. aat BUSINESS & ECONOMICS Business Communication General. bisacsh Business communication fast Marketing fast |
| topic_facet | Business communication. Marketing. Marketing Communication dans l'entreprise. marketing. BUSINESS & ECONOMICS Business Communication General. Business communication |
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