Verfügbarkeit: Metaphor and Mills :

Metaphor and Mills :: Figurative Language in Business and Economics.

While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introd...

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Bibliographische Detailangaben
1. Verfasser:	White, Michael
Weitere Verfasser:	Herrera-Soler, Honesto
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Berlin : De Gruyter, 2012.
Schriftenreihe:	Applications of Cognitive Linguistics ACL.
Schlagworte:	Metaphor. Figures of speech. Economics > Language. Business > Language. Interdisciplinary approach to knowledge. Metaphor Métaphore. Interdisciplinarité. Économie politique > Langage. Langue du commerce et des affaires. metaphor. LANGUAGE ARTS & DISCIPLINES > Composition & Creative Writing. LANGUAGE ARTS & DISCIPLINES > Rhetoric. REFERENCE > Writing Skills. Economics > Language Figures of speech Interdisciplinary approach to knowledge Applied Linguistics. Cognitive Linguistics. Metaphor and Economics. Electronic book.
Online-Zugang:	Volltext
Zusammenfassung:	While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas.
Beschreibung:	1 online resource (338 pages)
Bibliographie:	Includes bibliographical references and index.
ISBN:	9783110274585 3110274582 9781283628259 1283628252 9786613940704 6613940704

Internformat

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series	Applications of Cognitive Linguistics ACL.
series2	Applications of Cognitive Linguistics [ACL] ;
spelling	White, Michael. Metaphor and Mills : Figurative Language in Business and Economics. Berlin : De Gruyter, 2012. 1 online resource (338 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Applications of Cognitive Linguistics [ACL] ; v. 19 Print version record. While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas. Includes bibliographical references and index. Section I. Metaphor in economic theory and in economics as an academic discipline -- section II. Cultural filters in contrastive studies -- section III. Metaphor in the economy and business in practice. English. Metaphor. http://id.loc.gov/authorities/subjects/sh85084283 Figures of speech. http://id.loc.gov/authorities/subjects/sh85048175 Economics Language. Business Language. Interdisciplinary approach to knowledge. http://id.loc.gov/authorities/subjects/sh85067232 Metaphor https://id.nlm.nih.gov/mesh/D019365 Métaphore. Interdisciplinarité. Économie politique Langage. Langue du commerce et des affaires. metaphor. aat LANGUAGE ARTS & DISCIPLINES Composition & Creative Writing. bisacsh LANGUAGE ARTS & DISCIPLINES Rhetoric. bisacsh REFERENCE Writing Skills. bisacsh Economics Language fast Figures of speech fast Interdisciplinary approach to knowledge fast Metaphor fast Applied Linguistics. Cognitive Linguistics. Metaphor and Economics. Electronic book. Herrera-Soler, Honesto. Print version: 9783110272963 Applications of Cognitive Linguistics ACL. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=494174 Volltext
spellingShingle	White, Michael Metaphor and Mills : Figurative Language in Business and Economics. Applications of Cognitive Linguistics ACL. Section I. Metaphor in economic theory and in economics as an academic discipline -- section II. Cultural filters in contrastive studies -- section III. Metaphor in the economy and business in practice. Metaphor. http://id.loc.gov/authorities/subjects/sh85084283 Figures of speech. http://id.loc.gov/authorities/subjects/sh85048175 Economics Language. Business Language. Interdisciplinary approach to knowledge. http://id.loc.gov/authorities/subjects/sh85067232 Metaphor https://id.nlm.nih.gov/mesh/D019365 Métaphore. Interdisciplinarité. Économie politique Langage. Langue du commerce et des affaires. metaphor. aat LANGUAGE ARTS & DISCIPLINES Composition & Creative Writing. bisacsh LANGUAGE ARTS & DISCIPLINES Rhetoric. bisacsh REFERENCE Writing Skills. bisacsh Economics Language fast Figures of speech fast Interdisciplinary approach to knowledge fast Metaphor fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85084283 http://id.loc.gov/authorities/subjects/sh85048175 http://id.loc.gov/authorities/subjects/sh85067232 https://id.nlm.nih.gov/mesh/D019365
title	Metaphor and Mills : Figurative Language in Business and Economics.
title_auth	Metaphor and Mills : Figurative Language in Business and Economics.
title_exact_search	Metaphor and Mills : Figurative Language in Business and Economics.
title_full	Metaphor and Mills : Figurative Language in Business and Economics.
title_fullStr	Metaphor and Mills : Figurative Language in Business and Economics.
title_full_unstemmed	Metaphor and Mills : Figurative Language in Business and Economics.
title_short	Metaphor and Mills :
title_sort	metaphor and mills figurative language in business and economics
title_sub	Figurative Language in Business and Economics.
topic	Metaphor. http://id.loc.gov/authorities/subjects/sh85084283 Figures of speech. http://id.loc.gov/authorities/subjects/sh85048175 Economics Language. Business Language. Interdisciplinary approach to knowledge. http://id.loc.gov/authorities/subjects/sh85067232 Metaphor https://id.nlm.nih.gov/mesh/D019365 Métaphore. Interdisciplinarité. Économie politique Langage. Langue du commerce et des affaires. metaphor. aat LANGUAGE ARTS & DISCIPLINES Composition & Creative Writing. bisacsh LANGUAGE ARTS & DISCIPLINES Rhetoric. bisacsh REFERENCE Writing Skills. bisacsh Economics Language fast Figures of speech fast Interdisciplinary approach to knowledge fast Metaphor fast
topic_facet	Metaphor. Figures of speech. Economics Language. Business Language. Interdisciplinary approach to knowledge. Metaphor Métaphore. Interdisciplinarité. Économie politique Langage. Langue du commerce et des affaires. metaphor. LANGUAGE ARTS & DISCIPLINES Composition & Creative Writing. LANGUAGE ARTS & DISCIPLINES Rhetoric. REFERENCE Writing Skills. Economics Language Figures of speech Interdisciplinary approach to knowledge Electronic book.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=494174
work_keys_str_mv	AT whitemichael metaphorandmillsfigurativelanguageinbusinessandeconomics AT herrerasolerhonesto metaphorandmillsfigurativelanguageinbusinessandeconomics

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