Advertising on trial :: consumer activism and corporate public relations in the 1930s /
Annotation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Urbana :
University of Illinois Press,
2006.
|
| Schriftenreihe: | History of communication.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Annotation |
| Beschreibung: | 1 online resource |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780252092589 0252092589 1283044099 9781283044097 9786613044099 6613044091 0252030591 9780252030598 |
Internformat
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| 100 | 1 | |a Stole, Inger L. | |
| 245 | 1 | 0 | |a Advertising on trial : |b consumer activism and corporate public relations in the 1930s / |c Inger L. Stole. |
| 264 | 1 | |a Urbana : |b University of Illinois Press, |c 2006. | |
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| 490 | 1 | |a History of communication | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Incorporated -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising. | |
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 520 | 8 | |a Annotation |b It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. In Advertising on Trial, Inger L. Stole examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising. She weaves their story together through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and a thorough engagement with the existing literature. Stole's account of this contentious struggle also demonstrates how public relations developed as a way to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for that period but for ours as well. | |
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 546 | |a English. | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 650 | 0 | |a Advertising |z United States |x History. | |
| 650 | 0 | |a Corporations |x Public relations |z United States. | |
| 650 | 6 | |a Sociétés |x Relations publiques |z États-Unis. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Corporations |x Public relations |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 650 | 7 | |a Kundenbindung |2 gnd | |
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| 651 | 7 | |a USA |2 gnd |0 http://d-nb.info/gnd/4078704-7 | |
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| 758 | |i has work: |a Advertising on trial (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3yWXcCJwJBRHCjW9GP6yq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Advertising on trial |z 9780252030598 |w (DLC) 2005017226 |
| 830 | 0 | |a History of communication. |0 http://id.loc.gov/authorities/names/n95009309 | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn841172398 |
|---|---|
| _version_ | 1816796908750897152 |
| adam_text | |
| any_adam_object | |
| author | Stole, Inger L. |
| author_facet | Stole, Inger L. |
| author_role | |
| author_sort | Stole, Inger L. |
| author_variant | i l s il ils |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.U6 |
| callnumber-search | HF5813.U6 |
| callnumber-sort | HF 45813 U6 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Incorporated -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising. |
| ctrlnum | (OCoLC)841172398 |
| dewey-full | 659.1/0973/09043 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/0973/09043 |
| dewey-search | 659.1/0973/09043 |
| dewey-sort | 3659.1 3973 49043 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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Stole.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Urbana :</subfield><subfield code="b">University of Illinois Press,</subfield><subfield code="c">2006.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="340" ind1=" " ind2=" "><subfield code="g">polychrome.</subfield><subfield code="2">rdacc</subfield><subfield code="0">http://rdaregistry.info/termList/RDAColourContent/1003</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">data file</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">History of communication</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Incorporated -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="3">Use copy</subfield><subfield code="f">Restrictions unspecified</subfield><subfield code="2">star</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="520" ind1="8" ind2=" "><subfield code="a">Annotation</subfield><subfield code="b">It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. 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| genre | History fast |
| genre_facet | History |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq USA gnd http://d-nb.info/gnd/4078704-7 |
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| id | ZDB-4-EBU-ocn841172398 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:09Z |
| institution | BVB |
| isbn | 9780252092589 0252092589 1283044099 9781283044097 9786613044099 6613044091 0252030591 9780252030598 |
| language | English |
| lccn | 2019718638 |
| oclc_num | 841172398 |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBU |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | University of Illinois Press, |
| record_format | marc |
| series | History of communication. |
| series2 | History of communication |
| spelling | Stole, Inger L. Advertising on trial : consumer activism and corporate public relations in the 1930s / Inger L. Stole. Urbana : University of Illinois Press, 2006. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file History of communication Includes bibliographical references and index. The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Incorporated -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising. Print version record. Use copy Restrictions unspecified star MiAaHDL Annotation It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. In Advertising on Trial, Inger L. Stole examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising. She weaves their story together through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and a thorough engagement with the existing literature. Stole's account of this contentious struggle also demonstrates how public relations developed as a way to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for that period but for ours as well. Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL English. digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Advertising United States History. Corporations Public relations United States. Sociétés Relations publiques États-Unis. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Corporations Public relations fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Kundenbindung gnd Werbung gnd http://d-nb.info/gnd/4065541-6 USA gnd http://d-nb.info/gnd/4078704-7 History fast has work: Advertising on trial (Text) https://id.oclc.org/worldcat/entity/E39PD3yWXcCJwJBRHCjW9GP6yq https://id.oclc.org/worldcat/ontology/hasWork Print version: Advertising on trial 9780252030598 (DLC) 2005017226 History of communication. http://id.loc.gov/authorities/names/n95009309 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=569778 Volltext |
| spellingShingle | Stole, Inger L. Advertising on trial : consumer activism and corporate public relations in the 1930s / History of communication. The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Incorporated -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising. Advertising United States History. Corporations Public relations United States. Sociétés Relations publiques États-Unis. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Corporations Public relations fast Kundenbindung gnd Werbung gnd http://d-nb.info/gnd/4065541-6 |
| subject_GND | http://d-nb.info/gnd/4065541-6 http://d-nb.info/gnd/4078704-7 |
| title | Advertising on trial : consumer activism and corporate public relations in the 1930s / |
| title_auth | Advertising on trial : consumer activism and corporate public relations in the 1930s / |
| title_exact_search | Advertising on trial : consumer activism and corporate public relations in the 1930s / |
| title_full | Advertising on trial : consumer activism and corporate public relations in the 1930s / Inger L. Stole. |
| title_fullStr | Advertising on trial : consumer activism and corporate public relations in the 1930s / Inger L. Stole. |
| title_full_unstemmed | Advertising on trial : consumer activism and corporate public relations in the 1930s / Inger L. Stole. |
| title_short | Advertising on trial : |
| title_sort | advertising on trial consumer activism and corporate public relations in the 1930s |
| title_sub | consumer activism and corporate public relations in the 1930s / |
| topic | Advertising United States History. Corporations Public relations United States. Sociétés Relations publiques États-Unis. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Corporations Public relations fast Kundenbindung gnd Werbung gnd http://d-nb.info/gnd/4065541-6 |
| topic_facet | Advertising United States History. Corporations Public relations United States. Sociétés Relations publiques États-Unis. BUSINESS & ECONOMICS Advertising & Promotion. Advertising Corporations Public relations United States Kundenbindung Werbung USA History |
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