How America markets its wars :: a case study /
Democratic governments who need public opinion on their side to make decisions use different strategies to win popular support for their wars. This book chronicles that process in specific how popular support for the Iraq Wars were won by the two Bush Presidents, and how the leaders can often twist...
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1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Lewiston, N.Y. :
Edwin Mellen Press,
©2013.
|
Schlagworte: | |
Online-Zugang: | Volltext |
Zusammenfassung: | Democratic governments who need public opinion on their side to make decisions use different strategies to win popular support for their wars. This book chronicles that process in specific how popular support for the Iraq Wars were won by the two Bush Presidents, and how the leaders can often twist the truth. There is a tacit assumption that the public wants to trust the President, and that there are things the leaders know that the general public is not privy to. In certain cases, like wars of retaliation, little marketing is necessary. The use of polling data can also aide the government in. |
Beschreibung: | 1 online resource (x, 211 pages) : illustrations |
Bibliographie: | Includes bibliographical references and index. |
ISBN: | 9780773418370 0773418377 |
Internformat
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245 | 1 | 0 | |a How America markets its wars : |b a case study / |c Penny L. Lauck-Dunlop ; with a foreword by Bradley Moody. |
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520 | |a Democratic governments who need public opinion on their side to make decisions use different strategies to win popular support for their wars. This book chronicles that process in specific how popular support for the Iraq Wars were won by the two Bush Presidents, and how the leaders can often twist the truth. There is a tacit assumption that the public wants to trust the President, and that there are things the leaders know that the general public is not privy to. In certain cases, like wars of retaliation, little marketing is necessary. The use of polling data can also aide the government in. | ||
505 | 0 | |a HOW AMERICA MARKETS ITS WARS: A Case Study; Copyright Page; Table of Contents; Foreword; Acknowledgements; Abstract; Chapter 1 -- Introduction; Chapter 2 -- Marketing Models; Chapter 3 -- Methodology and Data; Chapter 4 -- Persian Gulf War-Desert Storm; Chapter 5 -- Operation Iraqi Freedom (OIF); Chapter 6 -- Additional Case Studies; Chapter 7 -- Conclusion; Bibliography; Index | |
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Datensatz im Suchindex
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adam_text | |
any_adam_object | |
author | Lauck-Dunlop, Penny L. |
author_facet | Lauck-Dunlop, Penny L. |
author_role | |
author_sort | Lauck-Dunlop, Penny L. |
author_variant | p l l d pll plld |
building | Verbundindex |
bvnumber | localFWS |
callnumber-first | E - United States History |
callnumber-label | E744 |
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callnumber-search | E744 |
callnumber-sort | E 3744 |
callnumber-subject | E - United States History |
collection | ZDB-4-EBU |
contents | HOW AMERICA MARKETS ITS WARS: A Case Study; Copyright Page; Table of Contents; Foreword; Acknowledgements; Abstract; Chapter 1 -- Introduction; Chapter 2 -- Marketing Models; Chapter 3 -- Methodology and Data; Chapter 4 -- Persian Gulf War-Desert Storm; Chapter 5 -- Operation Iraqi Freedom (OIF); Chapter 6 -- Additional Case Studies; Chapter 7 -- Conclusion; Bibliography; Index |
ctrlnum | (OCoLC)839902274 |
dewey-full | 303.6/60973 |
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dewey-ones | 303 - Social processes |
dewey-raw | 303.6/60973 |
dewey-search | 303.6/60973 |
dewey-sort | 3303.6 560973 |
dewey-tens | 300 - Social sciences |
discipline | Soziologie |
era | 1900-1999 fast |
era_facet | 1900-1999 |
format | Electronic eBook |
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genre | History fast |
genre_facet | History |
geographic | United States Foreign relations 20th century. http://id.loc.gov/authorities/subjects/sh85140089 États-Unis Relations extérieures 20e siècle. United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
geographic_facet | United States Foreign relations 20th century. États-Unis Relations extérieures 20e siècle. United States |
id | ZDB-4-EBU-ocn839902274 |
illustrated | Illustrated |
indexdate | 2024-11-26T14:49:09Z |
institution | BVB |
isbn | 9780773418370 0773418377 |
language | English |
oclc_num | 839902274 |
open_access_boolean | |
owner | MAIN DE-863 DE-BY-FWS |
owner_facet | MAIN DE-863 DE-BY-FWS |
physical | 1 online resource (x, 211 pages) : illustrations |
psigel | ZDB-4-EBU |
publishDate | 2013 |
publishDateSearch | 2013 |
publishDateSort | 2013 |
publisher | Edwin Mellen Press, |
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spelling | Lauck-Dunlop, Penny L. How America markets its wars : a case study / Penny L. Lauck-Dunlop ; with a foreword by Bradley Moody. Lewiston, N.Y. : Edwin Mellen Press, ©2013. 1 online resource (x, 211 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Print version record. Democratic governments who need public opinion on their side to make decisions use different strategies to win popular support for their wars. This book chronicles that process in specific how popular support for the Iraq Wars were won by the two Bush Presidents, and how the leaders can often twist the truth. There is a tacit assumption that the public wants to trust the President, and that there are things the leaders know that the general public is not privy to. In certain cases, like wars of retaliation, little marketing is necessary. The use of polling data can also aide the government in. HOW AMERICA MARKETS ITS WARS: A Case Study; Copyright Page; Table of Contents; Foreword; Acknowledgements; Abstract; Chapter 1 -- Introduction; Chapter 2 -- Marketing Models; Chapter 3 -- Methodology and Data; Chapter 4 -- Persian Gulf War-Desert Storm; Chapter 5 -- Operation Iraqi Freedom (OIF); Chapter 6 -- Additional Case Studies; Chapter 7 -- Conclusion; Bibliography; Index English. United States Foreign relations 20th century. http://id.loc.gov/authorities/subjects/sh85140089 Politics and war United States History 20th century. Patriotism United States History 20th century. Propaganda, American History 20th century. États-Unis Relations extérieures 20e siècle. Politique et guerre États-Unis Histoire 20e siècle. Patriotisme États-Unis Histoire 20e siècle. Propagande américaine Histoire 20e siècle. POLITICAL SCIENCE Peace. bisacsh Diplomatic relations fast Patriotism fast Politics and war fast Propaganda, American fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq 1900-1999 fast History fast has work: How America markets its wars (Work) https://id.oclc.org/worldcat/entity/E39PCYbyrHr9hbqk8MPptk6fG3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Lauck-Dunlop, Penny L. How America markets its wars. Lewiston, N.Y. : Edwin Mellen Press, ©2013 9780773445413 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=562509 Volltext |
spellingShingle | Lauck-Dunlop, Penny L. How America markets its wars : a case study / HOW AMERICA MARKETS ITS WARS: A Case Study; Copyright Page; Table of Contents; Foreword; Acknowledgements; Abstract; Chapter 1 -- Introduction; Chapter 2 -- Marketing Models; Chapter 3 -- Methodology and Data; Chapter 4 -- Persian Gulf War-Desert Storm; Chapter 5 -- Operation Iraqi Freedom (OIF); Chapter 6 -- Additional Case Studies; Chapter 7 -- Conclusion; Bibliography; Index Politics and war United States History 20th century. Patriotism United States History 20th century. Propaganda, American History 20th century. Politique et guerre États-Unis Histoire 20e siècle. Patriotisme États-Unis Histoire 20e siècle. Propagande américaine Histoire 20e siècle. POLITICAL SCIENCE Peace. bisacsh Diplomatic relations fast Patriotism fast Politics and war fast Propaganda, American fast |
subject_GND | http://id.loc.gov/authorities/subjects/sh85140089 |
title | How America markets its wars : a case study / |
title_auth | How America markets its wars : a case study / |
title_exact_search | How America markets its wars : a case study / |
title_full | How America markets its wars : a case study / Penny L. Lauck-Dunlop ; with a foreword by Bradley Moody. |
title_fullStr | How America markets its wars : a case study / Penny L. Lauck-Dunlop ; with a foreword by Bradley Moody. |
title_full_unstemmed | How America markets its wars : a case study / Penny L. Lauck-Dunlop ; with a foreword by Bradley Moody. |
title_short | How America markets its wars : |
title_sort | how america markets its wars a case study |
title_sub | a case study / |
topic | Politics and war United States History 20th century. Patriotism United States History 20th century. Propaganda, American History 20th century. Politique et guerre États-Unis Histoire 20e siècle. Patriotisme États-Unis Histoire 20e siècle. Propagande américaine Histoire 20e siècle. POLITICAL SCIENCE Peace. bisacsh Diplomatic relations fast Patriotism fast Politics and war fast Propaganda, American fast |
topic_facet | United States Foreign relations 20th century. Politics and war United States History 20th century. Patriotism United States History 20th century. Propaganda, American History 20th century. États-Unis Relations extérieures 20e siècle. Politique et guerre États-Unis Histoire 20e siècle. Patriotisme États-Unis Histoire 20e siècle. Propagande américaine Histoire 20e siècle. POLITICAL SCIENCE Peace. Diplomatic relations Patriotism Politics and war Propaganda, American United States History |
url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=562509 |
work_keys_str_mv | AT lauckdunloppennyl howamericamarketsitswarsacasestudy |