Endless propaganda :: the advertising of public goods /
"Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "p...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Toronto ; Buffalo :
University of Toronto Press,
[2000]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer. The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study."-- |
| Beschreibung: | 1 online resource (xvi, 365 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 345-347) and index. |
| ISBN: | 9781442674455 1442674458 |
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| 100 | 1 | |a Rutherford, Paul, |d 1944- |e author. |1 https://id.oclc.org/worldcat/entity/E39PBJpjfPf746PKDRhcC4hWDq |0 http://id.loc.gov/authorities/names/n83011967 | |
| 245 | 1 | 0 | |a Endless propaganda : |b the advertising of public goods / |c Paul Rutherford. |
| 264 | 1 | |a Toronto ; |a Buffalo : |b University of Toronto Press, |c [2000] | |
| 264 | 4 | |c ©2000 | |
| 300 | |a 1 online resource (xvi, 365 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references (pages 345-347) and index. | ||
| 505 | 0 | |a Introduction: Advertising as Propaganda -- Part I: Beginnings. *Habermas's Lament. The Imperialism of the Market: The United States, 1940-1970 -- Part II: Authority's Work. *Gramsci: Hegemony. Restoring Order: Nixon's America, Etcetera -- Governing Affluence: The First World in the Seventies -- Part III: Campaigns of Truth. *Foucault: Discipline. Healthy Bodies, or the New Paranoia -- Charitable Souls: The Practice of Altruism -- Administered Minds, or Shaming the Citizenry -- Appropriations: Benetton and Others -- *A 'Risk' Technology -- Part IV: Progress and Its Ills. *Ricoeur: Utopia/Dystopia. Technopia and Other Corporate Dreams -- Green Nightmares: Humanity versus Nature -- Part V: Hyperrealities.*Baudrillard and Company: Spectacle, Image, Simulacrum. When Politics Becomes Advertising: The American Scene -- Conclusion: Postmodern Democracy. | |
| 520 | |a "Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer. The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study."-- |c Provided by publisher | ||
| 545 | 0 | |a Paul Rutherford is Professor Emeritus in the Department of History at the University of Toronto. He is the author of several books published by UTP, including When Television Was Young (1990), The New Icons? (1994), Endless Propaganda (2000), Weapons of Mass Persuasion (2004), and World Made Sexy (2007). | |
| 546 | |a English. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Social marketing |z United States. | |
| 650 | 0 | |a Social marketing |z Canada. | |
| 650 | 0 | |a Social marketing |z Europe. | |
| 650 | 0 | |a Advertising, Public service |z United States. | |
| 650 | 0 | |a Advertising, Public service |z Canada. | |
| 650 | 0 | |a Advertising, Public service |z Europe. | |
| 650 | 0 | |a Advocacy advertising |z United States. | |
| 650 | 0 | |a Advocacy advertising |z Canada. | |
| 650 | 0 | |a Advocacy advertising |z Europe. | |
| 650 | 0 | |a Advocacy advertising |x Social aspects |z United States. | |
| 650 | 0 | |a Television advertising |x Social aspects |z United States. | |
| 650 | 0 | |a Advocacy advertising |x Social aspects. | |
| 650 | 0 | |a Television advertising |x Social aspects. | |
| 650 | 6 | |a Publicité-plaidoyer |x Aspect social |z États-Unis. | |
| 650 | 6 | |a Publicité télévisée |x Aspect social |z États-Unis. | |
| 650 | 6 | |a Publicité-plaidoyer |x Aspect social. | |
| 650 | 6 | |a Publicité télévisée |x Aspect social. | |
| 650 | 6 | |a Marketing social |z États-Unis. | |
| 650 | 6 | |a Marketing social |z Canada. | |
| 650 | 6 | |a Marketing social |z Europe. | |
| 650 | 6 | |a Publicité d'intérêt public |z États-Unis. | |
| 650 | 6 | |a Publicité d'intérêt public |z Canada. | |
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| 650 | 6 | |a Publicité-plaidoyer |z Canada. | |
| 650 | 6 | |a Publicité-plaidoyer |z Europe. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Public Policy |x Cultural Policy. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Anthropology |x Cultural. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Popular Culture. |2 bisacsh | |
| 650 | 7 | |a Television advertising |x Social aspects |2 fast | |
| 650 | 7 | |a Advertising, Public service |2 fast | |
| 650 | 7 | |a Advocacy advertising |2 fast | |
| 650 | 7 | |a Social marketing |2 fast | |
| 651 | 7 | |a Canada |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJkMHVW4rfVXPrhVP4VwG3 | |
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| 650 | 7 | |a Öffentliches Gut |2 gnd |0 http://d-nb.info/gnd/4043179-4 | |
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| 650 | 7 | |a Marketing social |z États-Unis. |2 ram | |
| 650 | 7 | |a Marketing social |z Canada. |2 ram | |
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| 650 | 1 | 7 | |a Publicité engagée. |2 rasuqam |
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| 650 | 7 | |a Bien commun. |2 rasuqam | |
| 650 | 7 | |a Publicité télévisée. |2 rasuqam | |
| 650 | 7 | |a Propagande. |2 rasuqam | |
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| 776 | 0 | 8 | |i Print version: |a Rutherford, Paul, 1944- |t Endless propaganda. |d Toronto ; Buffalo : University of Toronto Press, ©2000 |z 0802047394 |w (DLC) 00702959 |w (OCoLC)43283653 |
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| adam_text | |
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| author | Rutherford, Paul, 1944- |
| author_GND | http://id.loc.gov/authorities/names/n83011967 |
| author_facet | Rutherford, Paul, 1944- |
| author_role | aut |
| author_sort | Rutherford, Paul, 1944- |
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| building | Verbundindex |
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| callnumber-first | H - Social Science |
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| contents | Introduction: Advertising as Propaganda -- Part I: Beginnings. *Habermas's Lament. The Imperialism of the Market: The United States, 1940-1970 -- Part II: Authority's Work. *Gramsci: Hegemony. Restoring Order: Nixon's America, Etcetera -- Governing Affluence: The First World in the Seventies -- Part III: Campaigns of Truth. *Foucault: Discipline. Healthy Bodies, or the New Paranoia -- Charitable Souls: The Practice of Altruism -- Administered Minds, or Shaming the Citizenry -- Appropriations: Benetton and Others -- *A 'Risk' Technology -- Part IV: Progress and Its Ills. *Ricoeur: Utopia/Dystopia. Technopia and Other Corporate Dreams -- Green Nightmares: Humanity versus Nature -- Part V: Hyperrealities.*Baudrillard and Company: Spectacle, Image, Simulacrum. When Politics Becomes Advertising: The American Scene -- Conclusion: Postmodern Democracy. |
| ctrlnum | (OCoLC)839304607 |
| dewey-full | 306.4/85 |
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| dewey-ones | 306 - Culture and institutions |
| dewey-raw | 306.4/85 |
| dewey-search | 306.4/85 |
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| discipline | Soziologie |
| format | Electronic eBook |
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| indexdate | 2024-11-26T14:49:09Z |
| institution | BVB |
| isbn | 9781442674455 1442674458 |
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| oclc_num | 839304607 |
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| spelling | Rutherford, Paul, 1944- author. https://id.oclc.org/worldcat/entity/E39PBJpjfPf746PKDRhcC4hWDq http://id.loc.gov/authorities/names/n83011967 Endless propaganda : the advertising of public goods / Paul Rutherford. Toronto ; Buffalo : University of Toronto Press, [2000] ©2000 1 online resource (xvi, 365 pages) : illustrations text txt rdacontent still image sti rdacontent computer c rdamedia online resource cr rdacarrier nat Canadians lcdgt Includes bibliographical references (pages 345-347) and index. Introduction: Advertising as Propaganda -- Part I: Beginnings. *Habermas's Lament. The Imperialism of the Market: The United States, 1940-1970 -- Part II: Authority's Work. *Gramsci: Hegemony. Restoring Order: Nixon's America, Etcetera -- Governing Affluence: The First World in the Seventies -- Part III: Campaigns of Truth. *Foucault: Discipline. Healthy Bodies, or the New Paranoia -- Charitable Souls: The Practice of Altruism -- Administered Minds, or Shaming the Citizenry -- Appropriations: Benetton and Others -- *A 'Risk' Technology -- Part IV: Progress and Its Ills. *Ricoeur: Utopia/Dystopia. Technopia and Other Corporate Dreams -- Green Nightmares: Humanity versus Nature -- Part V: Hyperrealities.*Baudrillard and Company: Spectacle, Image, Simulacrum. When Politics Becomes Advertising: The American Scene -- Conclusion: Postmodern Democracy. "Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer. The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study."-- Provided by publisher Paul Rutherford is Professor Emeritus in the Department of History at the University of Toronto. He is the author of several books published by UTP, including When Television Was Young (1990), The New Icons? (1994), Endless Propaganda (2000), Weapons of Mass Persuasion (2004), and World Made Sexy (2007). English. Print version record. Social marketing United States. Social marketing Canada. Social marketing Europe. Advertising, Public service United States. Advertising, Public service Canada. Advertising, Public service Europe. Advocacy advertising United States. Advocacy advertising Canada. Advocacy advertising Europe. Advocacy advertising Social aspects United States. Television advertising Social aspects United States. Advocacy advertising Social aspects. Television advertising Social aspects. Publicité-plaidoyer Aspect social États-Unis. Publicité télévisée Aspect social États-Unis. Publicité-plaidoyer Aspect social. Publicité télévisée Aspect social. Marketing social États-Unis. Marketing social Canada. Marketing social Europe. Publicité d'intérêt public États-Unis. Publicité d'intérêt public Canada. Publicité d'intérêt public Europe. Publicité-plaidoyer États-Unis. Publicité-plaidoyer Canada. Publicité-plaidoyer Europe. POLITICAL SCIENCE Public Policy Cultural Policy. bisacsh SOCIAL SCIENCE Anthropology Cultural. bisacsh SOCIAL SCIENCE Popular Culture. bisacsh Television advertising Social aspects fast Advertising, Public service fast Advocacy advertising fast Social marketing fast Canada fast https://id.oclc.org/worldcat/entity/E39PBJkMHVW4rfVXPrhVP4VwG3 Europe fast https://id.oclc.org/worldcat/entity/E39PBJxCxPbbk4CPJDQJb4r6rq United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Werbung gnd http://d-nb.info/gnd/4065541-6 Propaganda gnd http://d-nb.info/gnd/4076374-2 Öffentliches Gut gnd http://d-nb.info/gnd/4043179-4 USA gnd http://d-nb.info/gnd/4078704-7 Advertenties. gtt Sociale verantwoordelijkheid. gtt Gedragsbeïnvloeding. gtt Marketing social États-Unis. ram Marketing social Canada. ram Marketing social Europe de l'Ouest. ram Publicité d'intérêt public États-Unis. ram Publicité d'intérêt public Canada. ram Publicité d'intérêt public Europe de l'Ouest. ram Publicité engagée. rasuqam Services publics. rasuqam Bien commun. rasuqam Publicité télévisée. rasuqam Propagande. rasuqam Canada. rasuqam États-Unis. rasuqam Electronic books. e-books. aat Livres numériques. rvmgf has work: Endless propaganda (Text) https://id.oclc.org/worldcat/entity/E39PCFFB4Dywm6dhJpGMcckGXm https://id.oclc.org/worldcat/ontology/hasWork Print version: Rutherford, Paul, 1944- Endless propaganda. Toronto ; Buffalo : University of Toronto Press, ©2000 0802047394 (DLC) 00702959 (OCoLC)43283653 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=468103 Volltext |
| spellingShingle | Rutherford, Paul, 1944- Endless propaganda : the advertising of public goods / Introduction: Advertising as Propaganda -- Part I: Beginnings. *Habermas's Lament. The Imperialism of the Market: The United States, 1940-1970 -- Part II: Authority's Work. *Gramsci: Hegemony. Restoring Order: Nixon's America, Etcetera -- Governing Affluence: The First World in the Seventies -- Part III: Campaigns of Truth. *Foucault: Discipline. Healthy Bodies, or the New Paranoia -- Charitable Souls: The Practice of Altruism -- Administered Minds, or Shaming the Citizenry -- Appropriations: Benetton and Others -- *A 'Risk' Technology -- Part IV: Progress and Its Ills. *Ricoeur: Utopia/Dystopia. Technopia and Other Corporate Dreams -- Green Nightmares: Humanity versus Nature -- Part V: Hyperrealities.*Baudrillard and Company: Spectacle, Image, Simulacrum. When Politics Becomes Advertising: The American Scene -- Conclusion: Postmodern Democracy. Social marketing United States. Social marketing Canada. Social marketing Europe. Advertising, Public service United States. Advertising, Public service Canada. Advertising, Public service Europe. Advocacy advertising United States. Advocacy advertising Canada. Advocacy advertising Europe. Advocacy advertising Social aspects United States. Television advertising Social aspects United States. Advocacy advertising Social aspects. Television advertising Social aspects. Publicité-plaidoyer Aspect social États-Unis. Publicité télévisée Aspect social États-Unis. Publicité-plaidoyer Aspect social. Publicité télévisée Aspect social. Marketing social États-Unis. Marketing social Canada. Marketing social Europe. Publicité d'intérêt public États-Unis. Publicité d'intérêt public Canada. Publicité d'intérêt public Europe. Publicité-plaidoyer États-Unis. Publicité-plaidoyer Canada. Publicité-plaidoyer Europe. POLITICAL SCIENCE Public Policy Cultural Policy. bisacsh SOCIAL SCIENCE Anthropology Cultural. bisacsh SOCIAL SCIENCE Popular Culture. bisacsh Television advertising Social aspects fast Advertising, Public service fast Advocacy advertising fast Social marketing fast Werbung gnd http://d-nb.info/gnd/4065541-6 Propaganda gnd http://d-nb.info/gnd/4076374-2 Öffentliches Gut gnd http://d-nb.info/gnd/4043179-4 Advertenties. gtt Sociale verantwoordelijkheid. gtt Gedragsbeïnvloeding. gtt Marketing social États-Unis. ram Marketing social Canada. ram Marketing social Europe de l'Ouest. ram Publicité d'intérêt public États-Unis. ram Publicité d'intérêt public Canada. ram Publicité d'intérêt public Europe de l'Ouest. ram Publicité engagée. rasuqam Services publics. rasuqam Bien commun. rasuqam Publicité télévisée. rasuqam Propagande. rasuqam |
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| title | Endless propaganda : the advertising of public goods / |
| title_auth | Endless propaganda : the advertising of public goods / |
| title_exact_search | Endless propaganda : the advertising of public goods / |
| title_full | Endless propaganda : the advertising of public goods / Paul Rutherford. |
| title_fullStr | Endless propaganda : the advertising of public goods / Paul Rutherford. |
| title_full_unstemmed | Endless propaganda : the advertising of public goods / Paul Rutherford. |
| title_short | Endless propaganda : |
| title_sort | endless propaganda the advertising of public goods |
| title_sub | the advertising of public goods / |
| topic | Social marketing United States. Social marketing Canada. Social marketing Europe. Advertising, Public service United States. Advertising, Public service Canada. Advertising, Public service Europe. Advocacy advertising United States. Advocacy advertising Canada. Advocacy advertising Europe. Advocacy advertising Social aspects United States. Television advertising Social aspects United States. Advocacy advertising Social aspects. Television advertising Social aspects. Publicité-plaidoyer Aspect social États-Unis. Publicité télévisée Aspect social États-Unis. Publicité-plaidoyer Aspect social. Publicité télévisée Aspect social. Marketing social États-Unis. Marketing social Canada. Marketing social Europe. Publicité d'intérêt public États-Unis. Publicité d'intérêt public Canada. Publicité d'intérêt public Europe. Publicité-plaidoyer États-Unis. Publicité-plaidoyer Canada. Publicité-plaidoyer Europe. POLITICAL SCIENCE Public Policy Cultural Policy. bisacsh SOCIAL SCIENCE Anthropology Cultural. bisacsh SOCIAL SCIENCE Popular Culture. bisacsh Television advertising Social aspects fast Advertising, Public service fast Advocacy advertising fast Social marketing fast Werbung gnd http://d-nb.info/gnd/4065541-6 Propaganda gnd http://d-nb.info/gnd/4076374-2 Öffentliches Gut gnd http://d-nb.info/gnd/4043179-4 Advertenties. gtt Sociale verantwoordelijkheid. gtt Gedragsbeïnvloeding. gtt Marketing social États-Unis. ram Marketing social Canada. ram Marketing social Europe de l'Ouest. ram Publicité d'intérêt public États-Unis. ram Publicité d'intérêt public Canada. ram Publicité d'intérêt public Europe de l'Ouest. ram Publicité engagée. rasuqam Services publics. rasuqam Bien commun. rasuqam Publicité télévisée. rasuqam Propagande. rasuqam |
| topic_facet | Social marketing United States. Social marketing Canada. Social marketing Europe. Advertising, Public service United States. Advertising, Public service Canada. Advertising, Public service Europe. Advocacy advertising United States. Advocacy advertising Canada. Advocacy advertising Europe. Advocacy advertising Social aspects United States. Television advertising Social aspects United States. Advocacy advertising Social aspects. Television advertising Social aspects. Publicité-plaidoyer Aspect social États-Unis. Publicité télévisée Aspect social États-Unis. Publicité-plaidoyer Aspect social. Publicité télévisée Aspect social. Marketing social États-Unis. Marketing social Canada. Marketing social Europe. Publicité d'intérêt public États-Unis. Publicité d'intérêt public Canada. Publicité d'intérêt public Europe. Publicité-plaidoyer États-Unis. Publicité-plaidoyer Canada. Publicité-plaidoyer Europe. POLITICAL SCIENCE Public Policy Cultural Policy. SOCIAL SCIENCE Anthropology Cultural. SOCIAL SCIENCE Popular Culture. Television advertising Social aspects Advertising, Public service Advocacy advertising Social marketing Canada Europe United States Werbung Propaganda Öffentliches Gut USA Advertenties. Sociale verantwoordelijkheid. Gedragsbeïnvloeding. Marketing social Europe de l'Ouest. Publicité d'intérêt public Europe de l'Ouest. Publicité engagée. Services publics. Bien commun. Publicité télévisée. Propagande. Canada. États-Unis. Electronic books. e-books. Livres numériques. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=468103 |
| work_keys_str_mv | AT rutherfordpaul endlesspropagandatheadvertisingofpublicgoods |