Challenges and opportunities for change in food marketing to children and youth :: workshop summary /
A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Yout...
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| Hauptverfasser: | , , |
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| Format: | Elektronisch Tagungsbericht E-Book |
| Sprache: | English |
| Veröffentlicht: |
Washington, D.C. :
National Academies Press,
[2013]
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). |
| Beschreibung: | Title from PDF title page. |
| Beschreibung: | 1 online resource (1 PDF file (x, 76 pages)) : illustrations |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9780309269537 0309269539 9780309269544 0309269547 |
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| 100 | 1 | |a Breiner, Heather, |e author. | |
| 245 | 1 | 0 | |a Challenges and opportunities for change in food marketing to children and youth : |b workshop summary / |c Heather Breiner, Lynn Parker, and Steve Olson, rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies. |
| 264 | 1 | |a Washington, D.C. : |b National Academies Press, |c [2013] | |
| 300 | |a 1 online resource (1 PDF file (x, 76 pages)) : |b illustrations | ||
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| 500 | |a Title from PDF title page. | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | 3 | |a A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). | |
| 536 | |a This project was supported by Contract/Grant No. 69449 between the National Academy of Sciences and the Robert Wood Johnson Foundation. The views presented in this publication do not necessarily reflect the views of the organizations or agencies that provided support for this project. | ||
| 588 | 0 | |a Version viewed June 24, 2014. | |
| 505 | 0 | |a Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions. | |
| 650 | 0 | |a Child consumers. |0 http://id.loc.gov/authorities/subjects/sh87006897 | |
| 650 | 0 | |a Advertising and children. |0 http://id.loc.gov/authorities/subjects/sh85001195 | |
| 650 | 0 | |a Advertising and youth. |0 http://id.loc.gov/authorities/subjects/sh96006749 | |
| 650 | 0 | |a Target marketing. |0 http://id.loc.gov/authorities/subjects/sh94006407 | |
| 650 | 0 | |a Food industry and trade. | |
| 650 | 0 | |a Obesity in children |x Prevention. | |
| 650 | 0 | |a Children. |0 http://id.loc.gov/authorities/subjects/sh85023418 | |
| 650 | 1 | 2 | |a Child |0 https://id.nlm.nih.gov/mesh/D002648 |
| 650 | 1 | 2 | |a Obesity |x prevention & control |
| 650 | 2 | 2 | |a Advertising |
| 650 | 2 | 2 | |a Feeding Behavior |x psychology |0 https://id.nlm.nih.gov/mesh/D005247Q000523 |
| 650 | 2 | 2 | |a Food Industry |x ethics |
| 650 | 2 | 2 | |a Food Preferences |x psychology |0 https://id.nlm.nih.gov/mesh/D005518Q000523 |
| 651 | 2 | |a United States |0 https://id.nlm.nih.gov/mesh/D014481 | |
| 650 | 6 | |a Enfants consommateurs. | |
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| 650 | 6 | |a Publicité et jeunesse. | |
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| 655 | 7 | |a Actes de congrès. |2 rvmgf | |
| 700 | 1 | |a Parker, Lynn, |e author. | |
| 700 | 1 | |a Olson, Steve, |d 1956- |e author. |1 https://id.oclc.org/worldcat/entity/E39PBJpV6yX9jFKMQMYFvVkhpP | |
| 710 | 2 | |a Institute of Medicine (U.S.). |b Standing Committee on Childhood Obesity Prevention, |e issuing body. |0 http://id.loc.gov/authorities/names/no2010118638 | |
| 711 | 2 | |a New Challenges and Opportunities in Food Marketing to Children and Youth (Workshop) |d (2012 : |c Washington, D.C.) |0 http://id.loc.gov/authorities/names/n2014185898 | |
| 758 | |i has work: |a Challenges and Opportunities for Change in Food Marketing to Children and Youth (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3RDC7KGfTVqbvRgqJMQdP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Challenges and Opportunities for Change in Food Marketing to Children and Youth. |d Washington, D.C. : National Academies Press, 2013 |z 0309269539 |w (OCoLC)830368066 |
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| author | Breiner, Heather Parker, Lynn Olson, Steve, 1956- |
| author_corporate | New Challenges and Opportunities in Food Marketing to Children and Youth (Workshop) |
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| author_facet | Breiner, Heather Parker, Lynn Olson, Steve, 1956- New Challenges and Opportunities in Food Marketing to Children and Youth (Workshop) |
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| contents | Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions. |
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| spelling | Breiner, Heather, author. Challenges and opportunities for change in food marketing to children and youth : workshop summary / Heather Breiner, Lynn Parker, and Steve Olson, rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies. Washington, D.C. : National Academies Press, [2013] 1 online resource (1 PDF file (x, 76 pages)) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Title from PDF title page. Includes bibliographical references. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). This project was supported by Contract/Grant No. 69449 between the National Academy of Sciences and the Robert Wood Johnson Foundation. The views presented in this publication do not necessarily reflect the views of the organizations or agencies that provided support for this project. Version viewed June 24, 2014. Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions. Child consumers. http://id.loc.gov/authorities/subjects/sh87006897 Advertising and children. http://id.loc.gov/authorities/subjects/sh85001195 Advertising and youth. http://id.loc.gov/authorities/subjects/sh96006749 Target marketing. http://id.loc.gov/authorities/subjects/sh94006407 Food industry and trade. Obesity in children Prevention. Children. http://id.loc.gov/authorities/subjects/sh85023418 Child https://id.nlm.nih.gov/mesh/D002648 Obesity prevention & control Advertising Feeding Behavior psychology https://id.nlm.nih.gov/mesh/D005247Q000523 Food Industry ethics Food Preferences psychology https://id.nlm.nih.gov/mesh/D005518Q000523 United States https://id.nlm.nih.gov/mesh/D014481 Enfants consommateurs. Publicité et enfants. Publicité et jeunesse. Cibles (Marketing) Enfants. Publicité. children (people by age group) aat advertising. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Children fast Advertising and children fast Advertising and youth fast Child consumers fast Food industry and trade fast Obesity in children Prevention fast Target marketing fast Congress https://id.nlm.nih.gov/mesh/D016423 proceedings (reports) aat Conference papers and proceedings fast Conference papers and proceedings. lcgft http://id.loc.gov/authorities/genreForms/gf2014026068 Actes de congrès. rvmgf Parker, Lynn, author. Olson, Steve, 1956- author. https://id.oclc.org/worldcat/entity/E39PBJpV6yX9jFKMQMYFvVkhpP Institute of Medicine (U.S.). Standing Committee on Childhood Obesity Prevention, issuing body. http://id.loc.gov/authorities/names/no2010118638 New Challenges and Opportunities in Food Marketing to Children and Youth (Workshop) (2012 : Washington, D.C.) http://id.loc.gov/authorities/names/n2014185898 has work: Challenges and Opportunities for Change in Food Marketing to Children and Youth (Text) https://id.oclc.org/worldcat/entity/E39PD3RDC7KGfTVqbvRgqJMQdP https://id.oclc.org/worldcat/ontology/hasWork Print version: Challenges and Opportunities for Change in Food Marketing to Children and Youth. Washington, D.C. : National Academies Press, 2013 0309269539 (OCoLC)830368066 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=867603 Volltext |
| spellingShingle | Breiner, Heather Parker, Lynn Olson, Steve, 1956- Challenges and opportunities for change in food marketing to children and youth : workshop summary / Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions. Child consumers. http://id.loc.gov/authorities/subjects/sh87006897 Advertising and children. http://id.loc.gov/authorities/subjects/sh85001195 Advertising and youth. http://id.loc.gov/authorities/subjects/sh96006749 Target marketing. http://id.loc.gov/authorities/subjects/sh94006407 Food industry and trade. Obesity in children Prevention. Children. http://id.loc.gov/authorities/subjects/sh85023418 Child https://id.nlm.nih.gov/mesh/D002648 Obesity prevention & control Advertising Feeding Behavior psychology https://id.nlm.nih.gov/mesh/D005247Q000523 Food Industry ethics Food Preferences psychology https://id.nlm.nih.gov/mesh/D005518Q000523 Enfants consommateurs. Publicité et enfants. Publicité et jeunesse. Cibles (Marketing) Enfants. Publicité. children (people by age group) aat advertising. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Children fast Advertising and children fast Advertising and youth fast Child consumers fast Food industry and trade fast Obesity in children Prevention fast Target marketing fast |
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| title | Challenges and opportunities for change in food marketing to children and youth : workshop summary / |
| title_auth | Challenges and opportunities for change in food marketing to children and youth : workshop summary / |
| title_exact_search | Challenges and opportunities for change in food marketing to children and youth : workshop summary / |
| title_full | Challenges and opportunities for change in food marketing to children and youth : workshop summary / Heather Breiner, Lynn Parker, and Steve Olson, rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies. |
| title_fullStr | Challenges and opportunities for change in food marketing to children and youth : workshop summary / Heather Breiner, Lynn Parker, and Steve Olson, rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies. |
| title_full_unstemmed | Challenges and opportunities for change in food marketing to children and youth : workshop summary / Heather Breiner, Lynn Parker, and Steve Olson, rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies. |
| title_short | Challenges and opportunities for change in food marketing to children and youth : |
| title_sort | challenges and opportunities for change in food marketing to children and youth workshop summary |
| title_sub | workshop summary / |
| topic | Child consumers. http://id.loc.gov/authorities/subjects/sh87006897 Advertising and children. http://id.loc.gov/authorities/subjects/sh85001195 Advertising and youth. http://id.loc.gov/authorities/subjects/sh96006749 Target marketing. http://id.loc.gov/authorities/subjects/sh94006407 Food industry and trade. Obesity in children Prevention. Children. http://id.loc.gov/authorities/subjects/sh85023418 Child https://id.nlm.nih.gov/mesh/D002648 Obesity prevention & control Advertising Feeding Behavior psychology https://id.nlm.nih.gov/mesh/D005247Q000523 Food Industry ethics Food Preferences psychology https://id.nlm.nih.gov/mesh/D005518Q000523 Enfants consommateurs. Publicité et enfants. Publicité et jeunesse. Cibles (Marketing) Enfants. Publicité. children (people by age group) aat advertising. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Children fast Advertising and children fast Advertising and youth fast Child consumers fast Food industry and trade fast Obesity in children Prevention fast Target marketing fast |
| topic_facet | Child consumers. Advertising and children. Advertising and youth. Target marketing. Food industry and trade. Obesity in children Prevention. Children. Child Obesity prevention & control Advertising Feeding Behavior psychology Food Industry ethics Food Preferences psychology United States Enfants consommateurs. Publicité et enfants. Publicité et jeunesse. Cibles (Marketing) Enfants. Publicité. children (people by age group) advertising. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Children Advertising and children Advertising and youth Child consumers Food industry and trade Obesity in children Prevention Target marketing Congress proceedings (reports) Conference papers and proceedings Conference papers and proceedings. Actes de congrès. |
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