The library marketing toolkit /:
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
Facet Publishing,
2012.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries. |
| Beschreibung: | 1 online resource (xxii, 218 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 201-203) and index. |
| ISBN: | 9781856048897 1856048896 9781299277854 1299277853 |
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| 245 | 1 | 4 | |a The library marketing toolkit / |c Ned Potter. |
| 246 | 3 | |a Library marketing tool kit | |
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| 300 | |a 1 online resource (xxii, 218 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references (pages 201-203) and index. | ||
| 505 | 0 | |a Introduction : About marketing -- Seven key concepts for marketing libraries : The seven concepts ; Anchoring these ideas in marketing theory -- Strategic marketing : The marketing cycle ; 1. Decide on your goals ; 2. Market research ; 3. Segmentation ; 4. Set objectives ; 5. Promotional activities ; 6. Measurement ; 7. Evaluation ; 8. Modification -- Developing a marketing plan -- The library brand : Quick definitions ; What is library branding? ; Visual identity ; Merchandise ; Slogans ; Branding and marketing a converged library and IT service -- Marketing and the library building : Library design ; Signs and displays ; Marketing the library as space -- An introduction to online marketing : The library website ; Search Engine Optimization (SEO) ; Mobile websites ; E-mail -- Marketing with social media : Do your patrons use social media? ; General principles of marketing with social media ; Twitter ; Facebook ; Blogs and blogging ; Tumblr ; Google+ ; LinkedIn ; Conclusion -- Marketing with new technologies : Quick definitions ; Video marketing ; Image sharing ; QR codes ; Geolocational apps ; Web 2.0 catalogues and live chat ; Podcasts Wikis ; Slide sharing ; Viral marketing ; Technology and teenagers -- Marketing and people : Collaborating with people ; Reaching people -- Internal marketing : The importance of internal marketing ; Marketing to internal stakeholders ; Marketing with internal stakeholders: co-operative promotion -- Library advocacy as marketing : National campaigns and localPromotingg ; Pormoting your library incriticisme to citicism of libraries in general ; Advocacy, ppositiveand possitive messages ; The library media narrative ; Trojan horse advocacy -- Marketing special collections and archives : Introduction ; Access, access, access: marketing digital collections ; Genealogy ; Tailoring your marketing to fit the cultural landscape ; Mounting and promoting a more traditional exhibition ; Learning from museums ; Crowdsourcing ; Marketing audiovisual materials -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms. | |
| 520 | 8 | |a This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries. | |
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Libraries |x Public relations. |0 http://id.loc.gov/authorities/subjects/sh85108776 | |
| 650 | 0 | |a Advertising |x Libraries. |0 http://id.loc.gov/authorities/subjects/sh85001139 | |
| 650 | 6 | |a Stratégie de marque |x Bibliothèques. | |
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| author | Potter, Ned, 1980- |
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| contents | Introduction : About marketing -- Seven key concepts for marketing libraries : The seven concepts ; Anchoring these ideas in marketing theory -- Strategic marketing : The marketing cycle ; 1. Decide on your goals ; 2. Market research ; 3. Segmentation ; 4. Set objectives ; 5. Promotional activities ; 6. Measurement ; 7. Evaluation ; 8. Modification -- Developing a marketing plan -- The library brand : Quick definitions ; What is library branding? ; Visual identity ; Merchandise ; Slogans ; Branding and marketing a converged library and IT service -- Marketing and the library building : Library design ; Signs and displays ; Marketing the library as space -- An introduction to online marketing : The library website ; Search Engine Optimization (SEO) ; Mobile websites ; E-mail -- Marketing with social media : Do your patrons use social media? ; General principles of marketing with social media ; Twitter ; Facebook ; Blogs and blogging ; Tumblr ; Google+ ; LinkedIn ; Conclusion -- Marketing with new technologies : Quick definitions ; Video marketing ; Image sharing ; QR codes ; Geolocational apps ; Web 2.0 catalogues and live chat ; Podcasts Wikis ; Slide sharing ; Viral marketing ; Technology and teenagers -- Marketing and people : Collaborating with people ; Reaching people -- Internal marketing : The importance of internal marketing ; Marketing to internal stakeholders ; Marketing with internal stakeholders: co-operative promotion -- Library advocacy as marketing : National campaigns and localPromotingg ; Pormoting your library incriticisme to citicism of libraries in general ; Advocacy, ppositiveand possitive messages ; The library media narrative ; Trojan horse advocacy -- Marketing special collections and archives : Introduction ; Access, access, access: marketing digital collections ; Genealogy ; Tailoring your marketing to fit the cultural landscape ; Mounting and promoting a more traditional exhibition ; Learning from museums ; Crowdsourcing ; Marketing audiovisual materials -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms. |
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| discipline | Allgemeines |
| format | Electronic eBook |
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| publisher | Facet Publishing, |
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| spelling | Potter, Ned, 1980- author. https://id.oclc.org/worldcat/entity/E39PCjwpdgCmbvfpCVGxtcF6PP http://id.loc.gov/authorities/names/no2012143188 The library marketing toolkit / Ned Potter. Library marketing tool kit London : Facet Publishing, 2012. 1 online resource (xxii, 218 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 201-203) and index. Introduction : About marketing -- Seven key concepts for marketing libraries : The seven concepts ; Anchoring these ideas in marketing theory -- Strategic marketing : The marketing cycle ; 1. Decide on your goals ; 2. Market research ; 3. Segmentation ; 4. Set objectives ; 5. Promotional activities ; 6. Measurement ; 7. Evaluation ; 8. Modification -- Developing a marketing plan -- The library brand : Quick definitions ; What is library branding? ; Visual identity ; Merchandise ; Slogans ; Branding and marketing a converged library and IT service -- Marketing and the library building : Library design ; Signs and displays ; Marketing the library as space -- An introduction to online marketing : The library website ; Search Engine Optimization (SEO) ; Mobile websites ; E-mail -- Marketing with social media : Do your patrons use social media? ; General principles of marketing with social media ; Twitter ; Facebook ; Blogs and blogging ; Tumblr ; Google+ ; LinkedIn ; Conclusion -- Marketing with new technologies : Quick definitions ; Video marketing ; Image sharing ; QR codes ; Geolocational apps ; Web 2.0 catalogues and live chat ; Podcasts Wikis ; Slide sharing ; Viral marketing ; Technology and teenagers -- Marketing and people : Collaborating with people ; Reaching people -- Internal marketing : The importance of internal marketing ; Marketing to internal stakeholders ; Marketing with internal stakeholders: co-operative promotion -- Library advocacy as marketing : National campaigns and localPromotingg ; Pormoting your library incriticisme to citicism of libraries in general ; Advocacy, ppositiveand possitive messages ; The library media narrative ; Trojan horse advocacy -- Marketing special collections and archives : Introduction ; Access, access, access: marketing digital collections ; Genealogy ; Tailoring your marketing to fit the cultural landscape ; Mounting and promoting a more traditional exhibition ; Learning from museums ; Crowdsourcing ; Marketing audiovisual materials -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms. This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries. Print version record. Libraries Marketing. Branding (Marketing) Libraries. Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Advertising Libraries. http://id.loc.gov/authorities/subjects/sh85001139 Stratégie de marque Bibliothèques. Bibliothèques Relations publiques. Bibliothèques Publicité. Library, archive & information management. bicssc Sales & marketing. bicssc LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Advertising Libraries fast Libraries Marketing fast Libraries Public relations fast Electronic books. has work: The library marketing toolkit (Text) https://id.oclc.org/worldcat/entity/E39PCGCrp3pwVd9CgfGVpYFqcP https://id.oclc.org/worldcat/ontology/hasWork Print version: Potter, Ned, 1980- Library marketing toolkit. London : Facet Publishing, 2012 9781856048064 (OCoLC)761924436 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=558458 Volltext |
| spellingShingle | Potter, Ned, 1980- The library marketing toolkit / Introduction : About marketing -- Seven key concepts for marketing libraries : The seven concepts ; Anchoring these ideas in marketing theory -- Strategic marketing : The marketing cycle ; 1. Decide on your goals ; 2. Market research ; 3. Segmentation ; 4. Set objectives ; 5. Promotional activities ; 6. Measurement ; 7. Evaluation ; 8. Modification -- Developing a marketing plan -- The library brand : Quick definitions ; What is library branding? ; Visual identity ; Merchandise ; Slogans ; Branding and marketing a converged library and IT service -- Marketing and the library building : Library design ; Signs and displays ; Marketing the library as space -- An introduction to online marketing : The library website ; Search Engine Optimization (SEO) ; Mobile websites ; E-mail -- Marketing with social media : Do your patrons use social media? ; General principles of marketing with social media ; Twitter ; Facebook ; Blogs and blogging ; Tumblr ; Google+ ; LinkedIn ; Conclusion -- Marketing with new technologies : Quick definitions ; Video marketing ; Image sharing ; QR codes ; Geolocational apps ; Web 2.0 catalogues and live chat ; Podcasts Wikis ; Slide sharing ; Viral marketing ; Technology and teenagers -- Marketing and people : Collaborating with people ; Reaching people -- Internal marketing : The importance of internal marketing ; Marketing to internal stakeholders ; Marketing with internal stakeholders: co-operative promotion -- Library advocacy as marketing : National campaigns and localPromotingg ; Pormoting your library incriticisme to citicism of libraries in general ; Advocacy, ppositiveand possitive messages ; The library media narrative ; Trojan horse advocacy -- Marketing special collections and archives : Introduction ; Access, access, access: marketing digital collections ; Genealogy ; Tailoring your marketing to fit the cultural landscape ; Mounting and promoting a more traditional exhibition ; Learning from museums ; Crowdsourcing ; Marketing audiovisual materials -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms. Libraries Marketing. Branding (Marketing) Libraries. Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Advertising Libraries. http://id.loc.gov/authorities/subjects/sh85001139 Stratégie de marque Bibliothèques. Bibliothèques Relations publiques. Bibliothèques Publicité. Library, archive & information management. bicssc Sales & marketing. bicssc LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Advertising Libraries fast Libraries Marketing fast Libraries Public relations fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85108776 http://id.loc.gov/authorities/subjects/sh85001139 |
| title | The library marketing toolkit / |
| title_alt | Library marketing tool kit |
| title_auth | The library marketing toolkit / |
| title_exact_search | The library marketing toolkit / |
| title_full | The library marketing toolkit / Ned Potter. |
| title_fullStr | The library marketing toolkit / Ned Potter. |
| title_full_unstemmed | The library marketing toolkit / Ned Potter. |
| title_short | The library marketing toolkit / |
| title_sort | library marketing toolkit |
| topic | Libraries Marketing. Branding (Marketing) Libraries. Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Advertising Libraries. http://id.loc.gov/authorities/subjects/sh85001139 Stratégie de marque Bibliothèques. Bibliothèques Relations publiques. Bibliothèques Publicité. Library, archive & information management. bicssc Sales & marketing. bicssc LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Advertising Libraries fast Libraries Marketing fast Libraries Public relations fast |
| topic_facet | Libraries Marketing. Branding (Marketing) Libraries. Libraries Public relations. Advertising Libraries. Stratégie de marque Bibliothèques. Bibliothèques Relations publiques. Bibliothèques Publicité. Library, archive & information management. Sales & marketing. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. Advertising Libraries Libraries Marketing Libraries Public relations Electronic books. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=558458 |
| work_keys_str_mv | AT potterned thelibrarymarketingtoolkit AT potterned librarymarketingtoolkit |