Create, Convince, Connect :: Fundamentals of Advertising, Branding, Communication.
Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped t...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore :
Marshall Cavendish,
2008.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to get the message across. Also featured are observations from 10 agency practitioners in Asia and beyond, such as Sir John Hegarty, founder of Bartle Boyle Hegarty, the immensely successful London-based agency that created memorable campaigns for Audi, Levis and Coke. These insights are written by in. |
| Beschreibung: | 1 online resource (274 pages) |
| ISBN: | 9789814435352 981443535X |
Internformat
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-ocn830169551 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 130316s2008 si o 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d N$T |d TEFOD |d DEBSZ |d OCLCQ |d OCLCF |d TEFOD |d OCLCQ |d AGLDB |d MERUC |d OCLCQ |d STF |d UAB |d AU@ |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 852431707 |a 864831259 |a 1083482109 | ||
| 020 | |a 9789814435352 |q (electronic bk.) | ||
| 020 | |a 981443535X |q (electronic bk.) | ||
| 020 | |z 9789812616265 | ||
| 035 | |a (OCoLC)830169551 |z (OCoLC)852431707 |z (OCoLC)864831259 |z (OCoLC)1083482109 | ||
| 037 | |a E7977B60-B4B4-4086-95F9-CA30181ADE37 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5823 .D384 2008 | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 7 | |a 659.1 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Dietzel, Jörg, |d 1961- |1 https://id.oclc.org/worldcat/entity/E39PCjCvHyhbBxVTJyf6Kj8fRq |0 http://id.loc.gov/authorities/names/nb2012011988 | |
| 245 | 1 | 0 | |a Create, Convince, Connect : |b Fundamentals of Advertising, Branding, Communication. |
| 260 | |a Singapore : |b Marshall Cavendish, |c 2008. | ||
| 300 | |a 1 online resource (274 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover; Title; Copyright; Ingredients; How this book works; Acknowledgements; Author's note; Foreword by Neil French; 1 So, you want to communicate?; 2 The ad agency; 3 The process; 4 The right ad agency; 5 How should you pay your ad agency?; 6 Working with your ad agency; 7 Advertising tools; 8 What you need vs What you want; 9 Various media; 10 Cross-cultural advertising in Asia Pacific; 11 Responsible advertising; Index. | |
| 520 | |a Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to get the message across. Also featured are observations from 10 agency practitioners in Asia and beyond, such as Sir John Hegarty, founder of Bartle Boyle Hegarty, the immensely successful London-based agency that created memorable campaigns for Audi, Levis and Coke. These insights are written by in. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Advertising. |0 http://id.loc.gov/authorities/subjects/sh85001086 | |
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 758 | |i has work: |a Create, Convince, Connect (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGXJJj9jd3dHwfX8mDWbMK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Dietzel, Jorg. |t Create, Convince, Connect : Fundamentals of Advertising, Branding and Communication. |d Singapore : Marshall Cavendish, ©2008 |z 9789812616265 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=551838 |3 Volltext |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL1132227 | ||
| 938 | |a EBSCOhost |b EBSC |n 551838 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn830169551 |
|---|---|
| _version_ | 1816796908076662784 |
| adam_text | |
| any_adam_object | |
| author | Dietzel, Jörg, 1961- |
| author_GND | http://id.loc.gov/authorities/names/nb2012011988 |
| author_facet | Dietzel, Jörg, 1961- |
| author_role | |
| author_sort | Dietzel, Jörg, 1961- |
| author_variant | j d jd |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 .D384 2008 |
| callnumber-search | HF5823 .D384 2008 |
| callnumber-sort | HF 45823 D384 42008 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Cover; Title; Copyright; Ingredients; How this book works; Acknowledgements; Author's note; Foreword by Neil French; 1 So, you want to communicate?; 2 The ad agency; 3 The process; 4 The right ad agency; 5 How should you pay your ad agency?; 6 Working with your ad agency; 7 Advertising tools; 8 What you need vs What you want; 9 Various media; 10 Cross-cultural advertising in Asia Pacific; 11 Responsible advertising; Index. |
| ctrlnum | (OCoLC)830169551 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03556cam a2200553Mi 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn830169551</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr |n|||||||||</controlfield><controlfield tag="008">130316s2008 si o 000 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">EBLCP</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">EBLCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">N$T</subfield><subfield code="d">TEFOD</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCF</subfield><subfield code="d">TEFOD</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AGLDB</subfield><subfield code="d">MERUC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">STF</subfield><subfield code="d">UAB</subfield><subfield code="d">AU@</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">852431707</subfield><subfield code="a">864831259</subfield><subfield code="a">1083482109</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789814435352</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">981443535X</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9789812616265</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)830169551</subfield><subfield code="z">(OCoLC)852431707</subfield><subfield code="z">(OCoLC)864831259</subfield><subfield code="z">(OCoLC)1083482109</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">E7977B60-B4B4-4086-95F9-CA30181ADE37</subfield><subfield code="b">OverDrive, Inc.</subfield><subfield code="n">http://www.overdrive.com</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5823 .D384 2008</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">002000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">659.1</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Dietzel, Jörg,</subfield><subfield code="d">1961-</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCjCvHyhbBxVTJyf6Kj8fRq</subfield><subfield code="0">http://id.loc.gov/authorities/names/nb2012011988</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Create, Convince, Connect :</subfield><subfield code="b">Fundamentals of Advertising, Branding, Communication.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Singapore :</subfield><subfield code="b">Marshall Cavendish,</subfield><subfield code="c">2008.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (274 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Cover; Title; Copyright; Ingredients; How this book works; Acknowledgements; Author's note; Foreword by Neil French; 1 So, you want to communicate?; 2 The ad agency; 3 The process; 4 The right ad agency; 5 How should you pay your ad agency?; 6 Working with your ad agency; 7 Advertising tools; 8 What you need vs What you want; 9 Various media; 10 Cross-cultural advertising in Asia Pacific; 11 Responsible advertising; Index.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to get the message across. Also featured are observations from 10 agency practitioners in Asia and beyond, such as Sir John Hegarty, founder of Bartle Boyle Hegarty, the immensely successful London-based agency that created memorable campaigns for Audi, Levis and Coke. These insights are written by in.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85081333</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85001086</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh2007006470</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Stratégie de marque.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">marketing.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">branding.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Advertising & Promotion.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Branding (Marketing)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Create, Convince, Connect (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCGXJJj9jd3dHwfX8mDWbMK</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Dietzel, Jorg.</subfield><subfield code="t">Create, Convince, Connect : Fundamentals of Advertising, Branding and Communication.</subfield><subfield code="d">Singapore : Marshall Cavendish, ©2008</subfield><subfield code="z">9789812616265</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=551838</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBL - Ebook Library</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL1132227</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">551838</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBU-ocn830169551 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:09Z |
| institution | BVB |
| isbn | 9789814435352 981443535X |
| language | English |
| oclc_num | 830169551 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (274 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Marshall Cavendish, |
| record_format | marc |
| spelling | Dietzel, Jörg, 1961- https://id.oclc.org/worldcat/entity/E39PCjCvHyhbBxVTJyf6Kj8fRq http://id.loc.gov/authorities/names/nb2012011988 Create, Convince, Connect : Fundamentals of Advertising, Branding, Communication. Singapore : Marshall Cavendish, 2008. 1 online resource (274 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover; Title; Copyright; Ingredients; How this book works; Acknowledgements; Author's note; Foreword by Neil French; 1 So, you want to communicate?; 2 The ad agency; 3 The process; 4 The right ad agency; 5 How should you pay your ad agency?; 6 Working with your ad agency; 7 Advertising tools; 8 What you need vs What you want; 9 Various media; 10 Cross-cultural advertising in Asia Pacific; 11 Responsible advertising; Index. Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to get the message across. Also featured are observations from 10 agency practitioners in Asia and beyond, such as Sir John Hegarty, founder of Bartle Boyle Hegarty, the immensely successful London-based agency that created memorable campaigns for Audi, Levis and Coke. These insights are written by in. Print version record. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Marketing. Stratégie de marque. marketing. aat branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Branding (Marketing) fast Marketing fast has work: Create, Convince, Connect (Text) https://id.oclc.org/worldcat/entity/E39PCGXJJj9jd3dHwfX8mDWbMK https://id.oclc.org/worldcat/ontology/hasWork Print version: Dietzel, Jorg. Create, Convince, Connect : Fundamentals of Advertising, Branding and Communication. Singapore : Marshall Cavendish, ©2008 9789812616265 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=551838 Volltext |
| spellingShingle | Dietzel, Jörg, 1961- Create, Convince, Connect : Fundamentals of Advertising, Branding, Communication. Cover; Title; Copyright; Ingredients; How this book works; Acknowledgements; Author's note; Foreword by Neil French; 1 So, you want to communicate?; 2 The ad agency; 3 The process; 4 The right ad agency; 5 How should you pay your ad agency?; 6 Working with your ad agency; 7 Advertising tools; 8 What you need vs What you want; 9 Various media; 10 Cross-cultural advertising in Asia Pacific; 11 Responsible advertising; Index. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Marketing. Stratégie de marque. marketing. aat branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Branding (Marketing) fast Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85001086 http://id.loc.gov/authorities/subjects/sh2007006470 |
| title | Create, Convince, Connect : Fundamentals of Advertising, Branding, Communication. |
| title_auth | Create, Convince, Connect : Fundamentals of Advertising, Branding, Communication. |
| title_exact_search | Create, Convince, Connect : Fundamentals of Advertising, Branding, Communication. |
| title_full | Create, Convince, Connect : Fundamentals of Advertising, Branding, Communication. |
| title_fullStr | Create, Convince, Connect : Fundamentals of Advertising, Branding, Communication. |
| title_full_unstemmed | Create, Convince, Connect : Fundamentals of Advertising, Branding, Communication. |
| title_short | Create, Convince, Connect : |
| title_sort | create convince connect fundamentals of advertising branding communication |
| title_sub | Fundamentals of Advertising, Branding, Communication. |
| topic | Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Marketing. Stratégie de marque. marketing. aat branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Branding (Marketing) fast Marketing fast |
| topic_facet | Marketing. Advertising. Branding (Marketing) Stratégie de marque. marketing. branding. BUSINESS & ECONOMICS Advertising & Promotion. Advertising Marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=551838 |
| work_keys_str_mv | AT dietzeljorg createconvinceconnectfundamentalsofadvertisingbrandingcommunication |