"The character of James Bond for many people is intrinsically linked in their minds with particular brands - Aston Martin, Bollinger, Omega, Smirnoff vodka, and so on. This direct association between character and brand highlights the intrinsic role of product placement in the film industry, an...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Nitins, Tanya
Weitere Verfasser:	Weiner, Robert G., 1966-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Newcastle upon Tyne : Cambridge Scholars, 2011.
Schlagworte:	James Bond films > History and criticism. Product placement in mass media. Films de James Bond > Histoire et critique. Placement de produits dans les médias. Popular culture. Cultural studies. Media studies. BUSINESS & ECONOMICS > Advertising & Promotion. James Bond films Product placement in mass media Criticism, interpretation, etc.
Online-Zugang:	Volltext
Zusammenfassung:	"The character of James Bond for many people is intrinsically linked in their minds with particular brands - Aston Martin, Bollinger, Omega, Smirnoff vodka, and so on. This direct association between character and brand highlights the intrinsic role of product placement in the film industry, and in the James Bond films in particular. Selling James Bond: Product Placement in the James Bond Films provides a comprehensive overview of the history of product placement in the James Bond series - charting the progression of the practice and drawing direct correlations to significant cultural and historical events that impacted upon the number and types of products incorporated into the series. While primarily a financial arrangement, it is also important that the practice of product placement be examined and understood in relation to these cultural contexts, an area of research so far largely ignored by academic study Through extensive content analysis of the official James Bond film series, as well as utilising directors' commentary and industry reports, this book illustrates the strong impact specific cultural and historical events have had on the practice of product placement in the series. In doing so, it provides an exciting and in-depth 'behind the scenes' look at the James Bond film series, and its complicated and sometimes contentious history of product placement. In the process, it charts the gradual emergence of product placement from the more traditional background shot to becoming so embedded in the actual film narrative that they have become simply yet another method for filmmakers to produce cultural meaning."--Publisher's description
Beschreibung:	1 online resource (xvii, 150 pages) : illustrations
Bibliographie:	Includes bibliographical references (pages 133-144) and index.
ISBN:	9781443833219 1443833215