Microfranchising :: how social entrepreneurs are building a new road to development /
There is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising . Set up by pioneering organisations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies:...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Sheffield :
Greenleaf,
©2011.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | There is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising . Set up by pioneering organisations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies: franchising. From McDonald's to Coca-Cola, franchising has proven itself to be an effective and replicable way of scaling up a business rapidly in the Western context. This long-needed book looks at the growth in microfranchising as a tool to generate wealth among poor communities in Africa. The book traces the evolution of the concept of microfranchising, from its foundation in Western models to its implementation in African countries today. It provides practical steps from the worlds leading experts on how to set up a microfranchise, from recruiting franchisees, to building a brand and a supply chain. It gives case studies of successful microfranchises, told by the enterprises themselves. It continues with a theoretical analysis of the place of microfranchising within global social entrepreneurship. It ends with a look at the future for microfranchising, with recommendations for development. |
| Beschreibung: | 1 online resource (vi, 215 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781907643347 1907643346 9781351278720 135127872X |
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| 245 | 0 | 0 | |a Microfranchising : |b how social entrepreneurs are building a new road to development / |c edited by Nicolas Sireau. |
| 260 | |a Sheffield : |b Greenleaf, |c ©2011. | ||
| 300 | |a 1 online resource (vi, 215 pages) : |b illustrations | ||
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| 347 | |a data file | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a There is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising . Set up by pioneering organisations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies: franchising. From McDonald's to Coca-Cola, franchising has proven itself to be an effective and replicable way of scaling up a business rapidly in the Western context. This long-needed book looks at the growth in microfranchising as a tool to generate wealth among poor communities in Africa. The book traces the evolution of the concept of microfranchising, from its foundation in Western models to its implementation in African countries today. It provides practical steps from the worlds leading experts on how to set up a microfranchise, from recruiting franchisees, to building a brand and a supply chain. It gives case studies of successful microfranchises, told by the enterprises themselves. It continues with a theoretical analysis of the place of microfranchising within global social entrepreneurship. It ends with a look at the future for microfranchising, with recommendations for development. | ||
| 505 | 0 | |a Front cover; Half-title; Title page; Copyright page; Contents; Abbreviations and acronyms; Acknowledgements; 1. Introduction; 2. Microfranchising: The theory; 3. Microfranchising in practice; 4. The diffusion of innovations through microfranchising; 5. Barefoot Power: A case study in Uganda; 6. Financing microfranchise start-up and growth; 7. MicroLoan Foundation: A case study in Malawi; 8. Creating the market and recruiting microfranchisees; 9. Social-sector franchising for healthcare; 10. Scaling the microfranchise at the base of the pyramid. | |
| 505 | 8 | |a 11. The scaling bottleneck: Growth challenges faced by social enterprises12. Conclusion; References; About the contributors; Index; Back cover. | |
| 650 | 0 | |a Franchises (Retail trade) |z Africa. | |
| 650 | 0 | |a Small business |z Africa. | |
| 650 | 0 | |a Economic development |z Africa. | |
| 650 | 6 | |a Concessions (Commerce de détail) |z Afrique. | |
| 650 | 6 | |a Développement économique |z Afrique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Franchises. |2 bisacsh | |
| 650 | 7 | |a Economic development |2 fast | |
| 650 | 7 | |a Franchises (Retail trade) |2 fast | |
| 650 | 7 | |a Small business |2 fast | |
| 651 | 7 | |a Africa |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJkHrMyfHC67yqRTycbrv3 | |
| 700 | 1 | |a Sireau, Nicolas, |d 1973- |1 https://id.oclc.org/worldcat/entity/E39PCjH3RDK8H98MhQkHwhjw83 |0 http://id.loc.gov/authorities/names/n2008059273 | |
| 776 | 0 | 8 | |i Print version: |a Sireau, Nicolas. |t Microfranchising : How Social Entrepreneurs are Building a New Road to Development. |d Sheffield : Greenleaf Publishing, ©2011 |z 9781906093433 |
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Datensatz im Suchindex
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| author2 | Sireau, Nicolas, 1973- |
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| author_GND | http://id.loc.gov/authorities/names/n2008059273 |
| author_facet | Sireau, Nicolas, 1973- |
| author_sort | Sireau, Nicolas, 1973- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5429 |
| callnumber-raw | HF5429.235.A35 M53 2011eb |
| callnumber-search | HF5429.235.A35 M53 2011eb |
| callnumber-sort | HF 45429.235 A35 M53 42011EB |
| callnumber-subject | HF - Commerce |
| classification_rvk | QC 347 QM 353 |
| collection | ZDB-4-EBU |
| contents | Front cover; Half-title; Title page; Copyright page; Contents; Abbreviations and acronyms; Acknowledgements; 1. Introduction; 2. Microfranchising: The theory; 3. Microfranchising in practice; 4. The diffusion of innovations through microfranchising; 5. Barefoot Power: A case study in Uganda; 6. Financing microfranchise start-up and growth; 7. MicroLoan Foundation: A case study in Malawi; 8. Creating the market and recruiting microfranchisees; 9. Social-sector franchising for healthcare; 10. Scaling the microfranchise at the base of the pyramid. 11. The scaling bottleneck: Growth challenges faced by social enterprises12. Conclusion; References; About the contributors; Index; Back cover. |
| ctrlnum | (OCoLC)828736085 |
| dewey-full | 381.13096 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381.13096 |
| dewey-search | 381.13096 |
| dewey-sort | 3381.13096 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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Set up by pioneering organisations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies: franchising. From McDonald's to Coca-Cola, franchising has proven itself to be an effective and replicable way of scaling up a business rapidly in the Western context. This long-needed book looks at the growth in microfranchising as a tool to generate wealth among poor communities in Africa. The book traces the evolution of the concept of microfranchising, from its foundation in Western models to its implementation in African countries today. It provides practical steps from the worlds leading experts on how to set up a microfranchise, from recruiting franchisees, to building a brand and a supply chain. It gives case studies of successful microfranchises, told by the enterprises themselves. It continues with a theoretical analysis of the place of microfranchising within global social entrepreneurship. It ends with a look at the future for microfranchising, with recommendations for development.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Front cover; Half-title; Title page; Copyright page; Contents; Abbreviations and acronyms; Acknowledgements; 1. Introduction; 2. Microfranchising: The theory; 3. Microfranchising in practice; 4. The diffusion of innovations through microfranchising; 5. Barefoot Power: A case study in Uganda; 6. Financing microfranchise start-up and growth; 7. MicroLoan Foundation: A case study in Malawi; 8. Creating the market and recruiting microfranchisees; 9. Social-sector franchising for healthcare; 10. Scaling the microfranchise at the base of the pyramid.</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">11. The scaling bottleneck: Growth challenges faced by social enterprises12. 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| geographic | Africa fast https://id.oclc.org/worldcat/entity/E39PBJkHrMyfHC67yqRTycbrv3 |
| geographic_facet | Africa |
| id | ZDB-4-EBU-ocn828736085 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:09Z |
| institution | BVB |
| isbn | 9781907643347 1907643346 9781351278720 135127872X |
| language | English |
| oclc_num | 828736085 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (vi, 215 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2011 |
| publishDateSearch | 2011 |
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| publisher | Greenleaf, |
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| spelling | Microfranchising : how social entrepreneurs are building a new road to development / edited by Nicolas Sireau. Sheffield : Greenleaf, ©2011. 1 online resource (vi, 215 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Bibliography Includes bibliographical references and index. There is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising . Set up by pioneering organisations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies: franchising. From McDonald's to Coca-Cola, franchising has proven itself to be an effective and replicable way of scaling up a business rapidly in the Western context. This long-needed book looks at the growth in microfranchising as a tool to generate wealth among poor communities in Africa. The book traces the evolution of the concept of microfranchising, from its foundation in Western models to its implementation in African countries today. It provides practical steps from the worlds leading experts on how to set up a microfranchise, from recruiting franchisees, to building a brand and a supply chain. It gives case studies of successful microfranchises, told by the enterprises themselves. It continues with a theoretical analysis of the place of microfranchising within global social entrepreneurship. It ends with a look at the future for microfranchising, with recommendations for development. Front cover; Half-title; Title page; Copyright page; Contents; Abbreviations and acronyms; Acknowledgements; 1. Introduction; 2. Microfranchising: The theory; 3. Microfranchising in practice; 4. The diffusion of innovations through microfranchising; 5. Barefoot Power: A case study in Uganda; 6. Financing microfranchise start-up and growth; 7. MicroLoan Foundation: A case study in Malawi; 8. Creating the market and recruiting microfranchisees; 9. Social-sector franchising for healthcare; 10. Scaling the microfranchise at the base of the pyramid. 11. The scaling bottleneck: Growth challenges faced by social enterprises12. Conclusion; References; About the contributors; Index; Back cover. Franchises (Retail trade) Africa. Small business Africa. Economic development Africa. Concessions (Commerce de détail) Afrique. Développement économique Afrique. BUSINESS & ECONOMICS Franchises. bisacsh Economic development fast Franchises (Retail trade) fast Small business fast Africa fast https://id.oclc.org/worldcat/entity/E39PBJkHrMyfHC67yqRTycbrv3 Sireau, Nicolas, 1973- https://id.oclc.org/worldcat/entity/E39PCjH3RDK8H98MhQkHwhjw83 http://id.loc.gov/authorities/names/n2008059273 Print version: Sireau, Nicolas. Microfranchising : How Social Entrepreneurs are Building a New Road to Development. Sheffield : Greenleaf Publishing, ©2011 9781906093433 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=525572 Volltext |
| spellingShingle | Microfranchising : how social entrepreneurs are building a new road to development / Front cover; Half-title; Title page; Copyright page; Contents; Abbreviations and acronyms; Acknowledgements; 1. Introduction; 2. Microfranchising: The theory; 3. Microfranchising in practice; 4. The diffusion of innovations through microfranchising; 5. Barefoot Power: A case study in Uganda; 6. Financing microfranchise start-up and growth; 7. MicroLoan Foundation: A case study in Malawi; 8. Creating the market and recruiting microfranchisees; 9. Social-sector franchising for healthcare; 10. Scaling the microfranchise at the base of the pyramid. 11. The scaling bottleneck: Growth challenges faced by social enterprises12. Conclusion; References; About the contributors; Index; Back cover. Franchises (Retail trade) Africa. Small business Africa. Economic development Africa. Concessions (Commerce de détail) Afrique. Développement économique Afrique. BUSINESS & ECONOMICS Franchises. bisacsh Economic development fast Franchises (Retail trade) fast Small business fast |
| title | Microfranchising : how social entrepreneurs are building a new road to development / |
| title_auth | Microfranchising : how social entrepreneurs are building a new road to development / |
| title_exact_search | Microfranchising : how social entrepreneurs are building a new road to development / |
| title_full | Microfranchising : how social entrepreneurs are building a new road to development / edited by Nicolas Sireau. |
| title_fullStr | Microfranchising : how social entrepreneurs are building a new road to development / edited by Nicolas Sireau. |
| title_full_unstemmed | Microfranchising : how social entrepreneurs are building a new road to development / edited by Nicolas Sireau. |
| title_short | Microfranchising : |
| title_sort | microfranchising how social entrepreneurs are building a new road to development |
| title_sub | how social entrepreneurs are building a new road to development / |
| topic | Franchises (Retail trade) Africa. Small business Africa. Economic development Africa. Concessions (Commerce de détail) Afrique. Développement économique Afrique. BUSINESS & ECONOMICS Franchises. bisacsh Economic development fast Franchises (Retail trade) fast Small business fast |
| topic_facet | Franchises (Retail trade) Africa. Small business Africa. Economic development Africa. Concessions (Commerce de détail) Afrique. Développement économique Afrique. BUSINESS & ECONOMICS Franchises. Economic development Franchises (Retail trade) Small business Africa |
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| work_keys_str_mv | AT sireaunicolas microfranchisinghowsocialentrepreneursarebuildinganewroadtodevelopment |