Web copy that sells :: the revolutionary formula for creating killer copy that grabs their attention and compels them to buy /
With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
American Management Association,
[2013]
|
| Ausgabe: | Third Edition. |
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780814432525 0814432522 |
Internformat
MARC
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| 100 | 1 | |a Veloso, Maria. | |
| 245 | 1 | 0 | |a Web copy that sells : |b the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / |c Maria Veloso. |
| 250 | |a Third Edition. | ||
| 264 | 1 | |a New York : |b American Management Association, |c [2013] | |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet?s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index. | |
| 588 | |a Description based on print version record. | ||
| 520 | |a With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. | ||
| 650 | 0 | |a Electronic commerce. |0 http://id.loc.gov/authorities/subjects/sh96008434 | |
| 650 | 0 | |a Web sites |x Design. |0 http://id.loc.gov/authorities/subjects/sh98000035 | |
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Internet advertising. |0 http://id.loc.gov/authorities/subjects/sh94006992 | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Sites Web |x Conception. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
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| author | Veloso, Maria |
| author_facet | Veloso, Maria |
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| contents | Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet?s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index. |
| ctrlnum | (OCoLC)828423712 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Third Edition. |
| format | Electronic eBook |
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| indexdate | 2025-03-18T14:27:42Z |
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| publisher | American Management Association, |
| record_format | marc |
| spelling | Veloso, Maria. Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso. Third Edition. New York : American Management Association, [2013] 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Includes bibliographical references and index. Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet?s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index. Description based on print version record. With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Electronic commerce. http://id.loc.gov/authorities/subjects/sh96008434 Web sites Design. http://id.loc.gov/authorities/subjects/sh98000035 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Commerce électronique. Sites Web Conception. Marketing sur Internet. Publicité sur Internet. BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh BUSINESS & ECONOMICS Mail Order. bisacsh BUSINESS & ECONOMICS Marketing Direct. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Marketing Telemarketing. bisacsh Electronic commerce fast Internet advertising fast Internet marketing fast Web sites Design fast has work: Web copy that sells (Text) https://id.oclc.org/worldcat/entity/E39PCGGbFc4JJ6fdkrgrXf8xQq https://id.oclc.org/worldcat/ontology/hasWork Print version: Web copy that sells New York : American Management Association, [2013] 9780814432518 (alk. paper) (DLC) 2012050111 |
| spellingShingle | Veloso, Maria Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Foreword -- Acknowledgment -- Introduction to third edition -- Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the internet?s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index. Electronic commerce. http://id.loc.gov/authorities/subjects/sh96008434 Web sites Design. http://id.loc.gov/authorities/subjects/sh98000035 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Commerce électronique. Sites Web Conception. Marketing sur Internet. Publicité sur Internet. BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh BUSINESS & ECONOMICS Mail Order. bisacsh BUSINESS & ECONOMICS Marketing Direct. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Marketing Telemarketing. bisacsh Electronic commerce fast Internet advertising fast Internet marketing fast Web sites Design fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh96008434 http://id.loc.gov/authorities/subjects/sh98000035 http://id.loc.gov/authorities/subjects/sh95005028 http://id.loc.gov/authorities/subjects/sh94006992 |
| title | Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / |
| title_auth | Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / |
| title_exact_search | Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / |
| title_full | Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso. |
| title_fullStr | Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso. |
| title_full_unstemmed | Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso. |
| title_short | Web copy that sells : |
| title_sort | web copy that sells the revolutionary formula for creating killer copy that grabs their attention and compels them to buy |
| title_sub | the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / |
| topic | Electronic commerce. http://id.loc.gov/authorities/subjects/sh96008434 Web sites Design. http://id.loc.gov/authorities/subjects/sh98000035 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Commerce électronique. Sites Web Conception. Marketing sur Internet. Publicité sur Internet. BUSINESS & ECONOMICS E-Commerce Internet Marketing. bisacsh BUSINESS & ECONOMICS Mail Order. bisacsh BUSINESS & ECONOMICS Marketing Direct. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Marketing Telemarketing. bisacsh Electronic commerce fast Internet advertising fast Internet marketing fast Web sites Design fast |
| topic_facet | Electronic commerce. Web sites Design. Internet marketing. Internet advertising. Commerce électronique. Sites Web Conception. Marketing sur Internet. Publicité sur Internet. BUSINESS & ECONOMICS E-Commerce Internet Marketing. BUSINESS & ECONOMICS Mail Order. BUSINESS & ECONOMICS Marketing Direct. BUSINESS & ECONOMICS Marketing Multilevel. BUSINESS & ECONOMICS Marketing Telemarketing. Electronic commerce Internet advertising Internet marketing Web sites Design |
| work_keys_str_mv | AT velosomaria webcopythatsellstherevolutionaryformulaforcreatingkillercopythatgrabstheirattentionandcompelsthemtobuy |