CIM Post-grad Diploma.:
A core text book for the CIM Qualification.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
BPP Learning Media,
2012.
|
| Schriftenreihe: | CIM.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | A core text book for the CIM Qualification. |
| Beschreibung: | 6 Business-to-business buyer behaviour. |
| Beschreibung: | 1 online resource (217 pages). |
| ISBN: | 9781445376226 1445376229 |
Internformat
MARC
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| 300 | |a 1 online resource (217 pages). | ||
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| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Chartered Postgraduate Diploma Syllabus; Unit characteristics -- Emerging Themes; Overarching learning outcomes; SECTION 1 -- Macro and meso emerging themes (weighting 50%); SECTION 2 -- Meso and micro emerging themes (weighting 50%); 3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Support Text; 6 Additional resources; 7 Your personal Study Plan; Chapter 1 Emerging themes in context; 1 PEST and STEEPLE revisited; 1.1 PEST and STEEPLE. | |
| 505 | 8 | |a 1.2 Degrees of environmental complexity1.3 Scenario planning; 1.4 Identifying and selecting an emerging theme; 1.5 Strategic wear-out; 2 Change and the planning gap; 2.1 But, why are these changes so important?; 2.2 Where do the opportunities come from?; 2.3 Summarising the underlying challenge; 3 The business reality; 3.1 What is an emerging theme?; 3.2 How things have changed; 3.3 A broader stakeholder agenda; 4 An emerging theme; 4.1 Corporate social responsibility; Chapter 2 Identifying trends; 1 Which industry or market are we scanning?; 1.1 Industries and markets. | |
| 505 | 8 | |a 2 Conducting a deeper analysis of macro-environmental factors2.1 Step 1 -- identify key drivers; 2.2 Step 2 -- Identify trends; 3 Collecting environmental information; 3.1 Market sensing; 3.2 Industry level sensing; 4 Trend analysis and adding key uncertainties to the mix; 4.1 Expert forecasts; 4.2 Jury forecasts; 4.3 Delphi Oracle; 5 Making sense of the changes -- mitigating risks and scenario planning; 5.1 Risk matrix; 5.2 Interactions between key factors in the environment and developing scenarios; Chapter 3 Macro-environment, political, ethical and economic factors; 1 Politics and the law. | |
| 505 | 8 | |a 1.1 Relationships between politics and business1.2 Changing political climate; 1.3 Devolution changes political landscape; 1.4 The implications of changing political attitudes, climate or systems; 1.5 The Eurozone crisis and political instability in Europe; 1.6 Popular uprisings: The Arab Spring; 1.7 The legal environment; 1.8 Marketing and the law; 2 Ethics; 2.1 An overview of current ethical issues; 2.2 Business ethics; 2.3 Losing trust; 3 Contemporary economic opportunities and challenges; 3.1 An economic overview; 3.2 The recession and its impact; 3.3 Recession at sector level. | |
| 505 | 8 | |a 3.4 Changes for marketingChapter 4 Emerging themes in organisations' environment; 1 Demographic change; 1.1 Consumer markets; 1.2 Business markets; 2 Social and cultural change; 2.1 Headline trends; 3 Technological change; 4 The environment; 4.1 Climate change; 4.2 Waste and pollution; 5 Assessment advice; Chapter 5 Consumer behaviour insights; 1 Consumer behaviour; 2 Consumers' impact on marketing strategy; 2.1 Segmentation; 2.2 Relationship marketing; 2.3 Virtual brand communities; 3 Consumer decision-making; 4 Culture; 5 Reference groups; 5.1 Membership reference groups. | |
| 500 | |a 6 Business-to-business buyer behaviour. | ||
| 520 | |a A core text book for the CIM Qualification. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Marketing |x Decision making. |0 http://id.loc.gov/authorities/subjects/sh85081336 | |
| 650 | 0 | |a Marketing |x Management. |0 http://id.loc.gov/authorities/subjects/sh85081339 | |
| 650 | 0 | |a Marketing |x Planning. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Marketing |x Planification. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
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| 650 | 7 | |a Marketing |x Management |2 fast | |
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| author | Media, BPP Learning |
| author_facet | Media, BPP Learning |
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| building | Verbundindex |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 .C384 2012 |
| callnumber-search | HF5415.13 .C384 2012 |
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| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Chartered Postgraduate Diploma Syllabus; Unit characteristics -- Emerging Themes; Overarching learning outcomes; SECTION 1 -- Macro and meso emerging themes (weighting 50%); SECTION 2 -- Meso and micro emerging themes (weighting 50%); 3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Support Text; 6 Additional resources; 7 Your personal Study Plan; Chapter 1 Emerging themes in context; 1 PEST and STEEPLE revisited; 1.1 PEST and STEEPLE. 1.2 Degrees of environmental complexity1.3 Scenario planning; 1.4 Identifying and selecting an emerging theme; 1.5 Strategic wear-out; 2 Change and the planning gap; 2.1 But, why are these changes so important?; 2.2 Where do the opportunities come from?; 2.3 Summarising the underlying challenge; 3 The business reality; 3.1 What is an emerging theme?; 3.2 How things have changed; 3.3 A broader stakeholder agenda; 4 An emerging theme; 4.1 Corporate social responsibility; Chapter 2 Identifying trends; 1 Which industry or market are we scanning?; 1.1 Industries and markets. 2 Conducting a deeper analysis of macro-environmental factors2.1 Step 1 -- identify key drivers; 2.2 Step 2 -- Identify trends; 3 Collecting environmental information; 3.1 Market sensing; 3.2 Industry level sensing; 4 Trend analysis and adding key uncertainties to the mix; 4.1 Expert forecasts; 4.2 Jury forecasts; 4.3 Delphi Oracle; 5 Making sense of the changes -- mitigating risks and scenario planning; 5.1 Risk matrix; 5.2 Interactions between key factors in the environment and developing scenarios; Chapter 3 Macro-environment, political, ethical and economic factors; 1 Politics and the law. 1.1 Relationships between politics and business1.2 Changing political climate; 1.3 Devolution changes political landscape; 1.4 The implications of changing political attitudes, climate or systems; 1.5 The Eurozone crisis and political instability in Europe; 1.6 Popular uprisings: The Arab Spring; 1.7 The legal environment; 1.8 Marketing and the law; 2 Ethics; 2.1 An overview of current ethical issues; 2.2 Business ethics; 2.3 Losing trust; 3 Contemporary economic opportunities and challenges; 3.1 An economic overview; 3.2 The recession and its impact; 3.3 Recession at sector level. 3.4 Changes for marketingChapter 4 Emerging themes in organisations' environment; 1 Demographic change; 1.1 Consumer markets; 1.2 Business markets; 2 Social and cultural change; 2.1 Headline trends; 3 Technological change; 4 The environment; 4.1 Climate change; 4.2 Waste and pollution; 5 Assessment advice; Chapter 5 Consumer behaviour insights; 1 Consumer behaviour; 2 Consumers' impact on marketing strategy; 2.1 Segmentation; 2.2 Relationship marketing; 2.3 Virtual brand communities; 3 Consumer decision-making; 4 Culture; 5 Reference groups; 5.1 Membership reference groups. |
| ctrlnum | (OCoLC)828302591 |
| dewey-full | 658.80076 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80076 |
| dewey-search | 658.80076 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn828302591 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:08Z |
| institution | BVB |
| isbn | 9781445376226 1445376229 |
| language | English |
| oclc_num | 828302591 |
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| series2 | CIM |
| spelling | Media, BPP Learning. CIM Post-grad Diploma. London : BPP Learning Media, 2012. 1 online resource (217 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier CIM Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Chartered Postgraduate Diploma Syllabus; Unit characteristics -- Emerging Themes; Overarching learning outcomes; SECTION 1 -- Macro and meso emerging themes (weighting 50%); SECTION 2 -- Meso and micro emerging themes (weighting 50%); 3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Support Text; 6 Additional resources; 7 Your personal Study Plan; Chapter 1 Emerging themes in context; 1 PEST and STEEPLE revisited; 1.1 PEST and STEEPLE. 1.2 Degrees of environmental complexity1.3 Scenario planning; 1.4 Identifying and selecting an emerging theme; 1.5 Strategic wear-out; 2 Change and the planning gap; 2.1 But, why are these changes so important?; 2.2 Where do the opportunities come from?; 2.3 Summarising the underlying challenge; 3 The business reality; 3.1 What is an emerging theme?; 3.2 How things have changed; 3.3 A broader stakeholder agenda; 4 An emerging theme; 4.1 Corporate social responsibility; Chapter 2 Identifying trends; 1 Which industry or market are we scanning?; 1.1 Industries and markets. 2 Conducting a deeper analysis of macro-environmental factors2.1 Step 1 -- identify key drivers; 2.2 Step 2 -- Identify trends; 3 Collecting environmental information; 3.1 Market sensing; 3.2 Industry level sensing; 4 Trend analysis and adding key uncertainties to the mix; 4.1 Expert forecasts; 4.2 Jury forecasts; 4.3 Delphi Oracle; 5 Making sense of the changes -- mitigating risks and scenario planning; 5.1 Risk matrix; 5.2 Interactions between key factors in the environment and developing scenarios; Chapter 3 Macro-environment, political, ethical and economic factors; 1 Politics and the law. 1.1 Relationships between politics and business1.2 Changing political climate; 1.3 Devolution changes political landscape; 1.4 The implications of changing political attitudes, climate or systems; 1.5 The Eurozone crisis and political instability in Europe; 1.6 Popular uprisings: The Arab Spring; 1.7 The legal environment; 1.8 Marketing and the law; 2 Ethics; 2.1 An overview of current ethical issues; 2.2 Business ethics; 2.3 Losing trust; 3 Contemporary economic opportunities and challenges; 3.1 An economic overview; 3.2 The recession and its impact; 3.3 Recession at sector level. 3.4 Changes for marketingChapter 4 Emerging themes in organisations' environment; 1 Demographic change; 1.1 Consumer markets; 1.2 Business markets; 2 Social and cultural change; 2.1 Headline trends; 3 Technological change; 4 The environment; 4.1 Climate change; 4.2 Waste and pollution; 5 Assessment advice; Chapter 5 Consumer behaviour insights; 1 Consumer behaviour; 2 Consumers' impact on marketing strategy; 2.1 Segmentation; 2.2 Relationship marketing; 2.3 Virtual brand communities; 3 Consumer decision-making; 4 Culture; 5 Reference groups; 5.1 Membership reference groups. 6 Business-to-business buyer behaviour. A core text book for the CIM Qualification. Print version record. Marketing Decision making. http://id.loc.gov/authorities/subjects/sh85081336 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Planning. Marketing Gestion. Marketing Planification. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Decision making fast Marketing Management fast Marketing Planning fast Print version: Media, BPP Learning. CIM Post-grad Diploma: 1 Emerging Themes 2012. London : BPP Learning Media, ©2012 9781445391496 CIM. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805648 Volltext |
| spellingShingle | Media, BPP Learning CIM Post-grad Diploma. CIM. Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Chartered Postgraduate Diploma Syllabus; Unit characteristics -- Emerging Themes; Overarching learning outcomes; SECTION 1 -- Macro and meso emerging themes (weighting 50%); SECTION 2 -- Meso and micro emerging themes (weighting 50%); 3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Support Text; 6 Additional resources; 7 Your personal Study Plan; Chapter 1 Emerging themes in context; 1 PEST and STEEPLE revisited; 1.1 PEST and STEEPLE. 1.2 Degrees of environmental complexity1.3 Scenario planning; 1.4 Identifying and selecting an emerging theme; 1.5 Strategic wear-out; 2 Change and the planning gap; 2.1 But, why are these changes so important?; 2.2 Where do the opportunities come from?; 2.3 Summarising the underlying challenge; 3 The business reality; 3.1 What is an emerging theme?; 3.2 How things have changed; 3.3 A broader stakeholder agenda; 4 An emerging theme; 4.1 Corporate social responsibility; Chapter 2 Identifying trends; 1 Which industry or market are we scanning?; 1.1 Industries and markets. 2 Conducting a deeper analysis of macro-environmental factors2.1 Step 1 -- identify key drivers; 2.2 Step 2 -- Identify trends; 3 Collecting environmental information; 3.1 Market sensing; 3.2 Industry level sensing; 4 Trend analysis and adding key uncertainties to the mix; 4.1 Expert forecasts; 4.2 Jury forecasts; 4.3 Delphi Oracle; 5 Making sense of the changes -- mitigating risks and scenario planning; 5.1 Risk matrix; 5.2 Interactions between key factors in the environment and developing scenarios; Chapter 3 Macro-environment, political, ethical and economic factors; 1 Politics and the law. 1.1 Relationships between politics and business1.2 Changing political climate; 1.3 Devolution changes political landscape; 1.4 The implications of changing political attitudes, climate or systems; 1.5 The Eurozone crisis and political instability in Europe; 1.6 Popular uprisings: The Arab Spring; 1.7 The legal environment; 1.8 Marketing and the law; 2 Ethics; 2.1 An overview of current ethical issues; 2.2 Business ethics; 2.3 Losing trust; 3 Contemporary economic opportunities and challenges; 3.1 An economic overview; 3.2 The recession and its impact; 3.3 Recession at sector level. 3.4 Changes for marketingChapter 4 Emerging themes in organisations' environment; 1 Demographic change; 1.1 Consumer markets; 1.2 Business markets; 2 Social and cultural change; 2.1 Headline trends; 3 Technological change; 4 The environment; 4.1 Climate change; 4.2 Waste and pollution; 5 Assessment advice; Chapter 5 Consumer behaviour insights; 1 Consumer behaviour; 2 Consumers' impact on marketing strategy; 2.1 Segmentation; 2.2 Relationship marketing; 2.3 Virtual brand communities; 3 Consumer decision-making; 4 Culture; 5 Reference groups; 5.1 Membership reference groups. Marketing Decision making. http://id.loc.gov/authorities/subjects/sh85081336 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Planning. Marketing Gestion. Marketing Planification. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Decision making fast Marketing Management fast Marketing Planning fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081336 http://id.loc.gov/authorities/subjects/sh85081339 |
| title | CIM Post-grad Diploma. |
| title_auth | CIM Post-grad Diploma. |
| title_exact_search | CIM Post-grad Diploma. |
| title_full | CIM Post-grad Diploma. |
| title_fullStr | CIM Post-grad Diploma. |
| title_full_unstemmed | CIM Post-grad Diploma. |
| title_short | CIM Post-grad Diploma. |
| title_sort | cim post grad diploma |
| topic | Marketing Decision making. http://id.loc.gov/authorities/subjects/sh85081336 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Planning. Marketing Gestion. Marketing Planification. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Decision making fast Marketing Management fast Marketing Planning fast |
| topic_facet | Marketing Decision making. Marketing Management. Marketing Planning. Marketing Gestion. Marketing Planification. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing Decision making Marketing Management Marketing Planning |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805648 |
| work_keys_str_mv | AT mediabpplearning cimpostgraddiploma |