Storytelling in business :: the authentic and fluent organization /
Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance -- a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Stanford, California :
Stanford Business Books, an imprint of Stanford University Press,
[2013]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance -- a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. |
| Beschreibung: | 1 online resource (xiii, 287 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 0804784957 9780804784955 |
Internformat
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| 100 | 1 | |a Forman, Janis, |e author. | |
| 245 | 1 | 0 | |a Storytelling in business : |b the authentic and fluent organization / |c Janis Forman. |
| 264 | 1 | |a Stanford, California : |b Stanford Business Books, an imprint of Stanford University Press, |c [2013] | |
| 300 | |a 1 online resource (xiii, 287 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. | |
| 520 | |a Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance -- a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Communication in management |v Case studies. | |
| 650 | 0 | |a Business communication |v Case studies. | |
| 650 | 6 | |a Communication en gestion |v Études de cas. | |
| 650 | 6 | |a Communication dans l'entreprise |v Études de cas. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
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| 758 | |i has work: |a Storytelling in business (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGwR96HHm3q6gTfqpRFRDm |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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Datensatz im Suchindex
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| _version_ | 1816796907669815298 |
| adam_text | |
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| author | Forman, Janis |
| author_facet | Forman, Janis |
| author_role | aut |
| author_sort | Forman, Janis |
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| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-raw | HD30.3 .F667 2013eb |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBU |
| contents | Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. |
| ctrlnum | (OCoLC)828076890 |
| dewey-full | 658.4/5 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/5 |
| dewey-search | 658.4/5 |
| dewey-sort | 3658.4 15 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre_facet | Case studies Case studies. Études de cas. |
| id | ZDB-4-EBU-ocn828076890 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:08Z |
| institution | BVB |
| isbn | 0804784957 9780804784955 |
| language | English |
| oclc_num | 828076890 |
| open_access_boolean | |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xiii, 287 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Stanford Business Books, an imprint of Stanford University Press, |
| record_format | marc |
| spelling | Forman, Janis, author. Storytelling in business : the authentic and fluent organization / Janis Forman. Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2013] 1 online resource (xiii, 287 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance -- a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. Print version record. Communication in management Case studies. Business communication Case studies. Communication en gestion Études de cas. Communication dans l'entreprise Études de cas. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business communication fast Communication in management fast Case studies fast Case studies. lcgft http://id.loc.gov/authorities/genreForms/gf2017026140 Études de cas. rvmgf has work: Storytelling in business (Text) https://id.oclc.org/worldcat/entity/E39PCGwR96HHm3q6gTfqpRFRDm https://id.oclc.org/worldcat/ontology/hasWork Print version: 9780804768719 0804768714 (DLC) 2012035315 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=713540 Volltext |
| spellingShingle | Forman, Janis Storytelling in business : the authentic and fluent organization / Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. Communication in management Case studies. Business communication Case studies. Communication en gestion Études de cas. Communication dans l'entreprise Études de cas. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business communication fast Communication in management fast |
| subject_GND | http://id.loc.gov/authorities/genreForms/gf2017026140 |
| title | Storytelling in business : the authentic and fluent organization / |
| title_auth | Storytelling in business : the authentic and fluent organization / |
| title_exact_search | Storytelling in business : the authentic and fluent organization / |
| title_full | Storytelling in business : the authentic and fluent organization / Janis Forman. |
| title_fullStr | Storytelling in business : the authentic and fluent organization / Janis Forman. |
| title_full_unstemmed | Storytelling in business : the authentic and fluent organization / Janis Forman. |
| title_short | Storytelling in business : |
| title_sort | storytelling in business the authentic and fluent organization |
| title_sub | the authentic and fluent organization / |
| topic | Communication in management Case studies. Business communication Case studies. Communication en gestion Études de cas. Communication dans l'entreprise Études de cas. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business communication fast Communication in management fast |
| topic_facet | Communication in management Case studies. Business communication Case studies. Communication en gestion Études de cas. Communication dans l'entreprise Études de cas. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Business communication Communication in management Case studies Case studies. Études de cas. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=713540 |
| work_keys_str_mv | AT formanjanis storytellinginbusinesstheauthenticandfluentorganization |