The tongue of the tiger :: overcoming language barriers in international trade /
"This book analyses the communication processes of international trade between producers, their suppliers, and traders in Asia, and buyers in other parts of the world. Communication across language and cultural barriers is an indispensable part of, and one of the most practical problems encount...
Gespeichert in:
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| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore ; River Edge, N.J. :
World Scientific,
1998.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book analyses the communication processes of international trade between producers, their suppliers, and traders in Asia, and buyers in other parts of the world. Communication across language and cultural barriers is an indispensable part of, and one of the most practical problems encountered in, international trade and production. The analysis provided in this book is based on a large and unique collection of authentic documents of business communication. It leads to a deeper understanding of the factors, problems and skills associated with successful trading, and develops practical guidelines for overcoming language barriers. These are important both for the success of trading businesses and for the development of trade-oriented nations in Asia. This book is suitable for use by students in polytechnics and advanced undergraduates in international business courses, as well as in graduate programmes in economic theory and in applied linguistics. It will be valuable reading for business managers, import/export managers, and merchandisers in Asia and in Europe/North America/Oceania. Researchers and teachers in transaction cost economics/industrial organisation, international business, business communication & negotiation, applied linguistics, and English for business purposes will also find this book useful." |
| Beschreibung: | 1 online resource (xxi, 171 pages) |
| Bibliographie: | Includes bibliographical references (pages 157-164) and index. |
| ISBN: | 9789812812568 9812812563 |
Internformat
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| 588 | 0 | |a Print version record. | |
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| contents | Societies and Livelihoods Built on Trade -- The Industrial Organisation of International Trade: the Case of Hong Kong and Macau -- The Language of International Trade Deals -- Five Case Studies -- Towards a Description of Trade English. |
| ctrlnum | (OCoLC)827944996 |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:08Z |
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| language | English |
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| spelling | Cremer, Rolf. The tongue of the tiger : overcoming language barriers in international trade / Rolf D. Cremer, Mary J. Willes. Singapore ; River Edge, N.J. : World Scientific, 1998. 1 online resource (xxi, 171 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 157-164) and index. Ch. 1. Societies and Livelihoods Built on Trade -- Ch. 2. The Industrial Organisation of International Trade: the Case of Hong Kong and Macau -- Ch. 3. The Language of International Trade Deals -- Ch. 4. Five Case Studies -- Ch. 5. Towards a Description of Trade English. Print version record. "This book analyses the communication processes of international trade between producers, their suppliers, and traders in Asia, and buyers in other parts of the world. Communication across language and cultural barriers is an indispensable part of, and one of the most practical problems encountered in, international trade and production. The analysis provided in this book is based on a large and unique collection of authentic documents of business communication. It leads to a deeper understanding of the factors, problems and skills associated with successful trading, and develops practical guidelines for overcoming language barriers. These are important both for the success of trading businesses and for the development of trade-oriented nations in Asia. This book is suitable for use by students in polytechnics and advanced undergraduates in international business courses, as well as in graduate programmes in economic theory and in applied linguistics. It will be valuable reading for business managers, import/export managers, and merchandisers in Asia and in Europe/North America/Oceania. Researchers and teachers in transaction cost economics/industrial organisation, international business, business communication & negotiation, applied linguistics, and English for business purposes will also find this book useful." Communication in international trade Asia. Business communication Asia. Intercultural communication Asia. English language Business English. http://id.loc.gov/authorities/subjects/sh85043448 Language and languages. http://id.loc.gov/authorities/subjects/sh85074518 Communication in international trade Asia Case studies. Communication dans le commerce international Asie. Communication dans l'entreprise Asie. Anglais (Langue) Anglais commercial. Langage et langues. Communication dans le commerce international Asie Études de cas. language (general communication) aat languages (study discipline) aat BUSINESS & ECONOMICS International Marketing. bisacsh Business communication fast Communication in international trade fast English language Business English fast Intercultural communication fast Language and languages fast Asia fast https://id.oclc.org/worldcat/entity/E39PBJxMpyjKQ9Jtm3jkjPBgKd Case studies fast Willes, Mary J. Print version: Cremer, Rolf. Tongue of the tiger. Singapore ; River Edge, N.J. : World Scientific, 1998 9810230044 (DLC) 98038858 (OCoLC)39679168 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=527770 Volltext |
| spellingShingle | Cremer, Rolf The tongue of the tiger : overcoming language barriers in international trade / Societies and Livelihoods Built on Trade -- The Industrial Organisation of International Trade: the Case of Hong Kong and Macau -- The Language of International Trade Deals -- Five Case Studies -- Towards a Description of Trade English. Communication in international trade Asia. Business communication Asia. Intercultural communication Asia. English language Business English. http://id.loc.gov/authorities/subjects/sh85043448 Language and languages. http://id.loc.gov/authorities/subjects/sh85074518 Communication in international trade Asia Case studies. Communication dans le commerce international Asie. Communication dans l'entreprise Asie. Anglais (Langue) Anglais commercial. Langage et langues. Communication dans le commerce international Asie Études de cas. language (general communication) aat languages (study discipline) aat BUSINESS & ECONOMICS International Marketing. bisacsh Business communication fast Communication in international trade fast English language Business English fast Intercultural communication fast Language and languages fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85043448 http://id.loc.gov/authorities/subjects/sh85074518 |
| title | The tongue of the tiger : overcoming language barriers in international trade / |
| title_alt | Societies and Livelihoods Built on Trade -- The Industrial Organisation of International Trade: the Case of Hong Kong and Macau -- The Language of International Trade Deals -- Five Case Studies -- Towards a Description of Trade English. |
| title_auth | The tongue of the tiger : overcoming language barriers in international trade / |
| title_exact_search | The tongue of the tiger : overcoming language barriers in international trade / |
| title_full | The tongue of the tiger : overcoming language barriers in international trade / Rolf D. Cremer, Mary J. Willes. |
| title_fullStr | The tongue of the tiger : overcoming language barriers in international trade / Rolf D. Cremer, Mary J. Willes. |
| title_full_unstemmed | The tongue of the tiger : overcoming language barriers in international trade / Rolf D. Cremer, Mary J. Willes. |
| title_short | The tongue of the tiger : |
| title_sort | tongue of the tiger overcoming language barriers in international trade |
| title_sub | overcoming language barriers in international trade / |
| topic | Communication in international trade Asia. Business communication Asia. Intercultural communication Asia. English language Business English. http://id.loc.gov/authorities/subjects/sh85043448 Language and languages. http://id.loc.gov/authorities/subjects/sh85074518 Communication in international trade Asia Case studies. Communication dans le commerce international Asie. Communication dans l'entreprise Asie. Anglais (Langue) Anglais commercial. Langage et langues. Communication dans le commerce international Asie Études de cas. language (general communication) aat languages (study discipline) aat BUSINESS & ECONOMICS International Marketing. bisacsh Business communication fast Communication in international trade fast English language Business English fast Intercultural communication fast Language and languages fast |
| topic_facet | Communication in international trade Asia. Business communication Asia. Intercultural communication Asia. English language Business English. Language and languages. Communication in international trade Asia Case studies. Communication dans le commerce international Asie. Communication dans l'entreprise Asie. Anglais (Langue) Anglais commercial. Langage et langues. Communication dans le commerce international Asie Études de cas. language (general communication) languages (study discipline) BUSINESS & ECONOMICS International Marketing. Business communication Communication in international trade English language Business English Intercultural communication Language and languages Asia Case studies |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=527770 |
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