CIM Professional Diploma.:
A core text book for the CIM Qualification.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
BPP Learning Media,
2012.
|
| Schriftenreihe: | CIM.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | A core text book for the CIM Qualification. |
| Beschreibung: | 1 online resource (337 pages). |
| ISBN: | 9781445376219 1445376210 |
Internformat
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-ocn826853873 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 130124s2012 enk o 000 0 eng d | ||
| 040 | |a MHW |b eng |e pn |c MHW |d EBLCP |d MEAUC |d DEBSZ |d N$T |d OCLCQ |d OCLCF |d YDXCP |d OCLCQ |d INARC |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 903259480 | ||
| 020 | |a 9781445376219 |q (electronic bk.) | ||
| 020 | |a 1445376210 |q (electronic bk.) | ||
| 020 | |z 9781445391489 | ||
| 020 | |z 1445391481 | ||
| 035 | |a (OCoLC)826853873 |z (OCoLC)903259480 | ||
| 050 | 4 | |a HF5415 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 7 | |a 658.802 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Media, BPP Learning. | |
| 245 | 1 | 0 | |a CIM Professional Diploma. |
| 260 | |a London : |b BPP Learning Media, |c 2012. | ||
| 300 | |a 1 online resource (337 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a CIM | |
| 588 | 0 | |a Print version record. | |
| 520 | |a A core text book for the CIM Qualification. | ||
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Diploma Syllabus; Unit characteristics -- Project Management in Marketing; Overarching learning outcomes; SECTION 1 -- Using marketing information to develop a justified case for marketing projects (weighting 15%); SECTION 2 -- Building a case for marketing projects (weighting 20%); SECTION 3 -- Assessing, managing and mitigating risk associated with marketing projects (weighting 25%). | |
| 505 | 8 | |a SECTION 4 -- Project management for analysis, planning, implementation and control (weighting 40%)3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan; Section 1: Using marketing information to develop a justified case for marketing projects (weighting 15%); Chapter 1 Marketing information for business cases; Introduction; Topic list; Syllabus references; 1 The business case; 2 Defining the issues or problem; 3 Carry out exploratory research; 3.1 Previous research; 3.2 Internal research; 3.3 Desk research. | |
| 505 | 8 | |a 3.4 Field research3.5 Qualitative research; 3.6 Quantitative research; 4 Data input, coding and editing; 4.1 Data analysis; 5 Results, findings and recommendations; 5.1 Report or presentation; 5.2 Decision; 6 User specifications for information; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 Marketing information systems; Introduction; Topic list; Syllabus reference; 1 Knowledge management; 1.1 Where does knowledge reside?; 1.2 Customer knowledge within the organisation; 1.3 Systems that aid knowledge management. | |
| 505 | 8 | |a 2 The marketing information system (MkIS)3 The database; 3.1 Using the database to profile your customers; 4 Customer relationship management systems; 5 Data protection and freedom of information; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 Research briefs and proposals; Introduction; Topic list; Syllabus references; 1 The marketing research brief; 1.1 Stage 1: Identify and define the opportunity or threat; 1.2 Stage 2: Determine the objectives of the research; 1.3 Stage 3: Design the research and the methods to be used. | |
| 505 | 8 | |a 1.4 Stage 4: Collect the data1.5 Stage 5: Analyse the data; 1.6 Stage 6: Report on the findings; 2 The marketing research industry; 2.1 Internal marketing research departments; 2.2 Specialist agencies; 2.3 Syndicated research agencies; 2.4 List brokers; 2.5 Profilers; 2.6 Full service agencies; 3 Selecting a supplier; 3.1 External agencies versus in-house programmes; 4 Choosing and using consultants; 5 A research brief; 6 The marketing research proposal; 6.1 Reviewing the research proposal; 7 Ethical and social responsibilities; 7.1 Data protection; 7.2 Professional codes of practice. | |
| 650 | 0 | |a Market segmentation. |0 http://id.loc.gov/authorities/subjects/sh85081327 | |
| 650 | 0 | |a Marketing |x Management. |0 http://id.loc.gov/authorities/subjects/sh85081339 | |
| 650 | 6 | |a Segmentation du marché. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Market segmentation |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 758 | |i has work: |a CIM Professional Diploma (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYfqHpxRJYcdfRrdKWgFrq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9781445391489 |
| 830 | 0 | |a CIM. | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805647 |3 Volltext |
| 938 | |a Internet Archive |b INAR |n cimprofessionald0000medi | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1109420 | ||
| 938 | |a EBSCOhost |b EBSC |n 805647 | ||
| 938 | |a YBP Library Services |b YANK |n 9977081 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn826853873 |
|---|---|
| _version_ | 1816796907418157056 |
| adam_text | |
| any_adam_object | |
| author | Media, BPP Learning |
| author_facet | Media, BPP Learning |
| author_role | |
| author_sort | Media, BPP Learning |
| author_variant | b l m bl blm |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Diploma Syllabus; Unit characteristics -- Project Management in Marketing; Overarching learning outcomes; SECTION 1 -- Using marketing information to develop a justified case for marketing projects (weighting 15%); SECTION 2 -- Building a case for marketing projects (weighting 20%); SECTION 3 -- Assessing, managing and mitigating risk associated with marketing projects (weighting 25%). SECTION 4 -- Project management for analysis, planning, implementation and control (weighting 40%)3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan; Section 1: Using marketing information to develop a justified case for marketing projects (weighting 15%); Chapter 1 Marketing information for business cases; Introduction; Topic list; Syllabus references; 1 The business case; 2 Defining the issues or problem; 3 Carry out exploratory research; 3.1 Previous research; 3.2 Internal research; 3.3 Desk research. 3.4 Field research3.5 Qualitative research; 3.6 Quantitative research; 4 Data input, coding and editing; 4.1 Data analysis; 5 Results, findings and recommendations; 5.1 Report or presentation; 5.2 Decision; 6 User specifications for information; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 Marketing information systems; Introduction; Topic list; Syllabus reference; 1 Knowledge management; 1.1 Where does knowledge reside?; 1.2 Customer knowledge within the organisation; 1.3 Systems that aid knowledge management. 2 The marketing information system (MkIS)3 The database; 3.1 Using the database to profile your customers; 4 Customer relationship management systems; 5 Data protection and freedom of information; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 Research briefs and proposals; Introduction; Topic list; Syllabus references; 1 The marketing research brief; 1.1 Stage 1: Identify and define the opportunity or threat; 1.2 Stage 2: Determine the objectives of the research; 1.3 Stage 3: Design the research and the methods to be used. 1.4 Stage 4: Collect the data1.5 Stage 5: Analyse the data; 1.6 Stage 6: Report on the findings; 2 The marketing research industry; 2.1 Internal marketing research departments; 2.2 Specialist agencies; 2.3 Syndicated research agencies; 2.4 List brokers; 2.5 Profilers; 2.6 Full service agencies; 3 Selecting a supplier; 3.1 External agencies versus in-house programmes; 4 Choosing and using consultants; 5 A research brief; 6 The marketing research proposal; 6.1 Reviewing the research proposal; 7 Ethical and social responsibilities; 7.1 Data protection; 7.2 Professional codes of practice. |
| ctrlnum | (OCoLC)826853873 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05350cam a2200673Mu 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn826853873</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr |n|---|||||</controlfield><controlfield tag="008">130124s2012 enk o 000 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MHW</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">MHW</subfield><subfield code="d">EBLCP</subfield><subfield code="d">MEAUC</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">N$T</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCF</subfield><subfield code="d">YDXCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">INARC</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">903259480</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781445376219</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1445376210</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781445391489</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1445391481</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)826853873</subfield><subfield code="z">(OCoLC)903259480</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">082000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">041000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">042000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">085000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.802</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Media, BPP Learning.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">CIM Professional Diploma.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">London :</subfield><subfield code="b">BPP Learning Media,</subfield><subfield code="c">2012.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (337 pages).</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">CIM</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">A core text book for the CIM Qualification.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Diploma Syllabus; Unit characteristics -- Project Management in Marketing; Overarching learning outcomes; SECTION 1 -- Using marketing information to develop a justified case for marketing projects (weighting 15%); SECTION 2 -- Building a case for marketing projects (weighting 20%); SECTION 3 -- Assessing, managing and mitigating risk associated with marketing projects (weighting 25%).</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">SECTION 4 -- Project management for analysis, planning, implementation and control (weighting 40%)3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan; Section 1: Using marketing information to develop a justified case for marketing projects (weighting 15%); Chapter 1 Marketing information for business cases; Introduction; Topic list; Syllabus references; 1 The business case; 2 Defining the issues or problem; 3 Carry out exploratory research; 3.1 Previous research; 3.2 Internal research; 3.3 Desk research.</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">3.4 Field research3.5 Qualitative research; 3.6 Quantitative research; 4 Data input, coding and editing; 4.1 Data analysis; 5 Results, findings and recommendations; 5.1 Report or presentation; 5.2 Decision; 6 User specifications for information; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 Marketing information systems; Introduction; Topic list; Syllabus reference; 1 Knowledge management; 1.1 Where does knowledge reside?; 1.2 Customer knowledge within the organisation; 1.3 Systems that aid knowledge management.</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">2 The marketing information system (MkIS)3 The database; 3.1 Using the database to profile your customers; 4 Customer relationship management systems; 5 Data protection and freedom of information; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 Research briefs and proposals; Introduction; Topic list; Syllabus references; 1 The marketing research brief; 1.1 Stage 1: Identify and define the opportunity or threat; 1.2 Stage 2: Determine the objectives of the research; 1.3 Stage 3: Design the research and the methods to be used.</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">1.4 Stage 4: Collect the data1.5 Stage 5: Analyse the data; 1.6 Stage 6: Report on the findings; 2 The marketing research industry; 2.1 Internal marketing research departments; 2.2 Specialist agencies; 2.3 Syndicated research agencies; 2.4 List brokers; 2.5 Profilers; 2.6 Full service agencies; 3 Selecting a supplier; 3.1 External agencies versus in-house programmes; 4 Choosing and using consultants; 5 A research brief; 6 The marketing research proposal; 6.1 Reviewing the research proposal; 7 Ethical and social responsibilities; 7.1 Data protection; 7.2 Professional codes of practice.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Market segmentation.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85081327</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Management.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85081339</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Segmentation du marché.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing</subfield><subfield code="x">Gestion.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Industrial Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management Science.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Organizational Behavior.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Market segmentation</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">CIM Professional Diploma (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCYfqHpxRJYcdfRrdKWgFrq</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">9781445391489</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">CIM.</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805647</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Internet Archive</subfield><subfield code="b">INAR</subfield><subfield code="n">cimprofessionald0000medi</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest Ebook Central</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL1109420</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">805647</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">9977081</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBU-ocn826853873 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:08Z |
| institution | BVB |
| isbn | 9781445376219 1445376210 |
| language | English |
| oclc_num | 826853873 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (337 pages). |
| psigel | ZDB-4-EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | BPP Learning Media, |
| record_format | marc |
| series | CIM. |
| series2 | CIM |
| spelling | Media, BPP Learning. CIM Professional Diploma. London : BPP Learning Media, 2012. 1 online resource (337 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier CIM Print version record. A core text book for the CIM Qualification. Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Diploma Syllabus; Unit characteristics -- Project Management in Marketing; Overarching learning outcomes; SECTION 1 -- Using marketing information to develop a justified case for marketing projects (weighting 15%); SECTION 2 -- Building a case for marketing projects (weighting 20%); SECTION 3 -- Assessing, managing and mitigating risk associated with marketing projects (weighting 25%). SECTION 4 -- Project management for analysis, planning, implementation and control (weighting 40%)3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan; Section 1: Using marketing information to develop a justified case for marketing projects (weighting 15%); Chapter 1 Marketing information for business cases; Introduction; Topic list; Syllabus references; 1 The business case; 2 Defining the issues or problem; 3 Carry out exploratory research; 3.1 Previous research; 3.2 Internal research; 3.3 Desk research. 3.4 Field research3.5 Qualitative research; 3.6 Quantitative research; 4 Data input, coding and editing; 4.1 Data analysis; 5 Results, findings and recommendations; 5.1 Report or presentation; 5.2 Decision; 6 User specifications for information; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 Marketing information systems; Introduction; Topic list; Syllabus reference; 1 Knowledge management; 1.1 Where does knowledge reside?; 1.2 Customer knowledge within the organisation; 1.3 Systems that aid knowledge management. 2 The marketing information system (MkIS)3 The database; 3.1 Using the database to profile your customers; 4 Customer relationship management systems; 5 Data protection and freedom of information; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 Research briefs and proposals; Introduction; Topic list; Syllabus references; 1 The marketing research brief; 1.1 Stage 1: Identify and define the opportunity or threat; 1.2 Stage 2: Determine the objectives of the research; 1.3 Stage 3: Design the research and the methods to be used. 1.4 Stage 4: Collect the data1.5 Stage 5: Analyse the data; 1.6 Stage 6: Report on the findings; 2 The marketing research industry; 2.1 Internal marketing research departments; 2.2 Specialist agencies; 2.3 Syndicated research agencies; 2.4 List brokers; 2.5 Profilers; 2.6 Full service agencies; 3 Selecting a supplier; 3.1 External agencies versus in-house programmes; 4 Choosing and using consultants; 5 A research brief; 6 The marketing research proposal; 6.1 Reviewing the research proposal; 7 Ethical and social responsibilities; 7.1 Data protection; 7.2 Professional codes of practice. Market segmentation. http://id.loc.gov/authorities/subjects/sh85081327 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Segmentation du marché. Marketing Gestion. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Market segmentation fast Marketing Management fast has work: CIM Professional Diploma (Text) https://id.oclc.org/worldcat/entity/E39PCYfqHpxRJYcdfRrdKWgFrq https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781445391489 CIM. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805647 Volltext |
| spellingShingle | Media, BPP Learning CIM Professional Diploma. CIM. Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Diploma Syllabus; Unit characteristics -- Project Management in Marketing; Overarching learning outcomes; SECTION 1 -- Using marketing information to develop a justified case for marketing projects (weighting 15%); SECTION 2 -- Building a case for marketing projects (weighting 20%); SECTION 3 -- Assessing, managing and mitigating risk associated with marketing projects (weighting 25%). SECTION 4 -- Project management for analysis, planning, implementation and control (weighting 40%)3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan; Section 1: Using marketing information to develop a justified case for marketing projects (weighting 15%); Chapter 1 Marketing information for business cases; Introduction; Topic list; Syllabus references; 1 The business case; 2 Defining the issues or problem; 3 Carry out exploratory research; 3.1 Previous research; 3.2 Internal research; 3.3 Desk research. 3.4 Field research3.5 Qualitative research; 3.6 Quantitative research; 4 Data input, coding and editing; 4.1 Data analysis; 5 Results, findings and recommendations; 5.1 Report or presentation; 5.2 Decision; 6 User specifications for information; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 Marketing information systems; Introduction; Topic list; Syllabus reference; 1 Knowledge management; 1.1 Where does knowledge reside?; 1.2 Customer knowledge within the organisation; 1.3 Systems that aid knowledge management. 2 The marketing information system (MkIS)3 The database; 3.1 Using the database to profile your customers; 4 Customer relationship management systems; 5 Data protection and freedom of information; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 Research briefs and proposals; Introduction; Topic list; Syllabus references; 1 The marketing research brief; 1.1 Stage 1: Identify and define the opportunity or threat; 1.2 Stage 2: Determine the objectives of the research; 1.3 Stage 3: Design the research and the methods to be used. 1.4 Stage 4: Collect the data1.5 Stage 5: Analyse the data; 1.6 Stage 6: Report on the findings; 2 The marketing research industry; 2.1 Internal marketing research departments; 2.2 Specialist agencies; 2.3 Syndicated research agencies; 2.4 List brokers; 2.5 Profilers; 2.6 Full service agencies; 3 Selecting a supplier; 3.1 External agencies versus in-house programmes; 4 Choosing and using consultants; 5 A research brief; 6 The marketing research proposal; 6.1 Reviewing the research proposal; 7 Ethical and social responsibilities; 7.1 Data protection; 7.2 Professional codes of practice. Market segmentation. http://id.loc.gov/authorities/subjects/sh85081327 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Segmentation du marché. Marketing Gestion. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Market segmentation fast Marketing Management fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081327 http://id.loc.gov/authorities/subjects/sh85081339 |
| title | CIM Professional Diploma. |
| title_auth | CIM Professional Diploma. |
| title_exact_search | CIM Professional Diploma. |
| title_full | CIM Professional Diploma. |
| title_fullStr | CIM Professional Diploma. |
| title_full_unstemmed | CIM Professional Diploma. |
| title_short | CIM Professional Diploma. |
| title_sort | cim professional diploma |
| topic | Market segmentation. http://id.loc.gov/authorities/subjects/sh85081327 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Segmentation du marché. Marketing Gestion. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Market segmentation fast Marketing Management fast |
| topic_facet | Market segmentation. Marketing Management. Segmentation du marché. Marketing Gestion. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Market segmentation Marketing Management |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805647 |
| work_keys_str_mv | AT mediabpplearning cimprofessionaldiploma |