CIM Professional Diploma.:
A core text book for the CIM Qualification.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
BPP Learning Media,
2012.
|
| Schriftenreihe: | CIM.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | A core text book for the CIM Qualification. |
| Beschreibung: | 1 online resource (265 pages). |
| ISBN: | 9781445376189 1445376180 |
Internformat
MARC
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|---|---|---|---|
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| 003 | OCoLC | ||
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| 007 | cr |n|---||||| | ||
| 008 | 130124s2012 enk o 000 0 eng d | ||
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| 019 | |a 903259190 | ||
| 020 | |a 9781445376189 |q (electronic bk.) | ||
| 020 | |a 1445376180 |q (electronic bk.) | ||
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| 100 | 1 | |a Media, BPP Learning. | |
| 245 | 1 | 0 | |a CIM Professional Diploma. |
| 260 | |a London : |b BPP Learning Media, |c 2012. | ||
| 300 | |a 1 online resource (265 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 588 | 0 | |a Print version record. | |
| 520 | |a A core text book for the CIM Qualification. | ||
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Diploma Syllabus; Unit characteristics -- The Marketing Planning Process; Overarching learning outcomes; SECTION 1 -- Marketing planning to deliver marketing strategies (weighting 25%); SECTION 2 -- The marketing audit and strategic outcomes (weighting 30%); SECTION 3 -- Creating marketing strategies through segmentation, targeting and positioning (weighting 25%); SECTION 4 -- Undertaking marketing planning in different contexts (weighting 20%). | |
| 505 | 8 | |a 3 Assessment4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan; Content chapter coverage plan; Section 1: Marketing planning to deliver marketing strategies; Chapter 1 The different roles of marketing and its cross-functional interaction within organisations; Introduction; Topic list; Syllabus reference; 1 The marketing function; 2 Marketing as an orientation; 3 Marketing's interface with other organisational functions; 4 Marketers as planners, strategists and tacticians; 5 Marketing in theory and in practice; Summary. | |
| 505 | 8 | |a Chapter Round upFurther Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 The synergistic planning process; Introduction; Topic list; Syllabus reference; 1 The synergistic planning process; 2 The purpose of marketing planning; 3 Achieving a competitive advantage; 3.1 Cost leadership; 3.2 Differentiation; 3.3 Focus; 4 The stages of the marketing planning process: analysis, planning, implementation and control; 5 Sequential, cyclical and iterative approaches to planning; 6 Outcomes of planning and plans; 7 Contents of the strategic marketing plan. | |
| 505 | 8 | |a 8 Barriers to planningSummary; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 The role of the marketing plan in relation to the organisation's philosophy; Introduction; Topic list; Syllabus reference; 1 The marketing plan as a means of conveying organisational purpose and future vision; 2 The marketing plan as a vehicle for setting direction and focus; 3 The marketing plan as operational framework; 4 The marketing plan as a method of resource and budget allocation; 5 The marketing plan as a tool for performance measurement; Summary. | |
| 505 | 8 | |a Chapter Round upFurther Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 4 The relationship between corporate, business and marketing objectives at an operational level and the influences on objectives; Introduction; Topic list; Syllabus reference; 1 Identifying a hierarchy of objectives; 2 Objectives at varying levels and timescales; 3 The balanced scorecard; 4 Consistency of plans with objectives; 5 Recognition of environmentally driven marketing planning and the resource-based view of the firm; 6 Internal influences on objectives. | |
| 650 | 0 | |a Marketing |x Management. |0 http://id.loc.gov/authorities/subjects/sh85081339 | |
| 650 | 0 | |a Planning. |0 http://id.loc.gov/authorities/subjects/sh85102696 | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Planification. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Planning |2 fast | |
| 758 | |i has work: |a CIM Professional Diploma (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYfqHpxRJYcdfRrdKWgFrq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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Datensatz im Suchindex
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| contents | Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Diploma Syllabus; Unit characteristics -- The Marketing Planning Process; Overarching learning outcomes; SECTION 1 -- Marketing planning to deliver marketing strategies (weighting 25%); SECTION 2 -- The marketing audit and strategic outcomes (weighting 30%); SECTION 3 -- Creating marketing strategies through segmentation, targeting and positioning (weighting 25%); SECTION 4 -- Undertaking marketing planning in different contexts (weighting 20%). 3 Assessment4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan; Content chapter coverage plan; Section 1: Marketing planning to deliver marketing strategies; Chapter 1 The different roles of marketing and its cross-functional interaction within organisations; Introduction; Topic list; Syllabus reference; 1 The marketing function; 2 Marketing as an orientation; 3 Marketing's interface with other organisational functions; 4 Marketers as planners, strategists and tacticians; 5 Marketing in theory and in practice; Summary. Chapter Round upFurther Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 The synergistic planning process; Introduction; Topic list; Syllabus reference; 1 The synergistic planning process; 2 The purpose of marketing planning; 3 Achieving a competitive advantage; 3.1 Cost leadership; 3.2 Differentiation; 3.3 Focus; 4 The stages of the marketing planning process: analysis, planning, implementation and control; 5 Sequential, cyclical and iterative approaches to planning; 6 Outcomes of planning and plans; 7 Contents of the strategic marketing plan. 8 Barriers to planningSummary; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 The role of the marketing plan in relation to the organisation's philosophy; Introduction; Topic list; Syllabus reference; 1 The marketing plan as a means of conveying organisational purpose and future vision; 2 The marketing plan as a vehicle for setting direction and focus; 3 The marketing plan as operational framework; 4 The marketing plan as a method of resource and budget allocation; 5 The marketing plan as a tool for performance measurement; Summary. Chapter Round upFurther Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 4 The relationship between corporate, business and marketing objectives at an operational level and the influences on objectives; Introduction; Topic list; Syllabus reference; 1 Identifying a hierarchy of objectives; 2 Objectives at varying levels and timescales; 3 The balanced scorecard; 4 Consistency of plans with objectives; 5 Recognition of environmentally driven marketing planning and the resource-based view of the firm; 6 Internal influences on objectives. |
| ctrlnum | (OCoLC)826853869 |
| dewey-full | 658.80076 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80076 |
| dewey-search | 658.80076 |
| dewey-sort | 3658.80076 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn826853869 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:08Z |
| institution | BVB |
| isbn | 9781445376189 1445376180 |
| language | English |
| oclc_num | 826853869 |
| open_access_boolean | |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (265 pages). |
| psigel | ZDB-4-EBU |
| publishDate | 2012 |
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| publishDateSort | 2012 |
| publisher | BPP Learning Media, |
| record_format | marc |
| series | CIM. |
| series2 | CIM |
| spelling | Media, BPP Learning. CIM Professional Diploma. London : BPP Learning Media, 2012. 1 online resource (265 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier CIM Print version record. A core text book for the CIM Qualification. Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Diploma Syllabus; Unit characteristics -- The Marketing Planning Process; Overarching learning outcomes; SECTION 1 -- Marketing planning to deliver marketing strategies (weighting 25%); SECTION 2 -- The marketing audit and strategic outcomes (weighting 30%); SECTION 3 -- Creating marketing strategies through segmentation, targeting and positioning (weighting 25%); SECTION 4 -- Undertaking marketing planning in different contexts (weighting 20%). 3 Assessment4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan; Content chapter coverage plan; Section 1: Marketing planning to deliver marketing strategies; Chapter 1 The different roles of marketing and its cross-functional interaction within organisations; Introduction; Topic list; Syllabus reference; 1 The marketing function; 2 Marketing as an orientation; 3 Marketing's interface with other organisational functions; 4 Marketers as planners, strategists and tacticians; 5 Marketing in theory and in practice; Summary. Chapter Round upFurther Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 The synergistic planning process; Introduction; Topic list; Syllabus reference; 1 The synergistic planning process; 2 The purpose of marketing planning; 3 Achieving a competitive advantage; 3.1 Cost leadership; 3.2 Differentiation; 3.3 Focus; 4 The stages of the marketing planning process: analysis, planning, implementation and control; 5 Sequential, cyclical and iterative approaches to planning; 6 Outcomes of planning and plans; 7 Contents of the strategic marketing plan. 8 Barriers to planningSummary; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 The role of the marketing plan in relation to the organisation's philosophy; Introduction; Topic list; Syllabus reference; 1 The marketing plan as a means of conveying organisational purpose and future vision; 2 The marketing plan as a vehicle for setting direction and focus; 3 The marketing plan as operational framework; 4 The marketing plan as a method of resource and budget allocation; 5 The marketing plan as a tool for performance measurement; Summary. Chapter Round upFurther Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 4 The relationship between corporate, business and marketing objectives at an operational level and the influences on objectives; Introduction; Topic list; Syllabus reference; 1 Identifying a hierarchy of objectives; 2 Objectives at varying levels and timescales; 3 The balanced scorecard; 4 Consistency of plans with objectives; 5 Recognition of environmentally driven marketing planning and the resource-based view of the firm; 6 Internal influences on objectives. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Planning. http://id.loc.gov/authorities/subjects/sh85102696 Marketing Gestion. Planification. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Management fast Planning fast has work: CIM Professional Diploma (Text) https://id.oclc.org/worldcat/entity/E39PCYfqHpxRJYcdfRrdKWgFrq https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781445391458 CIM. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805644 Volltext |
| spellingShingle | Media, BPP Learning CIM Professional Diploma. CIM. Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Diploma Syllabus; Unit characteristics -- The Marketing Planning Process; Overarching learning outcomes; SECTION 1 -- Marketing planning to deliver marketing strategies (weighting 25%); SECTION 2 -- The marketing audit and strategic outcomes (weighting 30%); SECTION 3 -- Creating marketing strategies through segmentation, targeting and positioning (weighting 25%); SECTION 4 -- Undertaking marketing planning in different contexts (weighting 20%). 3 Assessment4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan; Content chapter coverage plan; Section 1: Marketing planning to deliver marketing strategies; Chapter 1 The different roles of marketing and its cross-functional interaction within organisations; Introduction; Topic list; Syllabus reference; 1 The marketing function; 2 Marketing as an orientation; 3 Marketing's interface with other organisational functions; 4 Marketers as planners, strategists and tacticians; 5 Marketing in theory and in practice; Summary. Chapter Round upFurther Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 The synergistic planning process; Introduction; Topic list; Syllabus reference; 1 The synergistic planning process; 2 The purpose of marketing planning; 3 Achieving a competitive advantage; 3.1 Cost leadership; 3.2 Differentiation; 3.3 Focus; 4 The stages of the marketing planning process: analysis, planning, implementation and control; 5 Sequential, cyclical and iterative approaches to planning; 6 Outcomes of planning and plans; 7 Contents of the strategic marketing plan. 8 Barriers to planningSummary; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 The role of the marketing plan in relation to the organisation's philosophy; Introduction; Topic list; Syllabus reference; 1 The marketing plan as a means of conveying organisational purpose and future vision; 2 The marketing plan as a vehicle for setting direction and focus; 3 The marketing plan as operational framework; 4 The marketing plan as a method of resource and budget allocation; 5 The marketing plan as a tool for performance measurement; Summary. Chapter Round upFurther Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 4 The relationship between corporate, business and marketing objectives at an operational level and the influences on objectives; Introduction; Topic list; Syllabus reference; 1 Identifying a hierarchy of objectives; 2 Objectives at varying levels and timescales; 3 The balanced scorecard; 4 Consistency of plans with objectives; 5 Recognition of environmentally driven marketing planning and the resource-based view of the firm; 6 Internal influences on objectives. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Planning. http://id.loc.gov/authorities/subjects/sh85102696 Marketing Gestion. Planification. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Management fast Planning fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081339 http://id.loc.gov/authorities/subjects/sh85102696 |
| title | CIM Professional Diploma. |
| title_auth | CIM Professional Diploma. |
| title_exact_search | CIM Professional Diploma. |
| title_full | CIM Professional Diploma. |
| title_fullStr | CIM Professional Diploma. |
| title_full_unstemmed | CIM Professional Diploma. |
| title_short | CIM Professional Diploma. |
| title_sort | cim professional diploma |
| topic | Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Planning. http://id.loc.gov/authorities/subjects/sh85102696 Marketing Gestion. Planification. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Management fast Planning fast |
| topic_facet | Marketing Management. Planning. Marketing Gestion. Planification. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing Management Planning |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805644 |
| work_keys_str_mv | AT mediabpplearning cimprofessionaldiploma |