CIM 4 Stakeholder Marketing 2012 :: Study Text.
A core text book for the CIM Qualification.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
BPP Learning Media,
2012.
|
| Schriftenreihe: | CIM.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | A core text book for the CIM Qualification. |
| Beschreibung: | 1 online resource (361 pages). |
| ISBN: | 9781445376172 1445376172 |
Internformat
MARC
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| 300 | |a 1 online resource (361 pages). | ||
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| 520 | |a A core text book for the CIM Qualification. | ||
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Certificate Syllabus; Unit characteristics -- Stakeholder Marketing; Overarching learning outcomes; SECTION 1 -- The importance of stakeholders in the marketing process (weighting 15%); SECTION 2 -- Stakeholder relationship marketing (weighting 20%); SECTION 3 -- Utilising the marketing mix to support stakeholder relationships (weighting 25%); SECTION 4 -- Communicating with stakeholders (weighting 40%); 3 Assessment; 4 The Magic Formula. | |
| 505 | 8 | |a 5 A guide to the features of the Study Text6 Additional resources; 7 Your personal study plan; Chapter 1 Stakeholders; Introduction; Topic list; Syllabus references; 1 What are stakeholders?; 1.1 Stakeholders in what?; 1.2 Categories of stakeholders; 1.3 Stakeholders in marketing; 1.4 The nature of the 'stake'; 2 Stakeholder interests; 2.1 Multiple interests; 2.2 Conflicting interests; 2.3 Dovetailing interests; 3 Stakeholder influence; 3.1 Sources of stakeholder influence; 3.2 Analysing stakeholder power; 4 Why are stakeholders important?; 4.1 Stakeholders and the marketing-oriented firm. | |
| 505 | 8 | |a 4.2 The stakeholder view of the firm4.3 Stakeholder impact on marketing; 5 Key stakeholder groups; 5.1 Internal stakeholders; 5.2 Connected stakeholders; 5.3 External stakeholders; 6 Stakeholder analysis; 6.1 A stakeholder audit; 6.2 Prioritising stakeholder interests; 6.3 Stakeholder marketing; 7 Stakeholder mapping; 7.1 Mendelow's power/interest matrix; 7.2 The participant stakeholder framework; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 The wider stakeholder environment; Introduction; Topic list; Syllabus references. | |
| 505 | 8 | |a 1 The wider stakeholder environment1.1 External stakeholder groups; 1.2 External stakeholder analysis; 2 Marketing ethics and CSR; 2.1 Marketing ethics; 2.2 Corporate social responsibility (CSR); 2.3 Why should marketing organisations pursue CSR objectives?; 3 The role of marketing in CSR; 3.1 Marketing responses to CSR issues; 3.2 Societal marketing; 3.3 Fair trade marketing; 3.4 Sustainable or 'Green' marketing; 3.5 Internal marketing; 3.6 Issues and crisis management; 4 Pressure groups; 4.1 Types and interests of pressure groups; 4.2 Pressure group influence. | |
| 505 | 8 | |a 5 Marketing's role in managing pressure groupsChapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 Organisational relationships; Introduction; Topic list; Syllabus references; 1 What is a relationship?; 1.1 In what sense do organisations have 'relationships'?; 2 Types of organisational relationships; 2.1 One-to-one (dyadic) relationships; 2.2 Chains and channels; 2.3 Networks; 3 The core firm and its relationships; 3.1 The six markets model; 3.2 Gummesson's 30R model; 4 From transactions to relationships; 4.1 Transactions. | |
| 650 | 0 | |a Marketing |x Management |v Problems, exercises, etc. | |
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| contents | Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Certificate Syllabus; Unit characteristics -- Stakeholder Marketing; Overarching learning outcomes; SECTION 1 -- The importance of stakeholders in the marketing process (weighting 15%); SECTION 2 -- Stakeholder relationship marketing (weighting 20%); SECTION 3 -- Utilising the marketing mix to support stakeholder relationships (weighting 25%); SECTION 4 -- Communicating with stakeholders (weighting 40%); 3 Assessment; 4 The Magic Formula. 5 A guide to the features of the Study Text6 Additional resources; 7 Your personal study plan; Chapter 1 Stakeholders; Introduction; Topic list; Syllabus references; 1 What are stakeholders?; 1.1 Stakeholders in what?; 1.2 Categories of stakeholders; 1.3 Stakeholders in marketing; 1.4 The nature of the 'stake'; 2 Stakeholder interests; 2.1 Multiple interests; 2.2 Conflicting interests; 2.3 Dovetailing interests; 3 Stakeholder influence; 3.1 Sources of stakeholder influence; 3.2 Analysing stakeholder power; 4 Why are stakeholders important?; 4.1 Stakeholders and the marketing-oriented firm. 4.2 The stakeholder view of the firm4.3 Stakeholder impact on marketing; 5 Key stakeholder groups; 5.1 Internal stakeholders; 5.2 Connected stakeholders; 5.3 External stakeholders; 6 Stakeholder analysis; 6.1 A stakeholder audit; 6.2 Prioritising stakeholder interests; 6.3 Stakeholder marketing; 7 Stakeholder mapping; 7.1 Mendelow's power/interest matrix; 7.2 The participant stakeholder framework; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 The wider stakeholder environment; Introduction; Topic list; Syllabus references. 1 The wider stakeholder environment1.1 External stakeholder groups; 1.2 External stakeholder analysis; 2 Marketing ethics and CSR; 2.1 Marketing ethics; 2.2 Corporate social responsibility (CSR); 2.3 Why should marketing organisations pursue CSR objectives?; 3 The role of marketing in CSR; 3.1 Marketing responses to CSR issues; 3.2 Societal marketing; 3.3 Fair trade marketing; 3.4 Sustainable or 'Green' marketing; 3.5 Internal marketing; 3.6 Issues and crisis management; 4 Pressure groups; 4.1 Types and interests of pressure groups; 4.2 Pressure group influence. 5 Marketing's role in managing pressure groupsChapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 Organisational relationships; Introduction; Topic list; Syllabus references; 1 What is a relationship?; 1.1 In what sense do organisations have 'relationships'?; 2 Types of organisational relationships; 2.1 One-to-one (dyadic) relationships; 2.2 Chains and channels; 2.3 Networks; 3 The core firm and its relationships; 3.1 The six markets model; 3.2 Gummesson's 30R model; 4 From transactions to relationships; 4.1 Transactions. |
| ctrlnum | (OCoLC)826853868 |
| dewey-full | 658.80076 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80076 |
| dewey-search | 658.80076 |
| dewey-sort | 3658.80076 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn826853868 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:08Z |
| institution | BVB |
| isbn | 9781445376172 1445376172 |
| language | English |
| oclc_num | 826853868 |
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| series | CIM. |
| series2 | CIM |
| spelling | Media, BPP Learning. CIM 4 Stakeholder Marketing 2012 : Study Text. London : BPP Learning Media, 2012. 1 online resource (361 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier CIM Print version record. A core text book for the CIM Qualification. Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Certificate Syllabus; Unit characteristics -- Stakeholder Marketing; Overarching learning outcomes; SECTION 1 -- The importance of stakeholders in the marketing process (weighting 15%); SECTION 2 -- Stakeholder relationship marketing (weighting 20%); SECTION 3 -- Utilising the marketing mix to support stakeholder relationships (weighting 25%); SECTION 4 -- Communicating with stakeholders (weighting 40%); 3 Assessment; 4 The Magic Formula. 5 A guide to the features of the Study Text6 Additional resources; 7 Your personal study plan; Chapter 1 Stakeholders; Introduction; Topic list; Syllabus references; 1 What are stakeholders?; 1.1 Stakeholders in what?; 1.2 Categories of stakeholders; 1.3 Stakeholders in marketing; 1.4 The nature of the 'stake'; 2 Stakeholder interests; 2.1 Multiple interests; 2.2 Conflicting interests; 2.3 Dovetailing interests; 3 Stakeholder influence; 3.1 Sources of stakeholder influence; 3.2 Analysing stakeholder power; 4 Why are stakeholders important?; 4.1 Stakeholders and the marketing-oriented firm. 4.2 The stakeholder view of the firm4.3 Stakeholder impact on marketing; 5 Key stakeholder groups; 5.1 Internal stakeholders; 5.2 Connected stakeholders; 5.3 External stakeholders; 6 Stakeholder analysis; 6.1 A stakeholder audit; 6.2 Prioritising stakeholder interests; 6.3 Stakeholder marketing; 7 Stakeholder mapping; 7.1 Mendelow's power/interest matrix; 7.2 The participant stakeholder framework; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 The wider stakeholder environment; Introduction; Topic list; Syllabus references. 1 The wider stakeholder environment1.1 External stakeholder groups; 1.2 External stakeholder analysis; 2 Marketing ethics and CSR; 2.1 Marketing ethics; 2.2 Corporate social responsibility (CSR); 2.3 Why should marketing organisations pursue CSR objectives?; 3 The role of marketing in CSR; 3.1 Marketing responses to CSR issues; 3.2 Societal marketing; 3.3 Fair trade marketing; 3.4 Sustainable or 'Green' marketing; 3.5 Internal marketing; 3.6 Issues and crisis management; 4 Pressure groups; 4.1 Types and interests of pressure groups; 4.2 Pressure group influence. 5 Marketing's role in managing pressure groupsChapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 Organisational relationships; Introduction; Topic list; Syllabus references; 1 What is a relationship?; 1.1 In what sense do organisations have 'relationships'?; 2 Types of organisational relationships; 2.1 One-to-one (dyadic) relationships; 2.2 Chains and channels; 2.3 Networks; 3 The core firm and its relationships; 3.1 The six markets model; 3.2 Gummesson's 30R model; 4 From transactions to relationships; 4.1 Transactions. Marketing Management Problems, exercises, etc. Marketing Gestion Problèmes et exercices. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Management fast Problems and exercises fast Print version: 9781445391441 CIM. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805643 Volltext |
| spellingShingle | Media, BPP Learning CIM 4 Stakeholder Marketing 2012 : Study Text. CIM. Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Certificate Syllabus; Unit characteristics -- Stakeholder Marketing; Overarching learning outcomes; SECTION 1 -- The importance of stakeholders in the marketing process (weighting 15%); SECTION 2 -- Stakeholder relationship marketing (weighting 20%); SECTION 3 -- Utilising the marketing mix to support stakeholder relationships (weighting 25%); SECTION 4 -- Communicating with stakeholders (weighting 40%); 3 Assessment; 4 The Magic Formula. 5 A guide to the features of the Study Text6 Additional resources; 7 Your personal study plan; Chapter 1 Stakeholders; Introduction; Topic list; Syllabus references; 1 What are stakeholders?; 1.1 Stakeholders in what?; 1.2 Categories of stakeholders; 1.3 Stakeholders in marketing; 1.4 The nature of the 'stake'; 2 Stakeholder interests; 2.1 Multiple interests; 2.2 Conflicting interests; 2.3 Dovetailing interests; 3 Stakeholder influence; 3.1 Sources of stakeholder influence; 3.2 Analysing stakeholder power; 4 Why are stakeholders important?; 4.1 Stakeholders and the marketing-oriented firm. 4.2 The stakeholder view of the firm4.3 Stakeholder impact on marketing; 5 Key stakeholder groups; 5.1 Internal stakeholders; 5.2 Connected stakeholders; 5.3 External stakeholders; 6 Stakeholder analysis; 6.1 A stakeholder audit; 6.2 Prioritising stakeholder interests; 6.3 Stakeholder marketing; 7 Stakeholder mapping; 7.1 Mendelow's power/interest matrix; 7.2 The participant stakeholder framework; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 The wider stakeholder environment; Introduction; Topic list; Syllabus references. 1 The wider stakeholder environment1.1 External stakeholder groups; 1.2 External stakeholder analysis; 2 Marketing ethics and CSR; 2.1 Marketing ethics; 2.2 Corporate social responsibility (CSR); 2.3 Why should marketing organisations pursue CSR objectives?; 3 The role of marketing in CSR; 3.1 Marketing responses to CSR issues; 3.2 Societal marketing; 3.3 Fair trade marketing; 3.4 Sustainable or 'Green' marketing; 3.5 Internal marketing; 3.6 Issues and crisis management; 4 Pressure groups; 4.1 Types and interests of pressure groups; 4.2 Pressure group influence. 5 Marketing's role in managing pressure groupsChapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 Organisational relationships; Introduction; Topic list; Syllabus references; 1 What is a relationship?; 1.1 In what sense do organisations have 'relationships'?; 2 Types of organisational relationships; 2.1 One-to-one (dyadic) relationships; 2.2 Chains and channels; 2.3 Networks; 3 The core firm and its relationships; 3.1 The six markets model; 3.2 Gummesson's 30R model; 4 From transactions to relationships; 4.1 Transactions. Marketing Management Problems, exercises, etc. Marketing Gestion Problèmes et exercices. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Management fast |
| title | CIM 4 Stakeholder Marketing 2012 : Study Text. |
| title_auth | CIM 4 Stakeholder Marketing 2012 : Study Text. |
| title_exact_search | CIM 4 Stakeholder Marketing 2012 : Study Text. |
| title_full | CIM 4 Stakeholder Marketing 2012 : Study Text. |
| title_fullStr | CIM 4 Stakeholder Marketing 2012 : Study Text. |
| title_full_unstemmed | CIM 4 Stakeholder Marketing 2012 : Study Text. |
| title_short | CIM 4 Stakeholder Marketing 2012 : |
| title_sort | cim 4 stakeholder marketing 2012 study text |
| title_sub | Study Text. |
| topic | Marketing Management Problems, exercises, etc. Marketing Gestion Problèmes et exercices. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Management fast |
| topic_facet | Marketing Management Problems, exercises, etc. Marketing Gestion Problèmes et exercices. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing Management Problems and exercises |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805643 |
| work_keys_str_mv | AT mediabpplearning cim4stakeholdermarketing2012studytext |