CIM 3 Marketing Information and Research 2012 :: Study Text.
A core text book for the CIM Qualification.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
BPP Learning Media,
2012.
|
| Schriftenreihe: | CIM.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | A core text book for the CIM Qualification. |
| Beschreibung: | 1 online resource (241 pages). |
| ISBN: | 9781445376165 1445376164 |
Internformat
MARC
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| 008 | 130124s2012 enk o 000 0 eng d | ||
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| 020 | |a 1445376164 |q (electronic bk.) | ||
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| 100 | 1 | |a Media, BPP Learning. | |
| 245 | 1 | 0 | |a CIM 3 Marketing Information and Research 2012 : |b Study Text. |
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| 300 | |a 1 online resource (241 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 520 | |a A core text book for the CIM Qualification. | ||
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Certificate Syllabus; Unit characteristics -- Marketing Information and Research; Overarching learning outcomes; SECTION 1 -- The importance of marketing information (weighting 20%); SECTION 2 -- The role of databases in information management (weighting 20%); SECTION 3 -- The nature of marketing research (weighting 25%); SECTION 4 -- Research methodologies (weighting 20%); SECTION 5 -- Research tools (weighting 15%); 3 Assessment; 4 The Magic Formula. | |
| 505 | 8 | |a 5 A guide to the features of the Study Text6 Additional resources; 7 Your personal study plan; Content chapter coverage plan; Chapter 1 The role of information in marketing; Introduction; Topic list; Syllabus reference; 1 Marketing and information; 1.1 The marketing management process; 1.2 The need for marketing information; 1.3 The role of marketing information; 2 Information technology and marketing; 2.1 Growth in information sources; 2.2 Intranet / extranet; 2.3 IT-influenced data collection; 2.4 Validity & reliability of marketing information; 3 Marketing decision support systems. | |
| 505 | 8 | |a 4 What is marketing research?Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 Customer databases and CRM; Introduction; Topic list; Syllabus reference; 1 The customer database; 1.1 What is a customer database?; 1.2 Types of customer data; 1.3 Benefits of customer databases; 1.4 Database applications; 1.5 Customer relationship management and databases; 2 Setting up a database; 2.1 User requirements and evaluating software; 2.2 Key components; 2.3 Data cleansing; 2.4 Cleansing new data; 2.5 Cleansing imported data. | |
| 505 | 8 | |a 2.6 Database maintenance3 Data warehousing and data mining; 3.1 Data warehousing; 3.2 Data mining; 4 Database marketing, user-generated content and marketing research; 5 Data protection legislation; 5.1 The Data Protection Act 1998; 5.2 The eight data protection principles; 5.3 Sensitive data; 5.4 Enforcement; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 The market research industry; Introduction; Topic list; Syllabus reference; 1 Nature and structure of the market research industry; 1.1 Internal marketing research departments. | |
| 505 | 8 | |a 1.2 Specialist agencies1.3 Syndicated research agencies; 1.4 List brokers; 1.5 Profilers; 1.6 Full service agencies; 1.7 Professional bodies; 1.8 Marketing research departments vs marketing research agencies; 2 The market research process; 2.1 Stage 1: Identify and define the opportunity or threat; 2.2 Stage 2: Determine the objectives of the research; 2.3 Stage 3: Design the research and the methods to be used; 2.4 Stage 4: Collect the data; 2.5 Stage 5: Analyse the data; 2.6 Stage 6: Report on the findings; 3 Selecting a market research supplier; 3.1 Tenders and 'beauty parades' | |
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Motivation research (Marketing) |0 http://id.loc.gov/authorities/subjects/sh85087568 | |
| 650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Études de motivation (Marketing) | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Motivation research (Marketing) |2 fast | |
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| contents | Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Certificate Syllabus; Unit characteristics -- Marketing Information and Research; Overarching learning outcomes; SECTION 1 -- The importance of marketing information (weighting 20%); SECTION 2 -- The role of databases in information management (weighting 20%); SECTION 3 -- The nature of marketing research (weighting 25%); SECTION 4 -- Research methodologies (weighting 20%); SECTION 5 -- Research tools (weighting 15%); 3 Assessment; 4 The Magic Formula. 5 A guide to the features of the Study Text6 Additional resources; 7 Your personal study plan; Content chapter coverage plan; Chapter 1 The role of information in marketing; Introduction; Topic list; Syllabus reference; 1 Marketing and information; 1.1 The marketing management process; 1.2 The need for marketing information; 1.3 The role of marketing information; 2 Information technology and marketing; 2.1 Growth in information sources; 2.2 Intranet / extranet; 2.3 IT-influenced data collection; 2.4 Validity & reliability of marketing information; 3 Marketing decision support systems. 4 What is marketing research?Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 Customer databases and CRM; Introduction; Topic list; Syllabus reference; 1 The customer database; 1.1 What is a customer database?; 1.2 Types of customer data; 1.3 Benefits of customer databases; 1.4 Database applications; 1.5 Customer relationship management and databases; 2 Setting up a database; 2.1 User requirements and evaluating software; 2.2 Key components; 2.3 Data cleansing; 2.4 Cleansing new data; 2.5 Cleansing imported data. 2.6 Database maintenance3 Data warehousing and data mining; 3.1 Data warehousing; 3.2 Data mining; 4 Database marketing, user-generated content and marketing research; 5 Data protection legislation; 5.1 The Data Protection Act 1998; 5.2 The eight data protection principles; 5.3 Sensitive data; 5.4 Enforcement; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 The market research industry; Introduction; Topic list; Syllabus reference; 1 Nature and structure of the market research industry; 1.1 Internal marketing research departments. 1.2 Specialist agencies1.3 Syndicated research agencies; 1.4 List brokers; 1.5 Profilers; 1.6 Full service agencies; 1.7 Professional bodies; 1.8 Marketing research departments vs marketing research agencies; 2 The market research process; 2.1 Stage 1: Identify and define the opportunity or threat; 2.2 Stage 2: Determine the objectives of the research; 2.3 Stage 3: Design the research and the methods to be used; 2.4 Stage 4: Collect the data; 2.5 Stage 5: Analyse the data; 2.6 Stage 6: Report on the findings; 3 Selecting a market research supplier; 3.1 Tenders and 'beauty parades' |
| ctrlnum | (OCoLC)826853867 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn826853867 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:08Z |
| institution | BVB |
| isbn | 9781445376165 1445376164 |
| language | English |
| oclc_num | 826853867 |
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| series | CIM. |
| series2 | CIM |
| spelling | Media, BPP Learning. CIM 3 Marketing Information and Research 2012 : Study Text. London : BPP Learning Media, 2012. 1 online resource (241 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier CIM Print version record. A core text book for the CIM Qualification. Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Certificate Syllabus; Unit characteristics -- Marketing Information and Research; Overarching learning outcomes; SECTION 1 -- The importance of marketing information (weighting 20%); SECTION 2 -- The role of databases in information management (weighting 20%); SECTION 3 -- The nature of marketing research (weighting 25%); SECTION 4 -- Research methodologies (weighting 20%); SECTION 5 -- Research tools (weighting 15%); 3 Assessment; 4 The Magic Formula. 5 A guide to the features of the Study Text6 Additional resources; 7 Your personal study plan; Content chapter coverage plan; Chapter 1 The role of information in marketing; Introduction; Topic list; Syllabus reference; 1 Marketing and information; 1.1 The marketing management process; 1.2 The need for marketing information; 1.3 The role of marketing information; 2 Information technology and marketing; 2.1 Growth in information sources; 2.2 Intranet / extranet; 2.3 IT-influenced data collection; 2.4 Validity & reliability of marketing information; 3 Marketing decision support systems. 4 What is marketing research?Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 Customer databases and CRM; Introduction; Topic list; Syllabus reference; 1 The customer database; 1.1 What is a customer database?; 1.2 Types of customer data; 1.3 Benefits of customer databases; 1.4 Database applications; 1.5 Customer relationship management and databases; 2 Setting up a database; 2.1 User requirements and evaluating software; 2.2 Key components; 2.3 Data cleansing; 2.4 Cleansing new data; 2.5 Cleansing imported data. 2.6 Database maintenance3 Data warehousing and data mining; 3.1 Data warehousing; 3.2 Data mining; 4 Database marketing, user-generated content and marketing research; 5 Data protection legislation; 5.1 The Data Protection Act 1998; 5.2 The eight data protection principles; 5.3 Sensitive data; 5.4 Enforcement; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 The market research industry; Introduction; Topic list; Syllabus reference; 1 Nature and structure of the market research industry; 1.1 Internal marketing research departments. 1.2 Specialist agencies1.3 Syndicated research agencies; 1.4 List brokers; 1.5 Profilers; 1.6 Full service agencies; 1.7 Professional bodies; 1.8 Marketing research departments vs marketing research agencies; 2 The market research process; 2.1 Stage 1: Identify and define the opportunity or threat; 2.2 Stage 2: Determine the objectives of the research; 2.3 Stage 3: Design the research and the methods to be used; 2.4 Stage 4: Collect the data; 2.5 Stage 5: Analyse the data; 2.6 Stage 6: Report on the findings; 3 Selecting a market research supplier; 3.1 Tenders and 'beauty parades' Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Motivation research (Marketing) http://id.loc.gov/authorities/subjects/sh85087568 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing Recherche. Marketing. Études de motivation (Marketing) marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing research fast Motivation research (Marketing) fast Print version: 9781445391434 CIM. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805642 Volltext |
| spellingShingle | Media, BPP Learning CIM 3 Marketing Information and Research 2012 : Study Text. CIM. Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Certificate Syllabus; Unit characteristics -- Marketing Information and Research; Overarching learning outcomes; SECTION 1 -- The importance of marketing information (weighting 20%); SECTION 2 -- The role of databases in information management (weighting 20%); SECTION 3 -- The nature of marketing research (weighting 25%); SECTION 4 -- Research methodologies (weighting 20%); SECTION 5 -- Research tools (weighting 15%); 3 Assessment; 4 The Magic Formula. 5 A guide to the features of the Study Text6 Additional resources; 7 Your personal study plan; Content chapter coverage plan; Chapter 1 The role of information in marketing; Introduction; Topic list; Syllabus reference; 1 Marketing and information; 1.1 The marketing management process; 1.2 The need for marketing information; 1.3 The role of marketing information; 2 Information technology and marketing; 2.1 Growth in information sources; 2.2 Intranet / extranet; 2.3 IT-influenced data collection; 2.4 Validity & reliability of marketing information; 3 Marketing decision support systems. 4 What is marketing research?Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 Customer databases and CRM; Introduction; Topic list; Syllabus reference; 1 The customer database; 1.1 What is a customer database?; 1.2 Types of customer data; 1.3 Benefits of customer databases; 1.4 Database applications; 1.5 Customer relationship management and databases; 2 Setting up a database; 2.1 User requirements and evaluating software; 2.2 Key components; 2.3 Data cleansing; 2.4 Cleansing new data; 2.5 Cleansing imported data. 2.6 Database maintenance3 Data warehousing and data mining; 3.1 Data warehousing; 3.2 Data mining; 4 Database marketing, user-generated content and marketing research; 5 Data protection legislation; 5.1 The Data Protection Act 1998; 5.2 The eight data protection principles; 5.3 Sensitive data; 5.4 Enforcement; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 The market research industry; Introduction; Topic list; Syllabus reference; 1 Nature and structure of the market research industry; 1.1 Internal marketing research departments. 1.2 Specialist agencies1.3 Syndicated research agencies; 1.4 List brokers; 1.5 Profilers; 1.6 Full service agencies; 1.7 Professional bodies; 1.8 Marketing research departments vs marketing research agencies; 2 The market research process; 2.1 Stage 1: Identify and define the opportunity or threat; 2.2 Stage 2: Determine the objectives of the research; 2.3 Stage 3: Design the research and the methods to be used; 2.4 Stage 4: Collect the data; 2.5 Stage 5: Analyse the data; 2.6 Stage 6: Report on the findings; 3 Selecting a market research supplier; 3.1 Tenders and 'beauty parades' Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Motivation research (Marketing) http://id.loc.gov/authorities/subjects/sh85087568 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing Recherche. Marketing. Études de motivation (Marketing) marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing research fast Motivation research (Marketing) fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081350 http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85087568 https://id.nlm.nih.gov/mesh/D040541 |
| title | CIM 3 Marketing Information and Research 2012 : Study Text. |
| title_auth | CIM 3 Marketing Information and Research 2012 : Study Text. |
| title_exact_search | CIM 3 Marketing Information and Research 2012 : Study Text. |
| title_full | CIM 3 Marketing Information and Research 2012 : Study Text. |
| title_fullStr | CIM 3 Marketing Information and Research 2012 : Study Text. |
| title_full_unstemmed | CIM 3 Marketing Information and Research 2012 : Study Text. |
| title_short | CIM 3 Marketing Information and Research 2012 : |
| title_sort | cim 3 marketing information and research 2012 study text |
| title_sub | Study Text. |
| topic | Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Motivation research (Marketing) http://id.loc.gov/authorities/subjects/sh85087568 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing Recherche. Marketing. Études de motivation (Marketing) marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing research fast Motivation research (Marketing) fast |
| topic_facet | Marketing research. Marketing. Motivation research (Marketing) Marketing Marketing Recherche. Études de motivation (Marketing) marketing. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing research |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805642 |
| work_keys_str_mv | AT mediabpplearning cim3marketinginformationandresearch2012studytext |