CIM 1 Marketing Essentials 2012 :: Study Text.
A core text book for the CIM Qualification.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
BPP Learning Media,
2012.
|
| Schriftenreihe: | CIM.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | A core text book for the CIM Qualification. |
| Beschreibung: | 1 online resource (217 pages). |
| ISBN: | 9781445376141 1445376148 |
Internformat
MARC
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|---|---|---|---|
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| 003 | OCoLC | ||
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| 008 | 130124s2012 enk o 000 0 eng d | ||
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| 020 | |a 9781445376141 |q (electronic bk.) | ||
| 020 | |a 1445376148 |q (electronic bk.) | ||
| 035 | |a (OCoLC)826853865 | ||
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| 300 | |a 1 online resource (217 pages). | ||
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| 490 | 1 | |a CIM | |
| 588 | 0 | |a Print version record. | |
| 520 | |a A core text book for the CIM Qualification. | ||
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Certificate Syllabus; Unit characteristics -- Marketing Essentials; Overarching learning outcomes; SECTION 1 -- The nature and scope of marketing (weighting 25%); SECTION 2 -- Planning within the marketing context (weighting 25%); SECTION 3 -- The marketing mix (weighting 50%); 3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan. | |
| 505 | 8 | |a Section 1: The nature and scope of marketing (weighting 25%)Chapter 1 What is marketing?; Introduction; Topic list; Syllabus references; 1 What is marketing?; 2 What is a marketer?; 3 The evolution of marketing orientation; 3.1 Production orientation; 3.2 Product orientation; 3.3 Sales orientation; 3.4 Market orientation; 3.5 Marketing orientation; 3.6 Societal marketing; 3.7 Debate; 4 The contribution of marketing; 5 Aspects of the market-oriented approach; 5.1 A process of managing exchange; 5.2 A driving philosophy of the business; 5.3 A managerial function. | |
| 505 | 8 | |a 5.4 A dynamic operation, requiring analysis, planning and action5.5 A catalyst for change; 6 Difficulties in developing a marketing orientation; 7 Segmentation, targeting and positioning; 7.1 Segmentation; 7.2 Targeting; 7.3 Positioning; 8 Summary; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 The nature and scope of marketing; Introduction; Topic list; Syllabus references; 1 Marketing's cross-functional role; 2 Internal marketing; 2.1 Aims of internal marketing; 2.2 Tools of internal marketing. | |
| 505 | 8 | |a 3 The impact of marketing on society, consumers and environment4 Relationship marketing versus transactional marketing; 5 Summary; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Section 2: Planning within the marketing context (weighting 25%); Chapter 3 Planning within the marketing context; Introduction; Topic list; Syllabus references; 1 Setting objectives; 1.1 Aims and objectives; 1.2 SMART objectives; 2 Internal and external influences on objectives; 2.1 Internal influences; 2.2 External influences; 3 Categories of objectives. | |
| 505 | 8 | |a 3.1 Corporate objectives3.2 Objectives other than profit maximisation; 3.3 Non-profit-making organisations; 4 Using the marketing plan; 5 Stages of the planning process; 6 The marketing audit; 7 Summary; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Section 3: The marketing mix (weighting 50%); Chapter 4 The marketing mix; Introduction; Topic list; Syllabus reference; 1 The marketing mix; 1.1 The 4Ps; 1.2 The 7Ps; 1.3 Physical vs service products; Chapter Round up; Further Reading; References; Quick Quiz; Quick Quiz Answers. | |
| 505 | 8 | |a Chapter 5 The marketing mix -- product. | |
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Sales promotion. |0 http://id.loc.gov/authorities/subjects/sh85116738 | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Ventes |x Promotion. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Sales promotion |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 9781445391410 |
| 830 | 0 | |a CIM. | |
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| contents | Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Certificate Syllabus; Unit characteristics -- Marketing Essentials; Overarching learning outcomes; SECTION 1 -- The nature and scope of marketing (weighting 25%); SECTION 2 -- Planning within the marketing context (weighting 25%); SECTION 3 -- The marketing mix (weighting 50%); 3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan. Section 1: The nature and scope of marketing (weighting 25%)Chapter 1 What is marketing?; Introduction; Topic list; Syllabus references; 1 What is marketing?; 2 What is a marketer?; 3 The evolution of marketing orientation; 3.1 Production orientation; 3.2 Product orientation; 3.3 Sales orientation; 3.4 Market orientation; 3.5 Marketing orientation; 3.6 Societal marketing; 3.7 Debate; 4 The contribution of marketing; 5 Aspects of the market-oriented approach; 5.1 A process of managing exchange; 5.2 A driving philosophy of the business; 5.3 A managerial function. 5.4 A dynamic operation, requiring analysis, planning and action5.5 A catalyst for change; 6 Difficulties in developing a marketing orientation; 7 Segmentation, targeting and positioning; 7.1 Segmentation; 7.2 Targeting; 7.3 Positioning; 8 Summary; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 The nature and scope of marketing; Introduction; Topic list; Syllabus references; 1 Marketing's cross-functional role; 2 Internal marketing; 2.1 Aims of internal marketing; 2.2 Tools of internal marketing. 3 The impact of marketing on society, consumers and environment4 Relationship marketing versus transactional marketing; 5 Summary; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Section 2: Planning within the marketing context (weighting 25%); Chapter 3 Planning within the marketing context; Introduction; Topic list; Syllabus references; 1 Setting objectives; 1.1 Aims and objectives; 1.2 SMART objectives; 2 Internal and external influences on objectives; 2.1 Internal influences; 2.2 External influences; 3 Categories of objectives. 3.1 Corporate objectives3.2 Objectives other than profit maximisation; 3.3 Non-profit-making organisations; 4 Using the marketing plan; 5 Stages of the planning process; 6 The marketing audit; 7 Summary; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Section 3: The marketing mix (weighting 50%); Chapter 4 The marketing mix; Introduction; Topic list; Syllabus reference; 1 The marketing mix; 1.1 The 4Ps; 1.2 The 7Ps; 1.3 Physical vs service products; Chapter Round up; Further Reading; References; Quick Quiz; Quick Quiz Answers. Chapter 5 The marketing mix -- product. |
| ctrlnum | (OCoLC)826853865 |
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| dewey-search | 658.8 658.8/3 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn826853865 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:08Z |
| institution | BVB |
| isbn | 9781445376141 1445376148 |
| language | English |
| oclc_num | 826853865 |
| open_access_boolean | |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (217 pages). |
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| publisher | BPP Learning Media, |
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| series2 | CIM |
| spelling | Media, BPP Learning. CIM 1 Marketing Essentials 2012 : Study Text. London : BPP Learning Media, 2012. 1 online resource (217 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier CIM Print version record. A core text book for the CIM Qualification. Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Certificate Syllabus; Unit characteristics -- Marketing Essentials; Overarching learning outcomes; SECTION 1 -- The nature and scope of marketing (weighting 25%); SECTION 2 -- Planning within the marketing context (weighting 25%); SECTION 3 -- The marketing mix (weighting 50%); 3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan. Section 1: The nature and scope of marketing (weighting 25%)Chapter 1 What is marketing?; Introduction; Topic list; Syllabus references; 1 What is marketing?; 2 What is a marketer?; 3 The evolution of marketing orientation; 3.1 Production orientation; 3.2 Product orientation; 3.3 Sales orientation; 3.4 Market orientation; 3.5 Marketing orientation; 3.6 Societal marketing; 3.7 Debate; 4 The contribution of marketing; 5 Aspects of the market-oriented approach; 5.1 A process of managing exchange; 5.2 A driving philosophy of the business; 5.3 A managerial function. 5.4 A dynamic operation, requiring analysis, planning and action5.5 A catalyst for change; 6 Difficulties in developing a marketing orientation; 7 Segmentation, targeting and positioning; 7.1 Segmentation; 7.2 Targeting; 7.3 Positioning; 8 Summary; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 The nature and scope of marketing; Introduction; Topic list; Syllabus references; 1 Marketing's cross-functional role; 2 Internal marketing; 2.1 Aims of internal marketing; 2.2 Tools of internal marketing. 3 The impact of marketing on society, consumers and environment4 Relationship marketing versus transactional marketing; 5 Summary; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Section 2: Planning within the marketing context (weighting 25%); Chapter 3 Planning within the marketing context; Introduction; Topic list; Syllabus references; 1 Setting objectives; 1.1 Aims and objectives; 1.2 SMART objectives; 2 Internal and external influences on objectives; 2.1 Internal influences; 2.2 External influences; 3 Categories of objectives. 3.1 Corporate objectives3.2 Objectives other than profit maximisation; 3.3 Non-profit-making organisations; 4 Using the marketing plan; 5 Stages of the planning process; 6 The marketing audit; 7 Summary; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Section 3: The marketing mix (weighting 50%); Chapter 4 The marketing mix; Introduction; Topic list; Syllabus reference; 1 The marketing mix; 1.1 The 4Ps; 1.2 The 7Ps; 1.3 Physical vs service products; Chapter Round up; Further Reading; References; Quick Quiz; Quick Quiz Answers. Chapter 5 The marketing mix -- product. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Sales promotion. http://id.loc.gov/authorities/subjects/sh85116738 Marketing Recherche. Marketing. Ventes Promotion. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing research fast Sales promotion fast Print version: 9781445391410 CIM. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805640 Volltext |
| spellingShingle | Media, BPP Learning CIM 1 Marketing Essentials 2012 : Study Text. CIM. Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Professional Certificate Syllabus; Unit characteristics -- Marketing Essentials; Overarching learning outcomes; SECTION 1 -- The nature and scope of marketing (weighting 25%); SECTION 2 -- Planning within the marketing context (weighting 25%); SECTION 3 -- The marketing mix (weighting 50%); 3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan. Section 1: The nature and scope of marketing (weighting 25%)Chapter 1 What is marketing?; Introduction; Topic list; Syllabus references; 1 What is marketing?; 2 What is a marketer?; 3 The evolution of marketing orientation; 3.1 Production orientation; 3.2 Product orientation; 3.3 Sales orientation; 3.4 Market orientation; 3.5 Marketing orientation; 3.6 Societal marketing; 3.7 Debate; 4 The contribution of marketing; 5 Aspects of the market-oriented approach; 5.1 A process of managing exchange; 5.2 A driving philosophy of the business; 5.3 A managerial function. 5.4 A dynamic operation, requiring analysis, planning and action5.5 A catalyst for change; 6 Difficulties in developing a marketing orientation; 7 Segmentation, targeting and positioning; 7.1 Segmentation; 7.2 Targeting; 7.3 Positioning; 8 Summary; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 2 The nature and scope of marketing; Introduction; Topic list; Syllabus references; 1 Marketing's cross-functional role; 2 Internal marketing; 2.1 Aims of internal marketing; 2.2 Tools of internal marketing. 3 The impact of marketing on society, consumers and environment4 Relationship marketing versus transactional marketing; 5 Summary; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Section 2: Planning within the marketing context (weighting 25%); Chapter 3 Planning within the marketing context; Introduction; Topic list; Syllabus references; 1 Setting objectives; 1.1 Aims and objectives; 1.2 SMART objectives; 2 Internal and external influences on objectives; 2.1 Internal influences; 2.2 External influences; 3 Categories of objectives. 3.1 Corporate objectives3.2 Objectives other than profit maximisation; 3.3 Non-profit-making organisations; 4 Using the marketing plan; 5 Stages of the planning process; 6 The marketing audit; 7 Summary; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Section 3: The marketing mix (weighting 50%); Chapter 4 The marketing mix; Introduction; Topic list; Syllabus reference; 1 The marketing mix; 1.1 The 4Ps; 1.2 The 7Ps; 1.3 Physical vs service products; Chapter Round up; Further Reading; References; Quick Quiz; Quick Quiz Answers. Chapter 5 The marketing mix -- product. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Sales promotion. http://id.loc.gov/authorities/subjects/sh85116738 Marketing Recherche. Marketing. Ventes Promotion. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing research fast Sales promotion fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081350 http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85116738 |
| title | CIM 1 Marketing Essentials 2012 : Study Text. |
| title_auth | CIM 1 Marketing Essentials 2012 : Study Text. |
| title_exact_search | CIM 1 Marketing Essentials 2012 : Study Text. |
| title_full | CIM 1 Marketing Essentials 2012 : Study Text. |
| title_fullStr | CIM 1 Marketing Essentials 2012 : Study Text. |
| title_full_unstemmed | CIM 1 Marketing Essentials 2012 : Study Text. |
| title_short | CIM 1 Marketing Essentials 2012 : |
| title_sort | cim 1 marketing essentials 2012 study text |
| title_sub | Study Text. |
| topic | Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Sales promotion. http://id.loc.gov/authorities/subjects/sh85116738 Marketing Recherche. Marketing. Ventes Promotion. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing research fast Sales promotion fast |
| topic_facet | Marketing research. Marketing. Sales promotion. Marketing Recherche. Ventes Promotion. marketing. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing Marketing research Sales promotion |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805640 |
| work_keys_str_mv | AT mediabpplearning cim1marketingessentials2012studytext |