CIM Introductory Certificate in Marketing -Covers 2 Units 2012 :: Study Text.
A core text book for the CIM Qualification.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
BPP Learning Media,
2012.
|
| Schriftenreihe: | CIM.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | A core text book for the CIM Qualification. |
| Beschreibung: | 1 online resource (241 pages). |
| ISBN: | 9781445361352 1445361353 |
Internformat
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-ocn826853864 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 130124s2012 enk o 000 0 eng d | ||
| 040 | |a MHW |b eng |e pn |c MHW |d EBLCP |d MEAUC |d DEBSZ |d N$T |d OCLCQ |d OCLCF |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 9781445361352 |q (electronic bk.) | ||
| 020 | |a 1445361353 |q (electronic bk.) | ||
| 035 | |a (OCoLC)826853864 | ||
| 050 | 4 | |a HF5415.4 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 7 | |a 658.8/3 |a 658.8007 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Media, BPP Learning. | |
| 245 | 1 | 0 | |a CIM Introductory Certificate in Marketing -Covers 2 Units 2012 : |b Study Text. |
| 260 | |a London : |b BPP Learning Media, |c 2012. | ||
| 300 | |a 1 online resource (241 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a CIM | |
| 588 | 0 | |a Print version record. | |
| 520 | |a A core text book for the CIM Qualification. | ||
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Introductory Certificate Syllabus; Unit characteristics -- Unit 1 What is Marketing?; Overarching learning outcomes; SECTION 1 -- Understanding the role and function of marketing (weighting 15%); SECTION 2 -- Understanding the marketing environment (weighting 30%); SECTION 3 -- The marketing mix -- 7 Ps (weighting 40%); SECTION 4 -- How marketing is applied in different organisational contexts (weighting 15%). | |
| 505 | 8 | |a Unit characteristics -- Unit 2 Understanding Customer RelationshipsOverarching learning outcomes; SECTION 1 -- Understanding customers (weighting 20%); SECTION 2 -- Building and maintaining effective internal and external customer relationships (weighting 30%); SECTION 3 -- Communicating with internal and external customers (weighting 30%); SECTION 4 -- Providing customer service for internal and external customers (weighting 20%); 3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan; Content chapter coverage plan. | |
| 505 | 8 | |a Section 1: Unit 1: What is Marketing?Chapter 1 The role and function of marketing; Introduction; Topic list; Syllabus reference; 1 What is marketing?; 1.1 Definitions of marketing; 1.2 Marketing and the exchange process; 2 Marketing and customer satisfaction; 2.1 The role of marketing; 2.2 Customer satisfaction as a business objective; 2.3 Marketing product orientation; 2.4 Customer retention through effective marketing; 3 Marketing as a cross-functional activity; 4 Internal and external marketing; 4.1 Internal and external customers; 4.2 Internal marketing. | |
| 505 | 8 | |a 4.3 Supporting supply chain activitiesChapter Round up; Further Reading; References; Quick Quiz; Chapter 2 The marketing environment; Introduction; Topic list; Syllabus reference; 1 The importance of the marketing environment; 1.1 The marketing environment; 1.2 The internal environment; 2 The PESTEL model; 2.1 The PESTEL model -- overview; 2.2 Political factors; 2.3 Economic factors; 2.4 Social / cultural factors; 2.5 Technological factors; 2.6 Environmental factors; 2.7 Legal factors; 3 The micro-environment; 3.1 Customers; 3.2 Stakeholders; 3.3 Competitors; 3.4 Suppliers; 3.5 Distributors. | |
| 505 | 8 | |a 3.6 Employees4 Monitoring the marketing environment; 4.1 Market scanning; 4.2 Collection of secondary data; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 The marketing mix; Introduction; Topic list; Syllabus reference; 1 The importance of the marketing mix; 1.1 Overview; 1.2 Re-mixing the mix; 2 Product; 2.1 What is a Product?; 2.2 Features and benefits; 2.3 Core, augmented and potential product; 2.4 New product development; 3 Price; 3.1 What is Price?; 3.2 Influences on pricing decisions; 3.3 Pricing strategies. | |
| 650 | 0 | |a Marketing |x Study and teaching. | |
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
| 650 | 6 | |a Marketing |x Étude et enseignement. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Marketing |x Study and teaching |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 9781445391564 |
| 830 | 0 | |a CIM. | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805639 |3 Volltext |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1109412 | ||
| 938 | |a EBSCOhost |b EBSC |n 805639 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn826853864 |
|---|---|
| _version_ | 1816796907345805312 |
| adam_text | |
| any_adam_object | |
| author | Media, BPP Learning |
| author_facet | Media, BPP Learning |
| author_role | |
| author_sort | Media, BPP Learning |
| author_variant | b l m bl blm |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.4 |
| callnumber-search | HF5415.4 |
| callnumber-sort | HF 45415.4 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Introductory Certificate Syllabus; Unit characteristics -- Unit 1 What is Marketing?; Overarching learning outcomes; SECTION 1 -- Understanding the role and function of marketing (weighting 15%); SECTION 2 -- Understanding the marketing environment (weighting 30%); SECTION 3 -- The marketing mix -- 7 Ps (weighting 40%); SECTION 4 -- How marketing is applied in different organisational contexts (weighting 15%). Unit characteristics -- Unit 2 Understanding Customer RelationshipsOverarching learning outcomes; SECTION 1 -- Understanding customers (weighting 20%); SECTION 2 -- Building and maintaining effective internal and external customer relationships (weighting 30%); SECTION 3 -- Communicating with internal and external customers (weighting 30%); SECTION 4 -- Providing customer service for internal and external customers (weighting 20%); 3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan; Content chapter coverage plan. Section 1: Unit 1: What is Marketing?Chapter 1 The role and function of marketing; Introduction; Topic list; Syllabus reference; 1 What is marketing?; 1.1 Definitions of marketing; 1.2 Marketing and the exchange process; 2 Marketing and customer satisfaction; 2.1 The role of marketing; 2.2 Customer satisfaction as a business objective; 2.3 Marketing product orientation; 2.4 Customer retention through effective marketing; 3 Marketing as a cross-functional activity; 4 Internal and external marketing; 4.1 Internal and external customers; 4.2 Internal marketing. 4.3 Supporting supply chain activitiesChapter Round up; Further Reading; References; Quick Quiz; Chapter 2 The marketing environment; Introduction; Topic list; Syllabus reference; 1 The importance of the marketing environment; 1.1 The marketing environment; 1.2 The internal environment; 2 The PESTEL model; 2.1 The PESTEL model -- overview; 2.2 Political factors; 2.3 Economic factors; 2.4 Social / cultural factors; 2.5 Technological factors; 2.6 Environmental factors; 2.7 Legal factors; 3 The micro-environment; 3.1 Customers; 3.2 Stakeholders; 3.3 Competitors; 3.4 Suppliers; 3.5 Distributors. 3.6 Employees4 Monitoring the marketing environment; 4.1 Market scanning; 4.2 Collection of secondary data; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 The marketing mix; Introduction; Topic list; Syllabus reference; 1 The importance of the marketing mix; 1.1 Overview; 1.2 Re-mixing the mix; 2 Product; 2.1 What is a Product?; 2.2 Features and benefits; 2.3 Core, augmented and potential product; 2.4 New product development; 3 Price; 3.1 What is Price?; 3.2 Influences on pricing decisions; 3.3 Pricing strategies. |
| ctrlnum | (OCoLC)826853864 |
| dewey-full | 658.8/3 658.8007 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 658.8007 |
| dewey-search | 658.8/3 658.8007 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05215cam a2200661Mi 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn826853864</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr |n|---|||||</controlfield><controlfield tag="008">130124s2012 enk o 000 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MHW</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">MHW</subfield><subfield code="d">EBLCP</subfield><subfield code="d">MEAUC</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">N$T</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781445361352</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1445361353</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)826853864</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.4</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">082000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">041000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">042000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">085000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/3</subfield><subfield code="a">658.8007</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Media, BPP Learning.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">CIM Introductory Certificate in Marketing -Covers 2 Units 2012 :</subfield><subfield code="b">Study Text.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">London :</subfield><subfield code="b">BPP Learning Media,</subfield><subfield code="c">2012.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (241 pages).</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">CIM</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">A core text book for the CIM Qualification.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Introductory Certificate Syllabus; Unit characteristics -- Unit 1 What is Marketing?; Overarching learning outcomes; SECTION 1 -- Understanding the role and function of marketing (weighting 15%); SECTION 2 -- Understanding the marketing environment (weighting 30%); SECTION 3 -- The marketing mix -- 7 Ps (weighting 40%); SECTION 4 -- How marketing is applied in different organisational contexts (weighting 15%).</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Unit characteristics -- Unit 2 Understanding Customer RelationshipsOverarching learning outcomes; SECTION 1 -- Understanding customers (weighting 20%); SECTION 2 -- Building and maintaining effective internal and external customer relationships (weighting 30%); SECTION 3 -- Communicating with internal and external customers (weighting 30%); SECTION 4 -- Providing customer service for internal and external customers (weighting 20%); 3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan; Content chapter coverage plan.</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Section 1: Unit 1: What is Marketing?Chapter 1 The role and function of marketing; Introduction; Topic list; Syllabus reference; 1 What is marketing?; 1.1 Definitions of marketing; 1.2 Marketing and the exchange process; 2 Marketing and customer satisfaction; 2.1 The role of marketing; 2.2 Customer satisfaction as a business objective; 2.3 Marketing product orientation; 2.4 Customer retention through effective marketing; 3 Marketing as a cross-functional activity; 4 Internal and external marketing; 4.1 Internal and external customers; 4.2 Internal marketing.</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">4.3 Supporting supply chain activitiesChapter Round up; Further Reading; References; Quick Quiz; Chapter 2 The marketing environment; Introduction; Topic list; Syllabus reference; 1 The importance of the marketing environment; 1.1 The marketing environment; 1.2 The internal environment; 2 The PESTEL model; 2.1 The PESTEL model -- overview; 2.2 Political factors; 2.3 Economic factors; 2.4 Social / cultural factors; 2.5 Technological factors; 2.6 Environmental factors; 2.7 Legal factors; 3 The micro-environment; 3.1 Customers; 3.2 Stakeholders; 3.3 Competitors; 3.4 Suppliers; 3.5 Distributors.</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">3.6 Employees4 Monitoring the marketing environment; 4.1 Market scanning; 4.2 Collection of secondary data; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 The marketing mix; Introduction; Topic list; Syllabus reference; 1 The importance of the marketing mix; 1.1 Overview; 1.2 Re-mixing the mix; 2 Product; 2.1 What is a Product?; 2.2 Features and benefits; 2.3 Core, augmented and potential product; 2.4 New product development; 3 Price; 3.1 What is Price?; 3.2 Influences on pricing decisions; 3.3 Pricing strategies.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing</subfield><subfield code="x">Study and teaching.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing research.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85081350</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85081333</subfield></datafield><datafield tag="650" ind1=" " ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">https://id.nlm.nih.gov/mesh/D040541</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing</subfield><subfield code="x">Étude et enseignement.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing</subfield><subfield code="x">Recherche.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">marketing.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Industrial Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management Science.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Organizational Behavior.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing research</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="x">Study and teaching</subfield><subfield code="2">fast</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="z">9781445391564</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">CIM.</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805639</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest Ebook Central</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL1109412</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">805639</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBU-ocn826853864 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:08Z |
| institution | BVB |
| isbn | 9781445361352 1445361353 |
| language | English |
| oclc_num | 826853864 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (241 pages). |
| psigel | ZDB-4-EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | BPP Learning Media, |
| record_format | marc |
| series | CIM. |
| series2 | CIM |
| spelling | Media, BPP Learning. CIM Introductory Certificate in Marketing -Covers 2 Units 2012 : Study Text. London : BPP Learning Media, 2012. 1 online resource (241 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier CIM Print version record. A core text book for the CIM Qualification. Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Introductory Certificate Syllabus; Unit characteristics -- Unit 1 What is Marketing?; Overarching learning outcomes; SECTION 1 -- Understanding the role and function of marketing (weighting 15%); SECTION 2 -- Understanding the marketing environment (weighting 30%); SECTION 3 -- The marketing mix -- 7 Ps (weighting 40%); SECTION 4 -- How marketing is applied in different organisational contexts (weighting 15%). Unit characteristics -- Unit 2 Understanding Customer RelationshipsOverarching learning outcomes; SECTION 1 -- Understanding customers (weighting 20%); SECTION 2 -- Building and maintaining effective internal and external customer relationships (weighting 30%); SECTION 3 -- Communicating with internal and external customers (weighting 30%); SECTION 4 -- Providing customer service for internal and external customers (weighting 20%); 3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan; Content chapter coverage plan. Section 1: Unit 1: What is Marketing?Chapter 1 The role and function of marketing; Introduction; Topic list; Syllabus reference; 1 What is marketing?; 1.1 Definitions of marketing; 1.2 Marketing and the exchange process; 2 Marketing and customer satisfaction; 2.1 The role of marketing; 2.2 Customer satisfaction as a business objective; 2.3 Marketing product orientation; 2.4 Customer retention through effective marketing; 3 Marketing as a cross-functional activity; 4 Internal and external marketing; 4.1 Internal and external customers; 4.2 Internal marketing. 4.3 Supporting supply chain activitiesChapter Round up; Further Reading; References; Quick Quiz; Chapter 2 The marketing environment; Introduction; Topic list; Syllabus reference; 1 The importance of the marketing environment; 1.1 The marketing environment; 1.2 The internal environment; 2 The PESTEL model; 2.1 The PESTEL model -- overview; 2.2 Political factors; 2.3 Economic factors; 2.4 Social / cultural factors; 2.5 Technological factors; 2.6 Environmental factors; 2.7 Legal factors; 3 The micro-environment; 3.1 Customers; 3.2 Stakeholders; 3.3 Competitors; 3.4 Suppliers; 3.5 Distributors. 3.6 Employees4 Monitoring the marketing environment; 4.1 Market scanning; 4.2 Collection of secondary data; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 The marketing mix; Introduction; Topic list; Syllabus reference; 1 The importance of the marketing mix; 1.1 Overview; 1.2 Re-mixing the mix; 2 Product; 2.1 What is a Product?; 2.2 Features and benefits; 2.3 Core, augmented and potential product; 2.4 New product development; 3 Price; 3.1 What is Price?; 3.2 Influences on pricing decisions; 3.3 Pricing strategies. Marketing Study and teaching. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing Étude et enseignement. Marketing Recherche. Marketing. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing research fast Marketing Study and teaching fast Print version: 9781445391564 CIM. FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805639 Volltext |
| spellingShingle | Media, BPP Learning CIM Introductory Certificate in Marketing -Covers 2 Units 2012 : Study Text. CIM. Book Cover; Title; Copyright; Contents; Introduction; 1 Studying for The Chartered Institute of Marketing (CIM) qualifications; 2 The Introductory Certificate Syllabus; Unit characteristics -- Unit 1 What is Marketing?; Overarching learning outcomes; SECTION 1 -- Understanding the role and function of marketing (weighting 15%); SECTION 2 -- Understanding the marketing environment (weighting 30%); SECTION 3 -- The marketing mix -- 7 Ps (weighting 40%); SECTION 4 -- How marketing is applied in different organisational contexts (weighting 15%). Unit characteristics -- Unit 2 Understanding Customer RelationshipsOverarching learning outcomes; SECTION 1 -- Understanding customers (weighting 20%); SECTION 2 -- Building and maintaining effective internal and external customer relationships (weighting 30%); SECTION 3 -- Communicating with internal and external customers (weighting 30%); SECTION 4 -- Providing customer service for internal and external customers (weighting 20%); 3 Assessment; 4 The Magic Formula; 5 A guide to the features of the Study Text; 6 Additional resources; 7 Your personal study plan; Content chapter coverage plan. Section 1: Unit 1: What is Marketing?Chapter 1 The role and function of marketing; Introduction; Topic list; Syllabus reference; 1 What is marketing?; 1.1 Definitions of marketing; 1.2 Marketing and the exchange process; 2 Marketing and customer satisfaction; 2.1 The role of marketing; 2.2 Customer satisfaction as a business objective; 2.3 Marketing product orientation; 2.4 Customer retention through effective marketing; 3 Marketing as a cross-functional activity; 4 Internal and external marketing; 4.1 Internal and external customers; 4.2 Internal marketing. 4.3 Supporting supply chain activitiesChapter Round up; Further Reading; References; Quick Quiz; Chapter 2 The marketing environment; Introduction; Topic list; Syllabus reference; 1 The importance of the marketing environment; 1.1 The marketing environment; 1.2 The internal environment; 2 The PESTEL model; 2.1 The PESTEL model -- overview; 2.2 Political factors; 2.3 Economic factors; 2.4 Social / cultural factors; 2.5 Technological factors; 2.6 Environmental factors; 2.7 Legal factors; 3 The micro-environment; 3.1 Customers; 3.2 Stakeholders; 3.3 Competitors; 3.4 Suppliers; 3.5 Distributors. 3.6 Employees4 Monitoring the marketing environment; 4.1 Market scanning; 4.2 Collection of secondary data; Chapter Round up; Further Reading; References; Quick Quiz; Activity Debriefs; Quick Quiz Answers; Chapter 3 The marketing mix; Introduction; Topic list; Syllabus reference; 1 The importance of the marketing mix; 1.1 Overview; 1.2 Re-mixing the mix; 2 Product; 2.1 What is a Product?; 2.2 Features and benefits; 2.3 Core, augmented and potential product; 2.4 New product development; 3 Price; 3.1 What is Price?; 3.2 Influences on pricing decisions; 3.3 Pricing strategies. Marketing Study and teaching. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing Étude et enseignement. Marketing Recherche. Marketing. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing research fast Marketing Study and teaching fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081350 http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541 |
| title | CIM Introductory Certificate in Marketing -Covers 2 Units 2012 : Study Text. |
| title_auth | CIM Introductory Certificate in Marketing -Covers 2 Units 2012 : Study Text. |
| title_exact_search | CIM Introductory Certificate in Marketing -Covers 2 Units 2012 : Study Text. |
| title_full | CIM Introductory Certificate in Marketing -Covers 2 Units 2012 : Study Text. |
| title_fullStr | CIM Introductory Certificate in Marketing -Covers 2 Units 2012 : Study Text. |
| title_full_unstemmed | CIM Introductory Certificate in Marketing -Covers 2 Units 2012 : Study Text. |
| title_short | CIM Introductory Certificate in Marketing -Covers 2 Units 2012 : |
| title_sort | cim introductory certificate in marketing covers 2 units 2012 study text |
| title_sub | Study Text. |
| topic | Marketing Study and teaching. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing Étude et enseignement. Marketing Recherche. Marketing. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing research fast Marketing Study and teaching fast |
| topic_facet | Marketing Study and teaching. Marketing research. Marketing. Marketing Marketing Étude et enseignement. Marketing Recherche. marketing. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing research Marketing Study and teaching |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=805639 |
| work_keys_str_mv | AT mediabpplearning cimintroductorycertificateinmarketingcovers2units2012studytext |