"Show us what you've got!" :: building and managing strong brands in Ireland's service SMEs /
Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Otherin this service sector, owner/managers are persistently building...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle upon Tyne :
Cambridge Scholars,
2010.
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Otherin this service sector, owner/managers are persistently building their brand and bringing positive branding experiences. This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. This is an area of stu ... |
| Beschreibung: | 1 online resource (ix, 190 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 175-185). |
| ISBN: | 9781443818025 144381802X |
Internformat
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| 245 | 1 | 0 | |a "Show us what you've got!" : |b building and managing strong brands in Ireland's service SMEs / |c by Gillian Horan ; editors, Siobhán Tiernan and Michele O'Dwyer. |
| 260 | |a Newcastle upon Tyne : |b Cambridge Scholars, |c 2010. | ||
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| 504 | |a Includes bibliographical references (pages 175-185). | ||
| 520 | |a Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Otherin this service sector, owner/managers are persistently building their brand and bringing positive branding experiences. This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. This is an area of stu ... | ||
| 650 | 0 | |a Small business |z Ireland |x Management. | |
| 650 | 0 | |a Branding (Marketing) |z Ireland. | |
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| 700 | 1 | |a O'Dwyer, Michele. | |
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| adam_text | |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Horan, Gillian. "Show us what you've got!" : building and managing strong brands in Ireland's service SMEs / by Gillian Horan ; editors, Siobhán Tiernan and Michele O'Dwyer. Newcastle upon Tyne : Cambridge Scholars, 2010. 1 online resource (ix, 190 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 175-185). Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Otherin this service sector, owner/managers are persistently building their brand and bringing positive branding experiences. This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. This is an area of stu ... Small business Ireland Management. Branding (Marketing) Ireland. Petites et moyennes entreprises Irlande Gestion. Stratégie de marque Irlande. Business strategy. bicssc Entrepreneurship. bicssc Management & management techniques. bicssc BUSINESS & ECONOMICS Small Business. bisacsh Branding (Marketing) fast Small business Management fast Ireland fast https://id.oclc.org/worldcat/entity/E39PBJqvXDFC7pX6tHkq6DX68C Tiernan, Siobhán. O'Dwyer, Michele. has work: "Show us what you've got" (Text) https://id.oclc.org/worldcat/entity/E39PD3pkWhc67rBdkfqx6B7x7w https://id.oclc.org/worldcat/ontology/hasWork Print version: Horan, Gillian. "Show us what you've got!". Newcastle upon Tyne : Cambridge Scholars, 2010 (DLC) 2010671748 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=524450 Volltext |
| spellingShingle | Horan, Gillian "Show us what you've got!" : building and managing strong brands in Ireland's service SMEs / Small business Ireland Management. Branding (Marketing) Ireland. Petites et moyennes entreprises Irlande Gestion. Stratégie de marque Irlande. Business strategy. bicssc Entrepreneurship. bicssc Management & management techniques. bicssc BUSINESS & ECONOMICS Small Business. bisacsh Branding (Marketing) fast Small business Management fast |
| title | "Show us what you've got!" : building and managing strong brands in Ireland's service SMEs / |
| title_auth | "Show us what you've got!" : building and managing strong brands in Ireland's service SMEs / |
| title_exact_search | "Show us what you've got!" : building and managing strong brands in Ireland's service SMEs / |
| title_full | "Show us what you've got!" : building and managing strong brands in Ireland's service SMEs / by Gillian Horan ; editors, Siobhán Tiernan and Michele O'Dwyer. |
| title_fullStr | "Show us what you've got!" : building and managing strong brands in Ireland's service SMEs / by Gillian Horan ; editors, Siobhán Tiernan and Michele O'Dwyer. |
| title_full_unstemmed | "Show us what you've got!" : building and managing strong brands in Ireland's service SMEs / by Gillian Horan ; editors, Siobhán Tiernan and Michele O'Dwyer. |
| title_short | "Show us what you've got!" : |
| title_sort | show us what you ve got building and managing strong brands in ireland s service smes |
| title_sub | building and managing strong brands in Ireland's service SMEs / |
| topic | Small business Ireland Management. Branding (Marketing) Ireland. Petites et moyennes entreprises Irlande Gestion. Stratégie de marque Irlande. Business strategy. bicssc Entrepreneurship. bicssc Management & management techniques. bicssc BUSINESS & ECONOMICS Small Business. bisacsh Branding (Marketing) fast Small business Management fast |
| topic_facet | Small business Ireland Management. Branding (Marketing) Ireland. Petites et moyennes entreprises Irlande Gestion. Stratégie de marque Irlande. Business strategy. Entrepreneurship. Management & management techniques. BUSINESS & ECONOMICS Small Business. Branding (Marketing) Small business Management Ireland |
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