Marketing the SME :: Innovation and Approach.
Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle upon Tyne :
Cambridge Scholars Pub.,
2009.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland's economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME's were major providers for new jobs and this research ... |
| Beschreibung: | 1 online resource (274 pages) |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references (pages 232-254). |
| ISBN: | 9781443807906 1443807907 |
Internformat
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-ocn823721086 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 130109s2009 xx ob 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d YDXCP |d N$T |d OCLCA |d DEBSZ |d OCLCQ |d OCLCF |d OCLCE |d E7B |d IDEBK |d OCLCQ |d AGLDB |d OCLCQ |d OCLCA |d OCLCQ |d AU@ |d OCLCQ |d STF |d OCLCQ |d UKAHL |d ELBRO |d OCLCO |d OCLCQ |d OCLCO |d OCLCL |d DXU | ||
| 019 | |a 761918766 |a 974378783 |a 987648039 |a 1058788552 |a 1097133604 |a 1194899649 |a 1199301232 | ||
| 020 | |a 9781443807906 |q (electronic bk.) | ||
| 020 | |a 1443807907 |q (electronic bk.) | ||
| 020 | |z 9781443805759 | ||
| 020 | |z 1443805750 | ||
| 035 | |a (OCoLC)823721086 |z (OCoLC)761918766 |z (OCoLC)974378783 |z (OCoLC)987648039 |z (OCoLC)1058788552 |z (OCoLC)1097133604 |z (OCoLC)1194899649 |z (OCoLC)1199301232 | ||
| 042 | |a dlr | ||
| 043 | |a e-ie--- | ||
| 050 | 4 | |a HD2346.I7 O39 2009 | |
| 072 | 7 | |a BUS |x 078000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043000 |2 bisacsh | |
| 082 | 7 | |a 338.64209417 |a 658.8 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a O'Dwyer, Michele. | |
| 245 | 1 | 0 | |a Marketing the SME : |b Innovation and Approach. |
| 260 | |a Newcastle upon Tyne : |b Cambridge Scholars Pub., |c 2009. | ||
| 300 | |a 1 online resource (274 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland's economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME's were major providers for new jobs and this research ... | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references (pages 232-254). | ||
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [S.l.] : |c HathiTrust Digital Library, |d 2011. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2011 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 505 | 0 | |a TABLE OF CONTENTS; LIST OF FIGURES; LIST OF TABLES; ACKNOWLEDGEMENTS; GLOSSARY OF TERMS; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; CHAPTER EIGHT; REFERENCES | |
| 650 | 0 | |a Small business |z Ireland. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Small business |2 fast | |
| 651 | 7 | |a Ireland |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJqvXDFC7pX6tHkq6DX68C | |
| 700 | 1 | |a Gilmore, Audrey. | |
| 700 | 1 | |a Carson, David. | |
| 776 | 0 | 8 | |i Print version: |a O'Dwyer, Michele. |t Marketing the SME : Innovation and Approach. |d Newcastle upon Tyne : Cambridge Scholars Publishing, ©2009 |z 9781443805759 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=523912 |3 Volltext |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1106981 | ||
| 938 | |a ebrary |b EBRY |n ebr10644579 | ||
| 938 | |a EBSCOhost |b EBSC |n 523912 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis25646312 | ||
| 938 | |a YBP Library Services |b YANK |n 9969293 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24925024 | ||
| 938 | |a eLibro |b ELBO |n ELB137667 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn823721086 |
|---|---|
| _version_ | 1816796906837245953 |
| adam_text | |
| any_adam_object | |
| author | O'Dwyer, Michele |
| author2 | Gilmore, Audrey Carson, David |
| author2_role | |
| author2_variant | a g ag d c dc |
| author_facet | O'Dwyer, Michele Gilmore, Audrey Carson, David |
| author_role | |
| author_sort | O'Dwyer, Michele |
| author_variant | m o mo |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD2346 |
| callnumber-raw | HD2346.I7 O39 2009 |
| callnumber-search | HD2346.I7 O39 2009 |
| callnumber-sort | HD 42346 I7 O39 42009 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBU |
| contents | TABLE OF CONTENTS; LIST OF FIGURES; LIST OF TABLES; ACKNOWLEDGEMENTS; GLOSSARY OF TERMS; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; CHAPTER EIGHT; REFERENCES |
| ctrlnum | (OCoLC)823721086 |
| dewey-full | 338.64209417 658.8 |
| dewey-hundreds | 300 - Social sciences 600 - Technology (Applied sciences) |
| dewey-ones | 338 - Production 658 - General management |
| dewey-raw | 338.64209417 658.8 |
| dewey-search | 338.64209417 658.8 |
| dewey-sort | 3338.64209417 |
| dewey-tens | 330 - Economics 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03774cam a2200649Mi 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn823721086</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr |n|||||||||</controlfield><controlfield tag="008">130109s2009 xx ob 000 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">EBLCP</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">EBLCP</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">YDXCP</subfield><subfield code="d">N$T</subfield><subfield code="d">OCLCA</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCE</subfield><subfield code="d">E7B</subfield><subfield code="d">IDEBK</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AGLDB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCA</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">AU@</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">STF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">UKAHL</subfield><subfield code="d">ELBRO</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">DXU</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">761918766</subfield><subfield code="a">974378783</subfield><subfield code="a">987648039</subfield><subfield code="a">1058788552</subfield><subfield code="a">1097133604</subfield><subfield code="a">1194899649</subfield><subfield code="a">1199301232</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781443807906</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1443807907</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781443805759</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1443805750</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)823721086</subfield><subfield code="z">(OCoLC)761918766</subfield><subfield code="z">(OCoLC)974378783</subfield><subfield code="z">(OCoLC)987648039</subfield><subfield code="z">(OCoLC)1058788552</subfield><subfield code="z">(OCoLC)1097133604</subfield><subfield code="z">(OCoLC)1194899649</subfield><subfield code="z">(OCoLC)1199301232</subfield></datafield><datafield tag="042" ind1=" " ind2=" "><subfield code="a">dlr</subfield></datafield><datafield tag="043" ind1=" " ind2=" "><subfield code="a">e-ie---</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HD2346.I7 O39 2009</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">078000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">043000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">338.64209417</subfield><subfield code="a">658.8</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">O'Dwyer, Michele.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing the SME :</subfield><subfield code="b">Innovation and Approach.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Newcastle upon Tyne :</subfield><subfield code="b">Cambridge Scholars Pub.,</subfield><subfield code="c">2009.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (274 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland's economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME's were major providers for new jobs and this research ...</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 232-254).</subfield></datafield><datafield tag="506" ind1=" " ind2=" "><subfield code="3">Use copy</subfield><subfield code="f">Restrictions unspecified</subfield><subfield code="2">star</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction.</subfield><subfield code="b">[S.l.] :</subfield><subfield code="c">HathiTrust Digital Library,</subfield><subfield code="d">2011.</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.</subfield><subfield code="u">http://purl.oclc.org/DLF/benchrepro0212</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="583" ind1="1" ind2=" "><subfield code="a">digitized</subfield><subfield code="c">2011</subfield><subfield code="h">HathiTrust Digital Library</subfield><subfield code="l">committed to preserve</subfield><subfield code="2">pda</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">TABLE OF CONTENTS; LIST OF FIGURES; LIST OF TABLES; ACKNOWLEDGEMENTS; GLOSSARY OF TERMS; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; CHAPTER EIGHT; REFERENCES</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Small business</subfield><subfield code="z">Ireland.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Distribution.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Marketing</subfield><subfield code="x">General.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Small business</subfield><subfield code="2">fast</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Ireland</subfield><subfield code="2">fast</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PBJqvXDFC7pX6tHkq6DX68C</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gilmore, Audrey.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Carson, David.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">O'Dwyer, Michele.</subfield><subfield code="t">Marketing the SME : Innovation and Approach.</subfield><subfield code="d">Newcastle upon Tyne : Cambridge Scholars Publishing, ©2009</subfield><subfield code="z">9781443805759</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=523912</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest Ebook Central</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL1106981</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10644579</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">523912</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield><subfield code="b">IDEB</subfield><subfield code="n">cis25646312</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">9969293</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH24925024</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">eLibro</subfield><subfield code="b">ELBO</subfield><subfield code="n">ELB137667</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| geographic | Ireland fast https://id.oclc.org/worldcat/entity/E39PBJqvXDFC7pX6tHkq6DX68C |
| geographic_facet | Ireland |
| id | ZDB-4-EBU-ocn823721086 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:08Z |
| institution | BVB |
| isbn | 9781443807906 1443807907 |
| language | English |
| oclc_num | 823721086 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (274 pages) |
| psigel | ZDB-4-EBU |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Cambridge Scholars Pub., |
| record_format | marc |
| spelling | O'Dwyer, Michele. Marketing the SME : Innovation and Approach. Newcastle upon Tyne : Cambridge Scholars Pub., 2009. 1 online resource (274 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland's economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME's were major providers for new jobs and this research ... Print version record. Includes bibliographical references (pages 232-254). Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL TABLE OF CONTENTS; LIST OF FIGURES; LIST OF TABLES; ACKNOWLEDGEMENTS; GLOSSARY OF TERMS; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; CHAPTER EIGHT; REFERENCES Small business Ireland. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Small business fast Ireland fast https://id.oclc.org/worldcat/entity/E39PBJqvXDFC7pX6tHkq6DX68C Gilmore, Audrey. Carson, David. Print version: O'Dwyer, Michele. Marketing the SME : Innovation and Approach. Newcastle upon Tyne : Cambridge Scholars Publishing, ©2009 9781443805759 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=523912 Volltext |
| spellingShingle | O'Dwyer, Michele Marketing the SME : Innovation and Approach. TABLE OF CONTENTS; LIST OF FIGURES; LIST OF TABLES; ACKNOWLEDGEMENTS; GLOSSARY OF TERMS; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; CHAPTER EIGHT; REFERENCES Small business Ireland. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Small business fast |
| title | Marketing the SME : Innovation and Approach. |
| title_auth | Marketing the SME : Innovation and Approach. |
| title_exact_search | Marketing the SME : Innovation and Approach. |
| title_full | Marketing the SME : Innovation and Approach. |
| title_fullStr | Marketing the SME : Innovation and Approach. |
| title_full_unstemmed | Marketing the SME : Innovation and Approach. |
| title_short | Marketing the SME : |
| title_sort | marketing the sme innovation and approach |
| title_sub | Innovation and Approach. |
| topic | Small business Ireland. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Small business fast |
| topic_facet | Small business Ireland. BUSINESS & ECONOMICS Distribution. BUSINESS & ECONOMICS Marketing General. Small business Ireland |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=523912 |
| work_keys_str_mv | AT odwyermichele marketingthesmeinnovationandapproach AT gilmoreaudrey marketingthesmeinnovationandapproach AT carsondavid marketingthesmeinnovationandapproach |