Business, society and politics :: multinationals in emerging markets /

This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives,...

Full description

Saved in:
Bibliographic Details
Other Authors: Elg, Ulf, Hadjikhani, Amjad, Ghauri, Pervez N., 1948-
Format: Electronic eBook
Language:English
Published: Bingley, U.K. : Emerald, 2012.
Series:International business and management series ; v. 28.
Subjects:
Online Access:DE-862
DE-863
Summary:This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.
Physical Description:1 online resource (xxix, 340 pages) : illustrations
Bibliography:Includes bibliographical references.
ISBN:9781780529912
1780529910
1780529902
9781780529905
9781283936491
1283936496
ISSN:1876-066X ;

There is no print copy available.

Get full text