Business, society and politics :: multinationals in emerging markets /

This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives,...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Elg, Ulf, Hadjikhani, Amjad, Ghauri, Pervez N., 1948-
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Bingley, U.K. : Emerald, 2012.
Schriftenreihe:International business and management series ; v. 28.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.
Beschreibung:1 online resource (xxix, 340 pages) : illustrations
Bibliographie:Includes bibliographical references.
ISBN:9781780529912
1780529910
1780529902
9781780529905
9781283936491
1283936496
ISSN:1876-066X ;

Es ist kein Print-Exemplar vorhanden.

Volltext öffnen