The management and leadership of educational marketing :: research, practice and applications /
The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, lar...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, U.K. :
Emerald,
2012.
|
| Schriftenreihe: | Advances in educational administration ;
v. 15. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, largely because the survival of many educational institutions is now dependent on their capacity to maintain or increase their 'market share' of students, funding and resources. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention; trust; building relationships with parents, curriculum marketing, strategic marketing, and market orientation in the educational arena. Special attention is given by the authors to the promotion of education in respect to school innovation, success, and accountability. The book is intended to enrich the theoretical and practical knowledge of scholars who are interested in understanding the leadership of educational institutions, and of principals, marketers, and administrators who face inter-institutional competition in the context of schooling, tertiary or higher education. |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource (x, 286 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781781902431 1781902437 9781781902424 1781902429 9781283635042 1283635046 |
| ISSN: | 1479-3660 ; |
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| 490 | 1 | |a Advances in educational administration, |x 1479-3660 ; |v v. 15 | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a The research on school marketing : current issues and future directions : an updated version / Izhar Oplatka, Jane Hemsley-Brown -- Marketisation and education marketing : the evolution of a discipline and a research field / Nick Foskett -- Integrating marketing into the leadership and management of schools : a curriculum-focused approach / Felix Maringe -- Marketing the school "revisited" : the complexity of leadership dilemmas / Tristan Bunnell -- School marketing in the United States : demographic representations and dilemmas for educational leaders / Christopher Lubienski, Matthew Linick, J.G. York -- Public-private collaboration in international education : a New Zealand case study / Christopher Allen Stachowski -- Relationship marketing and school success / Dorit Tubin -- a conceptual framework for classifying and understanding relationship marketing within schools / Hsiao-Pei (Sophie) Yang, Julie Robson -- Forms of market orientation among primary and secondary school teachers in Israel / Izhar Oplatka, Jane Hemsley-Brown -- Educational marketing and the pace of innovation / Miri Yemini -- Creating value in school education marketing through the cocreation process : a conceptual paper / James Seligman -- Reflections on management and leadership of educational marketing : looking toward the future / Jane Hemsley-Brown, Izhar Oplatka. | |
| 520 | |a The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, largely because the survival of many educational institutions is now dependent on their capacity to maintain or increase their 'market share' of students, funding and resources. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention; trust; building relationships with parents, curriculum marketing, strategic marketing, and market orientation in the educational arena. Special attention is given by the authors to the promotion of education in respect to school innovation, success, and accountability. The book is intended to enrich the theoretical and practical knowledge of scholars who are interested in understanding the leadership of educational institutions, and of principals, marketers, and administrators who face inter-institutional competition in the context of schooling, tertiary or higher education. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Education |x Marketing. | |
| 650 | 0 | |a Educational leadership. |0 http://id.loc.gov/authorities/subjects/sh92001254 | |
| 650 | 0 | |a School management and organization. |0 http://id.loc.gov/authorities/subjects/sh85118362 | |
| 650 | 6 | |a Leadership en éducation. | |
| 650 | 6 | |a Administration scolaire. | |
| 650 | 7 | |a Organization & management of education. |2 bicssc | |
| 650 | 7 | |a Funding of education & student finance. |2 bicssc | |
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| 650 | 7 | |a Education |x Leadership. |2 bisacsh | |
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| 650 | 7 | |a Education |x Marketing |2 fast | |
| 650 | 7 | |a Educational leadership |2 fast | |
| 650 | 7 | |a School management and organization |2 fast | |
| 700 | 1 | |a Oplatka, Izhar. | |
| 700 | 1 | |a Hemsley-Brown, Jane, |d 1950- |1 https://id.oclc.org/worldcat/entity/E39PBJrGyFp3pY9qtg6q33gYfq |0 http://id.loc.gov/authorities/names/n00101710 | |
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Datensatz im Suchindex
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| _version_ | 1816796906023550976 |
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| author2 | Oplatka, Izhar Hemsley-Brown, Jane, 1950- |
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| author_GND | http://id.loc.gov/authorities/names/n00101710 |
| author_facet | Oplatka, Izhar Hemsley-Brown, Jane, 1950- |
| author_sort | Oplatka, Izhar |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | L - Education |
| callnumber-label | LB2806 |
| callnumber-raw | LB2806 .M36 2012 |
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| callnumber-sort | LB 42806 M36 42012 |
| callnumber-subject | LB - Theory and Practice of Education |
| collection | ZDB-4-EBU |
| contents | The research on school marketing : current issues and future directions : an updated version / Izhar Oplatka, Jane Hemsley-Brown -- Marketisation and education marketing : the evolution of a discipline and a research field / Nick Foskett -- Integrating marketing into the leadership and management of schools : a curriculum-focused approach / Felix Maringe -- Marketing the school "revisited" : the complexity of leadership dilemmas / Tristan Bunnell -- School marketing in the United States : demographic representations and dilemmas for educational leaders / Christopher Lubienski, Matthew Linick, J.G. York -- Public-private collaboration in international education : a New Zealand case study / Christopher Allen Stachowski -- Relationship marketing and school success / Dorit Tubin -- a conceptual framework for classifying and understanding relationship marketing within schools / Hsiao-Pei (Sophie) Yang, Julie Robson -- Forms of market orientation among primary and secondary school teachers in Israel / Izhar Oplatka, Jane Hemsley-Brown -- Educational marketing and the pace of innovation / Miri Yemini -- Creating value in school education marketing through the cocreation process : a conceptual paper / James Seligman -- Reflections on management and leadership of educational marketing : looking toward the future / Jane Hemsley-Brown, Izhar Oplatka. |
| ctrlnum | (OCoLC)811577737 |
| dewey-full | 371.2 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 371 - Schools and their activities; special education |
| dewey-raw | 371.2 |
| dewey-search | 371.2 |
| dewey-sort | 3371.2 |
| dewey-tens | 370 - Education |
| discipline | Pädagogik |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn811577737 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:07Z |
| institution | BVB |
| isbn | 9781781902431 1781902437 9781781902424 1781902429 9781283635042 1283635046 |
| issn | 1479-3660 ; |
| language | English |
| oclc_num | 811577737 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (x, 286 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Emerald, |
| record_format | marc |
| series | Advances in educational administration ; |
| series2 | Advances in educational administration, |
| spelling | The management and leadership of educational marketing : research, practice and applications / edited by Izhar Oplatka, Jane Hemsley-Brown. Bingley, U.K. : Emerald, 2012. 1 online resource (x, 286 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Advances in educational administration, 1479-3660 ; v. 15 Includes index. The research on school marketing : current issues and future directions : an updated version / Izhar Oplatka, Jane Hemsley-Brown -- Marketisation and education marketing : the evolution of a discipline and a research field / Nick Foskett -- Integrating marketing into the leadership and management of schools : a curriculum-focused approach / Felix Maringe -- Marketing the school "revisited" : the complexity of leadership dilemmas / Tristan Bunnell -- School marketing in the United States : demographic representations and dilemmas for educational leaders / Christopher Lubienski, Matthew Linick, J.G. York -- Public-private collaboration in international education : a New Zealand case study / Christopher Allen Stachowski -- Relationship marketing and school success / Dorit Tubin -- a conceptual framework for classifying and understanding relationship marketing within schools / Hsiao-Pei (Sophie) Yang, Julie Robson -- Forms of market orientation among primary and secondary school teachers in Israel / Izhar Oplatka, Jane Hemsley-Brown -- Educational marketing and the pace of innovation / Miri Yemini -- Creating value in school education marketing through the cocreation process : a conceptual paper / James Seligman -- Reflections on management and leadership of educational marketing : looking toward the future / Jane Hemsley-Brown, Izhar Oplatka. The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, largely because the survival of many educational institutions is now dependent on their capacity to maintain or increase their 'market share' of students, funding and resources. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention; trust; building relationships with parents, curriculum marketing, strategic marketing, and market orientation in the educational arena. Special attention is given by the authors to the promotion of education in respect to school innovation, success, and accountability. The book is intended to enrich the theoretical and practical knowledge of scholars who are interested in understanding the leadership of educational institutions, and of principals, marketers, and administrators who face inter-institutional competition in the context of schooling, tertiary or higher education. Includes bibliographical references and index. Education Marketing. Educational leadership. http://id.loc.gov/authorities/subjects/sh92001254 School management and organization. http://id.loc.gov/authorities/subjects/sh85118362 Leadership en éducation. Administration scolaire. Organization & management of education. bicssc Funding of education & student finance. bicssc Education Administration General. bisacsh Education Leadership. bisacsh Business & Economics Education. bisacsh Education Marketing fast Educational leadership fast School management and organization fast Oplatka, Izhar. Hemsley-Brown, Jane, 1950- https://id.oclc.org/worldcat/entity/E39PBJrGyFp3pY9qtg6q33gYfq http://id.loc.gov/authorities/names/n00101710 has work: The management and leadership of educational marketing (Text) https://id.oclc.org/worldcat/entity/E39PCGdc3yDD6M9MTQBHTB8FTd https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781781902424 Advances in educational administration ; v. 15. http://id.loc.gov/authorities/names/no2005022545 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=495809 Volltext |
| spellingShingle | The management and leadership of educational marketing : research, practice and applications / Advances in educational administration ; The research on school marketing : current issues and future directions : an updated version / Izhar Oplatka, Jane Hemsley-Brown -- Marketisation and education marketing : the evolution of a discipline and a research field / Nick Foskett -- Integrating marketing into the leadership and management of schools : a curriculum-focused approach / Felix Maringe -- Marketing the school "revisited" : the complexity of leadership dilemmas / Tristan Bunnell -- School marketing in the United States : demographic representations and dilemmas for educational leaders / Christopher Lubienski, Matthew Linick, J.G. York -- Public-private collaboration in international education : a New Zealand case study / Christopher Allen Stachowski -- Relationship marketing and school success / Dorit Tubin -- a conceptual framework for classifying and understanding relationship marketing within schools / Hsiao-Pei (Sophie) Yang, Julie Robson -- Forms of market orientation among primary and secondary school teachers in Israel / Izhar Oplatka, Jane Hemsley-Brown -- Educational marketing and the pace of innovation / Miri Yemini -- Creating value in school education marketing through the cocreation process : a conceptual paper / James Seligman -- Reflections on management and leadership of educational marketing : looking toward the future / Jane Hemsley-Brown, Izhar Oplatka. Education Marketing. Educational leadership. http://id.loc.gov/authorities/subjects/sh92001254 School management and organization. http://id.loc.gov/authorities/subjects/sh85118362 Leadership en éducation. Administration scolaire. Organization & management of education. bicssc Funding of education & student finance. bicssc Education Administration General. bisacsh Education Leadership. bisacsh Business & Economics Education. bisacsh Education Marketing fast Educational leadership fast School management and organization fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh92001254 http://id.loc.gov/authorities/subjects/sh85118362 |
| title | The management and leadership of educational marketing : research, practice and applications / |
| title_auth | The management and leadership of educational marketing : research, practice and applications / |
| title_exact_search | The management and leadership of educational marketing : research, practice and applications / |
| title_full | The management and leadership of educational marketing : research, practice and applications / edited by Izhar Oplatka, Jane Hemsley-Brown. |
| title_fullStr | The management and leadership of educational marketing : research, practice and applications / edited by Izhar Oplatka, Jane Hemsley-Brown. |
| title_full_unstemmed | The management and leadership of educational marketing : research, practice and applications / edited by Izhar Oplatka, Jane Hemsley-Brown. |
| title_short | The management and leadership of educational marketing : |
| title_sort | management and leadership of educational marketing research practice and applications |
| title_sub | research, practice and applications / |
| topic | Education Marketing. Educational leadership. http://id.loc.gov/authorities/subjects/sh92001254 School management and organization. http://id.loc.gov/authorities/subjects/sh85118362 Leadership en éducation. Administration scolaire. Organization & management of education. bicssc Funding of education & student finance. bicssc Education Administration General. bisacsh Education Leadership. bisacsh Business & Economics Education. bisacsh Education Marketing fast Educational leadership fast School management and organization fast |
| topic_facet | Education Marketing. Educational leadership. School management and organization. Leadership en éducation. Administration scolaire. Organization & management of education. Funding of education & student finance. Education Administration General. Education Leadership. Business & Economics Education. Education Marketing Educational leadership School management and organization |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=495809 |
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