No B.S. trust-based marketing :: the ultimate guide to creating trust in an understandable un-trusting world /
My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vit...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Irvine, CA :
Entrepreneur Media,
2012.
|
| Schriftenreihe: | No B.S.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights."--Harry S. Dent, Jr., author, The Great Crash AheadTrust Between Consumers and Businesses is GoneHere's How to Fix ItInternationally recognized?millionaire maker," Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, sh. |
| Beschreibung: | 1 online resource (xii, 274 pages) : illustrations |
| ISBN: | 9781613081761 1613081766 |
Internformat
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| 245 | 1 | 0 | |a No B.S. trust-based marketing : |b the ultimate guide to creating trust in an understandable un-trusting world / |c by Dan S. Kennedy and Matt Zagula. |
| 260 | |a Irvine, CA : |b Entrepreneur Media, |c 2012. | ||
| 300 | |a 1 online resource (xii, 274 pages) : |b illustrations | ||
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| 505 | 0 | |a Introduction -- Trust-based marketing as path to wealth / by Dan Kennedy -- Trust without trying is no longer enough / by Dan Kennedy -- Understanding the difficulty of the task / by Dan Kennedy -- What do clients really want to know? / by Dan Kennedy -- How not to be another salesman / by Dan Kennedy -- The Suze Orman factor / by Matt Zagula -- Publish or perish / by Dan Kennedy with Matt Zagula -- All media is not equal -- High trust vs. low trust media online vs. offline media / by Dan Kennedy -- Creating trust online : pipe dream? / by Matt Zagula -- Don't get google slapped / by Matt Zagula -- How familiarity breeds trust / by Dan Kennedy -- The unmatched power of affinity / by Dan Kennedy -- Establishing and asserting your authority / by Dan Kennedy -- The power of prescription / by Dan Kennedy -- It's not what you say, it's what they hear / by Dan Kennedy -- Trust language : the book only you can write, that only you will read -- That can make you rich / Dan Kennedy -- Astound & amaze with the Houdini factor and the power of dramatic demonstration / Dan Kennedy -- The role of proof / by Dan Kennedy -- The cache client as its own form of proof / by Dan Kennedy -- Risk reversal / by Dan Kennedy -- The power and hazard of leadership position / by Dan Kennedy -- The power of exclusivity / by Matt Zagula -- How do you know if you are succeeding at trust-based marketing / by Dan Kennedy -- Resources. | |
| 520 | |a My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights."--Harry S. Dent, Jr., author, The Great Crash AheadTrust Between Consumers and Businesses is GoneHere's How to Fix ItInternationally recognized?millionaire maker," Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, sh. | ||
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Customer relations. |0 http://id.loc.gov/authorities/subjects/sh85034963 | |
| 650 | 0 | |a Trust. |0 http://id.loc.gov/authorities/subjects/sh85138261 | |
| 650 | 0 | |a Confidence. |0 http://id.loc.gov/authorities/subjects/sh85030926 | |
| 650 | 6 | |a Marketing. | |
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| 758 | |i has work: |a No B.S. trust-based marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGw4d6Yv3PPWw9CGxXByYd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| contents | Introduction -- Trust-based marketing as path to wealth / by Dan Kennedy -- Trust without trying is no longer enough / by Dan Kennedy -- Understanding the difficulty of the task / by Dan Kennedy -- What do clients really want to know? / by Dan Kennedy -- How not to be another salesman / by Dan Kennedy -- The Suze Orman factor / by Matt Zagula -- Publish or perish / by Dan Kennedy with Matt Zagula -- All media is not equal -- High trust vs. low trust media online vs. offline media / by Dan Kennedy -- Creating trust online : pipe dream? / by Matt Zagula -- Don't get google slapped / by Matt Zagula -- How familiarity breeds trust / by Dan Kennedy -- The unmatched power of affinity / by Dan Kennedy -- Establishing and asserting your authority / by Dan Kennedy -- The power of prescription / by Dan Kennedy -- It's not what you say, it's what they hear / by Dan Kennedy -- Trust language : the book only you can write, that only you will read -- That can make you rich / Dan Kennedy -- Astound & amaze with the Houdini factor and the power of dramatic demonstration / Dan Kennedy -- The role of proof / by Dan Kennedy -- The cache client as its own form of proof / by Dan Kennedy -- Risk reversal / by Dan Kennedy -- The power and hazard of leadership position / by Dan Kennedy -- The power of exclusivity / by Matt Zagula -- How do you know if you are succeeding at trust-based marketing / by Dan Kennedy -- Resources. |
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| id | ZDB-4-EBU-ocn811411599 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:07Z |
| institution | BVB |
| isbn | 9781613081761 1613081766 |
| language | English |
| oclc_num | 811411599 |
| open_access_boolean | |
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| series2 | No B.S. |
| spelling | Kennedy, Dan S., 1954- https://id.oclc.org/worldcat/entity/E39PBJr83h9kCchcjTXbvjYpT3 No B.S. trust-based marketing : the ultimate guide to creating trust in an understandable un-trusting world / by Dan S. Kennedy and Matt Zagula. Irvine, CA : Entrepreneur Media, 2012. 1 online resource (xii, 274 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier No B.S. Introduction -- Trust-based marketing as path to wealth / by Dan Kennedy -- Trust without trying is no longer enough / by Dan Kennedy -- Understanding the difficulty of the task / by Dan Kennedy -- What do clients really want to know? / by Dan Kennedy -- How not to be another salesman / by Dan Kennedy -- The Suze Orman factor / by Matt Zagula -- Publish or perish / by Dan Kennedy with Matt Zagula -- All media is not equal -- High trust vs. low trust media online vs. offline media / by Dan Kennedy -- Creating trust online : pipe dream? / by Matt Zagula -- Don't get google slapped / by Matt Zagula -- How familiarity breeds trust / by Dan Kennedy -- The unmatched power of affinity / by Dan Kennedy -- Establishing and asserting your authority / by Dan Kennedy -- The power of prescription / by Dan Kennedy -- It's not what you say, it's what they hear / by Dan Kennedy -- Trust language : the book only you can write, that only you will read -- That can make you rich / Dan Kennedy -- Astound & amaze with the Houdini factor and the power of dramatic demonstration / Dan Kennedy -- The role of proof / by Dan Kennedy -- The cache client as its own form of proof / by Dan Kennedy -- Risk reversal / by Dan Kennedy -- The power and hazard of leadership position / by Dan Kennedy -- The power of exclusivity / by Matt Zagula -- How do you know if you are succeeding at trust-based marketing / by Dan Kennedy -- Resources. My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights."--Harry S. Dent, Jr., author, The Great Crash AheadTrust Between Consumers and Businesses is GoneHere's How to Fix ItInternationally recognized?millionaire maker," Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, sh. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Trust. http://id.loc.gov/authorities/subjects/sh85138261 Confidence. http://id.loc.gov/authorities/subjects/sh85030926 Marketing. Confiance. marketing. aat BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Confidence fast Customer relations fast Marketing fast Trust fast Zagula, Matt. has work: No B.S. trust-based marketing (Text) https://id.oclc.org/worldcat/entity/E39PCGw4d6Yv3PPWw9CGxXByYd https://id.oclc.org/worldcat/ontology/hasWork Print version: Kennedy, Dan S., 1954- No B.S. trust-based marketing. Irvine, CA : Entrepreneur Media, 2012 1599184400 9781599184401 (DLC) 2012007974 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=489268 Volltext |
| spellingShingle | Kennedy, Dan S., 1954- No B.S. trust-based marketing : the ultimate guide to creating trust in an understandable un-trusting world / No B.S. Introduction -- Trust-based marketing as path to wealth / by Dan Kennedy -- Trust without trying is no longer enough / by Dan Kennedy -- Understanding the difficulty of the task / by Dan Kennedy -- What do clients really want to know? / by Dan Kennedy -- How not to be another salesman / by Dan Kennedy -- The Suze Orman factor / by Matt Zagula -- Publish or perish / by Dan Kennedy with Matt Zagula -- All media is not equal -- High trust vs. low trust media online vs. offline media / by Dan Kennedy -- Creating trust online : pipe dream? / by Matt Zagula -- Don't get google slapped / by Matt Zagula -- How familiarity breeds trust / by Dan Kennedy -- The unmatched power of affinity / by Dan Kennedy -- Establishing and asserting your authority / by Dan Kennedy -- The power of prescription / by Dan Kennedy -- It's not what you say, it's what they hear / by Dan Kennedy -- Trust language : the book only you can write, that only you will read -- That can make you rich / Dan Kennedy -- Astound & amaze with the Houdini factor and the power of dramatic demonstration / Dan Kennedy -- The role of proof / by Dan Kennedy -- The cache client as its own form of proof / by Dan Kennedy -- Risk reversal / by Dan Kennedy -- The power and hazard of leadership position / by Dan Kennedy -- The power of exclusivity / by Matt Zagula -- How do you know if you are succeeding at trust-based marketing / by Dan Kennedy -- Resources. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Trust. http://id.loc.gov/authorities/subjects/sh85138261 Confidence. http://id.loc.gov/authorities/subjects/sh85030926 Marketing. Confiance. marketing. aat BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Confidence fast Customer relations fast Marketing fast Trust fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85034963 http://id.loc.gov/authorities/subjects/sh85138261 http://id.loc.gov/authorities/subjects/sh85030926 |
| title | No B.S. trust-based marketing : the ultimate guide to creating trust in an understandable un-trusting world / |
| title_auth | No B.S. trust-based marketing : the ultimate guide to creating trust in an understandable un-trusting world / |
| title_exact_search | No B.S. trust-based marketing : the ultimate guide to creating trust in an understandable un-trusting world / |
| title_full | No B.S. trust-based marketing : the ultimate guide to creating trust in an understandable un-trusting world / by Dan S. Kennedy and Matt Zagula. |
| title_fullStr | No B.S. trust-based marketing : the ultimate guide to creating trust in an understandable un-trusting world / by Dan S. Kennedy and Matt Zagula. |
| title_full_unstemmed | No B.S. trust-based marketing : the ultimate guide to creating trust in an understandable un-trusting world / by Dan S. Kennedy and Matt Zagula. |
| title_short | No B.S. trust-based marketing : |
| title_sort | no b s trust based marketing the ultimate guide to creating trust in an understandable un trusting world |
| title_sub | the ultimate guide to creating trust in an understandable un-trusting world / |
| topic | Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Trust. http://id.loc.gov/authorities/subjects/sh85138261 Confidence. http://id.loc.gov/authorities/subjects/sh85030926 Marketing. Confiance. marketing. aat BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Confidence fast Customer relations fast Marketing fast Trust fast |
| topic_facet | Marketing. Customer relations. Trust. Confidence. Confiance. marketing. BUSINESS & ECONOMICS Distribution. BUSINESS & ECONOMICS Marketing General. Confidence Customer relations Marketing Trust |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=489268 |
| work_keys_str_mv | AT kennedydans nobstrustbasedmarketingtheultimateguidetocreatingtrustinanunderstandableuntrustingworld AT zagulamatt nobstrustbasedmarketingtheultimateguidetocreatingtrustinanunderstandableuntrustingworld |