Nonprofit marketing :: marketing management for charitable and nongovernmental organizations /
"Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Writt...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks :
SAGE Publications,
2006.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples."--Provided by publisher. |
| Beschreibung: | 1 online resource (ix, 370 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781452245690 145224569X 9781483329031 1483329038 1412909236 9781412909235 |
Internformat
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
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| 100 | 1 | |a Wymer, Walter W. | |
| 245 | 1 | 0 | |a Nonprofit marketing : |b marketing management for charitable and nongovernmental organizations / |c Walter Wymer, Jr., Patricia Knowles, Roger Gomes. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 2006. | ||
| 300 | |a 1 online resource (ix, 370 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction to nonprofit marketing -- Setting the path of the nonprofit organization : mission focus, strategic objectives, differentiation, positioning, unique value proposition, branding, segmentation -- Research in nonprofit organizations -- Strategic marketing analysis and planning -- Offers in nonprofit organizations : product and place -- Offers in nonprofit organizations : promotion and price -- Direct marketing tactics -- Strategic approaches to attracting major gifts -- Special events in the nonprofit sector -- Marketing to volunteers -- Social marketing -- Cause-related marketing and other collaborations with the business sector. | |
| 520 | |a "Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples."--Provided by publisher. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Nonprofit organizations |x Marketing. |0 http://id.loc.gov/authorities/subjects/sh85032987 | |
| 650 | 0 | |a Marketing |x Management. |0 http://id.loc.gov/authorities/subjects/sh85081339 | |
| 650 | 6 | |a Associations sans but lucratif |x Marketing. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Nonprofit organizations |x Marketing |2 fast | |
| 650 | 7 | |a Nonprofit-Organisation |2 gnd |0 http://d-nb.info/gnd/4293729-2 | |
| 650 | 7 | |a Marketing |2 gnd |0 http://d-nb.info/gnd/4037589-4 | |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Niet-commerciële organisaties. |2 gtt |
| 700 | 1 | |a Knowles, Patricia A. | |
| 700 | 1 | |a Gomes, Roger. | |
| 758 | |i has work: |a Nonprofit marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFBqQf8q7PtHWFMV64qdBd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9781412909235 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn809774297 |
|---|---|
| _version_ | 1816796905708978176 |
| adam_text | |
| any_adam_object | |
| author | Wymer, Walter W. |
| author2 | Knowles, Patricia A. Gomes, Roger |
| author2_role | |
| author2_variant | p a k pa pak r g rg |
| author_facet | Wymer, Walter W. Knowles, Patricia A. Gomes, Roger |
| author_role | |
| author_sort | Wymer, Walter W. |
| author_variant | w w w ww www |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 .W96 2006 |
| callnumber-search | HF5415.13 .W96 2006 |
| callnumber-sort | HF 45415.13 W96 42006 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Introduction to nonprofit marketing -- Setting the path of the nonprofit organization : mission focus, strategic objectives, differentiation, positioning, unique value proposition, branding, segmentation -- Research in nonprofit organizations -- Strategic marketing analysis and planning -- Offers in nonprofit organizations : product and place -- Offers in nonprofit organizations : promotion and price -- Direct marketing tactics -- Strategic approaches to attracting major gifts -- Special events in the nonprofit sector -- Marketing to volunteers -- Social marketing -- Cause-related marketing and other collaborations with the business sector. |
| ctrlnum | (OCoLC)809774297 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn809774297 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:07Z |
| institution | BVB |
| isbn | 9781452245690 145224569X 9781483329031 1483329038 1412909236 9781412909235 |
| language | English |
| lccn | 2005027277 |
| oclc_num | 809774297 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (ix, 370 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | SAGE Publications, |
| record_format | marc |
| spelling | Wymer, Walter W. Nonprofit marketing : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes. Thousand Oaks : SAGE Publications, 2006. 1 online resource (ix, 370 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Introduction to nonprofit marketing -- Setting the path of the nonprofit organization : mission focus, strategic objectives, differentiation, positioning, unique value proposition, branding, segmentation -- Research in nonprofit organizations -- Strategic marketing analysis and planning -- Offers in nonprofit organizations : product and place -- Offers in nonprofit organizations : promotion and price -- Direct marketing tactics -- Strategic approaches to attracting major gifts -- Special events in the nonprofit sector -- Marketing to volunteers -- Social marketing -- Cause-related marketing and other collaborations with the business sector. "Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples."--Provided by publisher. Print version record. Nonprofit organizations Marketing. http://id.loc.gov/authorities/subjects/sh85032987 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Associations sans but lucratif Marketing. Marketing Gestion. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Marketing Management fast Nonprofit organizations Marketing fast Nonprofit-Organisation gnd http://d-nb.info/gnd/4293729-2 Marketing gnd http://d-nb.info/gnd/4037589-4 Marketing. gtt Niet-commerciële organisaties. gtt Knowles, Patricia A. Gomes, Roger. has work: Nonprofit marketing (Text) https://id.oclc.org/worldcat/entity/E39PCFBqQf8q7PtHWFMV64qdBd https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781412909235 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=477971 Volltext |
| spellingShingle | Wymer, Walter W. Nonprofit marketing : marketing management for charitable and nongovernmental organizations / Introduction to nonprofit marketing -- Setting the path of the nonprofit organization : mission focus, strategic objectives, differentiation, positioning, unique value proposition, branding, segmentation -- Research in nonprofit organizations -- Strategic marketing analysis and planning -- Offers in nonprofit organizations : product and place -- Offers in nonprofit organizations : promotion and price -- Direct marketing tactics -- Strategic approaches to attracting major gifts -- Special events in the nonprofit sector -- Marketing to volunteers -- Social marketing -- Cause-related marketing and other collaborations with the business sector. Nonprofit organizations Marketing. http://id.loc.gov/authorities/subjects/sh85032987 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Associations sans but lucratif Marketing. Marketing Gestion. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Marketing Management fast Nonprofit organizations Marketing fast Nonprofit-Organisation gnd http://d-nb.info/gnd/4293729-2 Marketing gnd http://d-nb.info/gnd/4037589-4 Marketing. gtt Niet-commerciële organisaties. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85032987 http://id.loc.gov/authorities/subjects/sh85081339 http://d-nb.info/gnd/4293729-2 http://d-nb.info/gnd/4037589-4 |
| title | Nonprofit marketing : marketing management for charitable and nongovernmental organizations / |
| title_auth | Nonprofit marketing : marketing management for charitable and nongovernmental organizations / |
| title_exact_search | Nonprofit marketing : marketing management for charitable and nongovernmental organizations / |
| title_full | Nonprofit marketing : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes. |
| title_fullStr | Nonprofit marketing : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes. |
| title_full_unstemmed | Nonprofit marketing : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes. |
| title_short | Nonprofit marketing : |
| title_sort | nonprofit marketing marketing management for charitable and nongovernmental organizations |
| title_sub | marketing management for charitable and nongovernmental organizations / |
| topic | Nonprofit organizations Marketing. http://id.loc.gov/authorities/subjects/sh85032987 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Associations sans but lucratif Marketing. Marketing Gestion. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh Marketing Management fast Nonprofit organizations Marketing fast Nonprofit-Organisation gnd http://d-nb.info/gnd/4293729-2 Marketing gnd http://d-nb.info/gnd/4037589-4 Marketing. gtt Niet-commerciële organisaties. gtt |
| topic_facet | Nonprofit organizations Marketing. Marketing Management. Associations sans but lucratif Marketing. Marketing Gestion. BUSINESS & ECONOMICS Distribution. BUSINESS & ECONOMICS Marketing General. Marketing Management Nonprofit organizations Marketing Nonprofit-Organisation Marketing Marketing. Niet-commerciële organisaties. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=477971 |
| work_keys_str_mv | AT wymerwalterw nonprofitmarketingmarketingmanagementforcharitableandnongovernmentalorganizations AT knowlespatriciaa nonprofitmarketingmarketingmanagementforcharitableandnongovernmentalorganizations AT gomesroger nonprofitmarketingmarketingmanagementforcharitableandnongovernmentalorganizations |