Building a market :: the rise of the home improvement industry, 1914-1960 /

Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improveme...

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Bibliographische Detailangaben
1. Verfasser: Harris, Richard, 1952-
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Chicago : The University of Chicago Press, 2012, ©2012.
Schriftenreihe:Historical studies of urban America.
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Online-Zugang:Volltext
Zusammenfassung:Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores. Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s--and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.
Beschreibung:1 online resource (xii, 431 pages) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:9780226317687
0226317684
1283583690
9781283583695
9786613896148
6613896144

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