Innovation management :: strategies, concepts and tools for growth and profit /

Innovation Management: Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of Innovation Management. It seeks to build on the experience from an earlier discipline-Competitive Strategy. It took more than two decades for practitioners to realize tha...

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Bibliographische Detailangaben
1. Verfasser: Maital, Shlomo
Weitere Verfasser: Seshadri, D. V. R., 1957-
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New Delhi ; Thousand Oaks : SAGE, ©2012.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Innovation Management: Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of Innovation Management. It seeks to build on the experience from an earlier discipline-Competitive Strategy. It took more than two decades for practitioners to realize that successful strategy is driven by implementation, not by formulation. Similarly, successful innovation-the key to growth and profit-rests on disciplined management and implementation of the innovation process from start to finish. This book first answers the key questions: Why innovate? How to inno.
Beschreibung:1 online resource : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:9788132110750
8132110757

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