Developing a market orientation /:
Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first),...
Gespeichert in:
| Körperschaft: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif. :
Sage Publications,
©1999.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers). |
| Beschreibung: | Papers originally published as Marketing Science Institute working papers. |
| Beschreibung: | 1 online resource (vii, 320 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and indexes. |
| ISBN: | 9781452263168 1452263167 9781452231426 1452231427 |
Internformat
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-ocn808377676 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 120827s1999 caua ob 001 0 eng d | ||
| 010 | |a 98040184 | ||
| 040 | |a N$T |b eng |e pn |c N$T |d E7B |d OCLCQ |d OCLCF |d IDEBK |d OCL |d YDXCP |d COO |d OCLCQ |d VT2 |d OCLCQ |d OCLCA |d OCLCQ |d OCLCO |d SGPBL |d U3W |d NLE |d UKMGB |d STF |d LEAUB |d UPM |d UKAHL |d OL$ |d OCLCO |d NLW |d OCLCQ |d QGK |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 015 | |a GBB6G1961 |2 bnb | ||
| 016 | 7 | |a 017423006 |2 Uk | |
| 019 | |a 971086155 |a 1017893536 |a 1055315889 |a 1061066674 |a 1135268284 |a 1235836984 |a 1253414081 |a 1284938560 |a 1290080773 | ||
| 020 | |a 9781452263168 |q (electronic bk.) | ||
| 020 | |a 1452263167 |q (electronic bk.) | ||
| 020 | |a 9781452231426 |q (ebook) | ||
| 020 | |a 1452231427 |q (ebook) | ||
| 020 | |z 076191692X | ||
| 020 | |z 9780761916925 | ||
| 020 | |z 0761916938 | ||
| 020 | |z 9780761916932 | ||
| 035 | |a (OCoLC)808377676 |z (OCoLC)971086155 |z (OCoLC)1017893536 |z (OCoLC)1055315889 |z (OCoLC)1061066674 |z (OCoLC)1135268284 |z (OCoLC)1235836984 |z (OCoLC)1253414081 |z (OCoLC)1284938560 |z (OCoLC)1290080773 | ||
| 037 | |a 9781452263168 |b Ingram Content Group | ||
| 050 | 4 | |a HF5415.2 |b .D44 1999eb | |
| 072 | 7 | |a BUS |x 043060 |2 bisacsh | |
| 082 | 7 | |a 658.8/3 |2 22 | |
| 084 | |a 85.05 |2 bcl | ||
| 084 | |a DL 4000 |2 rvk | ||
| 084 | |a QP 611 |2 rvk | ||
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Developing a market orientation / |c Rohit Deshpandé, editor. |
| 260 | |a Thousand Oaks, Calif. : |b Sage Publications, |c ©1999. | ||
| 300 | |a 1 online resource (vii, 320 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Papers originally published as Marketing Science Institute working papers. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | 0 | |t Market orientation : the construct, research propositions, and managerial implications / |r Ajay K. Kohli and Bernard J. Jaworski -- |t Effect of market orientation on business profitability / |r John C. Narver and Stanley F. Slater -- |t Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis / |r Rohit Deshpandé, John U. Farley, and Frederick E. Webster, Jr. -- |t Market orientation : antecedents and consequences / |r Bernard J. Jaworski and Ajay K. Kohli -- |t Market orientation, performance, and the moderating influence of competitive environment / |r Stanley F. Slater and John C. Narver -- |t Does market orientation matter for small firms? / |r Alfred M. Pelham and David T. Wilson -- |t Market orientation and business performance : an analysis of panel data / |r John C. Narver, Robert L. Jacobson, and Stanley F. Slater -- |t Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales / |r Rohit Deshpandé and John U. Farley -- |t Market oriented is not enough : build a learning organization / |r Stanley F. Slater and John C. Narver -- |t Influence of market orientation on channel relationships : a dyadic examination / |r Judy A. Siguaw, Penny M. Simpson, and Thomas L. Baker. |
| 520 | |a Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers). | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 0 | |a Customer services. |0 http://id.loc.gov/authorities/subjects/sh85034965 | |
| 650 | 0 | |a Corporate culture. |0 http://id.loc.gov/authorities/subjects/sh85032896 | |
| 650 | 0 | |a Organization. |0 http://id.loc.gov/authorities/subjects/sh85095521 | |
| 650 | 0 | |a Competition. | |
| 650 | 2 | |a Organizational Culture |0 https://id.nlm.nih.gov/mesh/D015279 | |
| 650 | 2 | |a Organization and Administration |0 https://id.nlm.nih.gov/mesh/D009934 | |
| 650 | 2 | |a Economic Competition |0 https://id.nlm.nih.gov/mesh/D004465 | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Culture organisationnelle. | |
| 650 | 6 | |a Organisation. | |
| 650 | 6 | |a Concurrence. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Organization |2 fast | |
| 650 | 7 | |a Competition |2 fast | |
| 650 | 7 | |a Corporate culture |2 fast | |
| 650 | 7 | |a Customer services |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Corporate Identity |2 gnd |0 http://d-nb.info/gnd/4193565-2 | |
| 650 | 7 | |a Kundenorientierung |2 gnd |0 http://d-nb.info/gnd/4316837-1 | |
| 650 | 7 | |a Marketingmanagement |2 gnd |0 http://d-nb.info/gnd/4168907-0 | |
| 650 | 1 | 7 | |a Klantgerichtheid. |2 gtt |
| 650 | 1 | 7 | |a Management. |2 gtt |
| 650 | 1 | 7 | |a Organisatiecultuur. |2 gtt |
| 650 | 7 | |a Marketing |x Recherche. |2 ram | |
| 650 | 7 | |a Culture d'entreprise. |2 ram | |
| 650 | 7 | |a Compétitivité (économie politique) |2 ram | |
| 650 | 7 | |a Service à la clientèle. |2 ram | |
| 700 | 1 | |a Deshpande, Rohit. | |
| 710 | 2 | |a Marketing Science Institute. |0 http://id.loc.gov/authorities/names/n50065283 | |
| 758 | |i has work: |a Developing a market orientation (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFBxcW3gqqxkcqwm64hMpq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Developing a market orientation. |d Thousand Oaks, Calif. : Sage Publications, ©1999 |z 076191692X |w (DLC) 98040184 |w (OCoLC)40043516 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474087 |3 Volltext |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24991490 | ||
| 938 | |a ebrary |b EBRY |n ebr10586480 | ||
| 938 | |a EBSCOhost |b EBSC |n 474087 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis30282709 | ||
| 938 | |a Sage Publications |b SAGE |n EDZ0000085130 | ||
| 938 | |a YBP Library Services |b YANK |n 9568361 | ||
| 938 | |a YBP Library Services |b YANK |n 10930489 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn808377676 |
|---|---|
| _version_ | 1816796905578954752 |
| adam_text | |
| any_adam_object | |
| author2 | Deshpande, Rohit |
| author2_role | |
| author2_variant | r d rd |
| author_additional | Ajay K. Kohli and Bernard J. Jaworski -- John C. Narver and Stanley F. Slater -- Rohit Deshpandé, John U. Farley, and Frederick E. Webster, Jr. -- Bernard J. Jaworski and Ajay K. Kohli -- Stanley F. Slater and John C. Narver -- Alfred M. Pelham and David T. Wilson -- John C. Narver, Robert L. Jacobson, and Stanley F. Slater -- Rohit Deshpandé and John U. Farley -- Judy A. Siguaw, Penny M. Simpson, and Thomas L. Baker. |
| author_corporate | Marketing Science Institute |
| author_corporate_role | |
| author_facet | Deshpande, Rohit Marketing Science Institute |
| author_sort | Deshpande, Rohit |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 .D44 1999eb |
| callnumber-search | HF5415.2 .D44 1999eb |
| callnumber-sort | HF 45415.2 D44 41999EB |
| callnumber-subject | HF - Commerce |
| classification_rvk | DL 4000 QP 611 |
| collection | ZDB-4-EBU |
| contents | Market orientation : the construct, research propositions, and managerial implications / Effect of market orientation on business profitability / Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis / Market orientation : antecedents and consequences / Market orientation, performance, and the moderating influence of competitive environment / Does market orientation matter for small firms? / Market orientation and business performance : an analysis of panel data / Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales / Market oriented is not enough : build a learning organization / Influence of market orientation on channel relationships : a dyadic examination / |
| ctrlnum | (OCoLC)808377676 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Pädagogik Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>06260cam a2201009 a 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn808377676</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cnu---unuuu</controlfield><controlfield tag="008">120827s1999 caua ob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a"> 98040184 </subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">E7B</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCF</subfield><subfield code="d">IDEBK</subfield><subfield code="d">OCL</subfield><subfield code="d">YDXCP</subfield><subfield code="d">COO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">VT2</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCA</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">SGPBL</subfield><subfield code="d">U3W</subfield><subfield code="d">NLE</subfield><subfield code="d">UKMGB</subfield><subfield code="d">STF</subfield><subfield code="d">LEAUB</subfield><subfield code="d">UPM</subfield><subfield code="d">UKAHL</subfield><subfield code="d">OL$</subfield><subfield code="d">OCLCO</subfield><subfield code="d">NLW</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">QGK</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBB6G1961</subfield><subfield code="2">bnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">017423006</subfield><subfield code="2">Uk</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">971086155</subfield><subfield code="a">1017893536</subfield><subfield code="a">1055315889</subfield><subfield code="a">1061066674</subfield><subfield code="a">1135268284</subfield><subfield code="a">1235836984</subfield><subfield code="a">1253414081</subfield><subfield code="a">1284938560</subfield><subfield code="a">1290080773</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452263168</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1452263167</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452231426</subfield><subfield code="q">(ebook)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1452231427</subfield><subfield code="q">(ebook)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">076191692X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780761916925</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0761916938</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780761916932</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)808377676</subfield><subfield code="z">(OCoLC)971086155</subfield><subfield code="z">(OCoLC)1017893536</subfield><subfield code="z">(OCoLC)1055315889</subfield><subfield code="z">(OCoLC)1061066674</subfield><subfield code="z">(OCoLC)1135268284</subfield><subfield code="z">(OCoLC)1235836984</subfield><subfield code="z">(OCoLC)1253414081</subfield><subfield code="z">(OCoLC)1284938560</subfield><subfield code="z">(OCoLC)1290080773</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">9781452263168</subfield><subfield code="b">Ingram Content Group</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.2</subfield><subfield code="b">.D44 1999eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">043060</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/3</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">85.05</subfield><subfield code="2">bcl</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">DL 4000</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Developing a market orientation /</subfield><subfield code="c">Rohit Deshpandé, editor.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Thousand Oaks, Calif. :</subfield><subfield code="b">Sage Publications,</subfield><subfield code="c">©1999.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (vii, 320 pages) :</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Papers originally published as Marketing Science Institute working papers.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and indexes.</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="t">Market orientation : the construct, research propositions, and managerial implications /</subfield><subfield code="r">Ajay K. Kohli and Bernard J. Jaworski --</subfield><subfield code="t">Effect of market orientation on business profitability /</subfield><subfield code="r">John C. Narver and Stanley F. Slater --</subfield><subfield code="t">Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis /</subfield><subfield code="r">Rohit Deshpandé, John U. Farley, and Frederick E. Webster, Jr. --</subfield><subfield code="t">Market orientation : antecedents and consequences /</subfield><subfield code="r">Bernard J. Jaworski and Ajay K. Kohli --</subfield><subfield code="t">Market orientation, performance, and the moderating influence of competitive environment /</subfield><subfield code="r">Stanley F. Slater and John C. Narver --</subfield><subfield code="t">Does market orientation matter for small firms? /</subfield><subfield code="r">Alfred M. Pelham and David T. Wilson --</subfield><subfield code="t">Market orientation and business performance : an analysis of panel data /</subfield><subfield code="r">John C. Narver, Robert L. Jacobson, and Stanley F. Slater --</subfield><subfield code="t">Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales /</subfield><subfield code="r">Rohit Deshpandé and John U. Farley --</subfield><subfield code="t">Market oriented is not enough : build a learning organization /</subfield><subfield code="r">Stanley F. Slater and John C. Narver --</subfield><subfield code="t">Influence of market orientation on channel relationships : a dyadic examination /</subfield><subfield code="r">Judy A. Siguaw, Penny M. Simpson, and Thomas L. Baker.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">English.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing research.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85081350</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Customer services.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85034965</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Corporate culture.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85032896</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Organization.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85095521</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Competition.</subfield></datafield><datafield tag="650" ind1=" " ind2="2"><subfield code="a">Organizational Culture</subfield><subfield code="0">https://id.nlm.nih.gov/mesh/D015279</subfield></datafield><datafield tag="650" ind1=" " ind2="2"><subfield code="a">Organization and Administration</subfield><subfield code="0">https://id.nlm.nih.gov/mesh/D009934</subfield></datafield><datafield tag="650" ind1=" " ind2="2"><subfield code="a">Economic Competition</subfield><subfield code="0">https://id.nlm.nih.gov/mesh/D004465</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing</subfield><subfield code="x">Recherche.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Service à la clientèle.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Culture organisationnelle.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Organisation.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Concurrence.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Marketing</subfield><subfield code="x">Research.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Organization</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Competition</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Corporate culture</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Customer services</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing research</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Corporate Identity</subfield><subfield code="2">gnd</subfield><subfield code="0">http://d-nb.info/gnd/4193565-2</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Kundenorientierung</subfield><subfield code="2">gnd</subfield><subfield code="0">http://d-nb.info/gnd/4316837-1</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="2">gnd</subfield><subfield code="0">http://d-nb.info/gnd/4168907-0</subfield></datafield><datafield tag="650" ind1="1" ind2="7"><subfield code="a">Klantgerichtheid.</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1="1" ind2="7"><subfield code="a">Management.</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1="1" ind2="7"><subfield code="a">Organisatiecultuur.</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="x">Recherche.</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Culture d'entreprise.</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Compétitivité (économie politique)</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Service à la clientèle.</subfield><subfield code="2">ram</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Deshpande, Rohit.</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Marketing Science Institute.</subfield><subfield code="0">http://id.loc.gov/authorities/names/n50065283</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Developing a market orientation (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCFBxcW3gqqxkcqwm64hMpq</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="t">Developing a market orientation.</subfield><subfield code="d">Thousand Oaks, Calif. : Sage Publications, ©1999</subfield><subfield code="z">076191692X</subfield><subfield code="w">(DLC) 98040184</subfield><subfield code="w">(OCoLC)40043516</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474087</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH24991490</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10586480</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">474087</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield><subfield code="b">IDEB</subfield><subfield code="n">cis30282709</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Sage Publications</subfield><subfield code="b">SAGE</subfield><subfield code="n">EDZ0000085130</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">9568361</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">10930489</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBU-ocn808377676 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:06Z |
| institution | BVB |
| institution_GND | http://id.loc.gov/authorities/names/n50065283 |
| isbn | 9781452263168 1452263167 9781452231426 1452231427 |
| language | English |
| lccn | 98040184 |
| oclc_num | 808377676 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (vii, 320 pages) : illustrations |
| psigel | ZDB-4-EBU |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Sage Publications, |
| record_format | marc |
| spelling | Developing a market orientation / Rohit Deshpandé, editor. Thousand Oaks, Calif. : Sage Publications, ©1999. 1 online resource (vii, 320 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Papers originally published as Marketing Science Institute working papers. Includes bibliographical references and indexes. Market orientation : the construct, research propositions, and managerial implications / Ajay K. Kohli and Bernard J. Jaworski -- Effect of market orientation on business profitability / John C. Narver and Stanley F. Slater -- Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis / Rohit Deshpandé, John U. Farley, and Frederick E. Webster, Jr. -- Market orientation : antecedents and consequences / Bernard J. Jaworski and Ajay K. Kohli -- Market orientation, performance, and the moderating influence of competitive environment / Stanley F. Slater and John C. Narver -- Does market orientation matter for small firms? / Alfred M. Pelham and David T. Wilson -- Market orientation and business performance : an analysis of panel data / John C. Narver, Robert L. Jacobson, and Stanley F. Slater -- Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales / Rohit Deshpandé and John U. Farley -- Market oriented is not enough : build a learning organization / Stanley F. Slater and John C. Narver -- Influence of market orientation on channel relationships : a dyadic examination / Judy A. Siguaw, Penny M. Simpson, and Thomas L. Baker. Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers). Print version record. English. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Corporate culture. http://id.loc.gov/authorities/subjects/sh85032896 Organization. http://id.loc.gov/authorities/subjects/sh85095521 Competition. Organizational Culture https://id.nlm.nih.gov/mesh/D015279 Organization and Administration https://id.nlm.nih.gov/mesh/D009934 Economic Competition https://id.nlm.nih.gov/mesh/D004465 Marketing Recherche. Service à la clientèle. Culture organisationnelle. Organisation. Concurrence. BUSINESS & ECONOMICS Marketing Research. bisacsh Organization fast Competition fast Corporate culture fast Customer services fast Marketing research fast Corporate Identity gnd http://d-nb.info/gnd/4193565-2 Kundenorientierung gnd http://d-nb.info/gnd/4316837-1 Marketingmanagement gnd http://d-nb.info/gnd/4168907-0 Klantgerichtheid. gtt Management. gtt Organisatiecultuur. gtt Marketing Recherche. ram Culture d'entreprise. ram Compétitivité (économie politique) ram Service à la clientèle. ram Deshpande, Rohit. Marketing Science Institute. http://id.loc.gov/authorities/names/n50065283 has work: Developing a market orientation (Text) https://id.oclc.org/worldcat/entity/E39PCFBxcW3gqqxkcqwm64hMpq https://id.oclc.org/worldcat/ontology/hasWork Print version: Developing a market orientation. Thousand Oaks, Calif. : Sage Publications, ©1999 076191692X (DLC) 98040184 (OCoLC)40043516 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474087 Volltext |
| spellingShingle | Developing a market orientation / Market orientation : the construct, research propositions, and managerial implications / Effect of market orientation on business profitability / Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis / Market orientation : antecedents and consequences / Market orientation, performance, and the moderating influence of competitive environment / Does market orientation matter for small firms? / Market orientation and business performance : an analysis of panel data / Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales / Market oriented is not enough : build a learning organization / Influence of market orientation on channel relationships : a dyadic examination / Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Corporate culture. http://id.loc.gov/authorities/subjects/sh85032896 Organization. http://id.loc.gov/authorities/subjects/sh85095521 Competition. Organizational Culture https://id.nlm.nih.gov/mesh/D015279 Organization and Administration https://id.nlm.nih.gov/mesh/D009934 Economic Competition https://id.nlm.nih.gov/mesh/D004465 Marketing Recherche. Service à la clientèle. Culture organisationnelle. Organisation. Concurrence. BUSINESS & ECONOMICS Marketing Research. bisacsh Organization fast Competition fast Corporate culture fast Customer services fast Marketing research fast Corporate Identity gnd http://d-nb.info/gnd/4193565-2 Kundenorientierung gnd http://d-nb.info/gnd/4316837-1 Marketingmanagement gnd http://d-nb.info/gnd/4168907-0 Klantgerichtheid. gtt Management. gtt Organisatiecultuur. gtt Marketing Recherche. ram Culture d'entreprise. ram Compétitivité (économie politique) ram Service à la clientèle. ram |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081350 http://id.loc.gov/authorities/subjects/sh85034965 http://id.loc.gov/authorities/subjects/sh85032896 http://id.loc.gov/authorities/subjects/sh85095521 https://id.nlm.nih.gov/mesh/D015279 https://id.nlm.nih.gov/mesh/D009934 https://id.nlm.nih.gov/mesh/D004465 http://d-nb.info/gnd/4193565-2 http://d-nb.info/gnd/4316837-1 http://d-nb.info/gnd/4168907-0 |
| title | Developing a market orientation / |
| title_alt | Market orientation : the construct, research propositions, and managerial implications / Effect of market orientation on business profitability / Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis / Market orientation : antecedents and consequences / Market orientation, performance, and the moderating influence of competitive environment / Does market orientation matter for small firms? / Market orientation and business performance : an analysis of panel data / Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales / Market oriented is not enough : build a learning organization / Influence of market orientation on channel relationships : a dyadic examination / |
| title_auth | Developing a market orientation / |
| title_exact_search | Developing a market orientation / |
| title_full | Developing a market orientation / Rohit Deshpandé, editor. |
| title_fullStr | Developing a market orientation / Rohit Deshpandé, editor. |
| title_full_unstemmed | Developing a market orientation / Rohit Deshpandé, editor. |
| title_short | Developing a market orientation / |
| title_sort | developing a market orientation |
| topic | Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Corporate culture. http://id.loc.gov/authorities/subjects/sh85032896 Organization. http://id.loc.gov/authorities/subjects/sh85095521 Competition. Organizational Culture https://id.nlm.nih.gov/mesh/D015279 Organization and Administration https://id.nlm.nih.gov/mesh/D009934 Economic Competition https://id.nlm.nih.gov/mesh/D004465 Marketing Recherche. Service à la clientèle. Culture organisationnelle. Organisation. Concurrence. BUSINESS & ECONOMICS Marketing Research. bisacsh Organization fast Competition fast Corporate culture fast Customer services fast Marketing research fast Corporate Identity gnd http://d-nb.info/gnd/4193565-2 Kundenorientierung gnd http://d-nb.info/gnd/4316837-1 Marketingmanagement gnd http://d-nb.info/gnd/4168907-0 Klantgerichtheid. gtt Management. gtt Organisatiecultuur. gtt Marketing Recherche. ram Culture d'entreprise. ram Compétitivité (économie politique) ram Service à la clientèle. ram |
| topic_facet | Marketing research. Customer services. Corporate culture. Organization. Competition. Organizational Culture Organization and Administration Economic Competition Marketing Recherche. Service à la clientèle. Culture organisationnelle. Organisation. Concurrence. BUSINESS & ECONOMICS Marketing Research. Organization Competition Corporate culture Customer services Marketing research Corporate Identity Kundenorientierung Marketingmanagement Klantgerichtheid. Management. Organisatiecultuur. Culture d'entreprise. Compétitivité (économie politique) |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474087 |
| work_keys_str_mv | AT deshpanderohit developingamarketorientation AT marketingscienceinstitute developingamarketorientation |