The ultimate secrets of advertising /:
This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif. :
Sage Publications,
©2002.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained with the simplest mathematics and the clearest prose. |
| Beschreibung: | 1 online resource (xxvi, 227 pages) : illustrations |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781452262703 1452262705 |
| Zugangseinschränkungen: | Legal Deposit; |
Internformat
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| contents | Big ideas and good ideas -- Passing through the gate -- Getting it right first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising's long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects. |
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| spelling | Jones, John Philip. The ultimate secrets of advertising / by John Philip Jones. Thousand Oaks, Calif. : Sage Publications, ©2002. 1 online resource (xxvi, 227 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Big ideas and good ideas -- Passing through the gate -- Getting it right first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising's long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects. Print version record. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained with the simplest mathematics and the clearest prose. Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). WlAbNL Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising Publicité. advertising. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast has work: The ultimate secrets of advertising (Text) https://id.oclc.org/worldcat/entity/E39PD3JK6Qgbcp6RRf98WBkGXm https://id.oclc.org/worldcat/ontology/hasWork Print version: Jones, John Philip. Ultimate secrets of advertising. Thousand Oaks, Calif. : Sage Publications, ©2002 0761922431 (DLC) 2001001462 (OCoLC)46401603 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474690 Volltext |
| spellingShingle | Jones, John Philip The ultimate secrets of advertising / Big ideas and good ideas -- Passing through the gate -- Getting it right first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising's long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising Publicité. advertising. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001086 |
| title | The ultimate secrets of advertising / |
| title_auth | The ultimate secrets of advertising / |
| title_exact_search | The ultimate secrets of advertising / |
| title_full | The ultimate secrets of advertising / by John Philip Jones. |
| title_fullStr | The ultimate secrets of advertising / by John Philip Jones. |
| title_full_unstemmed | The ultimate secrets of advertising / by John Philip Jones. |
| title_short | The ultimate secrets of advertising / |
| title_sort | ultimate secrets of advertising |
| topic | Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising Publicité. advertising. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast |
| topic_facet | Advertising. Advertising Publicité. advertising. BUSINESS & ECONOMICS Advertising & Promotion. |
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