Management consulting in India :: experience sharing and new pathways /

Management Consulting industry is growing rapidly in India. There is a strong need among consulting professionals for sharing cross-functional and emerging-sector experience. Case studies from business schools fulfill this need partly, but small and individual consultants need more access to experie...

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Bibliographische Detailangaben
Weitere Verfasser: Srivastava, Uma K., Srivastava, Pramila
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Thousand Oaks, Calif. : Response Books, 2012.
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Online-Zugang:Volltext
Zusammenfassung:Management Consulting industry is growing rapidly in India. There is a strong need among consulting professionals for sharing cross-functional and emerging-sector experience. Case studies from business schools fulfill this need partly, but small and individual consultants need more access to experiential learning. This book is designed to fulfill this need as well as to serve as a core reading in the curriculum of business schools. Leading consultants from India share their experiences in these areas of Management Consulting:. - Strategic Marketing,. - International Marketing,. - Brand Managem.
Beschreibung:1 online resource
Bibliographie:Includes bibliographical references and index.
ISBN:9788132110675
8132110676

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