Verfügbarkeit: Sales forecasting management :

Sales forecasting management :: a demand management approach /

Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and...

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Bibliographische Detailangaben
1. Verfasser:	Mentzer, John T.
Weitere Verfasser:	Moon, Mark A., 1955-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Thousand Oaks, Calif. : Sage Publications, ©2005.
Ausgabe:	2nd ed.
Schlagworte:	Sales forecasting > Management. Marketing research > Management. Ventes > Prévision > Gestion. Marketing > Recherche > Gestion. BUSINESS & ECONOMICS > Sales & Selling > Management. Marketing research > Management Sales forecasting > Management Absatzprognose Marketingmanagement Verkooptechnieken. Prognoses. Marktonderzoek.
Online-Zugang:	Volltext
Zusammenfassung:	Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting.
Beschreibung:	1 online resource (xv, 347 pages) : illustrations
Bibliographie:	Includes bibliographical references (pages 331-335) and index.
ISBN:	9781452222370 1452222371 9781452204444 1452204446
Zugangseinschränkungen:	Legal Deposit;

Internformat

MARC


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publisher	Sage Publications,
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spelling	Mentzer, John T. Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. 2nd ed. Thousand Oaks, Calif. : Sage Publications, ©2005. 1 online resource (xv, 347 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 331-335) and index. Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems. Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting. English. Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). WlAbNL Sales forecasting Management. Marketing research Management. Ventes Prévision Gestion. Marketing Recherche Gestion. BUSINESS & ECONOMICS Sales & Selling Management. bisacsh Marketing research Management fast Sales forecasting Management fast Absatzprognose gnd Marketingmanagement gnd http://d-nb.info/gnd/4168907-0 Verkooptechnieken. gtt Prognoses. gtt Marktonderzoek. gtt Moon, Mark A., 1955- https://id.oclc.org/worldcat/entity/E39PCjCjy8pDmVpjGrD7VwVCpP http://id.loc.gov/authorities/names/n2004110383 has work: Sales forecasting management (Text) https://id.oclc.org/worldcat/entity/E39PCH38BhbrPRrWYwJRyT8DMP https://id.oclc.org/worldcat/ontology/hasWork Print version 9781412905718 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474611 Volltext
spellingShingle	Mentzer, John T. Sales forecasting management : a demand management approach / Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems. Sales forecasting Management. Marketing research Management. Ventes Prévision Gestion. Marketing Recherche Gestion. BUSINESS & ECONOMICS Sales & Selling Management. bisacsh Marketing research Management fast Sales forecasting Management fast Absatzprognose gnd Marketingmanagement gnd http://d-nb.info/gnd/4168907-0 Verkooptechnieken. gtt Prognoses. gtt Marktonderzoek. gtt
subject_GND	http://d-nb.info/gnd/4168907-0
title	Sales forecasting management : a demand management approach /
title_auth	Sales forecasting management : a demand management approach /
title_exact_search	Sales forecasting management : a demand management approach /
title_full	Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.
title_fullStr	Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.
title_full_unstemmed	Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.
title_short	Sales forecasting management :
title_sort	sales forecasting management a demand management approach
title_sub	a demand management approach /
topic	Sales forecasting Management. Marketing research Management. Ventes Prévision Gestion. Marketing Recherche Gestion. BUSINESS & ECONOMICS Sales & Selling Management. bisacsh Marketing research Management fast Sales forecasting Management fast Absatzprognose gnd Marketingmanagement gnd http://d-nb.info/gnd/4168907-0 Verkooptechnieken. gtt Prognoses. gtt Marktonderzoek. gtt
topic_facet	Sales forecasting Management. Marketing research Management. Ventes Prévision Gestion. Marketing Recherche Gestion. BUSINESS & ECONOMICS Sales & Selling Management. Marketing research Management Sales forecasting Management Absatzprognose Marketingmanagement Verkooptechnieken. Prognoses. Marktonderzoek.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474611
work_keys_str_mv	AT mentzerjohnt salesforecastingmanagementademandmanagementapproach AT moonmarka salesforecastingmanagementademandmanagementapproach

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