International public relations :: negotiating culture, identity, and power /
This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, politi...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks :
SAGE Publications,
©2007.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates. |
| Beschreibung: | 1 online resource (xiii, 304 pages) : illustrations, map |
| Bibliographie: | Includes bibliographical references (pages 265-281) and index. |
| ISBN: | 9781452213286 1452213283 9781452224817 1452224811 9781452279015 1452279012 |
| Zugangseinschränkungen: | Legal Deposit; |
Internformat
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBU-ocn808344047 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 060808s2007 cauab ob 001 0 eng d | ||
| 010 | |a 2006025768 | ||
| 040 | |a E7B |b eng |e pn |c E7B |d OCLCO |d N$T |d AUW |d OCLCQ |d OTZ |d OCLCF |d DEBBG |d YDXCP |d IDEBK |d MHW |d EBLCP |d DEBSZ |d COO |d OCLCQ |d CAUOI |d VT2 |d OCLCQ |d UAB |d SGPBL |d KIJ |d JBG |d U3W |d NLE |d AU@ |d UKMGB |d OCLCQ |d STF |d LEAUB |d UPM |d UKAHL |d OL$ |d OCLCQ |d OCL |d NLW |d OCLCQ |d SFB |d OCLCQ |d SRU |d EUN |d OCLCO |d OCLCQ |d BRX |d OCLCO |d OCLCL | ||
| 015 | |a GBB6H0150 |2 bnb | ||
| 015 | |a GBB6G9634 |2 bnb | ||
| 016 | 7 | |a 017508062 |2 Uk | |
| 016 | 7 | |a 017503653 |2 Uk | |
| 019 | |a 809771699 |a 956626302 |a 960132511 |a 1007857980 |a 1048761394 |a 1057431151 |a 1058182262 |a 1062340595 |a 1065714022 |a 1102541451 |a 1118479781 |a 1125790913 |a 1135268286 |a 1149927945 |a 1154022383 |a 1154329719 |a 1224760627 |a 1235836570 | ||
| 020 | |a 9781452213286 |q (electronic bk.) | ||
| 020 | |a 1452213283 |q (electronic bk.) | ||
| 020 | |a 9781452224817 |q (ebook) | ||
| 020 | |a 1452224811 |q (ebook) | ||
| 020 | |a 9781452279015 |q (EPUB) | ||
| 020 | |a 1452279012 |q (EPUB) | ||
| 020 | |z 1412914140 |q (cloth) | ||
| 020 | |z 1412914159 |q (pbk.) | ||
| 020 | |z 9781412914147 |q (cloth) | ||
| 020 | |z 9781412914154 |q (pbk.) | ||
| 035 | |a (OCoLC)808344047 |z (OCoLC)809771699 |z (OCoLC)956626302 |z (OCoLC)960132511 |z (OCoLC)1007857980 |z (OCoLC)1048761394 |z (OCoLC)1057431151 |z (OCoLC)1058182262 |z (OCoLC)1062340595 |z (OCoLC)1065714022 |z (OCoLC)1102541451 |z (OCoLC)1118479781 |z (OCoLC)1125790913 |z (OCoLC)1135268286 |z (OCoLC)1149927945 |z (OCoLC)1154022383 |z (OCoLC)1154329719 |z (OCoLC)1224760627 |z (OCoLC)1235836570 | ||
| 037 | |a 9781452213286 |b Ingram Content Group | ||
| 050 | 4 | |a HM1221 |b .C87 2007eb | |
| 072 | 7 | |a BUS |x 052000 |2 bisacsh | |
| 082 | 7 | |a 659.2 |2 22 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Curtin, Patricia A. |q (Patricia Ann), |d 1955- |1 https://id.oclc.org/worldcat/entity/E39PCjGgfDFrx9qk8c77RCqCwC |0 http://id.loc.gov/authorities/names/no2006079954 | |
| 245 | 1 | 0 | |a International public relations : |b negotiating culture, identity, and power / |c Patricia A. Curtin, T. Kenn Gaither. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c ©2007. | ||
| 300 | |a 1 online resource (xiii, 304 pages) : |b illustrations, map | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 265-281) and index. | ||
| 505 | 0 | |a The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice. | |
| 520 | 8 | |a This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates. | |
| 546 | |a English. | ||
| 506 | 1 | |a Legal Deposit; |c Only available on premises controlled by the deposit library and to one user at any one time; |e The Legal Deposit Libraries (Non-Print Works) Regulations (UK). |5 WlAbNL | |
| 650 | 0 | |a Culture and globalization. |0 http://id.loc.gov/authorities/subjects/sh2004010901 | |
| 650 | 0 | |a Intercultural communication. |0 http://id.loc.gov/authorities/subjects/sh85067222 | |
| 650 | 0 | |a Public relations |v Cross-cultural studies. | |
| 650 | 0 | |a Public relations. |0 http://id.loc.gov/authorities/subjects/sh85108753 | |
| 650 | 6 | |a Culture et mondialisation. | |
| 650 | 6 | |a Relations publiques |v Études transculturelles. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Culture and globalization |2 fast | |
| 650 | 7 | |a Intercultural communication |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Relacions públiques. |2 lemac | |
| 650 | 7 | |a Relacions públiques |v Anàlisi transcultural. |2 lemac | |
| 650 | 7 | |a Comunicació intercultural. |2 lemac | |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a Cross-cultural studies |2 fast | |
| 700 | 1 | |a Gaither, Thomas Kenneth. | |
| 776 | 0 | |z 1412914140 | |
| 776 | 0 | |z 1412914159 | |
| 776 | 0 | |z 9781412914147 | |
| 776 | 0 | |z 9781412914154 | |
| 776 | 0 | |z 9781452213286 | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBU |q FWS_PDA_EBU |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474520 |3 Volltext |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH24989454 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL996324 | ||
| 938 | |a ebrary |b EBRY |n ebr10582105 | ||
| 938 | |a EBSCOhost |b EBSC |n 474520 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis30117678 | ||
| 938 | |a Sage Publications |b SAGE |n EDZ0000076862 | ||
| 938 | |a YBP Library Services |b YANK |n 9450531 | ||
| 938 | |a YBP Library Services |b YANK |n 10930285 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBU | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBU-ocn808344047 |
|---|---|
| _version_ | 1816796905439494144 |
| adam_text | |
| any_adam_object | |
| author | Curtin, Patricia A. (Patricia Ann), 1955- |
| author2 | Gaither, Thomas Kenneth |
| author2_role | |
| author2_variant | t k g tk tkg |
| author_GND | http://id.loc.gov/authorities/names/no2006079954 |
| author_facet | Curtin, Patricia A. (Patricia Ann), 1955- Gaither, Thomas Kenneth |
| author_role | |
| author_sort | Curtin, Patricia A. 1955- |
| author_variant | p a c pa pac |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HM1221 |
| callnumber-raw | HM1221 .C87 2007eb |
| callnumber-search | HM1221 .C87 2007eb |
| callnumber-sort | HM 41221 C87 42007EB |
| callnumber-subject | HM - Sociology |
| collection | ZDB-4-EBU |
| contents | The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice. |
| ctrlnum | (OCoLC)808344047 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05421cam a2200913Ma 4500</leader><controlfield tag="001">ZDB-4-EBU-ocn808344047</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">060808s2007 cauab ob 001 0 eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a"> 2006025768</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">E7B</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">E7B</subfield><subfield code="d">OCLCO</subfield><subfield code="d">N$T</subfield><subfield code="d">AUW</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OTZ</subfield><subfield code="d">OCLCF</subfield><subfield code="d">DEBBG</subfield><subfield code="d">YDXCP</subfield><subfield code="d">IDEBK</subfield><subfield code="d">MHW</subfield><subfield code="d">EBLCP</subfield><subfield code="d">DEBSZ</subfield><subfield code="d">COO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">CAUOI</subfield><subfield code="d">VT2</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">UAB</subfield><subfield code="d">SGPBL</subfield><subfield code="d">KIJ</subfield><subfield code="d">JBG</subfield><subfield code="d">U3W</subfield><subfield code="d">NLE</subfield><subfield code="d">AU@</subfield><subfield code="d">UKMGB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">STF</subfield><subfield code="d">LEAUB</subfield><subfield code="d">UPM</subfield><subfield code="d">UKAHL</subfield><subfield code="d">OL$</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCL</subfield><subfield code="d">NLW</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">SFB</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">SRU</subfield><subfield code="d">EUN</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">BRX</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBB6H0150</subfield><subfield code="2">bnb</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBB6G9634</subfield><subfield code="2">bnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">017508062</subfield><subfield code="2">Uk</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">017503653</subfield><subfield code="2">Uk</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">809771699</subfield><subfield code="a">956626302</subfield><subfield code="a">960132511</subfield><subfield code="a">1007857980</subfield><subfield code="a">1048761394</subfield><subfield code="a">1057431151</subfield><subfield code="a">1058182262</subfield><subfield code="a">1062340595</subfield><subfield code="a">1065714022</subfield><subfield code="a">1102541451</subfield><subfield code="a">1118479781</subfield><subfield code="a">1125790913</subfield><subfield code="a">1135268286</subfield><subfield code="a">1149927945</subfield><subfield code="a">1154022383</subfield><subfield code="a">1154329719</subfield><subfield code="a">1224760627</subfield><subfield code="a">1235836570</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452213286</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1452213283</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452224817</subfield><subfield code="q">(ebook)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1452224811</subfield><subfield code="q">(ebook)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781452279015</subfield><subfield code="q">(EPUB)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1452279012</subfield><subfield code="q">(EPUB)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1412914140</subfield><subfield code="q">(cloth)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1412914159</subfield><subfield code="q">(pbk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781412914147</subfield><subfield code="q">(cloth)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781412914154</subfield><subfield code="q">(pbk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)808344047</subfield><subfield code="z">(OCoLC)809771699</subfield><subfield code="z">(OCoLC)956626302</subfield><subfield code="z">(OCoLC)960132511</subfield><subfield code="z">(OCoLC)1007857980</subfield><subfield code="z">(OCoLC)1048761394</subfield><subfield code="z">(OCoLC)1057431151</subfield><subfield code="z">(OCoLC)1058182262</subfield><subfield code="z">(OCoLC)1062340595</subfield><subfield code="z">(OCoLC)1065714022</subfield><subfield code="z">(OCoLC)1102541451</subfield><subfield code="z">(OCoLC)1118479781</subfield><subfield code="z">(OCoLC)1125790913</subfield><subfield code="z">(OCoLC)1135268286</subfield><subfield code="z">(OCoLC)1149927945</subfield><subfield code="z">(OCoLC)1154022383</subfield><subfield code="z">(OCoLC)1154329719</subfield><subfield code="z">(OCoLC)1224760627</subfield><subfield code="z">(OCoLC)1235836570</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">9781452213286</subfield><subfield code="b">Ingram Content Group</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HM1221</subfield><subfield code="b">.C87 2007eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">052000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">659.2</subfield><subfield code="2">22</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Curtin, Patricia A.</subfield><subfield code="q">(Patricia Ann),</subfield><subfield code="d">1955-</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCjGgfDFrx9qk8c77RCqCwC</subfield><subfield code="0">http://id.loc.gov/authorities/names/no2006079954</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">International public relations :</subfield><subfield code="b">negotiating culture, identity, and power /</subfield><subfield code="c">Patricia A. Curtin, T. Kenn Gaither.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Thousand Oaks :</subfield><subfield code="b">SAGE Publications,</subfield><subfield code="c">©2007.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xiii, 304 pages) :</subfield><subfield code="b">illustrations, map</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 265-281) and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.</subfield></datafield><datafield tag="520" ind1="8" ind2=" "><subfield code="a">This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">English.</subfield></datafield><datafield tag="506" ind1="1" ind2=" "><subfield code="a">Legal Deposit;</subfield><subfield code="c">Only available on premises controlled by the deposit library and to one user at any one time;</subfield><subfield code="e">The Legal Deposit Libraries (Non-Print Works) Regulations (UK).</subfield><subfield code="5">WlAbNL</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Culture and globalization.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh2004010901</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Intercultural communication.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85067222</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Public relations</subfield><subfield code="v">Cross-cultural studies.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Public relations.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85108753</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Culture et mondialisation.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Relations publiques</subfield><subfield code="v">Études transculturelles.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Relations publiques.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">public relations.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Public Relations.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Culture and globalization</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Intercultural communication</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Public relations</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Relacions públiques.</subfield><subfield code="2">lemac</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Relacions públiques</subfield><subfield code="v">Anàlisi transcultural.</subfield><subfield code="2">lemac</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Comunicació intercultural.</subfield><subfield code="2">lemac</subfield></datafield><datafield tag="655" ind1=" " ind2="0"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">Cross-cultural studies</subfield><subfield code="2">fast</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gaither, Thomas Kenneth.</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="z">1412914140</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="z">1412914159</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="z">9781412914147</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="z">9781412914154</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="z">9781452213286</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FWS_PDA_EBU</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474520</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH24989454</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest Ebook Central</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL996324</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10582105</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">474520</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield><subfield code="b">IDEB</subfield><subfield code="n">cis30117678</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Sage Publications</subfield><subfield code="b">SAGE</subfield><subfield code="n">EDZ0000076862</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">9450531</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">10930285</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| genre | Electronic books. Cross-cultural studies fast |
| genre_facet | Electronic books. Cross-cultural studies |
| id | ZDB-4-EBU-ocn808344047 |
| illustrated | Illustrated |
| indexdate | 2024-11-26T14:49:06Z |
| institution | BVB |
| isbn | 9781452213286 1452213283 9781452224817 1452224811 9781452279015 1452279012 |
| language | English |
| lccn | 2006025768 |
| oclc_num | 808344047 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xiii, 304 pages) : illustrations, map |
| psigel | ZDB-4-EBU |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | SAGE Publications, |
| record_format | marc |
| spelling | Curtin, Patricia A. (Patricia Ann), 1955- https://id.oclc.org/worldcat/entity/E39PCjGgfDFrx9qk8c77RCqCwC http://id.loc.gov/authorities/names/no2006079954 International public relations : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither. Thousand Oaks : SAGE Publications, ©2007. 1 online resource (xiii, 304 pages) : illustrations, map text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 265-281) and index. The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice. This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates. English. Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). WlAbNL Culture and globalization. http://id.loc.gov/authorities/subjects/sh2004010901 Intercultural communication. http://id.loc.gov/authorities/subjects/sh85067222 Public relations Cross-cultural studies. Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Culture et mondialisation. Relations publiques Études transculturelles. Relations publiques. public relations. aat BUSINESS & ECONOMICS Public Relations. bisacsh Culture and globalization fast Intercultural communication fast Public relations fast Relacions públiques. lemac Relacions públiques Anàlisi transcultural. lemac Comunicació intercultural. lemac Electronic books. Cross-cultural studies fast Gaither, Thomas Kenneth. 1412914140 1412914159 9781412914147 9781412914154 9781452213286 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474520 Volltext |
| spellingShingle | Curtin, Patricia A. (Patricia Ann), 1955- International public relations : negotiating culture, identity, and power / The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice. Culture and globalization. http://id.loc.gov/authorities/subjects/sh2004010901 Intercultural communication. http://id.loc.gov/authorities/subjects/sh85067222 Public relations Cross-cultural studies. Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Culture et mondialisation. Relations publiques Études transculturelles. Relations publiques. public relations. aat BUSINESS & ECONOMICS Public Relations. bisacsh Culture and globalization fast Intercultural communication fast Public relations fast Relacions públiques. lemac Relacions públiques Anàlisi transcultural. lemac Comunicació intercultural. lemac |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2004010901 http://id.loc.gov/authorities/subjects/sh85067222 http://id.loc.gov/authorities/subjects/sh85108753 |
| title | International public relations : negotiating culture, identity, and power / |
| title_auth | International public relations : negotiating culture, identity, and power / |
| title_exact_search | International public relations : negotiating culture, identity, and power / |
| title_full | International public relations : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither. |
| title_fullStr | International public relations : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither. |
| title_full_unstemmed | International public relations : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither. |
| title_short | International public relations : |
| title_sort | international public relations negotiating culture identity and power |
| title_sub | negotiating culture, identity, and power / |
| topic | Culture and globalization. http://id.loc.gov/authorities/subjects/sh2004010901 Intercultural communication. http://id.loc.gov/authorities/subjects/sh85067222 Public relations Cross-cultural studies. Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Culture et mondialisation. Relations publiques Études transculturelles. Relations publiques. public relations. aat BUSINESS & ECONOMICS Public Relations. bisacsh Culture and globalization fast Intercultural communication fast Public relations fast Relacions públiques. lemac Relacions públiques Anàlisi transcultural. lemac Comunicació intercultural. lemac |
| topic_facet | Culture and globalization. Intercultural communication. Public relations Cross-cultural studies. Public relations. Culture et mondialisation. Relations publiques Études transculturelles. Relations publiques. public relations. BUSINESS & ECONOMICS Public Relations. Culture and globalization Intercultural communication Public relations Relacions públiques. Relacions públiques Anàlisi transcultural. Comunicació intercultural. Electronic books. Cross-cultural studies |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474520 |
| work_keys_str_mv | AT curtinpatriciaa internationalpublicrelationsnegotiatingcultureidentityandpower AT gaitherthomaskenneth internationalpublicrelationsnegotiatingcultureidentityandpower |