Service leadership :: the quest for competitive advantage /

Providing a solid focus on strategy throughout, this work introduces and operationalizes a new concept - service leadership. The authors provide discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context.

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Bibliographische Detailangaben
1. Verfasser: Grönfeldt, Svafa
Weitere Verfasser: Strother, Judith B.
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Thousand Oaks : SAGE Publications, ©2006.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Providing a solid focus on strategy throughout, this work introduces and operationalizes a new concept - service leadership. The authors provide discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context.
Beschreibung:1 online resource (xiii, 319 pages) : illustrations
Bibliographie:Includes bibliographical references (pages 283-298) and index.
ISBN:9781452266732
1452266735
9781452231068
1452231060

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