Dictionary of marketing communications /:
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif. :
Sage,
©2004.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession. |
| Beschreibung: | 1 online resource (v, 249 pages) |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references (pages 245-247). |
| ISBN: | 9781452262956 1452262950 9781452229669 145222966X |
Internformat
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| 245 | 1 | 0 | |a Dictionary of marketing communications / |c Norman A. Govoni. |
| 260 | |a Thousand Oaks, Calif. : |b Sage, |c ©2004. | ||
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| 504 | |a Includes bibliographical references (pages 245-247). | ||
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| 520 | 8 | |a With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession. | |
| 533 | |a Electronic reproduction. |b [S.l.] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 505 | 0 | 0 | |t Preface -- |t Entries A Through Z -- |t Resources -- |t About the Author. |
| 650 | 0 | |a Communication in marketing |v Dictionaries. | |
| 650 | 0 | |a Marketing |v Dictionaries. | |
| 650 | 6 | |a Marketing |v Dictionnaires anglais. | |
| 650 | 6 | |a Communication en marketing |v Dictionnaires anglais. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Communication in marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
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| author | Govoni, Norman A. P. |
| author_GND | http://id.loc.gov/authorities/names/n78016646 |
| author_facet | Govoni, Norman A. P. |
| author_role | |
| author_sort | Govoni, Norman A. P. |
| author_variant | n a p g nap napg |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-search | HF5412 .G68 2004eb |
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| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBU |
| contents | Preface -- Entries A Through Z -- Resources -- About the Author. |
| ctrlnum | (OCoLC)808344032 |
| dewey-full | 659.103 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.103 |
| dewey-search | 659.103 |
| dewey-sort | 3659.103 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBU-ocn808344032 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:49:06Z |
| institution | BVB |
| isbn | 9781452262956 1452262950 9781452229669 145222966X |
| language | English |
| lccn | 2003007359 |
| oclc_num | 808344032 |
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| publisher | Sage, |
| record_format | marc |
| spelling | Govoni, Norman A. P. http://id.loc.gov/authorities/names/n78016646 Dictionary of marketing communications / Norman A. Govoni. Thousand Oaks, Calif. : Sage, ©2004. 1 online resource (v, 249 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 245-247). Use copy Restrictions unspecified star MiAaHDL With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession. Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Preface -- Entries A Through Z -- Resources -- About the Author. Communication in marketing Dictionaries. Marketing Dictionaries. Marketing Dictionnaires anglais. Communication en marketing Dictionnaires anglais. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Communication in marketing fast Marketing fast Marktkommunikation gnd http://d-nb.info/gnd/4131075-5 Wörterbuch gnd http://d-nb.info/gnd/4066724-8 Marketing. gtt Electronic books. Reference works fast Dictionaries fast Woordenboeken (vorm) gtt Reference works. lcgft http://id.loc.gov/authorities/genreForms/gf2014026165 Ouvrages de référence. rvmgf has work: Dictionary of marketing communications (Text) https://id.oclc.org/worldcat/entity/E39PCGDGBqK7Ychr4w6JFDbvtq https://id.oclc.org/worldcat/ontology/hasWork Print version: Govoni, Norman A.P. Dictionary of marketing communications. Thousand Oaks, Calif. : Sage, ©2004 (DLC) 2003007359 (OCoLC)51983504 FWS01 ZDB-4-EBU FWS_PDA_EBU https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474233 Volltext |
| spellingShingle | Govoni, Norman A. P. Dictionary of marketing communications / Preface -- Entries A Through Z -- Resources -- About the Author. Communication in marketing Dictionaries. Marketing Dictionaries. Marketing Dictionnaires anglais. Communication en marketing Dictionnaires anglais. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Communication in marketing fast Marketing fast Marktkommunikation gnd http://d-nb.info/gnd/4131075-5 Wörterbuch gnd http://d-nb.info/gnd/4066724-8 Marketing. gtt |
| subject_GND | http://d-nb.info/gnd/4131075-5 http://d-nb.info/gnd/4066724-8 http://id.loc.gov/authorities/genreForms/gf2014026165 |
| title | Dictionary of marketing communications / |
| title_alt | Preface -- Entries A Through Z -- Resources -- About the Author. |
| title_auth | Dictionary of marketing communications / |
| title_exact_search | Dictionary of marketing communications / |
| title_full | Dictionary of marketing communications / Norman A. Govoni. |
| title_fullStr | Dictionary of marketing communications / Norman A. Govoni. |
| title_full_unstemmed | Dictionary of marketing communications / Norman A. Govoni. |
| title_short | Dictionary of marketing communications / |
| title_sort | dictionary of marketing communications |
| topic | Communication in marketing Dictionaries. Marketing Dictionaries. Marketing Dictionnaires anglais. Communication en marketing Dictionnaires anglais. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Communication in marketing fast Marketing fast Marktkommunikation gnd http://d-nb.info/gnd/4131075-5 Wörterbuch gnd http://d-nb.info/gnd/4066724-8 Marketing. gtt |
| topic_facet | Communication in marketing Dictionaries. Marketing Dictionaries. Marketing Dictionnaires anglais. Communication en marketing Dictionnaires anglais. BUSINESS & ECONOMICS Advertising & Promotion. Communication in marketing Marketing Marktkommunikation Wörterbuch Marketing. Electronic books. Reference works Dictionaries Woordenboeken (vorm) Reference works. Ouvrages de référence. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474233 |
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